Join Inkwell founder Chris Goodfellow to understand how to create content that demonstrates expertise and builds trust, and helps push people through the sales funnel. The webinar is a practical session that will help you get the most out of your investment in content marketing.
Key takeaways:
1. Developing your personas to make your content more engaging
2. Creating a word bank that supports your brand guidelines
3. Making your tone of voice guidelines accessible to your team
This session is open to all, but will be particularly useful for those in a senior marketing position.
About Chris
Chris is the founder of Inkwell, which helps companies market to small business owners through content marketing. The agency works with clients like PwC, Innovate UK and Enterprise Nation. Chris believes great B2B content elevates everyday experiences. It doesn’t just look good – it’s practical, accessible and gets to the heart of what it means to run a business.
> See Inkwell’s member profile here
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.
Register for your free place Next webinarBristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
The Lighthouse Social Summit
9am
-1pm
Online
Online Summit
Join a FREE virtual social media event, with insights and knowledge sharing from leading industry practitioners.
Bristol Networking Lunch
12pm
-1.30pm
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Networking
Come along to The Square Club’s first Bristol Networking Lunch, open to both the general public and Square Club members, this is your chance to get networking with the wider Bristol community!
This event is for you if you are looking to wider your connections across Bristol by meeting other Bristol businesses, and build contact with others who may be able to help you achieve your personal and professional goals.
Wake Up Call: How to survive the downturn – what successful agencies do in tough times
8.30am
-9am
Online
BCI Webinar
You want to run the agency of your dreams but times are tough. So, what is it that the successful agencies do differently? Why do some thrive where others struggle? This presentation from Robert Craven is based on working with over 200 agencies over the last 5 years as well as leading academic and on-the-ground research. Register to listen in on Friday 24th March!