Member Bio
Purplefish | B Corp is an award-winning, Bristol-based PR and communications agency that works with organisations across the UK and internationally. The agency specialises in technology, property, and social impact sectors, helping clients build reputation, influence audiences, and drive business growth through strategic, purpose-led communications. As a certified B Corp, employee-owned business and Living Wage employer, Purplefish | B Corp places a strong emphasis on integrity, transparency, and delivering measurable impact.
The agency offers an integrated range of services including public relations, public affairs and government relations, digital marketing, creative design, strategic consultancy, and employee communications. Its approach combines insight-led strategy with creative storytelling, helping organisations secure media coverage, strengthen stakeholder relationships, shape public narratives, and enhance their digital presence. Purplefish | B Corp positions itself as a partner that aligns communications activity closely with wider business objectives.
Purplefish | B Corp has developed particular expertise in supporting organisations operating in complex and fast-evolving sectors. Its client portfolio includes technology businesses, property developers, public sector organisations, charities, and industry bodies. The agency has delivered award-winning campaigns for clients including Mobile UK, CSconnected, Yuup, and the Avon and Somerset Police and Crime Commissioner, building thought leadership, driving engagement, and raising awareness around important industry and societal issues.
Key People
Joanna Randall
Founding Director - Joanna is a communications consultant, entrepreneur and business leader with more than 25 years’ experience in public relations and marketing, and over 30 years of experience running creative businesses. Throughout her career she has developed expertise in strategic communications, reputation management, crisis communications and stakeholder engagement, working with senior executives, technology companies, property brands and public sector organisations. In 2010, Joanna Randall founded Purplefish | B Corp™, building the agency from a sole-trader venture into an award-winning communications consultancy specialising in the technology, property and non-profit sectors. Under her leadership, the agency established a reputation for purpose-driven PR, strategic communications and digital engagement, before transitioning to employee ownership in 2024, reflecting her commitment to sustainable and people-focused business growth.
Lucy McKerron
Managing Director - Lucy is a senior communications and public relations professional with extensive experience in brand building, employer branding, corporate communications and strategic marketing. At Purplefish | B Corp™, Lucy plays a key leadership role in the agency’s growth and development, supporting clients across the technology, property and social impact sectors. She combines strategic communications expertise with a strong understanding of brand positioning, content creation and audience engagement, helping organisations raise their profile and achieve measurable business outcomes. A passionate advocate for purpose-led business, Lucy has also been closely involved in Purplefish’s journey as a certified B Corp and employee-owned organisation. Her work focuses on helping businesses communicate authentically, build trust and adapt to changing communications landscapes, including the growing influence of AI on reputation, visibility and brand discovery.
Liam Britnell
Associate Director - Liam is a strategic communications and public relations leader with more than 15 years of experience spanning agency, in-house and international communications roles. Throughout his career, he has worked across technology, corporate, consumer and public sector communications, building expertise in media relations, reputation management, content strategy, thought leadership and stakeholder engagement. As Associate Director at Purplefish | B Corp™, he helps organisations develop impactful communications strategies that build reputation, support business growth and navigate an evolving digital and AI-driven media landscape.
Zoe Fawcett
Account Director - Zoë is a communications and marketing professional with experience in public relations, content creation and brand storytelling. Based in the UK and educated at Bath Spa University, she has built her career helping organisations engage audiences through strategic communications, creative content and integrated marketing campaigns. Her work demonstrates a strong interest in digital communications, social media trends, audience behaviour and purpose-led brand building. At Purplefish | B Corp™, Zoë supports clients across a range of sectors, helping to develop and deliver communications strategies that raise brand visibility, strengthen reputation and drive engagement. As part of the agency's employee-owned and B Corp-certified team, she contributes to campaigns that combine creativity with measurable impact, working across PR, content and digital channels.