Business lawyer Rebecca Steer from Bristol Creative Industries member Charles Russell Speechlys recently delivered an event covering the latest employment, copyright, data and artificial intelligence (AI) legal updates that creative digital agencies need to know. Here’s a summary of the advice she shared.
Bristol Creative Industries members can book a free 30 minute legal advice session with Rebecca Steer. Slots are available on 23 May and 27 June.
A new duty on employers to proactively take reasonable steps to prevent sexual harassment has been in force since October 2024, as part of the Worker Protection (Amendment of Equality Act 2010).
Steps you should already be taking include:
The government’s major changes to employment rights are expected to take effect from 2026. Rebecca advised that you should be prepared to adjust the way you recruit, contract and manage your workforce.
The changes, which are subject to the legislation being passed, include:
To prepare for the changes, Rebecca recommended that you review certain situations, such as:
The consultation period for the Data (Use and Access) Bill ended in January 2025. If accepted, it is likely to receive Royal Assent mid-2025 with enforcement likely to be in early 2026.
The key changes are:
To prepare, Rebecca recommended the following:
A consultation on a text and data mining exemption in respect of AI development closed on 25 February 2025.
Key points:
To prepare, Rebecca advised the following:
Rebecca also covered the use of Generative AI and the risks to IP.
Risks include infringement of copyright, trademark and privacy rights when generating AI outputs. You may also inadvertedly include personal data in an input which is used to train the model or an output contains personal data which is not authorised for processing.
Other risks are hallucinations, bias, out of date information and lack of transparency.
To minimise the risks, Rebecca’s advice included:
Bristol Creative Industries members can book a free 30 minute legal advice session with business lawyer Rebecca Steer. Slots are available on 23 May and 27 June.
UWE Bristol and Bristol Creative Industries (BCI) have formed a new partnership to support Bristol’s thriving creative businesses and provide enhanced careers opportunities to students entering the industry.
Bristol Creative Industries is one of the UK’s leading membership bodies for businesses and freelancers working in the creative sector. The not-for-profit organisation provides training and skills development, facilitates networking and business connections and supports sector growth, and currently has a membership of over 1,100. UWE Bristol will play a leading role in developing BCI’s student engagement and growing student membership.
With a rich creative and cultural sector in Bristol and the wider region, the partnership has been designed to offer insight and career opportunities to thousands studying courses rooted in the creative industries, including marketing, events, filmmaking, photography, media and communications.
Current and recent students can join BCI for free. Student members will have access to speaker events, placement and employment opportunities, and career advice from BCI members, which currently include Aardman, the Watershed and Bottle Yard Studios, giving students real-world experience and insight into working in the industry.
The partnership also aims to benefit BCI members, by developing a network of trained students who will make up the future workforce within the region and are ready to enter the industry.
Lynn Barlow, UWE Bristol’s Assistant Vice-Chancellor for Creative and Cultural Industries Engagement, said:
“This is a really exciting opportunity for students and for Bristol’s creative industries more widely, as we support Bristol Creative Industries’ strong network of businesses and freelancers with fresh student talent. We’re really proud to be playing a leading role in such an important organisation.
“At UWE Bristol, our programmes are designed with industry to ensure our students are meeting the needs of their future employers and are work-ready. Our partnership with BCI bolsters this further, by offering students greater access to creative businesses of all sizes for invaluable industry insight and career opportunities.”
UWE Bristol and BCI officially signed a Memorandum of Understanding (MoU) at the University’s Bower Ashton campus, which will commit both organisations to developing and supporting BCI’s student membership offering.
Lis Anderson, Bristol Creative Industries co-chair, said:
“Talent and skills development is a top priority for our members and this partnership will facilitate early access to emerging talent for our members, at scale.
“Building upon strong connections with education providers in the region, UWE Bristol’s breadth of programmes and BCI’s membership base of employers will work to bridge the gap between education and industry, enabling many students from a wide variety of backgrounds to unlock new opportunities and career pathways right here from the creative hub that is Bristol.”
March is B Corp Month, which celebrates businesses that have achieved certified B Corporation status, a measure of high standards of social and environmental performance, transparency, and accountability.
Our region has many B Corps. In fact, a report in 2023 said Bristol is home to the most B Corps of any UK city outside of London.
To mark B Corp Month 2025, we put a call out to B Corps in the Bristol Creative Industries community and had a great response. Read about inspiring businesses below, with their tips for how to become a certified B Corporation.
“My biggest piece of advice for businesses considering B Corp certification? Just start! The process may seem intense at first, but once you take that first step, it all becomes much more manageable. The B Impact Assessment gives you a clear benchmark, and it’s quicker to work through than you might think. More importantly, see it as a journey. Every step you take is a step towards becoming a better business for both people and the planet. By simply starting, you’re already making a positive impact!”
Tom Locke, Noughts & Ones (BCI member profile | B Corp profile)
“To become a successful B Corp focus on embedding sustainability deeply within your company culture. Start by clearly assessing your environmental impact. For example, Atomic Smash made a big step by transitioning a majority of clients’ hosting to providers that solely use renewable energy and prioritising greener digital practices. Regularly evaluate your performance through the B Impact Assessment, ensuring continuous improvement. By transparently integrating these purposeful practices into daily operations and clearly communicating your efforts, your business can successfully attain B Corp status and inspire positive change.”
David Darke, Atomic Smash (BCI profile | B Corp profile)
“One of the key tips about becoming a B Corp is that you don’t just become one and tick it off your list. Achieving B Corp certification is just the start of the journey. It’s about a wholehearted commitment from the top to the bottom of your organisation to do better business. It affects everything – from Articles of Association and company mission, to choice of suppliers, clients, company policies and so on. No business is perfect, but the B Corp assessment criteria help to set priorities and objectives towards meaningful change so that people and planet are considered equally alongside profit. It’s a huge commitment, but for us, there’s no other way to do business.”
Alex Ririe, The Collaborators (BCI profile | B Corp profile)
“Halo was one of the first 1,000 businesses in the UK to become a certified B Corp.
“Becoming a B Corp challenges you to focus on areas often overlooked and helps focus your business into a force for good. There is a lot to do, so I’d say start small—review suppliers, refine policies, and engage employees by letting them choose causes they’re passionate about. Keep it on the leadership agenda, talk and learn from other B Corps.
“The process is about continuous improvement, ensuring accountability and impact. Going green doesn’t mean an overhaul; think local, reduce waste, and measure your footprint- we plant a tree for every invoice we raise. The biggest tip? Just get going.”
Nina Edmonds, Halo (BCI profile | B Corp profile)
“Our mission is to shape an industry where paid media done the right way delivers client success whilst contributing to stronger communities and a healthier planet.
“This clearly aligns with the B Corp values and the accreditation has helped us focus on how we can expand our purpose.
“We had a mentor, Business on Purpose founder Andy Hawkins, to guide us through the process, which was very helpful. The B Corp community is a valuable one in which working collaboratively is at its core. If you are not sure whether to proceed with the accreditation, feel free to reach out to us (or any other friendly B Corp) and we’ll be happy to answer any questions.”
Toby Parkins, The Nest Media (BCI profile | B Corp profile)
“Our mission is to create work that has a positive impact on people and planet, so becoming a B Corp felt like a natural step.
“Our tip is to really make sure that your people are on board with what you’re trying to achieve. B Corp certification isn’t something that a couple of people within the organisation can be solely responsible for. It’s down to everyone playing an active role – from committing to volunteering days to understanding what reproductive policies look like in our agency.
“We take regular opportunities to share what we’re working towards and invite feedback from teams across the business, which is so far proving successful.”
Sarah Dennis, Aer Studios (BCI profile | B Corp profile)
“Becoming a B Corp isn’t just about ticking boxes; it’s about weaving purpose into your business’s DNA. It starts with a genuine commitment to people, clients, the community, and the planet. Prioritise ethical practices, transparency, and accountability.
“Continuous improvement is key; small, meaningful changes create a lasting impact. Use your business as a force for good, challenge the status quo, and resist pressures that push against positive change. The journey to certification is a mindset shift, not just a process. When you do it for the right reasons, everything else falls into place.”
Josh Harrison, Taxi Studio (BCI profile | B Corp profile)
“First and foremost, you have to truly want to do it. When Something Familiar began our B Corp journey, it was because we wanted to wear our values on our sleeve and embed good practices from the start – ensuring our business grows in alignment with our principles.
“The process is rigorous and constantly evolving, but that’s the point. We started by being honest about where we were, then committed to change, growth, and improvement. It’s not just about policies, it’s about embedding impact into every decision.
“The benefits are super clear too, we’ve forged stronger relationships, engaged teams, and built long-term sustainability. If you’re considering starting your journey, the B Corp community is incredibly open and supportive, ready to guide you along the way.”
Rich Williams, Something Familiar (BCI profile | B Corp profile)
“Becoming a B Corp isn’t just about earning the certification, it’s about committing to continuous improvement in how your business operates. By embedding its principles into your company culture, you will ensure your team understands and embraces the commitment.
“From producing an annual impact report to recertifying every three years, B Corp principles should be woven into the fabric of your business, not forgotten once the plaque is on the wall. Tracking progress and gathering evidence are key to this. At our company, we hold a monthly B Corp team lunch to review each pillar and share updates. Certification isn’t the finish line–it’s the start of an ongoing journey to balance profit with purpose and drive meaningful impact.”
Lucy McKerron, Purplefish PR (BCI profile | B Corp profile)
“Give yourself plenty of time. Use the Impact Assessment questions to inform and guide your company policies and business practices before deciding to go for certification, so that the core values of B Corp are already embedded into your culture.
“Learn from others who have been through it but if you can, engage a consultant. We were guided through the process by Byen which made the whole experience very enjoyable.
“Be thorough and meticulous. Continually record and build your evidence to simplify the submission stage.
“Look for easy wins – small changes can have a big impact.
“If you have been honest and evidenced everything, you can be confident of your score when you submit.”
Alexia Mihranian, Osborne Pike (BCI profile | B Corp profile)
Be authentic
You should become a B Corp because you believe in the philosophy, not because it’ll benefit you, so do it for the right reasons and focus on initiatives that make a real difference to your team, your community and the world around you.
Focus on the Three Ps
People, Purpose and Planet are the cornerstones of being a B Corp. Get those right then in turn it will benefit your Profit.
Build B Corp into your culture
It takes time and energy to live your B Corp values. Embed purposeful initiatives into your company culture and objectives to stay focused and on track.
Make friends
It’s easier (and more impactful) to make a difference if you do so with others! Find your local B Corp community and make partnerships with like-minded businesses around you.
Be adaptable
What it means to be a B Corp changes with the times, so be adaptable to new landscapes within society and the planet as a whole.
Amy Stobie, AgencyUK (BCI profile | B Corp profile)
“Becoming a certified B Corp was a proud milestone for us at Rhombus.
“My advice? Don’t treat it like a side project. Make it part of how you do things, day to day.
“Get your team involved early, be honest about where you’re falling short and see it as a chance to improve, not just to certify.
“The process can feel heavy at times, but it brings real clarity. For us, it’s helped sharpen our purpose, hold ourselves to a higher standard and shape the kind of clients and collaborators we want to work with. Worth every spreadsheet (and late night!)”
James Ratcliffe, Rhombus (BCI profile | B Corp profile)
“Going through the process of becoming a B Corp is a little like eating the proverbial elephant – you have to do it one bite at a time.
“It is a big task, but by breaking it down you can make a plan that works with your resources. Try to get as many of your team involved as you can, not only to share the workload but to ensure everyone is on board and actively participating in the process. And don’t forget the wider B Corp community, including B Leaders, who are on hand to answer questions when you get stuck.”
Rin Hamburgh, Rin Hamburgh & Co (BCI profile | B Corp profile)
“The best way to become a B Corp is by not taking it as a set of requirements, but genuinely using them as principles to guide yourself as a business.
“Especially with the upcoming changes, becoming certified is a lot harder if you consider it as the minimum bar to jump. By thinking genuinely about the impact you can and want to make that aligns with who you are as a business it’s far easier to get everyone on board and embed B Corp into your culture, which in turn, makes the accreditation easier too.”
Alistair Paul, Bright (BCI profile | B Corp profile)
“We started our B Corp journey in 2018 and certified in 2019.
“The more we heard about it the more aligned we felt with it and that it gave us a framework to work towards and ultimately the recognition that we were running the company in the right way.
“The key thing is identifying where you feel as a company you can make a meaningful difference across the five core areas assessed. It’s important everyone has a voice and that you are all working towards the same goals you want to achieve.”
Steve Kay, ADLIB (BCI profile | B Corp profile)
“I’d suggest working through the Business Impact Assessment one section at a time. And take your time. Chip away at tasks little and often to make steady progress. Try to set aside dedicated time each week to move forward.
“Share the workload with your team, so you don’t feel overwhelmed. It’s also important that the process feels authentic. Ideally, you’ll find that many of the policies, procedures, or at least values, are already in place in your company. So going B Corp feels natural and genuine, like the next step in your journey.”
Jess Evans, Shaped By (BCI profile | B Corp profile)
“Becoming a B Corp is a transformative journey that reshapes your business around core values centred on people, planet and purpose. At ORCA, these principles have always guided our work, and certification has only strengthened our commitment.
“This process impacts every part of your business, so involve your entire team from the start. Define clear roles and responsibilities to ensure that everyone contributes to the initiatives that drive sustainable change. Embedding these values into daily operations is key, and tapping into the B Corp community for insights and best practices provides invaluable support, reinforcing your mission and driving continuous growth.”
Mila Embury, ORCA (BCI profile | B Corp profile)
“Get support and carve out time:
“In terms of the application itself, we found some of the questions quite jargon-heavy. So we found it really useful to work with someone who had been through the process who could clarify what sort of information the question needed as a response.
“Having support from an external party also kept us accountable for hitting deadlines around filling in the application. We set aside one day a week during the application process.
“Involve your team:
“It’s impossible for one or two people to do everything. We found that involving the team helped to share some of the responsibilities, as well as adding an element of team-building and fun to the process.”
Karen Pearce, Loom Digital (BCI profile | B Corp profile)
“Becoming a B Corp is just the beginning. Since certification, we’ve partnered with local B Corps to amplify our collective impact.
“We’ve focused on reducing energy consumption by installing new windows. Volunteering with charities like Bristol Zoo Project and St Peter’s Hospice has engaged our team and connected us more deeply to the local community.
“The quickest win? Switching to eco-friendly alternatives like CoCo+ for business travel and Ecosia, the greenest search engine on the planet. It’s the small, habitual changes that make a lasting difference in creating a more sustainable future.”
Lottie Pratt, saintnicks (BCI profile | B Corp profile)
“Being a B Corp is a commitment to ongoing positive change rather than a one-time achievement, a journey rather than a destination to tick off.
“What’s worked for us has been small but regular sustainable changes: changes that can be more easily embedded into business processes, adopted by everyone in the business and built on each year.
“Certification is truly a team endeavour but, practically, it helps to have one project leader to coordinate stakeholders and drive progress.”
Belle Farman, Sunhouse Creative (BCI profile | B Corp profile)
“For us the best advice we can give on how to successfully become a B Corp is simply to do it for the right reasons. If the B Corp set up is right for the values and direction of your business then it’s a no brainer. If however it’s primary use is that of a tool for sales, then reconsider. We’ve noted many controversial and immoral uses of the B logo by organisations hoping it’s a route to easy wins.
“The process of certification was a wonderful and thorough thing for us. It helped us ask questions of ourselves we wouldn’t have normally, set our business on a course for the foreseeable, and helped our team unite under clear and positive values. So our advice would be to enjoy the process with an open and honest mind. Even without certification you will take value from the process.”
Adam Millbank, JonesMillbank (BCI profile | B Corp profile)
“Becoming a B Corp back in 2022 was a real turning point for us at Skylark. The B Impact Assessment helped us dig into what we were already doing well and where we needed to step up – across governance, team, environment and community.
“My advice? Don’t wait until everything’s perfect – just get started. The Impact Assessment is famously a journey, and with good reason. You’re interrogating every facet of your business.
“In uncertain times, when businesses face economic pressures and competing priorities, it’s easy to let purpose take a back seat. But it’s exactly when people, planet, and integrity are at risk that we need values-led leadership the most.”
Nina Postans, Skylark Media (BCI profile | B Corp profile)
“Mustard is a Bristol based creative industry recruiter. We started our B Corp journey in September 2023 and we had confirmation of our acceptance in May 2024.
“We were looking for something that people in the business could get behind to increase the “purpose” in their role. We initially shied away from B Corp but when we went to a Bristol meet up and spoke to some people we realised that B-corp was actually it!
“We used an external advisor, the ubiquitous Andy Hawkins, who was a great help in just breaking down things that sound ominous into things that become very achievable. What we found was that we already did a lot of the stuff and that spurred us on to get that confirmation from an external organisation that we were a well-run business who gives a sh**!”
Peter Browne, Mustard (BCI profile | B Corp profile)
“Involve your team right from the start of your B Corp journey as you can’t do it alone.
“We needed to establish what was important to us and creating a culture where everyone is heard and can contribute means your B Corp statement is authentic and owned.
“We also would recommend being transparent, while creativity can be a force for good we also needed to be upfront with the sectors that we work in that can be playing catch up as they navigate change in sustainability.”
Ruth Clarke, Six (BCI profile | B Corp profile)
As part of its commitment to connecting the next generation of innovators and creatives, SXSW London, the premier event for the convergence of tech, music, film & TV, arts, and innovation is launching a Roadshow in partnership with BIMM University and Digital Catapult. Free events will celebrate local innovation and creativity in Bristol, Birmingham, Manchester, Gateshead and Belfast, in the lead up to the inaugural European edition of SXSW London in June 2-7, 2025.
The first of these events will take place at BIMM Bristol on Friday 21st March and will feature thought-provoking discussions, interactive networking sessions and live performances led by local creatives and business leaders. Confirmed guest speakers for the day include Aardman’s commercial director Emma Hardie, Bristol Beacon CEO Simon Wales, Crack magazine founder Tom Frost, Visit West’s managing director Kathryn Davis, BBC Introducing’s James Threlfall, Redlight Management’s Leon Alexander and Mothers In Music founder Alice Ballantine Dykes to name a few. The day will be hosted by BBC Radio 1’s Alyx Holcombe
Participants will be able to:
This series of events will showcase Britain’s remarkable creativity, cultural diversity and cutting-edge tech industry, providing a platform for each city to celebrate the convergence of tech and creative voices, showcasing ‘beautiful collisions’ across sectors and disciplines and facilitating industry connections, career insights and visionary inspiration. It is designed to provide local communities the opportunity to give emerging creatives and innovators the tools, knowledge and new connections needed to turn ideas into reality – while tapping into the heart of local creative and tech scenes. Each event will inspire emerging talent to explore career opportunities, hone their skills and build professional networks.
SXSW London Managing Director Randel Bryan said: “SXSW London will provide a vibrant platform to showcase dynamic global voices and industry-leading ideas. We also aim to recognise the exceptional innovations emerging in the UK through this roadshow, which will celebrate the diversity within Britain’s technology and creative sectors, while spotlighting the British creativity, talent and ideas poised to drive positive impact on both a local and global stage.”
David Rowe, Pro Vice-Chancellor for Music, at BIMM University said “BIMM University is proud to be hosting SXSW London Roadshows at our vibrant campuses in Bristol, Birmingham and Manchester. We cannot wait to showcase an array of emerging talent from our creative communities and to welcome leaders from business and culture.”
Jessica Rushworth, Chief Partnerships Officer, at Digital Catapult said: “Building on Digital Catapult’s expertise in tapping into talent across the country, convening capabilities, and fostering connections with industry, SXSW London Roadshow will bridge the gap between emerging talent and real-world opportunities, fuelling deep tech innovation. Through our close collaboration with academic and industry-leading partners across the UK, we have collectively driven over £40million of investment into Createch SMEs over the last decade, reinforcing our shared commitment to providing the UK-wide expertise, facilities, mentorship, and opportunities needed to cultivate talent in the Createch space. That’s why we’re delighted to join forces with SXSW London and other partners on this inspiring initiative.”
Dates for the roadshow are as follows:
For more information please visit: https://www.sxswlondon.com
Chemistry, trust and authenticity are key ingredients in agencies winning new clients.
That’s the finding of jfdi and Opinium‘s annual New Business Barometer, a comprehensive survey of agency business development professionals, across disciplines including creative, digital, experiential, content and social.
The report, of which Bristol Creative Industries is a partner, found that generating strong chemistry with the client is the most important factor in converting prospects. It was cited by 74% of respondents, up 5% on last year’s report.
The study said:
“Chasing an increased number of opportunities coupled with hybrid working practice and pitch team stretch is making agency chemistry harder to sustain.”
Trust also plays a key role with connections and referrals the most popular prospecting strategies, highlighted by 86% and 74% of respondents.
jfdi said:
“Trust and authenticity has become a superpower in an anxious world fuelled by misinformation and uncertainty.”
When asked about the key internal challenges, time was the most popular highlighted factor, The report said time saving AI tools are one solution, with “speed of adoption over the next 12 months” potentially leading to “a significant competitive advantage for your agency”.
Five and a half months is the average lifecycle of a new business project from initial contact from pitch to client billing, the study said, and the “ghost pitch” continues to rise with 45% stating budget withdrawal as the reason for pitch loss, a 2% increase on last year.
“Agencies can safeguard their interests by activating tighter qualification of budget ‘status’ within client organisations: is it real, speculative or ‘tbc’?,” the report advised.
Additional findings from the report:
Jon Goulding, CEO at Atomic, said:
“The industry has never been more dynamic than it is today. With so many brands reviewing agency relationships and looking for such a diverse mix of specialisms, your new business strategy and approach is arguably the most important ingredient for modern agency success.
“Over nearly eight years, the New Business Barometer has become the go-to insight resource for the new business community. It always offers a fascinating snapshot into the new business community and this year is no different. While automation and AI may be improving the efficiency of new business processes, the continued importance of trust, personal connections, and chemistry really stands out.”
For a full summary of the report, email [email protected]
Event in Bristol on 13 March: How to retain your clients
Don’t lose sight of your new business pipeline
10 top tips for getting the pitch over the line
How Bristol Creative Industries members are using AI
What we’ve learned about AI in agencies: Insights from 30 creative leaders
How to prospect for new business without losing your soul
How creative businesses can write the perfect positioning statement
The West of England is one of the government’s 11 priority areas for the creative industries, culture secretary Lisa Nandy announced today.
The other areas, unveiled during an economic growth summit in Gateshead, are the North East, Greater Manchester, Liverpool City Region, West Yorkshire, West Midlands, Greater London, South Wales, Glasgow, Edinburgh-Dundee corridor, and Belfast.
The West of England is also one of six mayoral combined authorities that will receive additional funding, to be agreed as part of the government’s spending review. The others are the North East, Greater Manchester, Liverpool City Region, West Yorkshire, and West Midlands.
The government also announced £40m in funding over the next financial year for the following creative industries funding schemes:
Another announcement is that four cultural projects, including one in the West of England, have received £16.2m from the Cultural Development Fund.
The Tropicana in Weston-super-Mare, North Somerset has been awarded £2.7m to complete the final development phase of the Grade II listed seafront complex into a flagship cultural centre.
Councillor Mike Solomon, North Somerset Council’s executive member for culture and leisure, said:
“The much-loved Tropicana is a key destination at the heart of Weston-super-Mare’s seafront. I’m delighted that our bid for £2.7m from Arts Council England’s Cultural Development Fund has been approved by the UK government.
“This now enables us to carry out additional work to the building including finishing, fit out and providing increased accessibility so that more people can enjoy cultural activities and entertainment there. Reinventing this iconic landmark building will create new jobs, support local businesses, and deliver a year-round experience-led economy for the future.”
The other priojects that have received funding are:
A total of £3.6m in grants from the Creative Growth Programme has been provided to 127 creative businesses in 12 regions across England.
Recipients include these local businesses:
As announced in the industrial strategy green paper, the government is working on a full plan for the creative industries which will be published later this year. It will cover areas including funding and skills.
Feeding into the sector plan is the recently announced Creative Industries Taskforce, led by Baroness Shriti Vadera and Sir Peter Bazalgette. Sir Peter, the former chairman of Endemol UK and creative director of Endemol Group Worldwide, was last year appointed as chancellor of UWE Bristol. Read our interview with him here. In that interview, he said:
“Private investment is currently not good enough. The British Business Bank, which encourages investment in small and medium sized enterprises, is not really attuned to the way the creative industries run, the way small creative businesses work, and the criteria by which they have to be judged and invested in. We need to make progress on public and private investment.
“We also need to make progress on research and development tax credit definitions. The UK has a narrow definition of R&D, which is different to the one in other countries in Europe which includes the creative industries so creative businesses can claim tax credits for the innovation that they carry out.
“We need a more flexible apprenticeship scheme because small companies find it difficult to use the apprenticeship levy.”
Another member of the taskforce is Lynn Barlow, UWE Bristol’s assistant vice-chancellor for creative and cultural industries engagement.
In announcements ahead of the sector plan, the government says the British Business Bank, which supports £17.4bn of finance to smaller businesses, will increase its support for creative companies, and UK Research and Innovation (UKRI), which has an annual budget of £9bn, will strengthen its support for the creative industries.
The culture secretary will also announce that shorter apprenticeships will be be available from August 2025, which the government says “recognises the particular needs of the creative industries, as one of our first steps towards a more flexible growth and skills levy”.
Culture secretary Lisa Nandy said:
“From film and fashion to music and advertising, our creative industries are truly world-class and play a critical role in helping us deliver on this government’s mission to drive economic growth in all parts of the UK.
“Our £60m funding boost will support creative and cultural organisations across the UK to turbocharge growth by transforming local venues, creating jobs, supporting businesses and spreading opportunity across the country.
“But this is by no means the limit of our ambitions, which is why the creative industries are at the heart of the forthcoming industrial strategy and will continue to play a key part in this government’s plan for change.”
One of the big benefits of Bristol Creative Industries membership is the ability to self-publish content on our website. We’ve seen lots of great content published in 2024 including some brilliant business advice.
Here are the 30 most popular advice posts of the year. The list includes some posts from 2022 and 2023 that have continued to attract views thanks to their great tips.
Want to publish business advice on our website and make it into the top 30 most popular content in 2025? Become a member of Bristol Creative Industries.
Written by Moxie and Mettle
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Written by Imagineerium
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Mastering the Art of Pop-Up Experiences: A Guide for Experiential Designers
Written by Halo
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Written by Varn
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Written by Varn
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Written by Moxie and Mettle
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Posted by Carnsight Communications
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Written by Carnsight Communications
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Written by David Sheppard
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Written by Carnsight Communications
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Written by Imagineerium
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Written by Varn
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Written by OggaDoon
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Written by Bopgun
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The challenges of crafting a brand story & how to overcome them
Written by Superb Digital
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Leveraging Machine Learning Algorithms in a Cookieless Future
Written by Rich Roberts
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Written by Vid Communications
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Written by Imagineerium
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5 Ways AI can enhance creativity and engagement in experiential design
Written by Vid Communications
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Written by Gather Round
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Written by Ambitious
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Written by OggaDoon
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Greenwashing – Walking the Line Between Authenticity and Deception
Written by BrisTechTonic
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SEO for Beginners: Unravelling the Mysteries of SEO+ for Up-and-Coming Businesses
Written by BrisTechTonic
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Written by Blog Write
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Written by SIM7
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Written by Carnsight Communications
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Written by Blog Write
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Written by The Discourse
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Written by South West Film
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Want to publish business advice on our website and make it into the top 30 in 2025? Become a member of Bristol Creative Industries.
We were delighted to take part in this year’s Discover! Creative Careers Week, an industry-led initiative designed to provide young people aged 11-18, from England, with encounters and experiences of the creative industries through in-school, workplace and online opportunities.
In partnership with Speakers for Schools, these brilliant Bristol Creative Industries members provided virtual work experience sessions covering PR, marketing, advertising, film, TV and more:
Stuff Advertising | Modular Digital | Carnsight Communications | Fable & Verse | McCann | AMBITIOUS | Team Eleven | Hybrid | Sunhouse Creative | Taxi Studio | Stratton Craig | Shaped By | Enviral | Conscious Solutions | Fiasco Design | The Bottle Yard Studios | Beeston Media | JonesMillbank | Studio Giggle | Distortion Studios
The sessions, managed by Bristol Creative Industries membership and operations manager Alli Nicholas and internship programme manager Clare Leczycki, featured talks about life in the creative sector, myth busting, the huge variety of different roles, and career pathways.
In between the talks, the young people were split into groups to research roles in the industry and consider their own values. They also worked on an example marketing campaign, including the problem they were they trying to solve and the marketing strategy. At the end of the final day, they presented their ideas.
We were really impressed by the young people who took part. Big thanks to attendee Imani Joseph-Obiorah for sharing this great post about the first day. Click on the image to read a larger version on LinkedIn.
Here are great posts from some of the agencies about why they took part and their experiences during the events:
Nina Whittaker, Stratton Craig:
“Having discovered copywriting through a careers event myself, I know that events like Discover Creative Careers Week can genuinely change lives.
“A platform like this helps demystify the often lesser-known world of creative careers, opening minds to possibility and hopefully inspiring a new generation of talent. The whole process was imaginative, incredibly well-organised, and a privilege to be a part of. And it was easy to see that the students found it beneficial – they were engaged, curious and enthusiastic, and I was really impressed by their insightful questions, comments and feedback.”
Sally Knapton, Sunhouse Creative:
“It’s never felt more important to be supporting the creative industry and inspiring future talent is absolutely key to this. It was impressive to hear the students’ pitches off the back of three days of agency interactions – encouraging for the future of the creative industries!
“On a personal note, it took me a fair amount of trial and error to discover the brand design side of the industry even existed! So making ourselves visible and talking more about our part of the industry is something I feel really passionately about.”
Katharine Eriksson, McCann:
“McCann Bristol’s involvement with DCCW gave me the opportunity to show and say what I’d love to say to my younger schoolgirl self.
“I truly hope we managed to make an impact on the young people, show them their voices absolutely matter, and that they are welcome with open arms to the advertising industry and McCann!”
Daisy Martin, McCann:
“It was a great opportunity to bring attention to the variety of roles we have here at McCann. Hopefully, we were able to provide some insights on how advertising agency’s work and what we all get up to in our day-to-day.
“The questions at the end were really well thought out and insightful and makes me think many of the listeners would thrive in the advertising industry.”
Patrick Mbele, McCann:
“Speaking was an incredibly enjoyable experience. It was refreshing to see their genuine curiosity and enthusiasm as we talked about my role and the path I took to get here.
“Their questions were thoughtful and engaging, making the conversation lively and meaningful. I hope the session sparked some ideas and confidence in them to explore their own unique paths.”
Nick Farrar, Shaped By:
“We have a number of work experience students here each year and we’re always really enthused at how genuine and enthusiastic young people are about what our sector can offer.
“Inviting people into your studio is always good fun, it’s an investment of time that we never regret, but it was great to have a chance to reach a much wider audience for a short amount of time. Giving them access to a wide range of agencies over a two-day period is a top opportunity.”
Richard Spruce, Stuff Advertising:
“It was great to be involved in DCCW and I was really impressed with the students.
“To see how far they had come in a matter of days was quite incredible and speaks volumes to their attitude and all of the great help and advice Bristol Creative Industries had been able to offer them.”
A key focus at Bristol Creative Industries is boosting workforce diversity in creative businesses and helping to grow the talent pipeline for our members.
Find out more about our intiatives here.
Bristol’s globally respected Encounters film festival will make a comeback in September next year following a change of management which sees Dave Taylor-Matthews take over as Executive Director.
The festival – widely praised for its knack of discovering new talent – cancelled its 2024 edition and cast doubts about the future after it was hit by a series of challenges triggered by Brexit’s impact on access to European funding and the pandemic.
But now Dave Taylor-Matthews, a veteran producer of festivals and live cinema events in the UK and beyond, is working on a re-launch – fixing 24 to 28 September 2025 as the dates of the landmark 30th Encounters and opening the call for entries.
He says:
“There is no way that Bristol, a UNESCO City of Film, nor the sector was prepared to let go of a festival which has a 30 year track record of showcasing brilliant short film, nurturing emerging film-makers and identifying talent and whose alumni include such stand-out figures as Andrea Arnold, Rungano Nyoni, Ruben Östlund, Martin McDonagh, Lynne Ramsay, and Denis Villeneuve.
“We are determined to lead the fight against ‘enshittification’ and are powering ahead with a 2025 programme which will screen bold and inventive new works, feature headline events of wide appeal, provide a space where new creative projects and partnerships are born and where all film fans feel welcome. 30 years of Encounters deserves an epic celebration!”
Entries are being invited now via www.filmfreeway.com/encountersfilmfestival for live action, animated, documentary or experimental films of under 40 mins in length and (to make up for the 2024 festival’s cancellation), completed on or after 1 January 2023.
There will be cash prizes for the top performing films in competition for the international and national grand prix plus the chance to qualify for entry to the British Independent Film Awards or BAFTAs &/or get nominated for a European Film Award.
Among those welcoming the return of Encounters to Bristol’s events calendar are Aardman co-founder David Sproxton; Mark Cosgrove, Cinema Curator at Watershed, and Natalie Moore, manager of Bristol Film Office and of the Bristol UNESCO City of Film programme.
Natalie Moore says:
“For thirty years, Encounters has played a pivotal role for Bristol; nurturing and springboarding film talent, leading industry conversations, and elevating our international profile. The festival’s return in 2025 is fantastic news for both filmmakers and audiences, and the 30th edition promises to be a celebration of everything Encounters does best – gathering film lovers, filmmakers and industry figureheads to enjoy the best shorts around and create film experiences to remember.”
To stay up to date with Encounters’ news, sign-up for the free e-bulletin via the festival’s website at www.encounters.film or find/follow the festival’s accounts on Bluesky, Facebook, Instagram, Vimeo or YouTube.
Launched with a successful pilot in 2023, the Bristol Creative Industries programme, in partnership with Babbasa, is aimed at young people aged 18-30 from under-represented backgrounds who want to gain more insight and real experience in the creative industries.
Brilliant agencies from the Bristol Creative Industries member community provide paid placements for the interns over six months.
The structure of the internship programme means that our interns spend Monday to Thursday working within the agencies and come together as a cohort on a Friday for a skills and training day.
The Friday sessions allow them to reflect on their internship experiences and pick up a range of other skills such as CV writing, building brilliant LinkedIn profiles, networking, how to navigate the workplace, and developing healthy work habits.
Other sessions were focused on technical skills and included managing a creative brief, digital accessibility, data analytics and SEO. As part of the programme, the group also attended the Building Brands Conference and worked on social media for Bristol International Balloon Fiesta.
Alongside the practical skills sessions, this year’s cohort was tasked with working on a live brief to develop a suite of material that could be used to educate, inform and inspire other young people considering a career in the creative industries.
Often, opportunities in the creative sector pass young people by, simply because they don’t know enough about the sector and the wealth of opportunities available. Across the region, we know that BCI members are worried about the potential long term skills shortages and a lack of diversity within the sector. To address this we need to get the creative industries in the minds of young people much earlier so that they view the creative industries as a viable and fulfilling career choice.
The live brief allowed the interns to work as a team, showcase and develop their skills and specialisms, and produce work they could include in their portfolios going forward. It’s also a lasting legacy that we can build on to support our outreach activities with local schools, colleges and universities.
“Create engaging and informative promotional materials aimed at young people interested in entering the creative industries (specifically creative agencies). These materials should explore and explain various job roles and required skill sets within the industry.”
The group began by discussing the brief and fleshing out the nuances and areas they wanted to focus on. Getting into the creative industry for a young person, particularly from an under-represented group, can be challenging, so we were keen to use this opportunity to create some assets and resources that would help young people better understand the different roles and departments with a creative agency.
The group split into groups (based on their individual strengths) to develop the strategy and research, production elements (filming and interviews), and design the digital assets.
As part of the initial research, the strategy team looked at the importance of diversity in the creative industries. Based on their own experiences and some further research, they explored some of the reasons why young people can find it hard to get into the industry.
They also undertook some research into some of the potential barriers to entry for young people whilst also exploring why diversity is so important in creative teams.
In order to address some of these issues to demystify what it means to work in a creative agency, the interns looked at the different team structures, job roles and types of projects, campaigns and products that are produced.
From their own experiences and their research, the team felt representation was key in promoting these job roles to the next generation of talent. They selected six people from the BCI membership, all from diverse backgrounds, to share their insights, pathways, and top tips for working in a digital agency.
As part of their campaign, the team were keen to create an impact to:
They decided to create three different assets:
The film crew sourced equipment, put together a production schedule and interview questions, and spent two days visiting our guest interviewees in their place of work gathering content. It was an intense shoot but everyone worked as a team and played to their strengths. They captured six interviews which then needed to be edited and shaped into bitesize content.
The interviewees were:
Meanwhile, the design team made the digital assets that the content would feed into, creating infographics, and social media post templates. They used the BCI branding as a guide but wanted to bring in elements to make sure the designs appealed to a young audience and were both inclusive and representative.
Job roles within a creative agency:
Instagram carousel:
Social media posts:
Once the interviews were complete, the team spent time pulling out the key quotes and messaging that could then be used for some social media posts which included top tips for working in the industry, pathways to creative careers, potential barriers to work, and the importance of diversity in the sector.
Webpage wireframe examples:
As part of their workflow, the group presented their research and designs back to the BCI team for feedback and suggestions. We are so impressed with their work and are keen to use it to create a resource pack we can send out to education providers and youth groups to help spread the word about creative jobs.
Watch the final film here:
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The interns will soon complete their Bristol Creative Industries internship placements and are looking for their next opportunity. If you have a role that you think may be suitable for one of this year’s interns, please get in touch with [email protected] asap before they get snapped up!
Here are some useful resources to help young people find opportunities in the creative industries, including internships and junior level roles:
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