Member Bio
At Modular we help create products that perform better, strengthen brands, and deliver lasting value.
Our services include: stakeholder engagement, data analysis, research and discovery, technical review and planning, brand identity, user interaction design, information architecture design, data visualisation, AI enablement, bespoke software development.
From product and service strategy through to interaction design and ongoing optimisation, we work as a long-term partner, helping organisations make smarter decisions about what to build, whether SaaS platforms, MVPs, mobile apps, or web-based services, and why.
We design bespoke software solutions for innovative organisations and specialist audiences.
Audiences whose behaviours, decisions, and needs are shaped by deep domain knowledge, high stakes, specific constraints, or lived experience that go beyond conventional B2B or B2C assumptions and standardised design patterns.
Our human first research and Modular design methodologies underpin all of our projects.
Insights gathered through stakeholder engagement shape our thinking, helping us turn human journeys and technical complexity into clear requirements and human-first solutions.
Human-first software solutions deliver results across all organisations.
- 400% increase online enquiries – SME
- Instant data collection (reduced from 6 months) – Scientific Research Org.
- 80% year on year sales growth – SME
- 100% increase donations – Charity
Ensuring each feature, interaction and journey considers the human experience converts conventional software development into commercial return on investment; builds trust, increases engagement, strengthens brand value, RIO and digital equity.
Innovative leaders understand making digital human is not an ideology it is a conduit for success.
Key People
Emma Millington
Emma Milington is CEO and co-owner of Modular, a human first design agency based in Bristol. Modular supports local and global marketing teams to deliver products, services and communications to highly specialised, niche and diverse audiences across the globe. At Modular, Emma is passionate about bridging the gap between humans and technology. She loudly bangs the drum for customer centred, human first brands, marketing and products.
Adam Millington
Adam Millington is Founder, Strategic & Creative Director at Modular. A Human Centred designer, Adam designs not just for functional, but emotional drivers. He seeks to combine organisational objectives with audiences needs to create brands that resonate with multiple audiences and functional, easy to understand, usable websites and apps. At Modular, Adam is constantly exploring new technologies and looking to understand how we can innovate consciously and responsibly.