The photo above shows the Bristol WordPress team at WordCamp Bristol in 2019 – a moment when the community was thriving. By less than a year later the World had changed and, despite best efforts, Bristol WordPress People had ceased to operate. There has been a void in the city’s WordPress community since.
The exciting news is that a small group of us have been meeting to discuss how we can reignite this once-thriving group. I’m happy to announce that Janice Tye, one of the original organisers of Bristol WordPress People has re-instated the official Meetup and scheduled some networking events at the King William Alehouse, 20 King St, Bristol BS1 4EF. Whether you’re an old friend or a new face, you’re invited to join us:
Tuesday, February 4th – 6:30 PM to 8:30 PM
Thursday, March 6th – 6:30 PM to 8:30 PM
Thursday, April 3rd – 6:30 PM to 8:30 PM
At its peak, Bristol WordPress People was a hub of inspiration – hosting expert talks, lively networking sessions, and delicious food thanks to sponsors like Atomic Smash and 34SP. This was more than just a meetup; it was a friendly, creative community where people shared knowledge, learned new skills, and helped each other thrive.
Whether you’re a seasoned WordPress pro, someone curious to learn, a website owner in search of advice, or someone with tips and stories to share, we need your help to revive our once-loved group.
Let’s rebuild this community together. Join us at the King William Alehouse and help shape the future of Bristol WordPress People.
See you soon!
The West of England is one of the government’s 11 priority areas for the creative industries, culture secretary Lisa Nandy will announce today.
The other areas, to be unveiled during an economic growth summit in Gateshead, are the North East, Greater Manchester, Liverpool City Region, West Yorkshire, West Midlands, Greater London, South Wales, Glasgow, Edinburgh-Dundee corridor, and Belfast.
The West of England is also one of six mayoral combined authorities that will receive additional funding, to be agreed as part of the government’s spending review. The others are the North East, Greater Manchester, Liverpool City Region, West Yorkshire, and West Midlands.
The government will also announce £40m in funding over the next financial year for the following creative industries funding schemes:
Another announcement is that four cultural projects, including one in the West of England, have received £16.2m from the Cultural Development Fund.
The Tropicana in Weston-super-Mare, North Somerset has been awarded £2.7m to complete the final development phase of the Grade II listed seafront complex into a flagship cultural centre.
Councillor Mike Solomon, North Somerset Council’s executive member for culture and leisure, said:
“The much-loved Tropicana is a key destination at the heart of Weston-super-Mare’s seafront. I’m delighted that our bid for £2.7m from Arts Council England’s Cultural Development Fund has been approved by the UK government.
“This now enables us to carry out additional work to the building including finishing, fit out and providing increased accessibility so that more people can enjoy cultural activities and entertainment there. Reinventing this iconic landmark building will create new jobs, support local businesses, and deliver a year-round experience-led economy for the future.”
The other priojects that have received funding are:
A total of £3.6m in grants from the Creative Growth Programme has been provided to 127 creative businesses in 12 regions across England.
Recipients include these local businesses:
As announced in the industrial strategy green paper, the government is working on a full plan for the creative industries which will be published later this year. It will cover areas including funding and skills.
Feeding into the sector plan is the recently announced Creative Industries Taskforce, led by Baroness Shriti Vadera and Sir Peter Bazalgette. Sir Peter, the former chairman of Endemol UK and creative director of Endemol Group Worldwide, was last year appointed as chancellor of UWE Bristol. Read our interview with him here. In that interview, he said:
“Private investment is currently not good enough. The British Business Bank, which encourages investment in small and medium sized enterprises, is not really attuned to the way the creative industries run, the way small creative businesses work, and the criteria by which they have to be judged and invested in. We need to make progress on public and private investment.
“We also need to make progress on research and development tax credit definitions. The UK has a narrow definition of R&D, which is different to the one in other countries in Europe which includes the creative industries so creative businesses can claim tax credits for the innovation that they carry out.
“We need a more flexible apprenticeship scheme because small companies find it difficult to use the apprenticeship levy.”
Another member of the taskforce is Lynn Barlow, UWE Bristol’s assistant vice-chancellor for creative and cultural industries engagement.
In announcements ahead of the sector plan, the government says the British Business Bank, which supports £17.4bn of finance to smaller businesses, will increase its support for creative companies, and UK Research and Innovation (UKRI), which has an annual budget of £9bn, will strengthen its support for the creative industries.
The culture secretary will also announce that shorter apprenticeships will be be available from August 2025, which the government says “recognises the particular needs of the creative industries, as one of our first steps towards a more flexible growth and skills levy”.
Culture secretary Lisa Nandy said:
“From film and fashion to music and advertising, our creative industries are truly world-class and play a critical role in helping us deliver on this government’s mission to drive economic growth in all parts of the UK.
“Our £60m funding boost will support creative and cultural organisations across the UK to turbocharge growth by transforming local venues, creating jobs, supporting businesses and spreading opportunity across the country.
“But this is by no means the limit of our ambitions, which is why the creative industries are at the heart of the forthcoming industrial strategy and will continue to play a key part in this government’s plan for change.”
Bristol-based strategic design agency Rhombus have launched their refreshed brand to better align their visual language with their evolving purpose. Known for their work in crafting transformative brands, websites, and campaigns, the studio has repositioned itself to emphasise collaboration, creativity and strategic problem-solving.
For Rhombus, design is about finding the right balance between strategy and creativity to solve problems, inspire audiences, and drive meaningful change. As their work has grown, so has their purpose – partnering with progressive organisations and people who are on a mission to do things differently.
Despite the visual overhaul, Rhombus maintains its strategic approach to projects, which the studio describes as a balance between insight-driven strategy and creative execution. This involves viewing each project through a lens of problem-solving and potential, whether in the context of branding, web development, or campaign creation. From crafting distinctive visual identities to building engaging websites and powerful campaigns, their work is designed to spark change, grow audiences and connect brands with the people who matter most.
While the studio’s external identity has evolved, its core values and processes remain the same, providing clients with the same thoughtful, collaborative approach they have come to expect.
Each change is intended to communicate Rhombus’ values more effectively:
The Rampersand: The new logo integrates an ‘R’ with an ampersand, symbolising the studio’s focus on people and process. It’s about collaboration between their team and partners, and the transformation that creates for organisations and individuals alike.
Basel Grotesk: The introduction of Basel Grotesk as the primary typeface reflects a blend of modern aesthetics and historical design influences. Inspired by modernist typography, it is bold, flexible and designed to elevate the studio’s visual language.
A new colour palette: The updated palette features a range of colour, each with a specific purpose: Process, Optimism, Transformation, Play, and Rigour. This deliberate selection reflects both the diversity of Rhombus’ work and the intentionality they bring to every project.
From raves to rebrands, Rhombus’ journey to becoming an agency has been anything but traditional. It began in Bristol’s vibrant DIY music scene, where they learned to build brands through a hands-on approach. Designing rave posters provided their first design experience, with their signature brand colours paying homage to the day-glo stock they once plastered across the city.
This transformation is not about change for the sake of it, but a deliberate step forward to align who Rhombus is with what they stand for. Their work is about finding the perfect balance – creativity and process, imagination and rigour, people and purpose.
They remain the same studio, but with a renewed purpose to shape brands that don’t just look great but move all of us forward.
Explore Rhombus’ new site here
One of the big benefits of Bristol Creative Industries membership is the ability to self-publish content on our website. We’ve seen lots of great content published in 2024 including some brilliant business advice.
Here are the 30 most popular advice posts of the year. The list includes some posts from 2022 and 2023 that have continued to attract views thanks to their great tips.
Want to publish business advice on our website and make it into the top 30 most popular content in 2025? Become a member of Bristol Creative Industries.
Written by Moxie and Mettle
Click below or read the article here.
Written by Imagineerium
Click below or read the article here.
Mastering the Art of Pop-Up Experiences: A Guide for Experiential Designers
Written by Halo
Click below or read the article here.
Written by Varn
Click below or read the article here.
Written by Varn
Click below or read the article here.
Written by Moxie and Mettle
Click below or read the article here.
Posted by Carnsight Communications
Click below or read the article here.
Written by Carnsight Communications
Click below or read the article here.
Written by David Sheppard
Click below or read the article here.
Written by Carnsight Communications
Click below or read the article here.
Written by Imagineerium
Click below or read the article here.
Written by Varn
Click below or read the article here.
Written by OggaDoon
Click below or read the article here.
Written by Bopgun
Click below or read the article here.
The challenges of crafting a brand story & how to overcome them
Written by Superb Digital
Click below or read the article here.
Leveraging Machine Learning Algorithms in a Cookieless Future
Written by Rich Roberts
Click below or read the article here.
Written by Vid Communications
Click below or read the article here.
Written by Imagineerium
Click below or read the article here.
5 Ways AI can enhance creativity and engagement in experiential design
Written by Vid Communications
Click below or read the article here.
Written by Gather Round
Click below or read the article here.
Written by Ambitious
Click below or read the article here.
Written by OggaDoon
Click below or read the article here.
Greenwashing – Walking the Line Between Authenticity and Deception
Written by BrisTechTonic
Click below or read the article here.
SEO for Beginners: Unravelling the Mysteries of SEO+ for Up-and-Coming Businesses
Written by BrisTechTonic
Click below or read the article here.
Written by Blog Write
Click below or read the article here.
Written by SIM7
Click below or read the article here.
Written by Carnsight Communications
Click below or read the article here.
Written by Blog Write
Click below or read the article here.
Written by The Discourse
Click below or read the article here.
Written by South West Film
Click below or read the article here.
Want to publish business advice on our website and make it into the top 30 in 2025? Become a member of Bristol Creative Industries.
Halo has launched it’s event series – Halo Revelations.
Hosted by Nick Clarkson, the first Halo Revelations event, “Putting AI to Work,” was eye-opening to the many possibilities Artificial Intelligence brings to branding and marketing. The event promised to reshape approaches to these crucial aspects of business, and it did not disappoint.
Kicking off the talks, Kerry Harrison, shared insights into the groundbreaking tools shaping the future. From creating the world’s first AI gin to utilising tools like ChatGPT Bard, Bing, and Claude Co-Pilot for writing, Kerry emphasised the role of AI in saving time on research and planning. AI, according to Kerry, is a powerful ally that generates ideas and information quickly, allowing for the creation of first drafts and structures.
One key takeaway was the importance of understanding what AI can and cannot do. Kerry stressed that while AI is a valuable tool, human intelligence is essential for strategy, creative thinking, and research. The message was clear:
“AI is a Collaborator, not a Successor.” – Kerry Harrison
Neil Collard delved into the adoption of AI, citing Moore’s Law and Martec’s Law as foundations for understanding the rapid evolution of technology. His presentation centered on the AI Maturity Model, emphasising the importance of alignment, commitment, and ambition.
Neil urged businesses to be ahead of the curve, stating that delays in adopting AI could result in being left behind. He presented a thought-provoking idea: the alignment-adoption-ambition framework, encouraging businesses to sacrifice the sacrosanct and be open to change for success.
During her talk, Tanya Sharma focused on the transformation of customer experience through AI. She emphasised the importance of the client and customer relationship:
“Customer is King.” – Tanya Sharma
AI, when used, introduces new opportunities in customer experience, offering personalised interactions at scale, enhancing customer support through chatbots, and optimising marketing strategies through data analysis and predictive modelling.
Stepping in for Nick Ellis, Hannah Strickland, and Paul Bailey demystified the hype around AI integration. They revealed that Halo has seamlessly integrated AI into their workflow. During the talk, they gave a case study on a recent branding project they completed for a client, in which they used AI-generated images for the brand. The pair emphasised how AI can provide longevity and quick delivery for a client when on-brand images are created, through the use of AI and specific image prompts
AI can be used in agencies for numerous areas from social content to strategy planning. In practice image prompts can be used as a distinctive asset for a brand. ChatGPT was praised as a valuable collaborator, a partner in ideation that provides a fresh perspective.
“Think of AI as the other person in the room you are bouncing ideas off.” – Paul Bailey
Both Hannah and Paul encouraged a simplified approach, suggesting that AI is like having a parent with infinite patience, allowing strategists to think freely.
From content creation to customer experience, the event showcased AI as a catalyst for unlocking success. The key takeaway was clear: AI is not here to replace but to empower, and adopting it responsibly is the key to staying ahead in the ever-evolving landscape of business and creativity. Don’t be left behind – It is time to Integrate and experiment with AI.
Article was written by Kayjay McDonald-Ferguson (ex-intern at Halo)
Find original article here
Becoming a member of Bristol Creative Industries brings many benefits. We regularly add new opportunities so here is a guide to the latest benefits you can enjoy by signing up. This post is regularly updated.
Join Bristol Creative Industries from only £4.95 a month.
Showcase your best work and attract new clients with a company profile in the Bristol Creative Industries member directory. The directory receives lots of visits every month from people looking for services from creative businesses.
Got some business advice or news to share? As a Bristol Creative Industries member you can self-publish content on our website and it will automatically appear on your member profile. We upgrade great content to the newsfeed and homepage, while four posts by members are included in our monthly email newsletter.
To get an idea of the content topics that do well, here are the top 20 most popular posts by members in 2023.
Bristol Creative Industries member Jessica Morgan from Carnsight Communications discussed the benefits of posting content in this interview.
The Bristol Creative Industries jobs board attracts thousands of job hunters every month. As part of your membership, you can post unlimited free job adverts, saving you on average £3,500 per candidate.
Piers Tincknell, co-founder of Atomic Smash, is one of BCI’s longest serving members and he told us in a member profile interview how he regularly uses the jobs board to recruit new employees.
BCI’s monthly members’ lunches are a perfect opportunity for members to catch up with fellow members and the BCI team.
Everyone has a slot of up to three minutes to tell the others a little about who they are and what they do and share any news and/or challenges. You don’t need to fill the full three minutes. We usually find some common themes emerge to discuss over the course of the session. It’s all very informal with no need to stand up and present slides.
The events are free to attend for members. They are a mix of in person and virtual events. The in person sessions are at The Square Club in Bristol and include a free buffet lunch.
Check the events section of details of the next lunches.
Our flagship keynote events and workshops feature world class speakers sharing their expertise. It’s a unique opportunity to access valuable insights for growing your business. Bristol Creative Industries members receive a ticket discount.
An example of a keynote event is the brilliant presentation on social media trends delivered in March 2024 by Drew Benvie, founder of global social media consultancy Battenhall.
He returns for the 2025 edition on 25 February. Early bird BCI member tickets are £25 +VAT until Tuesday 31st December, and £35 +VAT after that.
Our first keynote event in 2025 is an amazing one! Join us at Bristol’s Amazement Park on 28 January to hear the amazing story behind Wake The Tiger. Early bird BCI member tickets are £30 +VAT until 30th November, and £40 +VAT after that. Register here.
Our regular freelancer networking drinks are free with a free drink for members. In 2025, they take place at 5.30 – 8pm on 4 February, 1 April, 10 June, 9 September and 11 November. Register via our events section.
Keen an eye on the events section for the latest events. You can also sign up to the monthly BCI Bulletin to be notified of events.
Big thanks to everyone who joined us at @SquareClifton last night for the Bristol Creative Industries freelancer networking drinks ☀️ 🍷
Sign up to the BCI Bulletin to be notified of new events: https://t.co/5WgBWPoN1C#BristolCreativeIndustries #Bristol #freelancers pic.twitter.com/1BvT60KZFp
— Bristol Creative Industries (@Bristol_CI) June 21, 2023
Wake Up Call is a member exclusive live webinar that takes place every other Friday at 8.30-9am. The content is delivered by members for members.
Attending the free event gives you access to valuable insights from your fellow members and if you host a Wake Up Call, you can share your expertise and attract potential new clients.
See details for upcoming Wake Up Call events in our events section.
If you’re a BCI member and you’d liked to deliver a presentation on a topic of your choice during Wake Up Call, email Dan Martin.
Research shows that diverse teams are more creative problem solvers, bringing fresh perspectives to solutions, against the echo-chamber effect that results when people in a business come from too-similar backgrounds. With a strong focus on diversity and inclusion, employees feel valued and that they belong.
To help Bristol Creative Industries members achieve this, we have partnered with The Hobbs Consultancy to provide on demand equity, diversity and inclusion (ED&I) e-learning.
The CPD certified online course consists of modules to help you bring about positive change in your business, understand the key challenges in the way for different groups, and explore your own biases and how to overcome them.
The training modules take an in-depth look at different diversity and inclusion topics: race, disability, LGBTQ+, neurodiversity, gender (split into female leadership, masculinity, gender identity), age and social mobility in the workplace.
The price of the training for BCI members is £120+VAT. All profits will be ploughed back into our youth engagement activity.
To access this brilliant training opportunity, log into your Bristol Creative Industries account and click on the ‘members’ training’ section.
The regular BCI Walk & Talk networking sessions are for a group of 12 BCI members who don their walking boots and explore the stunning countryside around Bristol and Bath.
It’s a great opportunity for members to make some new connections whilst getting some much needed fresh air!
Keen an eye on the events section for details of the next outdoor networking event. You can also sign up to the monthly BCI Bulletin to be notified of events.
We host regular roundtables for agency leaders to discuss strategic challenges. These events are vital for us to hear from the member community about the key issues you are facing and how we can help. A roundtable on funding led to us creating this popular and regularly updated guide to the latest finance on offer to creative businesses.
If you are interested in getting involved with future roundtables, email Sian Pitman.
Reductions on co-working spaces, meeting rooms, hotel accommodation, a recruitment strategy review and a coffee subscription are just some of the many discounts and offers we’ve negotiated for members.
We regularly deliver other member benefits, such as a free people strategy surgery in January, March and May 2025.
To stay updated on the latest benefits, sign up to the monthly BCI Bulletin.
Join Bristol Creative Industries from only £4.95 a month.
If you have any questions about membership, email Alli Nicholas
In summer 2021 we ran an event discussing funding for creative businesses with the south west team at Innovate UK EDGE and a group of Bristol Creative Industries members.
During the discussion, attendees said it would be useful if we could provide regular updates on the finance schemes that are available for creative companies in the south west and beyond. This guide is our response.
The guide is one of Bristol Creative Industries’ most popular ever blog posts. We keep it updated with the latest funding schemes for creative businesses so check it regularly. We also include the post in our monthy email newsletter, BCI Bulletin. To sign up, go here.
The British Business Bank, the government-owned business development bank, has launched the £200m South West Investment Fund (SWIF) “to help address market failures by increasing the supply and diversity of early-stage finance for UK smaller businesses, providing funds to firms that might otherwise not receive investment”.
Aimed at businesses in Bristol, Cornwall and the Isles of Scilly, Devon, Dorset, Gloucestershire, Somerset and Wiltshire, the fund provides:
SWIF is managed by four fund managers:
The region is split as follows:
North of the region:
South of the region:
The funding is split as follows:
Businesses can apply for funding directly to the relevant fund managers here.
A funding and support programme for UK-based artists, designed to help them develop their art by using immersive technologies. The partners of the scheme include Bristol organisations UWE Bristol, Watershed and University of Bristol.
A total of £3.6m in funding is available through three rounds until 2027. Immersive Arts expects to fund over 200 artists.
There are three strands which are designed to support artists at different stages in their creative development. Eligible artists can apply to ‘Explore’ for £5,000, ‘Experiment’ for £20,000 and ‘Expand’ for £50,000.
The round one application deadline is 2 December 2024.
Businesses can apply for grants of between £150,000 and £200,000 for projects that develop new innovative products and tools for the UK creative industry.
To lead a project, an organisation must:
Applications open on 9 December 2024 and close at 11am on 29 January 2025.
UK registered organisations can apply for a share of up to £25m for “game-changing and commercially viable R&D innovations that can significantly impact the UK economy”.
Applications for the latest round of funding close at 11am on 25 January 2025.
This £35m Creative UK and Triodos Bank investment fund provides loans of £100,000 to £1m.
Finance is directed to post-revenue creative businesses presenting promising growth potential and who:
UK research organisations eligible for Arts and Humanities Research Council (AHRC) funding can apply to form a community-driven research network to enhance access to culture. Funded networks will create partnerships across communities, researchers, and policymakers, to promote urban cultural renewal.
The full economic cost of your network can be up to £100,000 and AHRC will fund 80%.
The deadline for applications is 4pm on 10 April 2025.
Grants for established UK-based companies with a game development project at an early stage in the pipeline.
The funding allocation has now been fully committed, but you can express interest in case any further funds are provided for projects from 1st April 2025.
The fund is an open access programme for arts, libraries and museums projects.
Funding of between £1,000 and £100,000 is available.
This fund from Arts Council England supports individual cultural and creative practitioners in England thinking of taking their practice to the next stage through things such as: research, time to create new work, travel, training, developing ideas, networking or mentoring.
Grants of up to £12,000 are available.
The latest round of funding closes for applications at 12pm on 12 December 2024. Funding decisions will be announced on 6 March 2025.
The £5m Supporting Grassroots Music fund supports rehearsal and recording studios, promoters, festivals, and venues for live and electronic music performance.
Travelwest provides match-funded grants for initiatives that improve sustainable travel provision in a business.
The aim is to provide financial support and incentives to employers to enable them to encourage sustainable modes of commuting or in-work travel (including site visits and meetings) amongst their staff.
The grants can be used for the implementation of physical measures, promotional events or any other measure that will encourage mode change amongst staff.
Grants are currently availables for businesses in Bristol and North Somerset.
Innovate UK’s £100m BridgeAI programme aims “to help businesses in high growth potential sectors such as creative industries, agriculture, construction, and transport to harness the power of AI and unlock their full potential”.
The programme offers funding and support to help innovators assess and implement trusted AI solutions, connect with AI experts, and elevate their AI leadership skills.
As part of the BridgeAI programme, UK registered organisations can apply for funding of between £50,000 and £100,000 for artificial intelligence solutions to support AI upskilling in:
Applications open on Monday 11 November 2024 and close at Wednesday 29 January 2025 at 11am.
This fund supports organisations who work at the intersection of art and social change. It offers grants between £90,000 and £300,000 over three years.
The next round of funding is open for applications from 4 November 2024 until 31 January 2025.
This new £23m social impact investment fund is for socially driven arts, culture and heritage organisations registered and operating in the UK. It offers loans between £150,000 and £1m repayable until May 2030.
The Elephant Trust says its mission is to “make it possible for artists and those presenting their work to undertake and complete projects when frustrated by lack of funds. It is committed to helping artists and art institutions/galleries that depart from the routine and signal new, distinct and imaginative sets of possibilities.”
Grants of up to £5,000 are available.
Grants of up to £100,000 are available for arts, libraries and museums projects.
The grants support a broad range of creative and cultural projects that benefit people living in England. Projects can range from directly creating and delivering creative and cultural activity to projects which have a longer term positive impact, such as organisational development, research and development, and sector support and development.
This fund aims to grow exports and global demand for UK independent film by supporting the UK film industry to achieve measurable results which would not have been achievable without the support.
Applications close on at 11.59pm on 31 March 2026.
This scheme supports the festival launch of UK films in order to enhance their promotion, reach and value internationally.
Applications close on at 11.59pm on 31 March 2026.
This scheme supports UK sales agents to increase their international promotion and sales of UK feature film projects.
Applications close on at 11.59pm on 31 March 2026.
Apply for funding to form a community-driven research network to enhance access to culture. Funded networks will create partnerships across communities, researchers, and policymakers, to promote urban cultural renewal.
You must be based at a UK research organisation eligible for Arts and Humanities Research Council (AHRC) funding.
Applications close at 4pm on 10 April 2025.
A Start Up Loan is a government-backed unsecured personal loan for individuals looking to start or grow a business in the UK. Successful applicants also receive 12 months of free mentoring and exclusive business offers.
All owners or partners in a business can individually apply for up to £25,000 each, with a maximum of £100,000 per business.
The loans have a fixed interest rate of 6% p.a. and a one to five year repayment term. Entrepreneurs starting a business or running one that has been trading for up to three years can apply. Businesses trading for between three and five years can apply for a second loan.
If you’re running a creative social enterprise you may be able to access funding from UnLtd.
Finance of up to £5,000 is available for starting a social enterprise and up to £15,000 for growing a social enterprise.
Successful applicants also get up to 12 tailored business support plus access to access to expert mentors and workshops.
Businesses can apply for up to £3,500 to cover the costs of installing gigabit broadband.
Check if the scheme is available in your area here.
Grants to provide support towards the costs of the purchase, installation and infrastructure of electric vehicle chargepoints at eligible places of work.
The scheme covers up to 75% of the total costs of the purchase and installation of EV chargepoints (including VAT), capped at a maximum of £350 per socket and 40 sockets across all sites per applicant.
The deadline for applications is 11.59pm on 31 March 2025.
If you know of another scheme that we haven’t listed and you’d like to share it with other creative businesses, email Dan to let us know.
Happy Global Entrepreneurship Week!
The UK’s creative industries are jam-packed with small businesses and self-employed individuals.
Government data shows 95% of the sector’s companies are micro-businesses, while self-employment accounts for 32% of employment, compared to 16% for the economy more broadly.
With that in mind, Dan Martin asked individual and startup members of Bristol Creative Industries to share their tips for running a successful freelance or small business. We received some brilliant responses which we’ve highlighted below.
Become an individual and startup member of Bristol Creative Industries for only £4.95 a month or £49+VAT a year and enjoy many business-boosting benefits. Sign up here.
Bristol Creative Industries members share their tips below. Click their BCI profile links to find out more about them and to see if there are opportunities for collaboration. We love to see members working together!
Build a network
Working for yourself can be a solitary pursuit and the idea of networking can be intimidating. But it starts with making friendly connections. That can create the basis for future partnerships, referrals and support.
We’re lucky to be spoilt for choice with a wonderful community in Bristol and the South West and Bristol Creative Industries is at the heart of that. I’ve enjoyed every minute of making like-minded connections and friends in the process.
Sell yourself with confidence
Don’t be shy. Remind people of your experience and expertise – don’t assume they know that already. Make it an easy choice for them to buy your services. If you keep it authentic and make a personal connection, selling doesn’t have to feel awkward.
Take time to contract with a clear brief
Over the years I have been eager to make it as easy as possible to get started on a scope of work by writing a proposal from a loose verbal brief. That means doing a lot of the scoping myself which, as well as a lot of time and effort unpicking the client’s needs, can leave room for (mis)interpretation. I find the most successful partnerships involve the client putting an equal amount of work in up front to shape a really clear brief.
Having a good support network is key. In my experience, this goes beyond family and friends. Of course, you need people around who love you unconditionally. You also need those people who, being self-employed, just get it. People who understand the ups, as well as the downs, and who can give you a boost with some sage words of advice. You never know when you might need to call on those freelance friends – whether it’s celebrating a big win or simply asking, ‘How do I do that thing on Mailchimp, again?!’ Don’t go it alone, you’ll travel farther with trusted, supportive people at your side.
—
The freelance life is full of many highs and lows, and it can be easy to focus on the negative, worries and stresses. When things have felt stressful or a bit bleak, which I know it has done for the freelance community over the last 6 months or so (everyone is feeling it, it’s not just you!), then put the work in, get your head down, send out the emails, chase the leads, get back in touch with previous clients and trust the process. It works. Work comes in, clients get back in touch, and those invoices (finally!) come through.
Being part of a community of likeminded freelancers and solo workers really helps. I created a Slack community for freelance and solo workers in the South West, which has been a great place for us to share briefs, get advice. We also share the wins. It feels great to celebrate your milestones with others as they know the importance of them too!
—
Work out who you are before you offer services
The creative industry is becoming more and more specialised, so we (as companies or individuals) need to move with that trend ourselves. It’s good to have multiple offerings and skills but you open yourself up to more competition. So when it comes to marketing yourself, it’s better to be amazing at a couple of things than being ‘just good’ at too many things. Maybe you focus on editorial design or you might be an illustrator in the sports sector. This doesn’t mean turning away work that doesn’t suit your marketing; it’s just simply good to have a focus. This makes branding your company far less complicated and helps with consistency.
Create a content strategy
It’s important to show up to work. If you don’t, you get fired. The same thing happens if you’re freelance or a small business but instead, the clients forget about you. Building a consistent content strategy keeps you at the forefront of your audiences’ minds. Write short blogs about your sector, interact with your audience by having competitions or you could even do peer shout-outs. Just make it relevant and consistent.
—
Invest in your own brand
There are so many businesses out there doing the same or similar to you, so make sure you are really clear about who you are. Not just your services, but really what makes you tick, what makes your business individual and why clients should come to you. Look at what you are incredibly skilled at, knowledgeable about, understand and enjoy. Then build on it.
Keep moving forward
Stay relevant, understand the market, keep talking to people to learn more. Just don’t get caught up in the jargon and hype. Your customers and clients won’t understand it, or care.
Be inspired by your own creativity
It’s your business so you should be excited by it. If you’re not then you’re probably on the wrong path. Look for the type of work you want to do and reflect it in your work. Talk to businesses that hold similar values. Follow people, brands and businesses on social media that give you fire in your belly.
Care about what you do
Actually give a damn. Care if you get back to someone, care if it is right, care if you think it could be better. Care about what you do and others will too.
Face reality
Running your own show isn’t easy. Always be ready to change the plan, surround yourself with people that are genuinely on your side and want you to succeed. Above all, have the right mindset, stay positive and believe in your own ability. Then just when you’re about to give up, that’s when you need to push even harder.
Give back
It may be a portfolio review, your time, your advice, your energy, but give back when you can and do it genuinely and generously.
—
Find yourself an accountability partner. When you’re running your own small business it’s important to have someone to talk to. When you don’t have a team of your own, find someone that understand’s the highs and lows of running a similar business. I have a weekly Friday afternoon Zoom call with another marketing consultant and we use it to share what we’ve been working on, what we’ve seen on social media and what we’re planning to work on next. Setting this up during Covid lockdowns, and continuing it since, has been one of the most valuable things I’ve ever done for my business and me personally.
—
Actively and regularly seek out your ideal clients
Sometimes money can overrule your decisions, whether on a practical basis of needing more of it, a big project that sounds too good to be true or it doesn’t quite feel like the right fit with your values and expertise. Working when you feel any kind of conflict (internally) can be really hard work for all involved. Don’t underestimate the strength of a long-term client that you align with and have trust and respect on both sides. Working with the career mentoring charity Ablaze for five years has been my biggest reward in terms of the value of the work they do and I support them with, and in being so consistent long-term.
Be alive to all opportunities
You never know what opportunities are behind someone’s ask for help on social media such as LinkedIn. I stepped in to some really interesting research work with Projects by IF through answering a last minute call for help when a team member got Covid. Plus chatting to a client via an introduction (thanks Constance Fleuriot!) at the Data Science Conference last year turned out they wanted help with a project researching the mental health ecosystem for their mental health app. Keep exploring and don’t miss opportunities on your own doorstep.
—
Climate/environment: Often an overlooked part of the business, it is important for you and your team to know where you stand. We are not talking about addressing global climate change, but rather what approach your business takes. Using something like the UN Global Sustainable Goals (SDGs) can be a useful tool to measure and monitor on-going improvement. Delegate this to one of your team who is passionate about climate and the environment.
Finance: Keep a close eye on financial health. Are you equipmed to do this yourself or should you delegate this and get someone to oversee this for you? Regularly analyse cash flow, manage expenses, and invest wisely to maintain stability and fuel growth.
IT/tech/web: Embrace technology to improve productivity and customer experience. An effective online presence and streamlined IT systems can enhance efficiency. Again, this can often be delegated to specialist that will advise, set up and keep your system safe. Don’t wait for the headache, scam, fraud, breach to hit you – anticipate and get an expert in to set you up.
Marketing: Develop a targeted marketing strategy to reach your ideal customers. Will you do this? Will one of your team? You know your business best, but are you best equipped to deliver this? Focus on cost-effective digital marketing channels that yield a high return on investment and consider whether you should do this internally or delegate it.
Mindset/culture/vision: This is so important and your team (and partners/freelancers) should be fully briefed on this. Keep an eye on it and cultivate a growth mindset and a clear vision for the business to share across your business, peers and clients.
Sales: Nurture a strong sales team and develop effective sales strategies. Consistent revenue generation is vital for business sustainability and expansion, and, a with ops and delivery, this is key to business growth. But should you be doing sales, or one of your team or outsource this? Only you can decide.
—
Be true to yourself, and be authentic. Take small steps if needed, celebrate all your successes, and try not to compare yourself to others. Set realistic goals, build a support network, and consider finding an accountability partner – someone who will listen impartially, remind you of your goals, and help you stay on track.
—
The key to doing what I love and building great creative relationships is forging a true connection at a personal level – getting as close as possible is where I do my best work because then I’m fully invested in both head and heart.
Time and time again it’s over a coffee or a wine that the no holds barred honesty chats happen and reveal the truth of what is on the table and why you are the best person to help bring it to life. People love to talk so offering them the opportunity to be heard is where the magic happens. I’ve often thought I should list in my proposals: two, three, four hour coffee chats as a key stage in the creative process.
As human beings we love to find connections and then tell a story about how that relates to us – and as designers that’s how we create beautiful solutions by listening, understanding and simplifying the story to make it easier to understand.
—
Always deliver on time or slightly early.
Be clear and proactive with the client, especially about what they said they would do/by when. If their lateness impacts you, say so right away – in writing.
Always assume there will be some fallow months. Take out money that you need not what you want!
Build a nest egg – the bigger the better.
If buying in services, such as print, get payment from the client upfront. Always mark up such services.
Keep personal drawings and money separate from business revenue – they are not the same.
Always keep money in the business account for a rainy day – cash flow is king/queen and the tax authorities will need paying!
Consider a limited company but understand the differences versus self employed.
—-
If you come up with a great name for your creative business, you must do due diligence to make sure it’s available. Check on Google, check domain names, check Companies House and, most importantly, check at the Intellectual Property Office as a trademarked name trumps a limited company name. If it is available, trademark it.
—-
Become an individual and startup member of Bristol Creative Industries from only £4.95 a month and enjoy many business-boosting benefits. Sign up here.
We are really proud to share that Varn has been recognised with a Highly Commended Award in The Small Business of the Year Award, at the prestigious Lloyds Bank British Business Excellence Awards 2024. This highly competitive category was open to organisations with up to £5 million turnover in their last financial year. It celebrates companies that demonstrate strong growth & resilience, plans for sustained growth and innovation, as well as customer/staff engagement, an ethical approach to business and strong business results.
The Lloyds Bank British Business Excellence Awards are the UK’s largest awards programme celebrating the best of British business. These awards welcome and celebrate businesses of all sizes, from entrepreneurial start-ups and SMEs to well-established key industry players in the FTSE 100.
Our award submission included the story of our growth as we’ve scaled from a small team of specialists to a team of 28 experts, in a challenging market. We also explored in our entry how we have innovated across our search expertise, developed our VarnFest events and reimagined the workspace with our woodland office. We were also proud to highlight to the BBEA our intentional approach to diversity and inclusion, giving back to our community and clients.
Tom Vaughton, CEO of Varn proudly shares that, “Being recognised in The Small Business of the Year category at the Lloyds Bank British Business Excellence Awards 2024, is a proud moment for me and the team. The process of compiling our award entry, made me reflect on the last few years, how Varn has grown, how fortunate we are with our team and how much I’m personally enjoying the journey. I now realise, this is really quite something after running Varn for over 14 years.”
If you would like to find out more about the Lloyds Bank British Business Excellence Awards or have any questions for our team, please get in touch and you can contact us here.
The UK has experienced profound economic change over recent years which has brought challenges and new opportunities to the creative sector. As a result, many individuals have set out on the freelance and small business path for the first time.
Reasons include the natural result of redundancies due to the pandemic, new working relationships with employers following Covid-19 and a desire to achieve a better work/life balance.
Whatever the reason to go it alone, Bristol Creative Industries (BCI) is here to give freelancers, startups and small businesses the perfect platform to share skills and build connections.
There are many benefits of a Bristol Creative Industries freelance membership. See what some members have to say below.
To meet fellow freelancers and companies that employ them, join our freelancer networking drinks on 19 November at the Square Club in Bristol. It’s free including a complimentary drink if you’re a member.
Heather Wright, co-chair of Bristol Creative Industries, said:
“The trend in the creative sector is to have small and agile agencies relying on a bank of specialist freelance talent. We have seen the freelance sector grow year on year in the last decade.
“The benefits are that, here in Bristol, we have a huge pool of freelancers covering a spectrum of creative disciplines, from coding, filmmaking, music composition, animation, illustration, copywriting to recording and directing podcasts, to name just a few. Name a niche creative service you need for your business and, chances are, there will be someone to help right here on your doorstep.
“And these freelancers and startups are key to Bristol’s vibrant creative community; it means small businesses can use a wide range of professional creative talent. Freelancers are providing the resource of a conglomerate for the SME and Bristol Creative Industries can really help with these connections.
“All individual, freelance and startup members get a profile in our online member directory where you can showcase your work. Freelancers can also take advantage of discounted tickets to BCI events, plus the opportunity to self-publish content on our newsfeed. And don’t forget the membership perks, including restaurant offers and money off business support. The real value however is in the business connections you can make.
“But don’t take my word for it, here are a few comments from our members on their experiences.”
“I’ve been a member of Bristol Creative Industries for a good number of years now. I joined mainly to be included in the directory, for which I think the cost as an individual is very affordable. It makes absolute sense to be listed in a directory where clients search for creatives, outside of their own sector or network.
“In terms of other benefits of membership, I have attended various events and they have been very good. These include evening drinks meet-ups and the members’ lunch.
“I’d say that as a creative freelancer in any field, joining BCI is a great thing to do if you have the chance. Additionally, the team at BCI have always been very friendly and supportive!”
“When I worked in an agency, we used the BCI member directory to find the best regional talent. I always felt that I could trust the freelancers we found there – they had an added credibility, took their specialism seriously, and added value to projects. So when I started out as a freelance copywriter I knew I had to be listed as a member myself!
“The events are also really insightful and enjoyable – members’ lunch, sketchnoting workshop, and the ‘simple tips, smart ideas’ talk with Erica Wolfe-Murray to name a few. Plus, still to this day it’s a lovely feeling to receive an email that starts with: ‘Hi Lara, I found your details via Bristol Creative Industries and…’.
“What would I say to freelancers thinking of joining BCI? To quote one of my favourite taglines: Just do it.”
“I joined Bristol Creative Industries many years ago looking for a list of potential new clients. In my first year I got two new clients, one a national charity. Every year I regularly get new jobs via the website and these mostly turn into long term relationships. I now work with many of the major agencies in Bristol who are also members and actively involved with BCI. The work I generate covers my BCI freelance membership costs so joining was a no-brainer.”
“I initially joined Bristol Creative Industries as a way to network and get to know other creatives in the Bristol area. Regular members’ lunches allow members to meet, providing a friendly, informal opportunity to connect. The team running BCI are passionate about helping to support the creative community; always friendly, and they have been a great help in connecting my business with potential creative partners and business contacts.
“I believe just being part of BCI has provided my animation studio with additional credibility.
“Overall, Bristol Creative Industries is extremely well run, positive and a joy to be a part of; the membership offers amazing value for money.”
“Within two weeks of signing up I had my first enquiry from a new client”
“I regularly get contacted by new clients thanks to my listing in BCI’s member directory. Freelance membership is great value for money!”
If you’re a freelancer or startup business owner and want to raise your profile to get the work you want, find out more about a individual and startup membership to Bristol Creative Industries
You have the option of paying a one-off annual fee of £45+VAT or a rolling subscription of £4.50+VAT per month. What are you waiting for? Sign up today and be a real part of Bristol’s creative network.
To meet fellow freelancers and companies that employ them, join our freelancer networking drinks on 19 November at the Square Club in Bristol. It’s free including a complimentary drink if you’re a member.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information