On 24 November, we celebrated the first group of interns who took part in the Bristol Creative Industries Internship Programme with Babbasa as part of the OurCity2030 Pathway into Creative & Tech.
We had a wonderful night celebrating everyone’s achievements over the past six months. The graduation event, at the Gather Round co-working space in Bristol, brought together the brilliant interns plus many of the programme contributors, friends and family to reflect on the successes and learnings from the scheme.
We launched the programme earlier this year. It is aimed at young people aged 18-24 from diverse backgrounds wanting to gain more insight and real experience in the creative industries.
Two of the biggest challenges facing the sector are a long-term skills shortage and a lack of workforce diversity. This was highlighted by Bristol Creative Industries’ A Creative Force to Be Reckoned With report which found that increasing diversity and inclusion is a significant priority for six in 10 creative firms in Bristol, but almost half said they want help finding diverse talent from underrepresented groups.
The internship programme was designed specifically to tackle those issues and create more inclusive workplaces. We were delighted that brilliant agencies from the BCI member community stepped up to provide three month placements to the 14 interns:
At the end of the first placement, three of the interns used the experience to explore other projects, while 11 stayed to undertake a second placement.
As the pilot programme comes to an end, here’s an update on how taking part in the initiative impacted on the interns and what they plan to do next:
Abdifatah Kheyre is going travelling for a while but has some exciting plans to launch a new project with a friend.
Abdur-Rahman Shafi has been offered a continuation at his first placement at Noble where he will be doing an internship extension, with the view for being promotion to digital marketing executive after six months.
Ahmed Ismail is considering his options in design and software development.
Amy Smith has been offered a role as production runner at Aardman on an upcoming project.
Kayjay McDonald-Ferguson is looking to continue with his freelancing projects in design and strategy and is set to start a bootcamp coding course.
Laurel Beckford has been working with Babbasa on the organisation’s social media campaigns and is looking for further work in film production and social media.
Mohd Wani has gone on to study an MA in information experience design at The Royal College of Art.
Omar Ibrahim has started a front-end web development bootcamp and will continue to study whilst trying to get more work experience. He is looking for a junior level role in front-end web development.
Priscilla Kodjo is staying on at her placement at Time Machine Designs as a freelance concept artist.
Sara Matloob has applied to study with the Chartered Institute of Marketing and hopes to build a career focused on public relations and the experiential sector.
Sophie Kirk is continuing to pursue her career in film and television art departments, with her improved graphic design skills opening up more opportunities for freelance work.
Seren Spooner was offered a job as a junior designer at Armadillo, her first placement.
Touka Mostafa led an EDI audit at one of her placements and delivered her findings to the board. She has recently accepted an account executive role at Armadillo, one of the participating agencies.
Yasmina El Khatib hopes to continue her education and study a modelmaking course with a focus on fabrication. For now, she is looking for a design and creative role to allow her to save for her masters.
We asked some of the interns to reflect on taking part in the programme.
”The programme helped me find myself, be a better human and chase my dreams.”
Abdifatah Kheyre“This internship really has made my dream career happen. The continued support throughout has been great. I have also made some friends that I will have for life.”
Amy Smith”I took many learnings from the experience, but above all I learnt the importance of being an active learner. In a work setting it is important that you can communicate with the different departments and not be afraid to ask for what you want. In both agencies I felt comfortable to be myself and felt listened to. I like that the internship was tailored to what I needed.”
Kayjay McDonald-Ferguson”Don’t get me wrong, it wasn’t always a straight path, and I was never comfortable to put my hand up and say I want to learn more. But I have to say, I’m so glad I sat in the uncomfortable space for a little bit because I pushed past that point, I managed to develop and grow in so many different ways. ”
Touka Mostafa”I loved seeing how many agencies were interested in diversity and inclusion and I really enjoyed the networking opportunities that came with the internship programme. I also enjoyed learning new skills during our Friday sessions and watching all of the interns develop new skills that they’re proud of.”
Sara Matloob
For more from the interns, participating agencies and other who took part in the programme, watch this brilliant short film:
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The Bristol Creative Industries Internship Programme is not possible without the fantastic agencies who take part and provide placements for the young people to gain valuable experience.
Here, some of the agencies reflect on their experiences:
“The best businesses need the best talent. The best talent is diverse. This programme has helped us collectively engage that talent.”
Nina Edmunds, Halo“We’ve always aspired to have an internship programme that promotes diversity and inclusion and encourages the community to open more doors, yet time and resources have been a barrier to achieving this. By joining forces with Bristol Creative Industries, Babbasa and other member agencies, we were able to make it happen.”
Lucy Rees, Newicon“Collaborating with peers from other participating creative agencies has been a great experience. It has allowed us to actively contribute to shaping the program while exchanging ideas and learning from one another, particularly in areas around HR, people & culture, and innovative working practices.”
Anthony Butterfield, Aer Studios“We wanted to be challenged in our DE&I efforts. We hoped this scheme would help us push forward on our learning and DE&I journey and it has done exactly that.”
Abigail Croft, Diva“Our intern was really keen to learn all the different roles within the agency and really engaged in everything she was doing. Seeing her confidence grow each week, so she was asking the right questions to allow her to execute the task in front of her was a real highlight. The fact we could see the talent was there enough to offer her a job shows what an impact she made, and that is the true highlight.”
Jeremy Bourton, Armadillo“This amazing opportunity provides a springboard for young people with a paid placement that can really make a difference to their professional development. On the other side of the coin, it’s made me a more rounded professional and helped me to evolve.”
Matt Woodman, Atomic Smash“The BCI Internship Programme is a golden opportunity to partner with community-facing organisations. It is a real opportunity to learn as well as teach, whilst being supporting by BCI who follow the interns through the whole process.”
Ceilia Hunt, Aardman Animations
All of the interns are now Bristol Creative Industries members. Please do reach out to them if you are looking for collaborations or for young people to fill junior roles. We will also be welcoming them to Bristol Creative Industries events in 2024, so you will get a chance to meet them.
We look forward to welcoming back the cohort as ambassadors for the programme in 2024 and to help inspire the next group of interns.
Conversations for the 2024 Bristol Creative Industries Internship Programme have begun with Babbasa as part of the next OurCity2030 Pathway into Creative & Tech.
If you run a creative business in Bristol and are interested in hearing more about how to get involved, contact Bristol Creative Industries membership manager Alli Nicholas on alli@bristolcreativeindustries.com
Big thanks to @eljaybriss for the images.
Located on the second floor of Sparks Bristol, the sustainable department store that opened in May of this year, the Tabb team’s goal for the space is to significantly increase their ability to support Bristol’s independent filmmakers and creative freelancers and to help them benefit from the city’s fast-growing film and creative industry.
At launch, the creative hub will accommodate 50 permanent residents and 30 flexible hotdesks in a space that, for the previous 70 years, served as an office and breakroom for the staff at Marks & Spencer. Tabb has plans to incorporate a permanent film and photographic studio later in the year and hopes that this is just the start of their work in offering further physical services to help its community make their projects happen.
With consultation from low-carbon, innovative design and construction firm Agile Homes, the ‘Tabb Hub’ will use recycled and custom furniture to create unique and purpose-built spaces for its residents and community, including Bristol Production Van, Foxy Motion Films, Barri Films and FishPunch.
The hub is open to enquiries and reservations from filmmakers and connected creative disciplines, whether individuals or teams, with flexibility regarding how residents can organise and set up the space.
Known as ‘Cahootify’ until December last year, Tabb’s collaborative platform for independent filmmakers, producers and actors has gone from strength to strength. With regular events, festivals and screenings aiming to unite and empower South West filmmakers, Tabb’s community has grown to 8,000 members. Rising stars and established professionals, such as Keith Wilhelm-Kopp, who recently released their debut feature film, Translations (2023), have added over 10,000 short films, animations, trailers and music videos to the platform, with many by teams that found each other through the Tabb opportunities and events.
Sparks Bristol, a world-first project co-created by Global Goals Centre and ArtSpace LifeSpace, offers various indoor independent stalls and shops, from fashion and food to nature and energy, supporting people to make money-saving choices on climate, equality and wellbeing. Sparks Project Manager John Hosken said, “We are delighted that the collaborative and empowering Tabb organisation has taken the space – creating so much opportunity for both organisations.”
Tabb CEO Pete Francomb, said: “We’re thrilled to offer this exciting new space to Bristol filmmakers. The forward-thinking Sparks ethos matches Tabb’s commitment to supporting and enabling creatives. Tabb Hub is a perfect and logical move for the organisation and the community.”
Tabb expects the hub to fill quickly due to the hub’s prime central location and high demand for flexible and multi-use creative spaces.
For more information about Tabb Hub and to enquire about becoming a resident, visit https://tabb.cc/hub or email hub@tabb.cc
To learn more about Tabb and their growing filmmaker and creative community, visit https://tabb.cc/
To learn more about Sparks, visit https://sparksbristol.co.uk/
The teams across mustard jobs are planning to rustle up as many long-life food, hygiene and sanitary products as possible. Last year’s foodbank donation was impressive, but this year we want to make it even bigger, that’s why we are enlisting the help of our local community.
We’re making this donation as easy as possible for anyone who is interested in taking part. Just pop to the mustard jobs office with your donations, we’ll list the address details at the bottom of this page. Then, we’ll put it in one of our collection box for safe keeping, until we do the big drop off at the foodbank. We’ll get everything delivered to the foodbank by our mustard team, so there is no stress for you or your team.
Whether you’ve got a little or a lot, anything will help.
We have a great relationship with the St Nicholas of Tolentino Foodbank and they’ve let us know what they need the most.
It’s time to step up and support those who find themselves in crisis this winter. If you’d like to donate, please deliver your donations to:
mustard jobs
The Tramshed, 25 Lower Park Row,
Bristol
BS1 5BN
If you have any questions or queries, feel free to reach out to the team on marketing@mustardjobs.co.uk | 0117 929 6060
Thank you.
Moonraker VFX, a Bristol-based Visual Effects Studio, took part in the RTS Futures Festival yesterday, offering valuable insights, advice and information to aspiring individuals seeking a career in the television industry.
The free event took place at M Shed on Bristol’s Harbourside and drew over 400 young attendees, where a range of the city’s media organisations were on hand to give careers advice.
Hosted by the Royal Television Society, the RTS Futures Festival provided a platform for industry professionals to connect with graduates and students, guiding them through the complexities of the modern broadcasting landscape.
Moonraker—known for its groundbreaking work in Natural History programming including the BBC’s recent Earth series—engaged with attendees, sharing knowledge and experiences to inspire the next generation of talent.
Simon Clarke, Creative Director at Moonraker, commented, “Participating in the RTS Futures Festival was a fantastic opportunity for us to connect with the bright minds set to become future leaders of the television industry in the decades to come. Moonraker’s presence at the event underscores the studio’s commitment to fostering talent and contributing to the growth of the sector.”
RTS Futures aims to help graduates and those in the early stages of their career to progress and learn about different areas of television. It has an ongoing calendar of events, learn more: https://rts.org.uk/rts-futures
Chancellor Jeremy Hunt delivered the government’s 2023 Autumn Statement on 22 November. Here’s a round-up of measures and announcements relevant to businesses in the creative industries.
If you’re a Bristol Creative Industries member and you’d like to share your view on Autumn Statement 2023, email Dan.
In the full Autumn Statement document released after the speech, the government says:
“The UK has world-leading creative industries at the heart of an increasingly digital world. The sector grew at over one and a half times the rate of the wider economy between 2010 and 2019,73 contributing £126 billion in GVA in 2022.
“In June 2023, the government published its sector vision which set ambitions to grow the creative industries by £50 billion and deliver a creative careers promise to support a million more jobs by 2030. This included £77 million in new government spending, bringing the total announced since the 2021 Spending Review to £310 million. The sector also continues to be supported by significant tax reliefs, which were worth £1.66 billion in the year ending 2022.”
In terms of specific announcements for the creative sector, the Autumn Statement included the following:
In his speech, Jeremy Hunt said:
“Our creative industries already support Europe’s largest film and TV sector. This year’s all-Californian blockbuster Barbie was filmed in the constituency of the Hon Member for Watford, where the sun always shines.
“I know that even more could be invested in visual effects if we increased the generosity of the film and high-end TV tax credits, so I will today launch a call for evidence on how to make that happen.”
In the consultation document published after the speech, the chancellor says:
“I can confirm that we will provide more additional tax relief for expenditure on visual effects, to boost the international competitiveness of the UK’s offer. This call for evidence takes the first, crucial step towards this, as it will provide the government with the depth of understanding it needs to develop targeted proposals that best serve the needs of the visual effects industry.”
The call for evidence follows the announcement in the government’s March Budget that audio-visual tax reliefs are being reformed into expenditure credits with a higher rate of relief than under the current system. The new expenditure credits can be claimed from 1 January 2024.
The government is looking for comments on how the new Audio-Visual Expenditure Credit can provide more generous tax relief for visual effects by 3 January 2024.
Neil Hatton, CEO of UK Screen Alliance, said:
“Very often clients will say, ‘We love your creativity, your innovation and reliability to deliver. We love your people and we love working in the UK, but your VFX incentive doesn’t meet what is available elsewhere in the world’. Either that or, ‘We are capped out’.
“This consultation and the promise of a more competitive incentive should aim to position the UK as the first choice destination for VFX production for international film and TV. We are focused on capturing a larger market share as global demand for VFX recovers, following the US actors’ strike, and we aim to play a full part in growing the UK’s creative industries towards the government’s 2030 targets.”
The government said it will provide £2.1 million of new funding next year for the British Film Commission and the British Film Institute Certification Unit “to support the production of film and high-end TV across the UK”.
The unit certifies films, animation, television programmes and video games as British or as an official co-production in order to be eligible for the UK’s creative sector tax reliefs. The BFI has previously said that it lacks funding to adequately adminster the certification.
The government said it will review public investment in R&D spending for the creative industries “to a Spending Review timeframe”.
The 75% business rates relief for hospitality, retail and leisure businesses up to a rateable value of £110,000 has been extended until 2024-25, and the small business rates multiplier has been frozen at 49.9p.
The standard multiplier (paid by properties with a rateable value of £51,000 or more) will be uprated by September’s CPI next April (6.7%). This will mean an increase from 51.2p to 54.6p.
At the Spring Budget, the government extended the temporary higher rates of relief of three corporation tax reliefs that are collectively known as the ‘cultural reliefs’:
In a policy paper published alongside the Autumn Statement, HM Revenue & Customs said “the government is taking the opportunity to clarify some of the relief rules, including what is eligible for relief” in order to “provide clarity to the industry and ensure the fairness and success of the cultural reliefs”.
In a policy paper published alongside the Autumn Statement, the government said companies claiming tax relief for films, high-end TV, animated TV, children’s TV, video games, theatrical productions, orchestral concerts and museum and gallery exhibitions will be required to complete and submit an online information form.
This include claims made for the new expenditure credits: the Audio-Visual Expenditure Credit (AVEC) and the Video Games Expenditure Credit (VGEC). It also includes the cultural tax reliefs: Theatre Tax Relief (TTR), Orchestra Tax Relief (OTR) and Museums and Galleries Exhibition Tax Relief (MGETR).
The reason given is as follows:
“It is expected that these changes will streamline the process of making a claim and assist companies in transitioning to the new regimes. The completion and submission of the online information form will make it easier to tackle abuse and will reduce the administrative burden on HMRC, allowing claims to be processed faster.”
For AVEC and VGEC, the measure will take effect from 1 January 2024. For the cultural reliefs, it be introduced from 1 April 2024.
Freelancers make up a third of the creative industries so these measures are very relevant to the sector.
From 6 April 2024, self-employed people with profits above £12,570 will no longer be required to pay Class 2 National Insurance Contributions, while the main rate of Class 4 self-employed NICs will be cut from 9% to 8%.
The government said the changes will benefit around two million self-employed people with the average person earning £28,200 seeing a saving of £350 in 2024-25.
Compute powers the development of AI models.
The goverment will invest £500 million in further UK based compute over the next two financial years “so that universities, scientists and start-ups have access to the compute power they need to help make the UK an AI powerhouse”. This brings the total planned investment in compute to more than £1.5 billion.
The following are announcements not specific to the creative industries but are of interest to businesses in the sector.
Full expensing allows companies to claim 100% capital allowances on qualifying plant and machinery investments and write off the cost of investment in one go. For every pound a company invests, their taxes are cut by up to 25p.
The measure was due to end in March 2026 but the Autumn Statement announces that it has been made permanent.
The government said it worth over £10 billion a year and “the biggest business tax cut in modern British history”.
Alongside the Autumn Statement, the government published the report from its Prompt Payment and Cash Flow Review.
Measures aimed at tackling the impact of late payment on small businesses include:
The government will establish a Growth Fund within the British Business Bank to provide a permanent capital base of over £7 billion “to give pension funds access to investment opportunities in the UK’ s most promising businesses”.
Exentions of the British Business Bank’s Future Fund: Breakthrough programme with at least £50 million additional investment in “the UK’s most promising R&D intensive companies”.
A new Venture Capital Fellowship will be set up with the aim of “producing the next generation of world-leading investors in the UK’s renowned venture capital funds to support investment into the UK’s most innovative high-growth companies”.
A new £20 million cross-disciplinary proof-of-concept research fund to boost spin-out businesses in universities.
The existing Research and Development Expenditure (RDEC) and SME schemes will be merged for expenditure incurred in accounting periods beginning on or after 1 April 2024. The notional tax rate applied to loss-makers in the merged scheme will be lowered from 25%
as per the current RDEC scheme, to 19%.
The intensity threshold in the additional support for R&D intensive loss-making SMEs will be reduced from 40% to 30%, which the government says brings around 5,000 more R&D intensive SMEs into scope of the relief.
A one year grace period will be introduced so that companies that dip under the 30% qualifying R&D expenditure threshold will continue to receive relief for one year.
From April 2024, the National Living Wage (NLW) will increase by 9.8% to £11.44 with the age threshold lowered from 23 to 21 years old. The government said it represents a rise of over £1,800 to the annual earnings of a full-time worker on the NLW.
There are also changes in the National Minimum Wage:
The Daily Disruptor Network is a free community of tech founders, startups and small businesses, which helps people to get advice and solve problems faster. Our network connects and supports people running technology companies, giving them access to genuinely useful content, events, advisors and more. The network has been running for a few years now, but has some exciting things in the pipeline upcoming for members. Membership is free and offers you instant access to the network’s Slack group, as well as the email newsletter which shares heaps of useful insights and industry knowledge. You can find out more about the community here.
This webinar is the first webinar the network has run for its members and is the first in a long line of new benefits being launched. Join the network today to stay in the know with what’s coming next.
About the webinar
The new year comes with new opportunities to generate the growth and traction your business needs to succeed. Whether you are a brand new startup or a scale-up that is further along its growth journey, using the end of the year to reset, recalibrate and gain insights from your peers allows you to set the foundation for a fantastic 2024.
Join us for this free 1-hour power session on improving the likelihood of 2024 being your best year yet. We’ll be covering how to:
Achieve the sales velocity you need to hit your financial targets
Identify your ideal customers and understand what will make them buy from you
Set the goals and objectives that will get you closer to your dream
Create a culture of progress to take your business towards your goals
Book your place to join the webinar
Yiuwin Tsang has been working in sales and business development for more than 15 years. With a broad range of clients from big 4 consulting firms to independent abstract artists, he has seen how having the right value positioning, new business systems and robust sales processes can have a transformational effect on the commercial performance of an organisation.
Founder and CEO of Disruptive Thinking, a B2B marketing and business development consultancy, Yiuwin will be sharing his vast expertise and knowledge throughout the programme and help you supercharge your revenue potential.
If you have any questions or a project you’d like to discuss, please contact; hq@hellodisruptive.com.
Short-form social media video content is short, snappy, informative, or humorous videos that are posted on social media by brands and businesses to gain the attention of their target audience. The ideal sweet spot is somewhere between 30 – 60 seconds.
So why is it important to utilise this type of video content as a business on social media?
It’s a proven way to reach new audiences by incorporating it into a multi-media social media strategy. Plus, it’s a cheaper way to reach new audiences if you are currently operating on a limited budget and can’t yet afford to outsource to an agency or hire a marketing team. Whilst it may not promise the same reach and consistent results as running correctly optimised ads, these ads rely on a solid foundation of organic social media content to be successful- and this content will benefit from short-form video content!
But as great as that all sounds, what if you are a time-short business owner, or just have limited experience when it comes to social media content creation?
We’ve compiled our top 3 favourite video and reel / TikTok editing apps to help you create post-worthy content whilst saving time. They are all affordable and easy to use, with plenty of features and video templates to use.
Pros:
Cons:
Pros:
Cons:
Pros:
Cons:
If you are just starting out and need an app for some basic video editing, it probably won’t make a difference which one you use. They are all fairly cheap, and CapCut is completely free. Once you become more confident and decide to replicate specific social media trends or look for specific video editing features, transitions, or filters, it’s likely you will find one of the above suits your business better.
Thankfully, they all at least offer a free version or free trial to test out the app before investing in a monthly subscription.
Trusty Social is a social media marketing and management agency. We work with busy businesses to improve their online presence through social media, while positively impacting the world and donating 3% of our profits to social justice initiatives each year. Find out more by visiting here and get in touch with us here!
Bristol Academy of Voice Acting (BRAVA) today announces their support of the world premiere of Shakespeare’s Women; a new play by playwright Lorien Haynes – performed at the Sam Wanamaker Playhouse, Shakespeare’s Globe, London, on 7 January, 2024. BRAVA has pledged its financial support.
The piece is set in modern-day London and shines a light on ten of Shakespeare’s female characters who meet in a domestic abuse recovery group. Centuries have passed, yet nothing has changed and while they eat biscuits and talk they reveal their darkest secrets. Funny, hard-hitting and prescient, the play allows the women to survive their men and their narratives and finds out what they would have to say today.
All profits from the event will be donated by the producers to Refuge, the largest domestic abuse organisation in the UK.
Melissa Thom, Founder and CEO of BRAVA, said:
“Lorien is passionate about amplifying women’s voices – particularly those not easily heard or silenced. At BRAVA, we align with this and are keen to support women’s stories that go untold. It’s a privilege to help bring this performance to life. We are proud to support Refuge in this way and to add our voice to raising awareness and funds for this hugely important cause.”
Lorien Haynes, playwright and author of Shakespeare’s Women, said:
“It’s fantastic to team up with BRAVA, who are kindly helping us bring this new piece to its first audience. The themes that come up in the play are shocking, yet common. One in four women experience domestic abuse and one in three sexual violence in their lifetime. Our aim is to raise awareness and funds for Refuge, who work tirelessly 24/7 to support those who experience domestic abuse.”
To support Refuge and purchase tickets to this performance of Shakespeare’s Women on 7 January 2024, click here: https://www.shakespearesglobe.com/whats-on/shakespeares-women/
BRAVA offers personalised training in the art and business of voiceover and is aimed at professionals who are interested in adding voice acting to their skillset.
ENDS
Notes to editors:
Refuge
All profits will be donated to Refuge. Refuge is the largest specialist domestic abuse organisation in the UK. On any given day Refuge services support thousands of survivors, helping them overcome the physical, emotional, financial and logistical impacts of abuse and rebuild their lives — free from fear.
Refuge helpline no: 0808 2000 247
Tickets: https://www.shakespearesglobe.com/whats-on/shakespeares-women/
About BRAVA
Founded by experienced voice actor and communications consultant, Melissa Thom, BRAVA brings together acting and voice experts from the UK & US to deliver best in class training and advice about the industry.
Training is offered as personalised sessions and cover a wide range of topics, including Getting Started in VO, Corporate, Commercial and Narration, Characters, Audiobooks, Performance Techniques, Home Studio, Marketing, Vocal Health, Acting, VO & Shakespeare, Voice, Presence, Impact, Presentation Skills and more.
Find out more at www.brava.uk.com
Bristol Academy of Voice Acting (BRAVA), is thrilled to announce the appointment of Fern Dunn as social media and community manager, who joins from globally renowned British animation studio, Aardman.
Fern is a communications specialist with nearly a decade of experience working across the creative industries in Bristol, including the independent multi-arts venue and cinema, Watershed. With a degree in Graphic Design and an MA in Curating from UWE, Bristol, Fern has a passion for all things communications – from social media to web design, to copywriting and print design.
Fern brings her wealth of communications and social media knowledge to the BRAVA team to continue to help them realise their growth ambitions.
She also runs the Cary Comes Home Festival, a biannual film festival that celebrates the Bristol roots of the iconic Hollywood star, Cary Grant. Fern has hosted events at the Hippodrome, Trinity Centre and St Mary Redcliffe Church – and even Hannover, Germany, bringing the magic of vintage cinema to all.
Fern Dunn said: “The voiceover world is fascinating, full of talented people and amazing stories. I can’t wait to delve in and start creating content to showcase BRAVA and the breadth of work of its Talent.”
Melissa Thom, Founder and CEO of BRAVA said: “It’s brilliant to have Fern on board, she has fantastic creative skills across a multitude of areas. She will drive the strategy and implementation for our social channels, ensuring our community of professional voice actors is targeted with relevant and inspirational content.”
BRAVA offers personalised training in the art and business of voiceover and is aimed at professionals who are interested in adding voice acting to their skillset or for those who wish to work on voice, impact and presence in the workplace and beyond.
About BRAVA
Founded by experienced voice actor and communications consultant, Melissa Thom, BRAVA brings together acting and voice experts from the UK & US to deliver best in class training and advice about the industry.
At BRAVA, all learning is done online, meaning students can learn at their own pace, wherever they are. Training is offered as personalised 1-1’s or group sessions and covers a wide range of topics, including Getting Started in VO, Corporate, Commercial and Narration, Characters, Audiobooks, Performance Techniques, Home Studio, Marketing, Vocal Health, VO & Shakespeare, Voice, Presence, Impact, Presentation Skills and more.
Find out more at www.brava.uk.com
There are many pros to using social media to promote your business, with few cons. If you are just starting out, establishing a presence on the platforms can be completely free if you are doing it yourself. Once your business grows, investing more in your social media presence is a good idea. This could be by outsourcing this aspect of your business to a social media agency, or by having a marketing team take them over.
Businesses with better customer service tend to see better customer loyalty. Responding to direct messages on social media or comments on posts is a way to speedily and efficiently provide customer service.
Email marketing is currently one of the most successful ways to convert leads into customers. If you have the budget to run social media ads and promote lead magnets, this is a great way to grow your mailing list.
Facebook is one of the oldest and most established social media platforms, therefore it is important to ensure you have a business presence on this platform. It also has the most social media users at just over 3 billion, out of those on this list. Depending on your business industry and your budget, it will depend on the success you see on this platform and how is best to use it.
Organic reach on Facebook is difficult and most businesses utilise social paid advertising or post boosting on Facebook. (This is then shown on both Facebook and Instagram as the platforms are connected and both owned by Meta).
But if your budget is limited, one way to still make the most of Facebook is to set up a group instead of a page and drive people to join this group. This will act as a concentrated space to nurture the group members.
Firstly, ensure your profile is set to ‘professional’ status rather than just ‘personal’. This feature gives you access to support, analytics, and tools that a personal account doesn’t.
Instagram is all about optimisation. It has a wide range of features, which is great! But it’s especially important on this platform they haven’t been half-hearted, and they have been optimised.
This includes optimising your bio and profile, the links in your bio, your Instagram shop, and any direct messages or automated messages page visitors might receive.
If you already have an established presence on Twitter – great! If not, now might not be the best time to start a new account. With the change in ownership when it comes to Twitter, it has undergone a lot of changes. Furthermore, with the new verified paid structure the platform is prioritising the content of accounts that pay to use the platform rather than those that don’t.
If you want to set up a new Twitter account, why not consider Threads…
If you also use Instagram and are looking for a Twitter alternative, Threads could be the answer. The latest Threads stats show the platform now has 130 million users (that’s a lot). Despite being a fairly new platform, it’s showing no sign of slowing down or users changing their minds and closing their accounts.
Compared to Twitter, Threads also has a more generous 500-character count, compared to the smaller 280 offered by Twitter. Plus you can post videos up to 5 minutes long.
YouTube is often referred to as the second largest search engine after Google. It has the second most users after Facebook. Therefore given its high user rate, it’s an excellent place to promote your business. Short-form video content you post on your social media can be turned into long-form video content for your YouTube channels, providing customers with a more in-depth, exclusive insight into your business.
There are lots of SEO features and opportunities on YouTube your business can utilise which can assist in driving more traffic to your website.
Most users use Pinterest as a vision board or a source for ideas and inspiration. There’s nothing stopping you from using Pinterest if you have the means and resources to create content for this platform; but it is ideal for businesses to ‘showcase’ e.g. interior design businesses, fashion designers, virtual assistant tips and advice, home improvement businesses or planning a vacation and hiring a travel agent, just to name a few.
Anything related to showcasing, ideas creation, products, or just mood boarding, is ideal on Pinterest.
Last but by no means least – TikTok. The good thing with this platform is you can repost your Instagram reels onto TikTok, and vice versa, meaning you can appear on both platforms without having to create brand-new content for each!
This platform is an excellent place to partner with influencers (as well as on Instagram), showcase your products or services through catchy and fun short-form video content, and make the most of user-generated content (this is content created by your customers on their experience with your service or product).
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