Member Bio
EXPERIENCE
Content Migrator (Contract), 01/2024 – 04/2024
TERMINALFOUR
(A digital marketing and web content management company. They specialize in creating software solutions that help universities, colleges, and large organizations manage and optimize their online presence.)
- Analyze and evaluate existing content structure to understand migration requirements, including data mapping from source to target systems, ensuring data integrity.
- Develop and implement content migration strategies, utilizing TerminalFour’s content management system (CMS) for effective migration.
- Collaborate with IT teams to ensure seamless data transfer and system integration.
- Conduct comprehensive quality assurance testing to validate content post-migration.
- Optimize and adapt content for new platforms and formats, enhancing overall digital presence.
FC Associate, 11/2022 – 03/2024
AMAZON
- Participated in team collaborations and training, focusing on workflow improvements.
- Engaged in quality control, aligning with company and customer standards.
- Adherence to safety guidelines and reported any concerns.
Assistant Marketing Manager, 07/2020 – 09/2022
INTRA-OVERSEAS LTD
- Successfully organized promotional activities like webinars and educational fairs, significantly increasing student inquiries for study abroad programs.
- Enhanced company’s social media presence, leading a campaign that boosted followers by 25%, and consistently monitored and adjusted strategies for optimal ROI.
- Conducted in-depth market research to inform and refine marketing strategies in line with industry trends and competitor tactics.
- Collaborated with various teams and developed customer feedback analysis plans, focusing on improving customer satisfaction and addressing their needs.
EDUCATION
Master of Science: Marketing, October 2023
University of the West of England (UWE), Grade: Distinction
- Relevant Course Work: Strategic Marketing Planning, Global Marketing, Research Methods for Marketing, Corporate Communication and Social Marketing
- 20,000 word dissertation (completed using marketing research methods)
Bachelor of Technology: Biomedical Engineering, July 2020
Vellore Institute of Technology (VIT)
KEY COMPETENCIES
- Proficient user of Microsoft Office: Word, Excel and PowerPoint (advanced analytical techniques within Excel include coding macros, pivot tables and v-lookups). Along with Google Analytics and AdWords.
- Experienced user of Canva, Adobe Photoshop, Boost360 and Mailchimp.
- Competent user of SPSS statistical analysis software (descriptive statistics, reliability tests, t-tests, ANOVA and MANOVA processes) and NVIVO qualitative data analysis software (coding and categorization, thematic analysis, content analysis, query and visualization tools).
- Fluent in English and Hindi, with a basic level in German.