We were delighted to take part in this year’s Discover! Creative Careers Week, an industry-led initiative designed to provide young people aged 11-18, from England, with encounters and experiences of the creative industries through in-school, workplace and online opportunities.
In partnership with Speakers for Schools, these brilliant Bristol Creative Industries members provided virtual work experience sessions covering PR, marketing, advertising, film, TV and more:
Stuff Advertising | Modular Digital | Carnsight Communications | Fable & Verse | McCann | AMBITIOUS | Team Eleven | Hybrid | Sunhouse Creative | Taxi Studio | Stratton Craig | Shaped By | Enviral | Conscious Solutions | Fiasco Design | The Bottle Yard Studios | Beeston Media | JonesMillbank | Studio Giggle | Distortion Studios
The sessions, managed by Bristol Creative Industries membership and operations manager Alli Nicholas and internship programme manager Clare Leczycki, featured talks about life in the creative sector, myth busting, the huge variety of different roles, and career pathways.
In between the talks, the young people were split into groups to research roles in the industry and consider their own values. They also worked on an example marketing campaign, including the problem they were they trying to solve and the marketing strategy. At the end of the final day, they presented their ideas.
We were really impressed by the young people who took part. Big thanks to attendee Imani Joseph-Obiorah for sharing this great post about the first day. Click on the image to read a larger version on LinkedIn.
Here are great posts from some of the agencies about why they took part and their experiences during the events:
Nina Whittaker, Stratton Craig:
“Having discovered copywriting through a careers event myself, I know that events like Discover Creative Careers Week can genuinely change lives.
“A platform like this helps demystify the often lesser-known world of creative careers, opening minds to possibility and hopefully inspiring a new generation of talent. The whole process was imaginative, incredibly well-organised, and a privilege to be a part of. And it was easy to see that the students found it beneficial – they were engaged, curious and enthusiastic, and I was really impressed by their insightful questions, comments and feedback.”
Sally Knapton, Sunhouse Creative:
“It’s never felt more important to be supporting the creative industry and inspiring future talent is absolutely key to this. It was impressive to hear the students’ pitches off the back of three days of agency interactions – encouraging for the future of the creative industries!
“On a personal note, it took me a fair amount of trial and error to discover the brand design side of the industry even existed! So making ourselves visible and talking more about our part of the industry is something I feel really passionately about.”
Katharine Eriksson, McCann:
“McCann Bristol’s involvement with DCCW gave me the opportunity to show and say what I’d love to say to my younger schoolgirl self.
“I truly hope we managed to make an impact on the young people, show them their voices absolutely matter, and that they are welcome with open arms to the advertising industry and McCann!”
Daisy Martin, McCann:
“It was a great opportunity to bring attention to the variety of roles we have here at McCann. Hopefully, we were able to provide some insights on how advertising agency’s work and what we all get up to in our day-to-day.
“The questions at the end were really well thought out and insightful and makes me think many of the listeners would thrive in the advertising industry.”
Patrick Mbele, McCann:
“Speaking was an incredibly enjoyable experience. It was refreshing to see their genuine curiosity and enthusiasm as we talked about my role and the path I took to get here.
“Their questions were thoughtful and engaging, making the conversation lively and meaningful. I hope the session sparked some ideas and confidence in them to explore their own unique paths.”
Nick Farrar, Shaped By:
“We have a number of work experience students here each year and we’re always really enthused at how genuine and enthusiastic young people are about what our sector can offer.
“Inviting people into your studio is always good fun, it’s an investment of time that we never regret, but it was great to have a chance to reach a much wider audience for a short amount of time. Giving them access to a wide range of agencies over a two-day period is a top opportunity.”
Richard Spruce, Stuff Advertising:
“It was great to be involved in DCCW and I was really impressed with the students.
“To see how far they had come in a matter of days was quite incredible and speaks volumes to their attitude and all of the great help and advice Bristol Creative Industries had been able to offer them.”
A key focus at Bristol Creative Industries is boosting workforce diversity in creative businesses and helping to grow the talent pipeline for our members.
As well as our groundbreaking Bristol Creative Industries Internship Programme with Bristol-based agencies, we provide other opportunities for members such as participating in Discover Creative Careers Week.
We have also committed to an annual programme of round tables with key post 16 education providers in the region including colleges, academies and universities.
Our aim is to promote creative careers to staff and career advisers, drive applications to our internship programme and explore how we can promote the creative industries to students already studying.
By joining the Bristol Creative Industries Talent Programme as a partner, you’ll help to fund all of our activities that support underrepresented groups entering the creative industries. Your support is vital to ensure we have a healthy and diverse talent pipeline.
For more details, contact Alli Nicholas, BCI membership and operations manager, at [email protected], or Lis Anderson, BCI co-chair, at [email protected]
Is there a creative resurgence in the low carbon, green sector in Bristol and Bath? Or has it been ticking away, quietly waiting, during recent years?
Bristol and Bath have always been key cities in driving forward the UK’s green and sustainability sectors – it’s part of the region’s DNA. Yet other UK hotspots seem to have taken more of a lead in developing this most vital of economic industries. Delightfully, we have recently seen multiple announcements about Bristol and Bath businesses with insightful, clever green products and inventions. Hopefully they will go beyond Bristol PR coverage and Bristol marketing to gain awareness across the UK, and potentially further.
For OggaDoon, highlighting innovative companies like the ones mentioned here is more than just showcasing future success stories; it’s about championing the bold ideas shaping a more sustainable future. Sharing their progress and getting excited about their work can be a way to inspire others to think creatively about solutions to common issues and encourage broader support for green advancements that extend beyond Bristol and Bath.
So what has caught our eyes in the low carbon market place?
We know that sustainable businesses can come from any sector, as long as they care about helping the environment and saving our planet through innovative products and services that change the way society behaves. At OggaDoon, we’re committed to amplifying voices like these and driving awareness of sustainable innovation. You can learn more about our experience in green PR and low carbon marketing on our website – or head over to our blog to read more of our takes on what’s important in the PR and marketing landscape right now.
On 24th September, the Prime Minister announced plans to change apprenticeships to provide greater flexibility – in response, we had a great roundtable at the Engine Shed, with inputs from all aspects of the apprenticeship picture. This article focusses on support.
There are important steps leading up to apprenticeships, from work experience to more formal bootcamps. Jane Coulter previously worked for IntoFilm, and now runs the West of England Film/High-End TV Workforce Development Programme from The Bottle Yard studios. It is designed to de-mystify the industry and open up those craft roles that range from camera, lighting and locations to set building and costume. It’s just started its 3rd round with an Intro Webinar on October 7th with 100 participants, and a process that whittles those down to provide a 5-week course for the 20 top candidates, hosted online and at The Bottle Yard. So far, 15 people have been taken on by the production companies working at the Studios or other businesses servicing production in the region .
The programme is funded by the West of England Combined Authority, but this funding ends in March 2025 and other sources are currently being explored. Can we identify the natural next step for public-sector support?
Jane Deane and Katie Green from the Western Training Providers Network connects training and education providers across the West of England to share opportunities, best practices, and collaborate for maximum impact. It also operates the region’s Levy Share scheme, in which companies with a payroll more than £3m and thus subject to the Levy can gift their payment to other companies.
They will support the crucial 5 steps to success :
Research: identifying apprenticeship standards and crafting a bespoke Apprenticeship Development Plan tailored to the company needs.
Find a Training Provider: arranging meetings, facilitating handovers, and assisting with paperwork once the provider has been selected.
Advertise: helping to write ads to attract diverse applicants, creating promotional materials, and sharing vacancies via the WTPN network and social media.
Funding Options: exploring available funding based on the apprentice’s age.
Set Up for Success: Supporting with shortlisting, interviews, and contracts to ensure a smooth start
And they’re easy to find – based in Engine Shed, and with regular drop-in sessions :
Engine Shed, Temple Meads, Bristol – Every Wednesday, 9am – 1pm
Future Space, Stoke Gifford, Bristol – The first Thursday of the Month, 10am – 12.00pm
The latest addition to the WTPN support network is the BBC! – Louise Brown is their Industry Partnership Manager.
Funding covers the training cost, but not the apprentices’ wages. The final thought from the meeting was “Why Not?”
The creative sector is rapidly evolving, with new talents and innovative minds shaping industries such as graphic design, media production, games and animation, art, photography, performance, theatre, fashion, and design. To ensure this sector remains vibrant and continues to thrive, it’s crucial that we support the next generation of creatives, offering them the resources and connections to jump-start their careers.
At Weston College and University Centre Weston, we’re dedicated to nurturing the talent of tomorrow through a wide range of creative pathways. Whether learners dream of becoming graphic designers, media producers, animators, or fashion designers, our courses equip them with the skills, experience, and knowledge necessary to succeed in today’s competitive job market. But there’s a vital element that makes this journey complete: real-world engagement from creative businesses.
Looking to the future, and as Sir Peter Bazalgette said:
In every scenario the Creative Industries are set to be of central importance to the UK’s future success. We have two great assets: the English language and our creativity, but the skills and business models of this sector are of increasing importance.
Source: https://www.gov.uk/government/news/bazalgette-review-sets-recommendations-for-continued-growth-of-uks-creative-industries
Employers supporting FE and HE providers offer crucial curriculum overviews which is needed for all learners. Without this, we are unable to prepare them for their future career and, simply put; they will not be industry ready. We value the support from employers who can be involved from a curriculum perspective, who offer projects, workplace experiences and more so we can provide robust, ready and industry savvy individuals. The Creative Sector businesses can inspire learners during their study through this engagement. We have found that this is especially vital for learners unable (or not looking) to go to university; or that want to stay local and contribute to their local economy. They can hear, experience and look to local employers for their next steps into industry.
How Creative Industries Can Get Involved
If you’re a local business in the creative sector, now is the time to step forward and engage with emerging talent. There are countless opportunities to connect with learners and help shape their future careers. We’re calling on creative companies to work with us by offering guest lectures, work experience placements, project work or attending our career events. Your involvement can make all the difference, providing learners with invaluable industry insights and hands-on experience that will give them the edge they need to flourish post-education.
This November, Weston College is hosting its annual careers event, which will bring together over 1,000 FE and HE students. This is a fantastic opportunity for creative businesses to meet fresh, enthusiastic talent and discover how they can contribute to the growth of local industry. Whether you’re looking to exhibit, scout new recruits, or simply share your experiences, we encourage you to take part. The event will be held in Weston-super-Mare on the 19th of November.
Why Partner with Weston College?
Weston College is passionate about supporting learners who want to stay local and contribute to the creative economy in the region. With Bristol 30 minutes away by train, learners are keen to look at exploring careers on offer. By partnering with us, you’re not only supporting the career aspirations of young creatives but also fostering a robust local workforce that can fuel innovation in your own business. Our creative pathways provide a pipeline of skilled professionals ready to make their mark in graphic design, media production, games and animation, art, photography, theatre, and more.
We believe that by building strong connections between education and industry, we can create a thriving creative community in Weston-super-Mare and beyond. We are here to support our learners but we also support business and want to listen, act and implement skills needed.
Let’s Connect
If you’re a creative business eager to inspire and work with emerging talent, we’d love to hear from you. Whether you’re interested in delivering a guest lecture, offering work experience, or promoting career opportunities, there are many ways to get involved. Your support can open doors for our learners and help develop the future of the creative industries.
For businesses interested in exhibiting at our annual careers event or partnering with Weston College in any capacity, please email us at [email protected] to register your expression of interest. Our passion is to support learner and industry so please do get in touch.
On 24th September, the Prime Minister announced plans to change apprenticeships to provide greater flexibility – in response, we had a great roundtable at the Engine Shed, with inputs from all aspects of the apprenticeship picture. This article focusses on the industry.
James Ellis, Business Development Manager at Creative Alliance talked through their approach. They have a team of 30 people operating from Birmingham, and providing blended learning for the apprentices they support – 1:1 coaching, seminars and peer learning as well as training. It’s part of a “spiral staircase” approach, where each step for the individual leads to an opportunity. James’ slide deck is below.
They provide particular support to neurodiverse people – those with lateral thinking and creative brains that may not fit conventional education.They work with corporates who pay the Apprenticeship Levy as well as microbusinesses, with schemes at Level 3 (A Level), Level 4 (Foundation degree) through to Level 7 (Masters) to cover Production Management.Apprenticeships are a great way to develop your established team – local companies such as Our Media currently focus on this benefit. You can watch James’ presentation below.
Lydia Thornton from Professional Apprenticeships talked through how apprenticeships can address issues of Equity, Diversity and Inclusion, and are especially relevant in areas of defined deprivation such as South Bristol. Their apprenticeships focus on Content Creation, Marketing and more technical pathways. They focus on 18-24s, many of whom have studied film and photography. Their advice includes things such as the value of having a driving licence – something many young people don’t consider – or can’t afford.
Nick Young-Wolfe moved for the Creative Youth Network to set up MUTI Live – providing apprenticeships and Skills Bootcamps across a wide range of professions in the live arts & events sector, for people at all stages of their career. He made the point that most careers guides in schools and colleges simply don’t know about the type of jobs in the industry, and that apprenticeships are the only route into the industry that is not debt-laden.
Infact, whilst apprenticeships may lead to university (or university-equivalent qualifications) whilst people are also earning a living, attending university shuts off access to apprenticeships!
Rachel Drummond Hay and Kibibi White from Drummer TV brought the industry perspective.
Rachel pointed out that creative microbusiness need to have 18 months of funded business ahead in order to host an apprentice (something that could be helped by the “flexi-job” approach, with multiple hosts, but is very challenging to organise). Drummer have years of learning from a strong work-experience programme as the first step in the “staircase”, and take on apprentices from that talent pool because they can learn their craft in “the Drummer Way”, when many graduates have to “unlearn” their practices to make their way inside the industry.
A strong learning culture within the company is a key to success. Kibibi is their latest recruit, supported by Cirencester College, and learning both inside and outside the office on an 80:20 model with roughly 1 day per week in the classroom. Duncan Fraser from A Productions pointed out that the “classroom time” can be front-loaded into the apprenticeship period with a 2-week block that can help get the apprentice work-ready.
Carmela Carrubba from Real SFX is also a passionate advocate for apprenticeships. Headquartered in Cardiff but now setting up at The BottleYard Studios, they have adapted the Level 3 Creative Digital Media apprenticeship to include special effects. Bizarrely, this can be done with the Welsh CDM course, but not the one in England… They have an 80% retention rate for their apprentices.
These are the people that are making apprenticeships work for our sector, and their companies are benefitting hugely. With the government also looking to energise skills development, we’ll look at the support that’s available in next week’s article.
Community-based youth charity Young Bristol has become the third South West charity to win a place on the region’s Noble Deeds programme.
Set up in 2021 by Bristol-based SME Noble, the Deeds programme provides digital marketing training & support to not-for-profits, helping them deliver vital services in the area. Increasing in-line with Nobles’ own turnover, this year the support package stands at £25,000. Young Bristol will use this to upskill its marketing team and ensure its services reach the young people who need them the most
Supporting children and young adults aged 8-25 during their critical out of school hours in some of the most challenging areas of the city, Young Bristol’s mission is to provide innovative programmes that create a positive and sustainable impact on the lives of young people
With eight community youth clubs across Bristol, a mobile youth club on wheels, outdoor activity centres and an employment programme just part of what the charity offers, the support from Noble will help the Young Bristol team prioritise where its digital marketing efforts will make the most impact. As well as helping the team to learn new skills and maximise their knowledge of social media, SEO and other digital promotion techniques for a lasting impact beyond the Deeds programme
Lucy Saunders, Head of Fundraising & Development, Young Bristol, explains; “We are thrilled to be the selected charity for this year’s Noble Deeds programme. It is an incredible opportunity for our organisation to gain valuable experience and support from a team of experts. Their support will make a big difference, not only by up-skilling our team and improving our digital marketing, but also by helping us to further our reach and services to even more young people.”
With numerous deserving causes across the city that could benefit from the Deeds programme, choosing just one recipient is difficult. Previous winners have included homelessness charity Emmaus Bristol and South Bristol social enterprise Heart of BS13
Lorenzo Campbell, chair of Noble’s UK Deeds committee, said; “It’s not easy to choose between the many worthwhile entries to Deeds we receive. However, Young Bristol gives us the opportunity to work with a charity that reaches the communities right across Bristol who need their help the most. Making sure young people get the right start in life is so crucial and the passion the Young Bristol team has for that is inspiring.
“The impact the charity has can be life-changing for young people and leaves a real lasting legacy. Hopefully by helping the team enhance their own knowledge and digital marketing skills we can help them make that impact as long-lasting as possible.”
The Noble Deeds initiative was originally started over twenty-years ago by Nobles’ parent [KS1] company in Nevada, North America. Mirroring the US programme, the winning not-for-profit is chosen by an employee-led committee, with the UK Deeds programme opening every June at a free ‘Be Better Bristol’ event for local charities and businesses
The Noble team then work alongside the winning charity from September through to February each year helping them to achieve their specific objective
To find out more about Young Bristol go to https://www.youngbristol.co
To find out more about Noble go to https://nobleperforms.co.uk,
Being an Employer of Choice: Mental health and financial wellbeing are inextricably linked!
Sometimes, all it takes to drastically improve your employees’ quality of life is a conversation and guidance that can lead to a positive impact that they feel every day. Nobody is immune to money worries and financial stress. So, let’s get talking, break down taboos and change lives.
Poor mental health and financial problems are often closely tied. Fixing one can often help fix the other. Talking about money worries is a bit of a taboo subject in the UK. The topic is surrounded by stigmas such as debt, poor mental health, and absence from work, so we avoid it. But sweeping things under the rug doesn’t work. Long-term, if we don’t break taboos, taboos can break us.
Financial education plays a huge part in increasing preparedness and reducing stress. But stress and worries can build barriers in people’s minds, a powerful resistance to engaging. They may have the answers but feel overwhelmed or unsure where to start. So, to forge a path forward, we need to be there with them.
To help people see through the haze of financial stress, we need to connect with people as individuals, on their own level.
A vicious cycle
Poor mental health can lead to money problems:
And money problems can lead to poor mental health: Stretched budgets could mean less food, heat, or medicine. Financial communications might trigger feelings of anxiety and panic and persistent worrying could lead to sleep problems and burnout
This cycle can get out of control, spiralling downward and affecting relationships, work, and every other part of an employee’s life. It’s critical we let them know that help is at hand.
Breaking the taboo
If you don’t offer much support yet, it’s a good opportunity to get employees involved. Ask them what they want and need and build around their answers.
Maybe some want private 1-2-1 meetings, while others would prefer group workshops or an anonymous online forum. By starting the conversations here, you’ll already be taking steps to normalising talking about money and financial stress and showing that it’s important to your business.
Why employers should care
Why dedicate resources and people to tackling financial stress? According to UK charity Mental Health At Work, 66% of employees feel like their company doesn’t care about their financial situation, making them more likely to salary hunt elsewhere and less productive in the working day.
In other words, beating financial stress is in your business’ best interests too. And if you have limited resources, you can partially rely on the government’s Money and Pensions Service.
Looking for a new jacket? According to Ibis World, there are 298,036 apparel manufacturing businesses globally. So how do you choose where to buy?
There’ll be several elements that affect a purchasing decision – particularly cost, quality, and/or location. But other factors that play a major role in where consumers shop are values and authenticity.
In fact, 90% of consumers say that authenticity is important when deciding which brands they support. In addition, 75% say they are likely to buy a product from a company that shares their values.
So, why are values and authenticity in marketing so important?
We’re now in an age where fake news, deep fakes and influencers peddling products they don’t actually use is the norm. And with the rise of e-commerce, we’re constantly being sold items and services every hour, of every day.
This bombardment of false promises and shallow marketing has driven customers to look for companies with more substance; companies that support their claims with actions.
Customers typically see straight through – and don’t appreciate – inauthentic and impersonal marketing tactics.
So how can you ensure your business doesn’t make these mistakes? It all starts with ‘why’. Why do you do what you do in the first place?
Being authentic and having strong values go hand in hand. But there are some important distinctions between the two.
AUTHENTIC: According to Oxford Languages, the definition of authentic is ‘of undisputed origin and not a copy; genuine’.
VALUES: The definition of values is ‘principles or standards of behaviour; one’s judgement of what is important in life’
While values are about beliefs and one’s outlook on life, authenticity is about who you are as a person (or in this case, business).
Unfortunately, an all-too-common occurrence is businesses falsely claiming they have certain values and beliefs to gain social clout and more customers.
This is also known as colourwashing (which we’ve written a blog about here). Not only can colourwashing slow down progress towards positive and important changes, but it also creates distrust in your company.
Stretching the truth about your values, and not being transparent in your marketing activities, will weaken the connection you have with your customers.
Not convinced?
According to a 2016 study, almost 94% of all consumers are more likely to be loyal to a brand when it commits to full transparency.
And when you obtain loyalty from your audience and customers, you’ll see business growth, more people making repeat purchases, and an enhanced company reputation.
Almost 94% of consumers are more likely to be loyal to a brand when it commits to full transparency.
You may be wondering where to start when conveying your values truthfully to your audience.
First you need to establish what your values as a business are.
Next, start showing you mean what you say through action.
For example, you could raise awareness of issues and organisations that align with your values, or donate some of your business’ profits to relevant causes.
It’s also important to note that this action isn’t a one-and-done situation. You need to continuously back up your claims to build audience trust.
Now, it’s time to tell people about it!
Communicating your actions and values both internally to your team and partners, and externally to your customers and stakeholders, is vital for a business. It deepens connection and understanding between your company and your audience.
Communication examples include:
What to do: Mind Corporate Partnerships
Mind is a mental health charity that stands up to injustices in healthcare, work and law which make life harder for people with mental health problems.
A section of their charity is dedicated to corporate partnerships so businesses can work with Mind to support their work and help fight for mental health.
This feature is so effective because not only are they starting a conversation with individuals, but they’re opening connections with businesses so even more people can get involved.
Their website contains plenty of resources and support for those struggling with their mental health, including workplace wellbeing.
By pairing their business statements with tangible resources, more people are likely to work with them and recommend their services.
What not to do: Naked’s lack of transparency
For this example, we’ll look through a more B2C lens, although the principles still apply to B2B businesses.
Naked offers a range of juice drinks, manufactured by PepsiCo. These products are marketed in such a way as to lead consumers to believe they’re a healthy option.
Statements on its packaging once included ‘only the best ingredients’ and ‘no sugar added’, but the Centre for Science in the Public Interest filed a lawsuit in 2016 because they were misleading.
In fact:
Following the lawsuit, Naked amended the erroneous claims and offered compensation to those who purchased products between a certain timeframe.
But despite its attempts to rectify the situation, both trust – and therefore loyalty in the brand – was lost.
Authenticity and values are interlinked – being authentic is about staying true to said values and being intentional about them.
However, authenticity is about also showing people who you are as a business. It’s about transparency in your marketing. It’s about being open with an audience, even if you’re not perfect.
This vulnerability leads to brand trust.
“Your audience is used to ignoring inauthentic marketing attempts from other businesses. Differentiate yourself by being genuine.”
So how do you go about being authentic as a B2B business? And how do you share this with your audience?
It’s crucial you remain honest in your statements and efforts.
Establishing brand guidelines early on also plays a key role in exhibiting your authenticity. This is because it will help you stay consistent in your messaging, your marketing materials, and your goals.
A major part of authentic marketing is having direct communication with your customers. This may be through:
By opening the door to discussions in real time, you’ll receive invaluable feedback that will allow you to make profound improvements.
In fact, according to a report by Microsoft, 77% of customers have a better opinion of brands that ask for and accept customer feedback.
Another interesting method to show authenticity and gain brand buy-in is through ‘behind the scenes’ materials. Whether this is showing your audience where / how your products are made, the team behind the business, or a Q&A session.
And finally, testimonials are a great way to offer transparency. Sharing feedback from those not necessarily invested in the company itself – i.e. objective opinion – creates believability. This is known as social proofing.
Social proofing is:
“the psychological concept that people are influenced in their decision making by others, compelling them to act within societal norms or expectations.”
Social proofing done well
Airbnb utilises the power of social proofing in their marketing brilliantly. In fact, as a platform that’s built to both enable people to host strangers in their properties, and for people to stay in strangers’ properties, their business success depends on it.
Airbnb includes reviews from guests and hosts which can include photos, stories about people’s stays, and their names.
This adds a personal touch to the platform, which increases trust from users. But it also provides details of others’ experiences using the service, giving clear evidence of customer satisfaction.
Authenticity and value-based marketing ultimately comes down to 4 things:
It’s as much of a benefit to you as it is your audience. In return for your honesty, and so-called vulnerability, your audience will be significantly more likely to invest time (and money) into your brand.
With a loyal customer base, you’re increasing your chances of seeing more growth in your business as people recommend your products/services to others.
And it’s important to remember – this isn’t just for B2C companies, B2B companies should be doing the same.
We’re now in an age where businesses are trying to sell as much as possible and advertise wherever they can. So, when 57% of consumers think that less than half of brands create authentic content, make sure you’re standing out for the right reasons.
After all, people now value quality over quantity, and neither you nor your customers should settle for anything less.
Looking to find out how you can tell your audience about your authenticity and values? Get in touch at [email protected] to find out how we can help.
10.09.24: HeyFlow, the female reproductive health inclusion business, which aims to end disadvantage for women in the workplace, has become the founding investment client for Aer Venture Studios, the new SaaS impact-driven venture arm from Aer Studios. The £235,000 investment will support the build and architecture of HeyFlow’s tech platform and employee insight product, enabling it to reach even more enterprise clients.
A majority-female start-up, HeyFlow aims to create meaningful change for women at work globally, at a time when 31% of women experience severe reproductive health symptoms every year: 85% of women face at least four reproductive health conditions and mothers see a 60% drop in earnings following their first child, compared to fathers. HeyFlow transforms organisations through employee experience insight that reshapes workplace behaviour and fuels meaningful change for women’s inclusion, resulting in organisations retaining talent, promoting talent, boosting profitability, and creating an equitable future.
Aer Venture Studios has been launched by creative technology firm, Aer Studios, to help early-stage SaaS tech businesses with funding and creative tech expertise to accelerate their time to market. It aims to create meaningful digital experiences that have an impact on people and planet. It’s set up to deliver the financial backing that early stage ventures need, tech expertise required to develop products to a launch-ready stage and partnerships required for future investment rounds. HeyFlow marks its first investment client.
Following its launch in 2023, HeyFlow has worked with progressive companies including Hitachi Vantara, BIMA and Digitas UK, providing insight into their female employee experiences, management’s ability to support at all levels, informing leadership gender inclusion strategies and empowering them to create change. The funding will enable the development of its technology platform to deliver on a national and global basis, as well as providing progress measurement and on-demand industry benchmarking.
HeyFlow is now actively seeking an additional pre-seed investment of £250,000, to allow the firm to take the employee experience and diagnostics platform to market. A future roadmap introduces Artificial Intelligence (AI) to provide on-demand learning solutions and delivering against mandated gender pay and ESG reporting, globally.
“We’re honoured to secure Aer Venture Studios’ investment and trust in HeyFlow’s vision. Its backing is a testament to our early success and powerful validation of our mission to champion reproductive health inclusion and close workplace gender gaps. At a time where only a small percentage of investment goes to female-founded companies, Aer Venture Studios’ belief in HeyFlow sends a clear message that innovative, women-led start-ups are worthy of investment. Their support strengthens our ability to scale globally, and together, we’re set to shake up the future of work,” comments Sophie Creese, Co-Founder, HeyFlow.
Geoff Wells, director, Aer Venture Studios; “Our mission is to help organisations realise their vision for digital experiences that have a positive impact on people and planet. Our ambition and values are perfectly aligned with HeyFlow’s, making it the ideal collaboration and partnership. We are excited at the opportunity to bring the full force of our creative and technical talent in Aer Studios to realise HeyFlow’s vision and accelerate its impact.”
HeyFlow is a majority female-founded and owned business, launched by Sophie Creese, Nick Dean and Sabrina Walls, with Kate Thompson, an applied behavioural scientist and co-founder of businessfourzero, recently joining as NED. With financial backing by ADLIB Recruitment, the team brings together many years of expertise in gender equality work and talent solutions. Aer Venture Studios’ Directors Geoff Wells and Tom Harber will play active roles in the future of HeyFlow, with Wells taking a seat on the board. Wells and Harber bring extensive expertise in delivering award winning creative technology solutions for organisations including BBC, Breast Cancer Now, Diabetes UK and Women’s Aid.
For media enquiries, please contact Sabrina Walls on [email protected] / contact Jess Morgan on [email protected] or on 07947 008 071.
Ending disadvantage for women in the workplace. 31% of women experience severe reproductive health symptoms every year. If not supported properly they can have a massive impact in the workplace and become a hidden burden leading to a lack of inclusion, increased absenteeism, and reduced retention.
Through insight, learning and action for female* reproductive health inclusion in the workplace, HeyFlow empowers businesses to create change and build a truly inclusive companies.
*We actually mean people with internal reproductive health organs, it’s just not as catchy.
You can read our full inclusion statement here: https://heyflow.co.uk/inclusion-statement
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To address this issue, HeyFlow has launched a groundbreaking open-source suite of Reproductive Health Policy Guides to access information and best practices around reproductive health inclusion in the workplace.
Sophie Creese, Co-Founder and CEO discusses why this is an important initiative:
“Guidance on how to properly address reproductive health at work is often scattered across various sources or specific to a certain business, making it challenging for organisations to implement cohesive and inclusive practices and not knowing where to start. We wanted to create a source of information that is accessible so that businesses can develop informed and effective reproductive health policies.”
To mark the launch of the series of policy guides, HeyFlow has released two guides on Menstruation & Menopause. The suite will be expanded to cover other reproductive health topics, but these were selected as the two key considerations for employers as they directly impact most women’s experience within the workplace.
By 2030, 47% of all 50s are forecasted to be part of the UK labour workforce4, meaning that most employees who go through menopause will go through it at work and over half of menstruators have period pains that directly affect their work5.
Nick Dean, COO and Co-Founder of HeyFlow highlights the importance of this initiative, but it shouldn’t be the endpoint for employers:
“A large part of the lack of inclusion of reproductive health at work is due to societal taboos around the topics, and a lack of readily available information. You don’t know what you don’t know, so we’re so excited to launch these guides to give companies their first step into reproductive health inclusion. But a good policy is only the start. To embed effective change in a business you need to embed inclusion within your culture and bring everyone into the conversation; educating employees on available resources and supporting managers with training on how to implement policy properly.”
HeyFlow’s initiative aims to standardise reproductive health policies across industries, ensuring fair and consistent support for all employees. By offering these guides, HeyFlow is leading the charge in promoting workplace wellness and setting a new benchmark for inclusivity.
For more information about HeyFlow’s Reproductive Health Policy Guides and to access the Menstruation and Menopause guides, please visit https://heyflow.co.uk/ or contact [email protected] .
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