Everyone knows what greenwashing is and large businesses are doing very well at hiding their sustainability failings by promoting their green policies and how they are helping the world. This is where greenwashing is often hitting the headlines, but should we also be turning a focus to greywashing as well?
Where greenwashing covers over the unsustainable practices of an organisation, greywashing makes it as though sustainability doesn’t exist within a business. Not through failure of sustainable practice, but rather through failure of communication. Many smaller organisations that focus solely on operating day to day can forget their values, or at least forget to present them. This is where greywashing comes into the discussion, companies that are naturally sustainable in their practice and do a lot of good, but just simply don’t shout about it.
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