Your prospect’s inbox is chock-full of emails; so what’s the secret to cutting through the noise and getting them to engage with your brand over a competitor?
At the next Business as Unusual webinar hosted by Noisy Little Monkey, Maret Reutelingsperger will share her tips for creating email marketing campaigns which truly captivate an audience and turn them into evangelists of your business.
You’ll learn about anti-personas, the importance of segmentation and why Debenhams the department store is on Maret’s hit list.
This event is perfect for anyone who is responsible for using email marketing to engage communities with a business.
Often referred to as ‘the expert’s expert’, we’re delighted that David C. Baker will be joining us for a lunchtime Keynote on Thursday 18th February (1-2pm) to talk about positioning and why it’s so vitally important for businesses to get it right.
In spite of the highest percentage ever of businesses who have developed a truly differentiated positioning, the creative industry (which ironically does positioning for a living!) still has a way to go. This is particularly true of organisations outside the major city centres or under the radar, who may struggle to move upstream in client engagements, and haven’t (yet) felt any pressing need to stake one out. Let’s drop the pretence and have a completely transparent conversation about getting your sh*t together for the near and distant future.
Tickets
Tickets are priced at £30+VAT for BCI members and £45+VAT for non-members.
About David C. Baker
David C. Baker is an author, speaker and advisor to entrepreneurial creatives worldwide. He has written 5 books, advised 900+ firms, and keynoted conferences in 30+ countries. Described by the New York Times as ‘the expert’s expert’, David’s work has also been discussed in the Wall Street Journal, Fast Company, Forbes, USA Today, BusinessWeek, and Inc. Magazine. David helps entrepreneurial creatives make better business decisions about their positioning and marketing, how they structure their roles within organisations, and how to benchmark their financial performance. Alongside Blair Enns, David co-hosts the most listened to podcast in the creative services field (2bobs). He lives in Nashville, Tennessee.
Join a community of local small business owners in and around Bristol to discuss business challenges, problem solve and get advice. The free online event will be hosted by your Dan Martin, freelance small business journalist and Enterprise Nation’s Bristol local leader.
Please join the meet-up with a business challenge in mind (which you are comfortable sharing with the group). Together we will offer suggestions, discuss possible solutions and bring some fresh ideas to the table!
Diversity and inclusion – why it’s never been more important
As tech becomes increasingly influential in our lives, we need to take further steps to ensure it works for everyone. Diversity and inclusion are essential to those that write our digital future as we can only thrive in a digital future as long as all our voices are heard. In fact, digital exclusion is becoming a key issue in our society, as millions of people in the UK don’t have the essential digital skills that have become vital in day-to-day work and social life. It is key that everyone, regardless of their age, gender, ethnicity, background or skills level, is given the opportunity to learn digital skills and thrive in a digital workforce and society.
A life in animation: getting going to letting go
Animation is a curious business: it tends to be a private and self-effacing activity, but the word itself is a statement of God-like intention.
Peter Lord, and his long-term partner David Sproxton experimented with the craft when they were still at school. At the time it was far-from-obvious as a career move; but those early experiments have proved to be crucial to the creation of a very British creative powerhouse with a worldwide reputation.
Peter will take us through some of the key stages, the happy accidents and the essential relationships that made it possible for the company to develop. So much so, that two years ago, Aardman could transition into an employee owned company.
There’s a jam-packed Bristol Creative Industries events agenda in October 2022 so we thought we’d summarise the education and inspiration you can enjoy.
Some events are exclusive to Bristol Creative Industries members and most are free or discounted for members.
If you’re not a member, sign up from only £4.50 a month.
Gain momentum, resolve and focus to achieve your goals, with the support, accountability and insight of GYDA experts and like-minded peers. Find out more.
The perfect opportunity to get to know some of your fellow members and the BCI team. Everyone will have a three minutes slot to introduce themselves and tell the others a little about who they are and what they do and share any news and/or challenges. Find out more.
Join employee engagement and culture specialist Richard Roberts who will share his experiences delivering successful hybrid working! He’ll identify why organisations struggle, and what they can do to create the engaging culture needed to make it work. Find out more.
Join Lou Chudley for this Wake Up Call which will help you get focused on making the most of Instagram for your business. Find out more.
Join us at The Square Club in Bristol on Tuesday 18 October from 5.30 – 8pm for our freelancer networking drinks. Find out more.
Join Inkwell founder Chris Goodfellow to understand how to create content that demonstrates expertise and builds trust, and helps push people through the sales funnel. The webinar is a practical session that will help you get the most out of your investment in content marketing. Find out more.
Life after university can be daunting if you don’t have a clear pathway mapped out. How do you get that all-important work experience to help get your foot on the career ladder? What do you need to do to stand out amongst the competition? And where do you even start when you want to make connections and open up new opportunities?
Recent graduate and former winner of BCI’s Ben Martin Apprentice Award, Marissa Lewis-Peart, will answer these questions and more in our first BCI workshop of 2021. If you’re a student or have recently graduated from a creative industry course, register for your free place.
Marissa will share her experience of networking and how it landed her 15 industry internships straight out of university and a trip to SXSW festival in Austin, Texas. She’ll impart valuable advice on how to network effectively and help you learn how to build valuable connections. Marissa will set a small task to leave you feeling more confident about networking both online and in-person.
Tuesday 12th January, 12:00 – 13:00. We’ll be hosting this event online via Zoom, look out for the link in your email.
Tickets are free for recent graduates and students studying a creative industry course in Bristol, Bath or the south-west. Register your free place via the button below.
Marissa Lewis-Peart is an award-winning graphic designer from Bristol with a passion for how people interact with brands and how that experience is influenced through design.
Specialising in branding as a freelance designer, Marissa has a bachelor’s degree in Graphic Communication. She has experience working in 17 different creative agencies on projects spanning brand identity, packaging design, strategy and digital design for international brands and small local companies.
This free webinar is designed for marketing directors, marketing managers, business owners, and anyone else with responsibility for Google ads performance but who lacks comprehensive knowledge of how Google Ads works.
By the end of the webinar, you will be able to conduct an audit on your own account, using tools that we will give you for free, and be in a position to make positive and informed change.
Understanding the commercials is increasingly important for today’s agencies and creative businesses. But can you ensure the business remains profitable as well as keeping your clients and team happy?
This digital workshop will help creative business professionals understand how businesses make money. We’ll consider the implications of your pricing approach and how the everyday decisions you make affect the bottom line and impact client relationships. BCI member, Business Coach and your facilitator, Mette Davis, will share different pricing models, strategies and tactics, as well as practical advice on ways to communicate them effectively without compromising relationships.
By the end of the workshop you’ll have the tools and confidence to deliver a positive impact on your profitability.
Tuesday 8 December from 9.30 – 12.00 via Zoom. Tickets are £75+VAT for BCI members and £95+VAT for non-members. Places are limited to ensure we have a productive session. Book your place via the link below.
What others have said
“Mette ran an excellent pricing workshop for Orchard Media & Events Group which totally re-framed the way I look at discounting within our business. She really knows her stuff and having ‘been there, done that’, is able to deliver training that is totally relevant and very practical too.” Jim Carpenter, Director at Orchard Media & Events Group
“I took away with me many pearls of wisdom which I shall refer to in the years to come.”Josh Harrison, FD at Taxi Studio
The annual conference for environmental communicators returns for 16th year
Communicate 2020, the annual conference for communications professionals working within the natural history, conservation and environmental sectors, has returned this year with a fully digital programme of events.
The Conference, which is hosted by the Natural History Consortium, offers communications professionals the opportunity to develop skills, share best practice and debate the latest issues in science communication, nature conservation and engaging people with the natural world.
Many of the themes for Communicate 2020 reflect the challenges and opportunities that the last year has created and will include a retrospective look at the Covid-19 crisis so far as well as sessions on engaging people online and through social media, the role of brands in nature conservation and an insight into the latest research into how people think, behave and connect with environmental messaging.
There will also be a number of ‘In Conversation’ sessions with guests including green campaigner and Founder Director of Forum for the Future, Jonathan Porritt, Rosemary Edwards, producer of Spring Watch and Adam Vaughan, Chief reporter at New Scientist, amongst others.
This year’s event boasts the same varied and engaging line up of speakers, panel discussions and workshops that delegates to the two-day conference have enjoyed over the past 16 years of the Conferences’ history.
Each day of the packed programme will be structured into five timeslots each hosting a choice of three parallel sessions. There will be ‘fireside chat’ style networking slots and ‘drop back in points’ to enable delegates to reconnect with the sessions if they’ve had to switch attention for part of the day. Each day ends with The Swap – a Communicate ‘favourite format’ wrapping up the days’ discussions and trading insights from across the conference before closing for the day at 5pm.
Savita Willmott, Chief Executive Officer, Natural History Consortium said: “We’re delighted that we’ve been able to bring Communicate back for 2020 and have enjoyed the challenge of finding new ways to make sure our delegates the same opportunity to experience a wide range of sessions as well a chance to network and chat with their colleagues at this digital event.
“This year has been challenging for us all, but has also thrown a spotlight on new opportunities and we’re looking forward to exploring what comes next with our colleagues and friends over the two days.
“We’re also hoping that our new digital platform means that those who haven’t been able to travel to attend in previous years the opportunity to experience the Conference.”
Communicate 2020 takes place on 26 and 27 November. Tickets cost £25 and are on sale until 18 November. A full programme and details of how to register are here: www.communicate2020.org.uk
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