Wake Up Call: Blogging for results – How to strategically use content to move people along the buyer journey
BCI Webinar
Generating ideas for a business blog can feel like an arbitrary process. You know roughly the kinds of things you need to be talking about but how do you come up with specific titles that will actually deliver results?
In this session, copywriter and agency founder Rin Hamburgh will be looking at the different types of blog post you might use to engage your audience at each stage of their buyer journey and guide them one step closer to doing business with you.
This session is particularly relevant for marketing leads, business founders and anyone else who wants to harness the power of blogging to drive results.
About Rin
Rin is the founder of Bristol-based copywriting agency, Rin Hamburgh & Co. A journalist turned copywriter with two decades of experience, she is a great believer in the power of words to help exert-led brands establish their authority and drive growth.
> See Rin Hamburgh & Co member profile here
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.
Register for your free place Next webinar
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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