At AUK we not only make a meaningful difference through our work, but we have a strong focus on creating positive impacts on the health and wellbeing of our team. Our strong values surrounding health and wellbeing mean we get the best out of our day, both mentally and physically. Creating a working environment that supports good nutrition is key to AUK’s approach as it’s the backbone to how we function, especially as a creative agency. We need to get those creative juices flowing!
In 2021 we joined forces with Registered Dietitian & Nutrition Consultant Laura Clark to become our own AUK nutrition and diet advisor, guiding us on our learning and development. Laura has already helped the team take a look at the connection between mental health and nutrition, and this year we have a strong focus on maintaining our energy levels.
“How we choose to fuel our working day has the potential to have a profound impact on our productivity, energy levels and mental resilience. However, we seem to be fond of creating a structure in which we expect our brains to do it all simultaneously. Food should be tasted, savoured and enjoyed, if only for a few brief moments away from the keyboard. We tend to succeed more with all tasks that we decide to devote our attention to. Appetite regulation and energy management are no different.” Laura Clark, Registered Dietitian & Nutrition Consultant
Being an agency for all means we love to give back, so we wanted to share our ways of working to our AUK friends to give them a deeper understanding of our values surrounding nutrition and our approach to the work we create. Check out their thoughts:
“We spend a lot of our lives at work, so ensuring that we are fuelling ourselves with the best possible things to optimise energy feels really important to me, now more than ever after attending Laura’s talk. It also made me realise that it’s not just all about me. It’s about the impact I have on others too. If I’m running low on energy or having a slump, others will feel that impact too.” Kate Gray, Cookpad
“Good nutrition fuels our minds and bodies – our two biggest tools when it comes to doing impactful creative work. Feed your body, nourish your brain. It was great to see Laura take a realistic look at nutrition and wellness. She explained how to balance a diet that is realistic and sustainable for working professionals.” Alyssa Jaffer, Deliveroo
“Creating a flexible culture where breaks to eat at a time that is right for individuals, away from the desk and in a mindful way, is encouraged will foster empowerment to personalise wellbeing through food, which ultimately will benefit all.” Amanda Butterworth, Trust My Care
“Managing energy levels is key to productivity across a team, and nutrition plays such a huge role in this and affects everyone regardless of their exercise habits or sporting interests.” Simon Rollings, The Canned Wine Co.
“We all deserve the opportunity to fuel our brilliance. With small tweaks and an ethos that supports the foundational aspects of employee wellbeing, we can really set ourselves up for success,” says Laura Clark, Registered Dietitian & Nutrition Consultant.
Now that people are venturing out in person to Industry events Like to let all BCI memebers know I will be attending footageMarketplace on behalf of Science Photo Library (SPL) on the 21 June, and it would be great to meet some of you while I’m there.
I’m sure allot of you would have dealt with SPL before , but if you haven’t Science Photo Library (SPL) is the world’s leading source of science and medicine images and video.
Register now and meet me there: footagemarketplace.com
Rita will talk about how she has found brand thinking not just fundamental to successful businesses of all shapes, sizes and stages, but also how you can apply it to yourself to ensure that you are as valued and influential as you can be. She will:
Tickets are priced at £50+VAT for BCI members and £75+VAT for non-members which includes a buffet lunch so there’ll be plenty of opportunity to catch up with old friends and make some new connections too.
If you’d like to join the BCI network, read all about becoming a BCI member here.
As a high-profile business leader, acclaimed brand guru and sustainability champion, Rita is able to inspire organisations of all kinds to find new ways to succeed in an uncertain world.
She has been called ‘Brand guru’ by the Financial Times and ‘The doyenne of branding’ by Campaign magazine. Retail Week commented that she is ‘A fabulous ambassador for business’. Alongside her board chairing and non-executive roles, Rita is a writer, keynote speaker, conference chair & practitioner on all aspects of brands, branding and business leadership.
Her career has included being a Vice Chair and Strategy Director at Saatchi & Saatchi, as London CEO and Chair at the global brand consultancy Interbrand and as co-founder of BrandCap. She is now a portfolio chair and non-executive director on the board of businesses including John Lewis Partnership, Nationwide Building Society and Ascential plc. Previous boards have included ASOS, Dixons Retail plc, Emap, Bupa and Populus Group. Her non-profit boards have included WWF (Worldwide Fund for Nature), the UK Sustainable Development Commission and Green Alliance. She was recently appointed Chair at Forum for the Future, the leading international sustainability organisation. In the 2014 New Year’s Honours List, Rita was awarded a CBE for services to the creative industries.
Rita is a regular columnist and media commentator, as well as author of ‘The Future of Brands’ and two editions of The Economist book ‘Brands and Branding’. Her new book on leadership ‘Love your imposter’ was launched by Kogan Page in September 2020.
PR expert Jessica Morgan has been a Bristol Creative Industries member since 2016 when she founded Carnsight Communications. She speaks to Dan Martin about her business journey, the importance of flexible working, how BCI has benefitted the business and her tips for getting your story in the press.
“Around 20 years ago, I started working in advertising in London. After a few agency mergers, I ended up working at Proximity which is an amazing agency. However, I had come from a small, incredibly creative ad shop, and now I was at a big agency. I was at a transition point in my career and the PR consultancy that used to work for Craig Jones, the niche boutique agency I was at, approached me and asked if I was interested in doing some PR instead.
“I was told about 50% of the job would be similar to advertising because it’s still about building relationships, communicating and getting messages out there, and 50% would be totally different. My CEO at the time said it would be another string to my bow and so I made the leap.
“I joined an agency called Pumpkin, a specialist in agency PR, in 2009. I was there until 2015 when prompted by my daughter being about to go to school, my husband and I thought that after 15 fantastic years in London, we wanted something different. We didn’t necessarily want our children to grow up in London and we’re both from villages. Cornwall, where I’m from, was calling me, and my husband’s from Kent. We compromised with the Bristol area. I studied at the University of Bristol and I absolutely loved it. It was great to move back.
“In 2016, I started working for myself. I was on maternity leave and had my first client who I worked with during evenings and weekends. Early on a brand specialist suggested I think about a brand name rather just going under my own name. I settled on Carnsight Communications. ‘Carnsight’ was the name of the house in Cornwall where I grew up.”
“One of the biggest challenges was that it was just me. I knew early on that I wanted to work with other people but when cashflow is tight at the start, you can’t employ a second person. I had to find ways to work with others, be that client meetings, co-working or networking, so I had people around me to bounce ideas off.
“Another challenge was doing everything myself. I did get an accountant to help set up the business, but everything else was me. That was something I had to learn to balance well. How much time do I spend pitching to journalists or updating my website?
“In terms of finding clients, I’ve been lucky with my network. I had my contacts from London and and I knew some people in the west. However, I still needed to know more people and networks like Bristol Creative Industries have been very useful. Someone suggested early on that I join Bristol Media [the former name for Bristol Creative Industries]. It wasn’t expensive to set up my profile. I very quickly had people reaching out to me after seeing my profile and four became clients. It was really helpful.”
“It started with me thinking that I wanted to create a business I’d really like to work for. Ever since I’ve had children, I’ve worked four days a week. It’s really important to work hard, but I feel my team is probably more productive because we do fewer hours. My ambition is for everyone in my team to work three or four days a week or whatever suits them and the business. If they work four days, they are paid for full time work.
“The nine to five, Monday to Friday is a construct. It’s something that has evolved. If we were going to start again, would we still work it like that? Or would we be flexible and fit in more outside passions and time off? I feel I can offer people something that’s more suited to the work/life blend. I don’t talk about work/life balance. We don’t just work and then stop and do home life. During the day, we do things like take a personal call or go to a doctor’s appointment.
“This approach has enabled me to work with a variety of people. For example, I’ve worked with an amazing consultant who could only give two days a week for a certain amount of time and that was absolutely fine. I’ve also worked with MA students who need to do a certain amount of work and a certain amount of study. That has worked really well too.
“My approach has opened up the talent pool to more people and set the tone for the business.”
“Relationships in PR work best when there’s mutual respect between the client and the agency. I’ve said ‘no’ to people because I felt they were not the right type of client for us. I strongly believe that if they don’t buy into us and our approach from the start, they’re probably not going to be satisfied at the end.
“This needs to be a sustainable business that people are delighted with the service from and that people enjoy working for. Lots of places don’t get that balance right, so I wanted to create it.”
[Self-publishing content on the BCI website is a member benefit. Find out more here.]
“Posting wherever your target audience or peers can read your commentary is really valuable. Also, the content doesn’t just sit there; BCI actively uses it by posting it on Twitter and LinkedIn and sending it out via newsletters. It’s a great way to get your message shared.
“I’ve also attended Bristol Creative Industries events, such as the member lunches, and met really interesting people. It’s nice to feel connected to other local creative businesses, especially during recent times when we haven’t been able to meet face-to face. It’s a good way to keep tapped into what’s going on. It’s a great community.”
“You need to think about why you’re doing it. Why are you doing PR and what do you want to say? I think people often start with the fact they want to communicate without stripping it back and thinking about what they actually want to say.
“We start off new clients with a ‘three lens messaging session’. We get all the key messages written down and ensure that we know exactly what we’re saying, it’s clear and there’s a story behind what the client wants to say.
“Make sure you’re already in the process of communicating that story through any channel available whether that’s free social media or other content.
“Before doing PR, get yourself ready. For example, are you happy with the copy on your website? You need to be ready to face the outside world and take enquiries before you send your first press release.
“It doesn’t start with a press release, it starts with talking about yourself and your story and what’s different about you.”
“We always assess if a story is newsworthy. For example, a new website isn’t very interesting or particularly newsworthy, but the fact that you’re rebranding and relaunching could be more interesting. I often see stories I think are lazy and are what the agency desperately wants to say rather than something that’s interesting for the outside world and what journalists want to write about.
“I still hear all the time about the scattergun approach where people send press releases to everyone on a massive media list. All that does is give PR a bad reputation and make journalists cross. You need to research which journalists could be interested in your message, whether they are still at the publication and if they are the right person to contact.
“I also think people often don’t treat each PR push as an opportunity to communicate broadly. They might have a story that’s great for local media but that’s all they do. However, people are often doing brilliant things that could be of interest to the national media. You need to think wider. It’s very easy to get into the habit of just communicating with the same group of people every time.”
Fancy joining Jessica Morgan as a Bristol Creative Industries member? Benefit from industry expertise, training, leads, curated news, kudos and more. Sign up here.
Learned in Texas, delivered in Bristol. TMW Unlimited are hosting a free event at Origin Workspace to round up the most interesting bits from the world’s biggest knowledge-sharing festival, South by Southwest.
Liv Wedderburn (Social & Influence Director) and Paul Dazeley (Strategy Director) have returned from from Austin brimming with ideas and topics to discuss.
When they last returned from the last SXSW all the way back in 2019, they were most struck by how the conversation had shifted from revering tech to fearing it, with big corporations coming under mounting pressure over their ethical practices.
In the 3 years since, there’s been a pandemic, a new President, a Facebook rebrand and a whole new web has developed – so to say there’s a lot of new ground to cover is probably an understatement.
Besides a hefty dose of jet lag, the biggest issue in preparation so far has been trying to filter down the colossal amounts of information and choosing the most important things to share.
Liv and Paul will be diving into unknown realm that is our future: from the climate crisis, to demystifying the hype around the metaverse and Web 3.0, all the way to weird and wonderful conversations on space, sex tech, synthetic biology and much, much more.
To attend, register here. Free ticket includes drink, canapes and fun for all.
Date and time:
Thursday 31 March 2022 18:45 – 20:30
Location:
Origin Workspace, 40 Berkeley Square, Bristol BS8 1HP
Your company’s growth depends on your ability to sell and get new customers through the door quickly. But many of us recoil from the thought, let alone action, of selling, networking and prospecting for new business.
Louisa Clarke, partner at The Caffeine Partnership and co-author of Catalyst: Using Personal Chemistry to Convert Contacts Into Contracts, joined us for a keynote event to demystify the science and art of business development and to provide practical advice on how to catalyse relationships that will win you new clients. Bristol Creative Industries editor Dan Martin summarises her brilliant tips.
We all know the cheesy theories and tactics that many so-called experts share when talking about business development. For Louisa, all that management speak makes prospecting for new business sound “academic and joyless”, when it’s actually simply about people and human relationships.
Louisa’s book relates business development to a catalyst, a process to make a chemical reaction happen more quickly, without changing the catalyst itself.
She believes the job of business development “is to be a person whose enthusiasm and energy causes others to be more friendly, enthusiastic and energetic in response”.
When two people share a special connection, they develop a rapport. The person then develops an impulse to feel a need to see that person again. “Business development is about catalysing relationships, creating connections between human beings that change fortunes,” Louisa explained.
“Business development is really just about staying in touch with people and being helpful in a conscious, methodical way”, Louisa said.
To find those people in the first place is where networking comes in.
But the thought of networking, selling and prospecting for new business fills many people with dread. They feel “entrapped and pressurised”, Louisa said, and even if they do form new contacts, “they struggle to turn them into something more commercial because how do you go from contract to contract without losing your soul?”
The danger is you fall into the trap of becoming a professional networker, Louisa warned. We all know at least one of them. The person who makes it all about them, who when talking to you scans the room for someone more interesting, who never follows up and who never says thankyou if you help them.”
So how can you avoid being one of those people and become an effective networker? Here are Louisa’s tips.
If you have that fear of networking, you have to get over it because you have to get out there. The first step is showing up.
You need to be wherever your potential clients are, be it conferences, events, trade show dinners or even the queue at an airport.
Louisa challenged attendees to force themselves to say ‘yes’ to every invitation they get in a month and force themselves to show up.
Most people have a fear of rejection which, Louisa said, stops us from making the first move so we stick with what and who we know.
“But think about the first time you met your best friend, your life partner, your long standing client; all the best relationships start with someone being brave enough to make the first move and someone else reacting positively to the person who had that courage.”
Louisa continued: “When we ask about someone’s journey or the weather or what someone’s work is, what we’re really saying is ‘I’m friendly. Are you friendly?’, Or ‘can I get on with you?’ But it’s too weird to actually say that. So ‘what do you do?’ remains our stock phrase.
“And it’s not what we say in reply that matters, but how we say it. We introduce ourselves so many times in the world of work, no wonder we can often sound bored about it. But the person opposite is hearing this for the first time. Make it interesting for them to hear.”
When someone asks you ‘what do you do?’, think about how you can answer it in an interesting way. Louisa gave the examples of the team at the Caffeine Partnership who say “we help impatient leaders grow their businesses and brands fast” and an executive coach who describes her work as “holding the mirror in front of clients until they start to really see themselves”.
Louisa said that many people forget the golden rule: “Networking is about acting with the aim of advancing someone else’s agenda, not your own.”
She added: “The currency of effective networking is not personal or corporate greed, but generosity. When you are networking, there’s zero pressure on you to make a sale or close a deal. In fact, if you rush to sell and close the deal too soon in the relationship, you’ll find it counterproductive. Networking is about getting to know people and being helpful to them so that when they need you, you are there.”
Louisa shared an example: “I met a stranger at a dinner. We bonded over both being working mums and the conversation turned to a project she was struggling with. It was in the area of employee engagement which is one of our specialties. My radar was on and it sounded like something we could help with.
“I then deployed one of my favourite new business questions: ‘Would it be helpful if….?’. ‘Would it be helpful if I sent you some examples of similar projects we’ve done?’, ‘sent you a book on the subject that my colleague wrote?’, ‘took a look at your brief and suggested how we could help?’ I didn’t try to sell, I just tried to help.”
Meet fellow creatives at the BCI Walk & Talk outdoor networking event on 4 March. Book now.
In these uncertain times, investing heavily in just a handful of key relationships is the wrong approach, Louisa said. Instead, cast your net as wide as possible.
Louisa related a story of someone she met at an event where a colleague was delivering a speech. The woman said she knew the ‘Alan Sugar of Barbados’ and thought The Caffeine Partnership could help him. It sounded too good to be true but three months later, she got back in touch to set up a meeting. It led to a six month project that netted almost $1m in fees and four trips to Barbados.
That example shows you should never close the door on someone who wants to work with you, however far-fetched the opportunity may seem. You never know where it might lead, even to a beach in the tropics.
Talking to strangers when there’s no deal to be done or meeting to secure is much easier. That’s why you should take the pressure off yourself when prospecting for new business. If someone tells you what they do and you jump straight in with a sales pitch, you’ll come across as self interested, obvious that you’re after something and that you have selfish motives.
“Treat every new acquaintance as a chance to practice your ability to build rapport rapidly,” Louisa said. “Don’t sell but help. What is it that you do that could be helpful to that person? Invest the effort in practising not because you’re manipulative, but because you’re in the business of making contacts and might be potentially of use to them.
“The more contacts you make, the better you’ll become at making them. The more people will want your help and the easier it will be to get even more people to see you as a useful contact.”
Louisa said the best model for business developers to adopt is diligent farmers.
“They work consistently, they never slack, they shepherd their flock and steer them from danger. They invest care and attention on each and every one of their charges. Their interests are best served by serving others’ interests brilliantly and when the time comes, they reap the benefits.
“The simple secret to their success is that they create a relationship with their prospects that builds cumulatively over time, that by the time the potential buyer becomes an actual buyer, it’s a foregone conclusion that they will buy from the diligent farmer.”
Like farming, business is a long game. Too often, people only turn the new business tap on when the need for new revenue is urgent. “But if you are a diligent farmer, you will have a constant stream of potential clients who are not just in the market to buy now but are predisposed to buy from you because they’ve been looked after by you.”
“One of the secrets of high performance is consistency,” Louisa said. “All top performers, whether they’re comedians, Olympians, artists or CEOs, are more consistent than the rest of us. They show up to do the work whether they feel like it or not, they don’t procrastinate and they don’t make excuses. They just do it.”
This can be explained by what has become known as The Seinfeld Strategy.
It’s the story of a young American comedian at the start of his career who met global superstar comedian Jerry Seinfeld. He asked him for advice on how he could improve. Seinfeld replied that the way to be a better comic is to create better jokes. The way to create better jokes is to write every day. He asked the young comedian to get a big wall planner with a year on one page. With a big red pen, write a big red cross over the day. After a few days you’ll have a chain. Keep going and the chain grows longer every day. You’ll like seeing the chain especially when you get a few weeks under your belt. Your only job is to not break the chain.
“Notice that nothing was said about results,” Louisa said. “Nothing was said about the quality of the work. All that matters is not breaking the chain.” Consistency and developing a behaviour is the key to success.
According to a study by UCL published in the European Journal of Social Psychology, it takes 66 days for new behaviour to become automatic.
“In that spirit, start your prospecting activity with a 60 day plan,” Louisa advised. “This is less about filling in an activity for every single day but more about keeping yourself accountable for a set period. New business prospecting isn’t something you can turn off and on like a switch. It should be a constant stream of day to day activity.”
Network with fellow Bristol Creative Industries members at the BCI Walk & Talk outdoor event on 4 March. Don your walking boots and meet fellow creatives while enjoying the beautiful countryside around Bristol. Register here
The UK has experienced profound economic change over recent years which has brought challenges and new opportunities to the creative sector. As a result, many individuals have set out on the freelance and small business path for the first time.
Reasons include the natural result of redundancies due to the pandemic, new working relationships with employers following Covid-19 and a desire to achieve a better work/life balance.
Whatever the reason to go it alone, Bristol Creative Industries (BCI) is here to give freelancers, startups and small businesses the perfect platform to share skills and build connections.
There are many benefits of a BCI freelance membership. See what some members have to say below.
To meet fellow freelancers and companies that employ them, join our freelancer networking drinks on 23 November at the Square Club in Bristol. It’s free including a complimentary drink if you’re a member.
Heather Wright, co-chair of Bristol Creative Industries, said:
“The trend in the creative sector is to have small and agile agencies relying on a bank of specialist freelance talent. We have seen the freelance sector grow year on year in the last decade.
“The benefits are that, here in Bristol, we have a huge pool of freelancers covering a spectrum of creative disciplines, from coding, filmmaking, music composition, animation, illustration, copywriting to recording and directing podcasts, to name just a few. Name a niche creative service you need for your business and, chances are, there will be someone to help right here on your doorstep.
“And these freelancers and startups are key to Bristol’s vibrant creative community; it means small businesses can use a wide range of professional creative talent. Freelancers are providing the resource of a conglomerate for the SME and Bristol Creative Industries can really help with these connections.
“All individual, freelance and startup members get a profile in our online member directory where you can showcase your work. Freelancers can also take advantage of discounted tickets to BCI events, plus the opportunity to self-publish content on our newsfeed. And don’t forget the membership perks, including restaurant offers and money off business support. The real value however is in the business connections you can make.
“But don’t take my word for it, here are a few comments from our members on their experiences.”
“I’ve been a member of Bristol Creative Industries for a good number of years now. I joined mainly to be included in the directory, for which I think the cost as an individual is very affordable. It makes absolute sense to be listed in a directory where clients search for creatives, outside of their own sector or network.
“In terms of other benefits of membership, I have attended various events and they have been very good. These include evening drinks meet-ups and the members’ lunch.
“I’d say that as a creative freelancer in any field, joining BCI is a great thing to do if you have the chance. Additionally, the team at BCI have always been very friendly and supportive!”
“When I worked in an agency, we used the BCI member directory to find the best regional talent. I always felt that I could trust the freelancers we found there – they had an added credibility, took their specialism seriously, and added value to projects. So when I started out as a freelance copywriter I knew I had to be listed as a member myself!
“The events are also really insightful and enjoyable – members’ lunch, sketchnoting workshop, and the ‘simple tips, smart ideas’ talk with Erica Wolfe-Murray to name a few. Plus, still to this day it’s a lovely feeling to receive an email that starts with: ‘Hi Lara, I found your details via Bristol Creative Industries and…’.
“What would I say to freelancers thinking of joining BCI? To quote one of my favourite taglines: Just do it.”
“I joined Bristol Creative Industries many years ago looking for a list of potential new clients. In my first year I got two new clients, one a national charity. Every year I regularly get new jobs via the website and these mostly turn into long term relationships. I now work with many of the major agencies in Bristol who are also members and actively involved with BCI. The work I generate covers my BCI freelance membership costs so joining was a no-brainer.”
“I initially joined Bristol Creative Industries as a way to network and get to know other creatives in the Bristol area. Regular members’ lunches allow members to meet, providing a friendly, informal opportunity to connect. The team running BCI are passionate about helping to support the creative community; always friendly, and they have been a great help in connecting my business with potential creative partners and business contacts.
“I believe just being part of BCI has provided my animation studio with additional credibility.
“Overall, Bristol Creative Industries is extremely well run, positive and a joy to be a part of; the membership offers amazing value for money.”
“Within two weeks of signing up I had my first enquiry from a new client”
“I regularly get contacted by new clients thanks to my listing in BCI’s member directory. Freelance membership is great value for money!”
If you’re a freelancer or startup business owner based in Bristol or Bath and want to raise your profile and get the work you want, find out more about a individual and startup membership to Bristol Creative Industries
You have the option of paying a one-off annual fee of £45+VAT or a rolling subscription of £4.50+VAT per month. What are you waiting for? Sign up today and be a real part of Bristol’s creative network.
To meet fellow freelancers and companies that employ them, join our freelancer networking drinks on 23 November at the Square Club in Bristol. It’s free including a complimentary drink if you’re a member.
Gather Round’s second co-working space is now open at 15-16 Brunswick Square, St Pauls.
Purposefully designed for creatives by creatives, the new space supports up to 90 creative professionals; inspiring creative thinkers and doers to connect, collaborate and thrive.
Gather Round is a growing family of soulful, creative workspaces, designed to foster a positive community of like-minded creative people through an open and supportive culture. Gather Round’s flagship workspace, at the Cigar Factory, Southville, opened its doors in 2018 and has since become a hub for creative minds.
The newly renovated grade II listed building in Brunswick Square, St Pauls, looks to build upon their success and expand the creative network across Bristol. The new site will house freelancers, self-employed and micro-businesses, from the surrounding areas of St Pauls, Montpelier, Easton, St. George, Kingsdown, and beyond.
Nestled in the heart of the vibrant St Pauls, the neighbourhood is renowned for its heritage and cultural significance, as well as thriving community spirit. Founders Ben Steers and Jason Smith hope to mirror this ethos within Gather Round’s doors.
“Good culture comes from great people. We’re conscious about the kind of people and businesses that share our spaces; we look for ambitious individuals and companies that share our values of creativity, community, culture, character, kindness and integrity. – Jason Smith, Co-Founder of Gather Round.
The Georgian terrace has been carefully considered to work for the diverse needs of the creative community. It boasts flexible areas with fixed and casual desks, a private 5-6 person studio, meeting rooms, hang-out areas, communal kitchen tables and quiet areas for thinking. It also has a dedicated public event space with room for 50-60 person events.
Membership options are flexible and transparent, with no hidden extras or nasty surprises. Whilst none of the memberships have lengthy tie ins, signing up to a co-working space can feel daunting. This is why – for a limited time only, they’re offering the chance to check out the new space for yourself with a free day pass. Click here to get your free pass.
Aardman Animations is the latest brand to join the speaker line up at the Digital Gaggle conference, taking place at Bristol’s Watershed Cinema on Thursday 28th October.
Gavin Strange, Director & Designer at Aardman Animations, will kickstart the conference with his session titled ‘Trying To Get Ahead Before We Get A Headstone’.
In this GIF-filled talk, Gavin will share his tips for finding the time, inspiration and energy for creativity. He’ll also move around quite vigorously and gesticulate wildly the whole time. It’ll be loud, silly and hopefully energising.
Gavin joins an already stellar lineup with speakers from brands including LinkedIn and Caring in Bristol on the bill for the digital marketing event.
This is the 12th Digital Gaggle conference, organised by digital marketing agency Noisy Little Monkey and supported by t&s creative communications, Somerset Design, and Launch Online.
The purpose of the event is to provide professional marketers with the skills and inspiration they need to improve their digital marketing strategy; fueling them with the knowledge and creative fire to make sure that their online activity has an impact on the bottom line of their business.
Sessions at the next event will cover a variety of topics, including: content strategy, SEO, crisis comms, conversion rate optimisation and creativity. The content of the talks at Digital Gaggle are best suited for marketers working in B2B, Professional Services or eCommerce industries. But all are welcome!
The conference is being run both in-person and online and ticket prices vary depending on how you choose to experience the event.
For more information about the conference and talks, visit the link below.
https://www.digitalgaggle.co.uk/conference/digital-gaggle-october-2021/
For almost a decade, Alli Nicholas has been at the heart of the Bristol Creative Industries community as our membership manager. Dan Martin had a chat with Alli about her role, the benefits of membership, how to make the most of being a member and more.
“I spent 20 years in recruitment, the last 10 of which were with Bristol recruiter Liz Gadd. She ran a business called Goddard Gadd which I helped her set up. She sold and exited the business and I stayed. I then set up my own recruitment agency which in the end wasn’t for me.
“I used to recruit for Fraser Bradshaw, who at the time was the MD of McCann but has since set up saintnicks. We stayed in touch after I left Goddard Gadd. He was also CEO of Bristol Media (the former name of Bristol Creative Industries) and I was chatting to him one day and he said he needed somebody to encourage members to renew and keep on top of the admin side of things. I did that for 10 hours a week to start with, it increased to 20 hours and then became a full-time job. That was nine years ago.”
“I’ve always officially been the membership manager and that is very much about looking after the needs of the members, going out to find new members and talking to them about the organisation. But we are a very small team so I also get involved in everything else including organising and promoting events, dealing with logistics and helping with the content on the website and social media. Many people might look at the website and get the impression that there’s a big team of people behind it but we are a small team and we work in a very agile way.
“No two days are the same. That’s what makes it really enjoyable. I absolutely love what I do. I’m hugely passionate about BCI and what it stands for. Our members are from such a broad range of creative industries so I never get bored. One minute I can be talking to the likes of Aardman about what they’re doing and the next it’s a freelance member with the seed of an idea who is thinking about setting up a business. They’re poles apart but each is exciting in their own way.”
“If you’re asking me to pick my favourite member, that’s like picking my favourite child! Everybody’s doing great things in their own special way.
“Back in 2016, we ran a 10th anniversary event. We produced a book and asked members to submit the projects they were most proud of. I remember flicking through the book and thinking “I can’t believe this amazing work is coming out of Bristol”. Things like the Waitrose carrier bags at the time were designed by an agency in Bristol and the branding for the Royal Mint was designed by a company in the city.
“If I had to mention a few examples of our brilliant members though, one is Seeker Digital, a company named 25th in Deloitte’s Fast 50, which showcases the fastest-growing technology companies in the UK. I was told about them, got in touch and they became a member. It’s great to have a company like that as part of the community.
“Over the last few years, we’ve seen a lot of members focused on sustainability which is an important and very topical issue. One of them is Enviral, a comms agency that helps ethical brands get into the spotlight.
“What is particularly pleasing is when you see somebody who signs up as a freelance or start-up member and then goes through a journey of growth. A company that has done that is Atomic Smash. When they first joined it was just co-founders David Darke and Piers Tincknell. Now they’re a team of around 16 people and they have moved through the membership levels. It has been great to watch them grow.”
“I think first and foremost, we’re a connector. We say we help members to learn, grow, and connect. Connect is the key word here though because it’s through connecting that people learn and grow.
“We connect people on lots of different levels. It includes our jobs board where we connect job seekers to opportunities and businesses to new talent. We connect people through peer to peer networking at events where they can share their challenges. We connect businesses to one another for collaboration and also connect businesses to brands and agencies looking for their services
“We are a community of people who have a common interest of either working in or being interested in the creative industries in Bristol and surrounding area. We’re the central hub that brings everyone together.”
“As soon as lockdown hit, we recognised the need to connect people so that they didn’t feel completely isolated. We launched a Pay It Forward campaign and encouraged members, and some non-members, to step up and offer support and guidance. We had a regularly updated blog post with offers of free help including mentoring, coaching and tips on how to manage cashflow.
“We also did a number of virtual events throughout lockdown. We had never done virtual events before so having to suddenly put on online events was a steep learning curve for us. But actually, it worked really well and they were very popular.
“We did lots of COVID-19 crisis management workshops including how to deal with clients who were reneging on their contracts, the government financial support that was available and tips on how to manage staff remotely and deal with the furlough process. We also did a preparing for recovery seminar, which was so popular that we ended up running it three times.
“People had varied challenges but we were essentially all in the same boat and navigating the same storm so we were keen to help members.”
“There are lots of different drivers for why people decide to join Bristol Creative Industries. For many people, it’s the jobs advertising on our jobs board. As a member, you get unlimited free job advertising on what is the go-to board for creative industry roles in the South West.
“There are also company branding and profiling raising opportunities with the ability to create a profile on the website and appear in the Bristol Creative Industries member directory. It is used by lots of brands looking for the services that our members offer.
“As a member, you can self-publish content on the website as often as you like. That content sits on your own profile and we promote the best posts to the homepage and main news feed and share some on our social media channels and monthly newsletter. If you’re doing some work that you’re particularly proud of, you have great client case studies or you have some thought leadership or business advice, it can all go on the website. Share quality content and we’re much more likely to promote it!
“Our business members have free access to the Engine Shed co-working space in Bristol which is a really valuable benefit. It provides a space away from the regular office or home. As a BCI member, you can use the business lounge and sign in up to two guests at a time. It’s a great space and a real hive of activity. You’re guaranteed to meet like-minded people there.
“We have a programme of events throughout the year and members receive a discount on tickets or free attendance at member exclusive events. It includes networking, training workshops, inspirational keynotes and peer to peer roundtables. Going forward, we’ll have a blended approach to events; some of them will be face to face and some will be online.
“Finally, members can access lots of other perks such as hotel, restaurant, meeting room and away day discounts.”
“Get involved! Like with anything in life, the more you put in, the more you get out. If you pay your membership fee and don’t populate your profile, you might not get the attention you’re looking for. But if you do populate your profile, you’re much more likely to make connections and generate leads. Make your profile stand out and show how you are an appealing organisation or individual to work with.
“Come to events and you will absolutely meet people there who could potentially end up working for you, give you a lead or share best practice. Our Members’ Lunch events have always been one of my favourite events as you see those light bulb moments when someone is talking about what they do and for someone else the cogs start turning and they think ‘this person can help me’.
“Join, be active, engage on social media, keep the conversation going, make connections and you will absolutely see a return on investment for your membership fee.”
“Last Friday we had our inaugural BCI Walk and Talk, which is a member-exclusive outdoor networking event and a three hour walk in the beautiful Mendips countryside. It went really well and we plan to hold it regularly.
“We’ll continue to run our Members’ Lunch events monthly. They will stay on Zoom for the time being but we hope in the not too distant future we’ll get back to doing them face to face. The next Members’ Lunch is on 14 October.
“On 22 September, we have the first in a series of five diversity and inclusion (D&I) workshops. It’s a subject everyone is talking about but lots of people aren’t sure where to start. The workshops, delivered by Morag Ofili and Mette Davis, look at the business case for D&I and how to embed it into your business’ vision, mission and values. You’ll end the series by writing an actual plan that you can implement straight away.
“We’ve got a keynote on 30 September with Andy Nairn, who has been voted by Campaign as the UK’s number one brand strategist for the last three years. We’re really excited to have him talking to us about his new book, Go Luck Yourself, which discusses the role that luck plays in building brands.
“Finally, we’re putting the finishing touches to October’s keynote with Anne Thistleton, an experienced TED talker who talks about the role the mind and psychology play in marketing decisions. Keep an eye on the events section for details.
“We’re always keen to hear from members so if you have ideas for event subjects we should cover or speakers we should invite, get in touch and we’ll do our best to make it happen!”
Not a member? Join today! Fees start at just £4.50 a month or £45 a year.
