Wake Up Call: Creating tone of voice guidelines that help content marketing cut through
BCI Webinar
Join Inkwell founder Chris Goodfellow to understand how to create content that demonstrates expertise and builds trust, and helps push people through the sales funnel. The webinar is a practical session that will help you get the most out of your investment in content marketing.
Key takeaways:
1. Developing your personas to make your content more engaging
2. Creating a word bank that supports your brand guidelines
3. Making your tone of voice guidelines accessible to your team
This session is open to all, but will be particularly useful for those in a senior marketing position.
About Chris
Chris is the founder of Inkwell, which helps companies market to small business owners through content marketing. The agency works with clients like PwC, Innovate UK and Enterprise Nation. Chris believes great B2B content elevates everyday experiences. It doesn’t just look good – it’s practical, accessible and gets to the heart of what it means to run a business.
> See Inkwell’s member profile here
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.
Register for your free place Next webinar
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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Unit 1, Whitby Road, Brislington, BS4 3QF
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