Being an Employer of Choice: Mental health and financial wellbeing are inextricably linked!
Sometimes, all it takes to drastically improve your employees’ quality of life is a conversation and guidance that can lead to a positive impact that they feel every day. Nobody is immune to money worries and financial stress. So, let’s get talking, break down taboos and change lives.
Poor mental health and financial problems are often closely tied. Fixing one can often help fix the other. Talking about money worries is a bit of a taboo subject in the UK. The topic is surrounded by stigmas such as debt, poor mental health, and absence from work, so we avoid it. But sweeping things under the rug doesn’t work. Long-term, if we don’t break taboos, taboos can break us.
Financial education plays a huge part in increasing preparedness and reducing stress. But stress and worries can build barriers in people’s minds, a powerful resistance to engaging. They may have the answers but feel overwhelmed or unsure where to start. So, to forge a path forward, we need to be there with them.
To help people see through the haze of financial stress, we need to connect with people as individuals, on their own level.
A vicious cycle
Poor mental health can lead to money problems:
And money problems can lead to poor mental health: Stretched budgets could mean less food, heat, or medicine. Financial communications might trigger feelings of anxiety and panic and persistent worrying could lead to sleep problems and burnout
This cycle can get out of control, spiralling downward and affecting relationships, work, and every other part of an employee’s life. It’s critical we let them know that help is at hand.
Breaking the taboo
If you don’t offer much support yet, it’s a good opportunity to get employees involved. Ask them what they want and need and build around their answers.
Maybe some want private 1-2-1 meetings, while others would prefer group workshops or an anonymous online forum. By starting the conversations here, you’ll already be taking steps to normalising talking about money and financial stress and showing that it’s important to your business.
Why employers should care
Why dedicate resources and people to tackling financial stress? According to UK charity Mental Health At Work, 66% of employees feel like their company doesn’t care about their financial situation, making them more likely to salary hunt elsewhere and less productive in the working day.
In other words, beating financial stress is in your business’ best interests too. And if you have limited resources, you can partially rely on the government’s Money and Pensions Service.
Can you respond, with impact, to those big industry moments when projecting integrity, trust & credibility becomes key?
On Friday 19th July 2024, the biggest global IT outage to date caught leading service and security providers completely off-guard. Banks, manufacturers, media firms, airports, airlines, rail services, payment systems, the London Stock Exchange, multiple news organisations, and many public and emergency services platforms held up by Microsoft all reported severe interruptions.
Put simply: because resilience is a growing buying priority.
The world’s largest and most industry-critical enterprises are held up by increasingly complex supply chains and vendors.
In the wake of the debacle, thousands of buying groups (including downstream suppliers, partners, industry ecosystems and less-affected but increasingly cautious organisations) will be questioning the reliability of their current IT systems.
And they’ll be asking themselves one thing: do they have the capability to keep the lights on when the next Big Moment hits?
Cutting-edge data from 6Sense reveals that B2B buyers spend 70% of the buying journey doing their own research before talking to vendors.
(view image in blog here.)
Here are the biggest headlines steering optimised B2B content performance in 2024:
Source: 6Sense Point of First Contact Research Summary
If your content and campaigns rely on buyer conversion via a landing-page form or traditional lead generation it’s time to rethink. You won’t be getting your brand in front of key decision makers and influencers when they’re gathering the information that will heavily influence their purchase decision.
It is urgent for B2B sellers to increase their roster of ungated, educational content. You need to remove as much friction as possible for potential buyers wanting fast insights without a form.
Blogs, external product validation, helpful articles, videos, even some higher-value guides/buyers guides should be readily available to your audience without requiring an email. Concerned about tracking conversions when using more ungated content? We can help!
Whether you’re a fledgling startup or an established technology vendor selling into enterprise, Google and LinkedIn are likely your hero channels for paid media. Most organisations have not activated a key superpower: using the two platforms in combination. Deployed correctly, you can build trust with your audience and maximise awareness of your brand during that crucial first 70% of the buying journey.
Installing the LinkedIn Insights Tag on your website pages means you can track visits to specific website pages from your upper-funnel traffic-driving activity. And funnel those people back into LinkedIn. Now you can filter that audience down to your ICP profile (specific companies or industry, job function + seniority), and offer higher-value site visitors a better-connected content experience. Showing them the most relevant assets based on what they have seen and the strength of their engagement. That builds trust faster and accelerates the time between browsing and buying. And it can keep customers loyal when that next big crisis hits.
It this all sounds incredibly complicated, we get it! You want to make sure your content is making an impact on today’s buying journey. That you’re getting the most out of B2B paid media in the do more for less era. And that your digital communications are robust enough to achieve the right impact in a global emergency! That’s where we come in. Talk to us and find out how we can help build you a robust B2B platform.
Bristol integrated brand agency saintnicks has announced a further senior appointment with the hiring of Marcus Culloty as the agency’s new Creative Director.
Marcus joins saintnicks after holding the title of Creative Director at McCann Bristol. Before that, he was the Creative Director of The Mix Dublin, part of Pernod Ricard’s global in-house agency network.
With more than 17 years experience working for some of the UK and Ireland’s leading network and independent agencies including Havas, Publicis, and The Leith Agency, he has created a raft of award-winning campaigns for global clients such as Toyota, O2, Jameson and Dunlop.
Now as saintnicks’ Creative Director, Marcus will be leading the agency’s conceptual output alongside supporting with the mentoring, shaping and development of its creative studio.
On his appointment, Culloty said: “saintnicks has a great philosophy for crafting great work that helps their clients and their brands really fly. That’s why I can’t wait to dive in, be part of this experienced agile independent agency’s senior team and take things further than ever.”
It’s a time of continued growth for the Bristol agency with further new talent joining across the business. This month sees the arrival of Richard Canueto-Cook and Hannah Bain into the Client Services team as Account Directors. Both join with previous careers at Ogilvy, Havas and McCann.
The appointments coincide with another strong year for the agency after a consistent period of new and existing client growth within the automotive, sport and audio sectors and a string of industry award nominations.
Steve Davies, ECD of saintnicks commented: “The quality of talent and the versatility of skills in the agency has enabled us to generate stronger campaigns and deliver better performance metrics across the board. With over 65% of our business from international brands we are always seeking talent who can help us to take clients further, and Marcus is a most welcome and exciting addition to the team.”
10.09.24: HeyFlow, the female reproductive health inclusion business, which aims to end disadvantage for women in the workplace, has become the founding investment client for Aer Venture Studios, the new SaaS impact-driven venture arm from Aer Studios. The £235,000 investment will support the build and architecture of HeyFlow’s tech platform and employee insight product, enabling it to reach even more enterprise clients.
A majority-female start-up, HeyFlow aims to create meaningful change for women at work globally, at a time when 31% of women experience severe reproductive health symptoms every year: 85% of women face at least four reproductive health conditions and mothers see a 60% drop in earnings following their first child, compared to fathers. HeyFlow transforms organisations through employee experience insight that reshapes workplace behaviour and fuels meaningful change for women’s inclusion, resulting in organisations retaining talent, promoting talent, boosting profitability, and creating an equitable future.
Aer Venture Studios has been launched by creative technology firm, Aer Studios, to help early-stage SaaS tech businesses with funding and creative tech expertise to accelerate their time to market. It aims to create meaningful digital experiences that have an impact on people and planet. It’s set up to deliver the financial backing that early stage ventures need, tech expertise required to develop products to a launch-ready stage and partnerships required for future investment rounds. HeyFlow marks its first investment client.
Following its launch in 2023, HeyFlow has worked with progressive companies including Hitachi Vantara, BIMA and Digitas UK, providing insight into their female employee experiences, management’s ability to support at all levels, informing leadership gender inclusion strategies and empowering them to create change. The funding will enable the development of its technology platform to deliver on a national and global basis, as well as providing progress measurement and on-demand industry benchmarking.
HeyFlow is now actively seeking an additional pre-seed investment of £250,000, to allow the firm to take the employee experience and diagnostics platform to market. A future roadmap introduces Artificial Intelligence (AI) to provide on-demand learning solutions and delivering against mandated gender pay and ESG reporting, globally.
“We’re honoured to secure Aer Venture Studios’ investment and trust in HeyFlow’s vision. Its backing is a testament to our early success and powerful validation of our mission to champion reproductive health inclusion and close workplace gender gaps. At a time where only a small percentage of investment goes to female-founded companies, Aer Venture Studios’ belief in HeyFlow sends a clear message that innovative, women-led start-ups are worthy of investment. Their support strengthens our ability to scale globally, and together, we’re set to shake up the future of work,” comments Sophie Creese, Co-Founder, HeyFlow.
Geoff Wells, director, Aer Venture Studios; “Our mission is to help organisations realise their vision for digital experiences that have a positive impact on people and planet. Our ambition and values are perfectly aligned with HeyFlow’s, making it the ideal collaboration and partnership. We are excited at the opportunity to bring the full force of our creative and technical talent in Aer Studios to realise HeyFlow’s vision and accelerate its impact.”
HeyFlow is a majority female-founded and owned business, launched by Sophie Creese, Nick Dean and Sabrina Walls, with Kate Thompson, an applied behavioural scientist and co-founder of businessfourzero, recently joining as NED. With financial backing by ADLIB Recruitment, the team brings together many years of expertise in gender equality work and talent solutions. Aer Venture Studios’ Directors Geoff Wells and Tom Harber will play active roles in the future of HeyFlow, with Wells taking a seat on the board. Wells and Harber bring extensive expertise in delivering award winning creative technology solutions for organisations including BBC, Breast Cancer Now, Diabetes UK and Women’s Aid.
For media enquiries, please contact Sabrina Walls on [email protected] / contact Jess Morgan on [email protected] or on 07947 008 071.
Ending disadvantage for women in the workplace. 31% of women experience severe reproductive health symptoms every year. If not supported properly they can have a massive impact in the workplace and become a hidden burden leading to a lack of inclusion, increased absenteeism, and reduced retention.
Through insight, learning and action for female* reproductive health inclusion in the workplace, HeyFlow empowers businesses to create change and build a truly inclusive companies.
*We actually mean people with internal reproductive health organs, it’s just not as catchy.
You can read our full inclusion statement here: https://heyflow.co.uk/inclusion-statement
Aer Venture Studios works with impact driven founders and their teams, bringing creative technology expertise and financial backing to progress their concept to MVP and launch. Aer Venture Studios’ mission is to create meaningful digital experiences that have an impact on people and planet. Launched by creative tech firm Aer Studios, Aer Venture Studios bring financial backing that early stage ventures vitally need and combine this with the expertise required to develop the product to a launch ready stage, as well as partnerships required for future investment rounds to scale fast.
It’s clear from a straw poll earlier this summer that companies who like the idea of an apprenticeship have a real struggle connecting to the right talent, and the opportunity to bring in new thinking and lived experience collapses – it’s just too much to organise.
In any other situation, the response would be to drop back, brainstorm the issues and form a plan.
Can we do this ourselves? Are we using the right communication channels? Do we need to bring in a freelancer? Do we need a partner in a joint venture? Do we simply buy-in the service?
These are all professional, creative responses we use all the time.
My aim for the last 15 years has been to better understand the dynamics of creative opportunity – through collaboration, mentoring and brokering, so here are some thoughts :
Build your own talent pool – lots of companies hold open days, portfolio sessions, and with projects like Fiasco’s Tracking, BCI’s Internship programme or Halo’s Werkshop Weekender, we’re even grouping those together to make them stronger.
So, stay in touch with the interesting people, give them thoughtful feedback and they’ll get more employable. They may feel they’ve broken into their dream industry – don’t just drop them.
Get closer to the talent – not just by suddenly launching on TikTok (something akin to “dad-dancing”), but by connecting through the organisations they trust – whether that’s Creative Youth Network, Babbasa, KWMC or the others in the region.
Engage an Expert – evidence from other industries from BAe Systems to Thatchers Cider shows apprentices grow in the company culture and out-compete their graduate intake, so it can be a great investment – and a small creative company is simply the BEST place to learn!
So, work out what you need, how it is easily supported by your company culture – maybe with a junior buddy as well as management mentoring – and what the career path will be.
Engaging with a specialist company such as Creative Alliance, Professional Apprenticeships or Working Knowledge will guide this process, help with screening and provide the training outside the workplace.
Across the next month, there will be more developments, so keep an eye on the BCI website, and join in the discussions – especially if you employed a dream apprentice or have been terminally frustrated! Together we can change the picture.
Bristol is full of brilliant outreach projects – award-winning wildlife film company Silverback Films held an insight day on July 24th, Fiasco Design are working with Noods Levels on a design project called Tracking, and next week the Werkshop Weekender opens to applicants – it’s managed by Halo with a group of top agencies involved. And the BCI Internship programme with Babbasa is celebrating its half-way point
The new government aims to strengthen the way people are employed, and also move from a shareholder to a stakeholder economy – with staff, clients, management and the wider culture of the city as players. We all recognise that we’re only as good as our staff, and how involved they feel is key to performance.
The challenge for companies is to become places of learning as well as doing – we rely on people who work fast, but describing how you work to someone with less experience (such as an apprentice) really opens up your own thinking, as well as getting a wider range of brains engaged in the project.
Where do apprenticeships fit? They can be the way to get new thinking and lived experience into your company – whether it’s at entry-level or more mature. (The Chartered Institute of Personnel & Development states that 50% of apprentices are over 25)
They are a great means of developing your current staff into new roles – you can get training costs covered through the Levy Share scheme operated by Western Training Providers Network
Large companies from BAE Systems to Thatchers Cider find that apprentices outcompete their graduate intake, having been treated as stakeholders in the company, and developing within the company culture.
BUT the elephant in the room is how you find the right people to achieve this nirvana, when you are a microbusiness constantly pitching for new work. Anyone who works in apprenticeships in our industry knows recruitment is a real struggle, and that’s shown clearly in the poll. There’s no lack of enthusiasm, but a real limit to the time and networks available to recruit.
SO maybe all those engagement programmes could have an apprenticeship as the end goal, organised and funded, with the apprentice provided with a buddy (a great way to develop junior staff) as well as a managerial-level mentor?
In October we’ll take this thinking forward – if you’re interested then do contact Paul Appleby [email protected] or Katie Green [email protected]
As a potent part of the UK economy dominated by microbusinesses and SMEs, the Creative sector has struggled with apprenticeships, but with the new government aiming to re-energise them, it’s time to dispose of some myths :
Apprenticeships are NOT only for young people: Although frequently linked to inexperienced school leavers or young adults, they are available to people of all ages – 50% of apprentices are over 25. They are a way to develop and retain quality staff or transfer skills from other sectors (such as project management) and not just for entry-level recruitment, though an apprenticeship could be the next step after a work placement or internship.
Apprenticeships are NOT just for manual or low-skilled jobs: Creative specialist training providers support a wide range of apprenticeship standards including Marketing Executive, Content Creator, Production Technician, Broadcast Production Assistant and Business Administrator.
Apprenticeships are NOT less respected than university degrees: Many talented young people are challenged by the cost of a university education and want to get into work – especially if they have a passion! There is a pathway of apprenticeships that can lead to the equivalent to degree-level education, shaped within the employing company, so in-tune and up-to-date. Buddying or mentoring a learner is also a great way to develop your more experienced staff.
Apprenticeships DO address skills gaps: Apprenticeships are designed by employers to meet industry needs and they are agile – tailored to address the evolving demands of fast-changing sectors like ours. Upskilling existing staff within your organisation via the apprenticeship route provides the opportunity to retain and develop them – a key driver of job satisfaction.
And you can get help with funding – assuming that your company doesn’t have the £3m annual payroll that triggers the Apprenticeship Levy (!!), you can cover all the training cost through the Share to Support Scheme commissioned by the West of England Combined Authority and funded by the UKSPF (UK Shared Prosperity Fund), Over £3m has been gifted by larger companies to support SME’s accessing apprenticeships in the West of England, and it’s available to YOU.
It’s managed by the Western Training Providers Network – to find out more, just get in touch with: [email protected] and [email protected]
Or go along to one of their drop-in sessions
Engine Shed, Temple Meads, Bristol – Every Wednesday, 9am – 1pm Free Weekly Business Apprenticeship Guidance Drop-In Session | The WTPN
Future Space, Stoke Gifford, Bristol – The first Thursday of the Month, 10am – 12.00pm Monthly Future Space Apprenticeship Guidance Drop-In Session | The WTPN
Bristol-based CRM specialists Flourish have today joined forces with the creative services agency Curious and The Harbour Collective, in what is the first step in the development of a new marketing company – the Harbour Group.
The group will be led by Paul Hammersley. Previously founder of Harbour Collective, Hammersley will become the CEO of Harbour Group, with Hugo Varney taking on the role of CFO. Before forming Harbour, Hammersley was a chief executive of DDB and Cheil. He launched Harbour in 2017.
Hammersley said, “For some time we have been discussing with a number of our Collective member agencies how to more closely align their shared interests and create a more connected plan for future growth and value creation… central to those discussions has been our desire to allow for the continued autonomy of the agency Brands.”
Founded in 2004, Flourish built its reputation in CRM and Customer Journey marketing, working for clients such as Nissan, Twitch and ASOS. Today, the agency employs over 50 people and operates from offices in Bristol and Dubai.
Of Flourish’s three founders, Neil Hecquet and Rich Hartson will be departing the agency, whilst Keith Nichol will remain, taking a position on the Harbour Group board. Nichol said, “The last 20 years have been such an incredible personal experience. I couldn’t have hoped for better partners than Neil and Rich and both have been instrumental in Flourish’s success. The time has come to push on and this opportunity with Harbour enables us to add our strength to a wider group proposition.”
Ian Reeves, Flourish’s Managing Director, said “The Harbour Group vision is clear and offers our clients tangible value through vertically integrated and complimentary services. We’re excited to start the journey alongside Curious and believe their offering can help push the creative barriers of what can be achieved within CRM.”
For more information, please contact Aimee Blakemore, Marketing Manager at Flourish on 01173 117620 or [email protected].
About Flourish
Flourish, which has offices in Bristol and Dubai, is a CRM agency “specialising in the development and delivery of personalised data-driven experiences, direct communications and content”. Its clients include Nissan, Bet365 and Asos.
About Curious
Curious is a “tech-driven agency that provides design, artwork, photography, video, CGI, and content distribution services”, with clients that include Diageo, Specsavers and Patek Philippe.
About Harbour
Harbour Collective, described as a “standalone company which manages a membership base of a number of independent agencies”, includes Live & Breathe, Pretty Green, Thursday, Platform, Digital Natives, TCO, Just So and Mi Media.
Nine Tree Studios in Bristol celebrated their opening earlier this month with an event that saw over 150 attendees from across the creative sector.
The 10,000sq ft facility includes two soundstages for film and photography plus a podcast suite, office space, green rooms and a fully-equipped kitchen studio.
Backed by Bristol-based commercial production company JonesMillbank, the studios have been designed to support both small-scale and broadcast-level productions.
“This has been a long road, but it was amazing to see so many new and old faces, all coming together to support and celebrate our launch.” said Russell Jones, Co-Founder of Nine Tree Studios.
Located in Brislington (BS4), the studios are perched near the centre of Bristol allowing them to service productions mixing studio and on-location filming, aided by its 8,900sq ft secure yard for trucks and trailers.
The studios are now Bristol’s largest independent studio, joining a raft of creative spaces throughout the city including neighbouring virtual production stage Distortion Studios and the established Bottle Yard Studios.
“Like restaurants on a high street, the more there are, the better they are, the more their reputation builds. We’re proud of everything Bristol has to offer and stands for, and the more facilities, talent, crew and creative companies that are based here only goes to benefit the region as a whole” Russell continued.
Nine Tree Studios features:
For more information and bookings please visit www.ninetreestudios.co.uk, call 0117 3706 372, or email [email protected].
Mostly Media, the Bath-based media planning and buying specialists enjoyed recent success at the Independent Agency Awards scooping not one, but two awards.
Hosted by the Alliance of Independent Agencies at the leading worldwide marketing and digital festival ‘MAD//FEST’, this prestigious award ceremony celebrates the finest work across the independent agency sector.
Firstly, for the third time in four years, Mostly Media proudly received the Best Use of Media award, this time for their work on behalf of the UK charity, Crohn’s & Colitis UK.
Secondly, Mostly won the coveted Freedom Award for Client Service, a testament to their exceptional culture and dedication to clients.
Head of Digital Tom Marshall who led the team’s digital campaign commented: “It is a fantastic achievement for such a wonderful cause. To receive the recognition for both Best Use of Media & Client Service was really special, and so well deserved for all the amazing planning and strategic work from the CCUK (Crohn’s & Colitis UK) team, they were amazing to work with on this campaign, so a big thank-you to them for trusting us with this project. Special mention also to the Mostly Team for their brilliant strategy, planning, implementation, and optimisation work – 250,000+ symptom checker completions & delivery of the campaign message to potential sufferers of Crohn’s & Colitis is out of this world!”
Recap of Mostly Media’s Recent Award Wins:
– **2021**: Best Use of Media on behalf of thortful (DTC / Brand Response)
– **2023**: Best Use of Media on behalf of Cawston Press | B-Corp™ (FMCG / Brand)
– **2024**: Best Use of Media on behalf of Crohn’s & Colitis UK (Charity / Performance)
– **2024**: Freedom award for Client Service on behalf of Crohn’s & Colitis UK (Charity / Performance)
About Mostly Media
Based in Bath, Mostly Media is an award-winning top-20 independent media planning & buying agency that prides itself on scaling businesses at pace through media strategy.
Founded on the principles of creativity, agility, and client-focused service, Mostly Media has a proven track record of achieving exceptional results for a diverse range of clients.
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