Origin Workspace is turning five this April, and they couldn’t be more thrilled to celebrate with their community of Bristol professionals! For five years, the premium co-working space has been the hub for a vibrant and supportive community of like-minded individuals. Situated in the heart of Bristol on Berkeley Square, the workspace provides more than just a place to work. Membership at Origin Workspace provides access not only to state-of-the-art facilities but also to an onsite well-being centre and community activities such as the Bristol Parkrun, monthly Happy Hour, and Pub Quizzes. Origin Workspace has ramped up its events throughout the spring and summer period, thanks to the stunning roof terraces. From Barre workshops to monthly member treats from some of Bristol’s best restaurants, these are just a few examples of their commitment to creating an environment that fosters success.

 

To celebrate our fifth anniversary and to keep the community thriving, we are offering two exclusive deals during the week of 22nd – 26th April. Join us in the celebration and take advantage of this unique opportunity to work in a collaborative and supportive environment that has helped numerous professionals achieve their goals!

We are slashing the joining fee by a whopping 90%! That’s right, you can join as a member for just £5 +VAT instead of the usual £55 fee. Still deciding if Origin Workspace is for you? Try us for the day as we are offering a special deal on their day passes. For this week only, you can enjoy all the perks of the space for just £5 +VAT instead of the usual £35 +VAT.

Since 2019, Square Works has become the byword for luxurious serviced offices and co-working in Bristol. We started with the aim of building a community where professionals could work, network, relax and socialise in an environment that offered the very best – from an exciting events calendar to a light and airy workspace that members can truly enjoy.

Situated on the beautiful Berkeley Square, a ten-minute walk from the city centre, Square Works is spacious, airy and filled with contemporary art and natural light. This unique workspace is spread across three elegant Georgian townhouses, with a range of conference and meeting rooms, communal spaces, kitchens and a fitness suite.

As a BCI member you can get 10% off memberships and meeting rooms at Square Works, contact our reception at [email protected] to take advantage of this offer.

Becoming a member of Bristol Creative Industries brings many benefits. We regularly add new opportunities so here is a guide to the latest benefits you can enjoy by signing up. This post is regularly updated.

Join Bristol Creative Industries from only £4.95 a month.

Appear in the member directory

Showcase your best work and attract new clients with a company profile in the Bristol Creative Industries member directory. The directory receives lots of visits every month from people looking for services from creative businesses.

Bristol Creative Industries membership

Self-publish content

Got some business advice or news to share? As a Bristol Creative Industries member you can self-publish content on our website and it will automatically appear on your member profile. We upgrade great content to the newsfeed and homepage, while four posts by members are included in our monthly email newsletter.

To get an idea of the content topics that do well, here are the top 20 most popular posts by members in 2022.

Bristol Creative Industries member Jessica Morgan from Carnsight Communications discussed the benefits of posting content in this interview.

Advertise jobs on the BCI jobs board

The Bristol Creative Industries jobs board attracts thousands of job hunters every month. As part of your membership, you can post unlimited free job adverts, saving you on average £3,500 per candidate.

Piers Tincknell, co-founder of Atomic Smash, is one of BCI’s longest serving members and he told us in a member profile interview how he regularly uses the jobs board to recruit new employees.

Attend members’ lunches

BCI’s monthly members’ lunches are a perfect opportunity for members to catch up with fellow members and the BCI team.

Everyone has a slot of up to three minutes to tell the others a little about who they are and what they do and share any news and/or challenges. You don’t need to fill the full three minutes. We usually find some common themes emerge to discuss over the course of the session.  It’s all very informal with no need to stand up and present slides.

The events are free to attend for members. They are a mix of in person and virtual events. The in person sessions are at The Square Club in Bristol and include a free buffet lunch.

Check the events section of details of the next lunches.

Drew Benvie, Battenhall, Social Media Trends 2024, Bristol Creative Industries keynote

Discounts for keynotes, workshops and other events

Our flagship keynote events and workshops feature world class speakers sharing their expertise. It’s a unique opportunity to access valuable insights for growing your business. Bristol Creative Industries members receive a ticket discount.

An example of a keynote event is the brilliant presentation on social media trends delivered in March 2024 by Drew Benvie, founder of global social media consultancy Battenhall.

Some events, such as our regular freelancer networking drinks, are free for members.

Keen an eye on the events section for the latest events. You can also sign up to the monthly BCI Bulletin to be notified of events.

Big thanks to everyone who joined us at @SquareClifton last night for the Bristol Creative Industries freelancer networking drinks ☀️ 🍷

Sign up to the BCI Bulletin to be notified of new events: https://t.co/5WgBWPoN1C#BristolCreativeIndustries #Bristol #freelancers pic.twitter.com/1BvT60KZFp

— Bristol Creative Industries (@Bristol_CI) June 21, 2023

Attend and host Wake Up Call

Wake Up Call is a member exclusive live webinar that takes place every other Friday at 8.30-9am. The content is delivered by members for members.

Attending the free event gives you access to valuable insights from your fellow members and if you host a Wake Up Call, you can share your expertise and attract potential new clients.

See details for upcoming Wake Up Call events in our events section.

If you’re a BCI member and you’d liked to deliver a presentation on a topic of your choice during Wake Up Call, email Sian Pitman.

Equity, diversity and inclusion training

Research shows that diverse teams are more creative problem solvers, bringing fresh perspectives to solutions, against the echo-chamber effect that results when people in a business come from too-similar backgrounds. With a strong focus on diversity and inclusion, employees feel valued and that they belong.

To help Bristol Creative Industries members achieve this, we have partnered with The Hobbs Consultancy to provide on demand equity, diversity and inclusion (ED&I) e-learning.

The CPD certified online course consists of modules to help you bring about positive change in your business, understand the key challenges in the way for different groups, and explore your own biases and how to overcome them.

The training modules take an in-depth look at different diversity and inclusion topics: race, disability, LGBTQ+, neurodiversity, gender (split into female leadership, masculinity, gender identity), age and social mobility in the workplace.

The price of the training for BCI members is £120+VAT. All profits will be ploughed back into our youth engagement activity.

To access this brilliant training opportunity, log into your Bristol Creative Industries account and click on the ‘members’ training’ section.

Opportunity to mentor high potential young people

We have to start engagement at school by raising the profile of the creative sector to a wider and more diverse audience. To do this, we’re developing ways to bring together creative business members and future talent through mentoring.

We are thrilled to have launched a partnership with The Early Careers Foundation (ECF), a social mobility charity that works with young people from low-income backgrounds to ensure that talent and hard work are what determine their career success, not background.

Through its mentoring programme, ECF pairs employees from partner organisations with 16-18-year-olds for monthly hour-long mentoring sessions.

Thanks to our new partnership, BCI members can now become a mentor and support a young person in building their confidence, developing their employability skills and offering invaluable professional guidance.

Applications to become a mentor close on 1 August 2024.

To find out more about how you can get involved, read this post.

Join outdoor networking events

The regular BCI Walk & Talk networking sessions are for a group of 12 BCI members who don their walking boots and explore the stunning countryside around Bristol and Bath.

It’s a great opportunity for members to make some new connections whilst getting some much needed fresh air!

Keen an eye on the events section for details of the next outdoor networking event. You can also sign up to the monthly BCI Bulletin to be notified of events.

Bristol Creative Industries Walk & Talk outdoor networking

Attend exclusive roundtables

We host regular roundtables for agency leaders to discuss strategic challenges. These events are vital for us to hear from the member community about the key issues you are facing and how we can help. A roundtable on funding led to us creating this popular and regularly updated guide to the latest finance on offer to creative businesses.

If you are interested in getting involved with future roundtables, email Sian Pitman.

Discounts on workspace, hotels and more

Reductions on co-working spaces, meeting rooms, hotel accommodation, a recruitment strategy review and a coffee subscription are just some of the many discounts and offers we’ve negotiated for members.

Other benefits

We regularly deliver other benefits.

Members can currently book a free 30 minute legal advice call with award winning business lawyer Rebecca Steer.

To stay updated on the latest member benefits, sign up to the monthly BCI Bulletin.

 

Join Bristol Creative Industries from only £4.95 a month.

If you have any questions about membership, email Alli Nicholas

Make Exhibition from Towards Change!
Our Mission
Our project aims to reconsider and challenge how stereotypes are portrayed in advertising using a civic engaging approach. Civic insights could transform the advertising landscape and bring about meaningful change by creating tangible alternative ideas!
See LinkedIn page
“Towards Change”, invites the civic community to creatively confront and transform the advertising industry. By collectively reimagining banned adverts, we foster an inclusive platform for diverse voices, breaking away from the advertising industry’s exclusivity. This movement embodies the spirit of change through creativity, welcoming all to contribute to a more ethical advertising world.
What We’re Doing
We’ve selected 20 controversial adverts for their problematic content to undergo a creative transformation. Through a series of workshops engaging the community and future creatives, we dissect these adverts, discuss their impacts, and collaboratively reimagine them to convey positive messages.
☆Creative workshops revolutionize advertising quality★

Original banned ad

Reimagined and twisted advertisings from civic workshop
Why it is important
Every day, we’re bombarded with advertisements that, often subconsciously, propagate stereotypes and outdated societal norms. These portrayals can have a profound impact on our perceptions, behaviours, and the social fabric at large. Our project aims to challenge these narratives, providing alternative, stereotype-free adverts that reflect a more inclusive society.
What’s On
The culmination of our efforts will be an exhibition showcasing both the original and reimagined adverts, offering a stark visual dialogue on the power of advertising for social change

Exhibition Details
This exhibition is an educational journey that unravels the impact of stereotypes in advertising and celebrates the innovative solutions born from our workshops. Immerse yourself in a curated showcase of original and reimagined advertisements, highlighting the journey from controversial to inclusive messaging.
Speaker Session (18:00 – 19:00)

Speakers:
creative professionals
experts in marketing, advertising, and media
academic professors in gender and communications
This talk is particularly relevant for people working in marketing, PR, advertising, digital, and those in the creative industries who are looking to gain a deeper understanding of the inclusive communication landscape.
Networking Event(19:00 – 20:00)

For Students at University of Bristol:
There will be a chance to hear from guest speakers and an opportunity to network with creative and media experts. If you are taking part in the University of Bristol PLUS Award, then this networking session will count as one of your careers and employability workshops!

Join us in championing creativity, social responsibility, and transformative civic participation with an exhibition that marks a pivotal moment in advertising.
How You Can Help
Your financial contributions will breathe life into this ambitious project, covering the costs of hosting the exhibition, organising the speaker session, and facilitating the networking event.
Our supporters

By supporting us, you’re not just funding an event; you’re investing in the future of ethical advertising and empowering a community committed to diversity and inclusion.
Whether you’re seeking a career in the creative, communication, or media industries, a professional looking to explore innovative advertising solutions, or a civic-minded individual passionate about art and social issues, your support can make a significant difference.
Help us turn “Towards Change! Rethinking Representation in Advertising” from a vision into a reality. Together, we can inspire change and pave the way for a more inclusive and responsible advertising industry.
Our Team
Who are we? We are a Bristol based team consisting of international students and marketers, united by a shared passion for fostering a more inclusive world through advertising. Rooted in diverse backgrounds and cultures, our collective journey at the University of Bristol has been enriched by the guidance of esteemed academic professors, the supportive partnerships, and the collaborative spirit of various social sectors. Check out our website here to find out more!
Project Director

Hi, I’m Rika, I am project director to launch this to a more inclusive advertising world. I have launched this DE&I project with my scholarship-awarded ambitions friend of mine, aimed at generating alternative creative strategies for banned advertisements through civic engagement as the pivotal moment of my advertising career.
With a rich background in analyzing and consulting on over 100 global campaigns, my work at WPP group was a turning point, deepening my dedication to diversity and ethical advertising.

My journey doesn’t stop in the corporate world; I’m equally passionate about educating the next generation. As a freelance lecturer and a voice in the academic sphere, I’ve shared my expertise internationally, fostering a community of over 5,000 on social media.

Let’s embark on this journey together to reshape advertising. Make the exhibition real for a glimpse into the future of advertising, led by insights, ethics, and innovation.

🌸Towards Change Exhibition for Inclusive Advertising🌸

LinkedIn Event Page

We are thrilled to announce a showcase of civic powers to transform advertising content from controversial to inclusive messaging from our workshops we’ve conducted to the public every week.

See the fusion of social, academic, and advertising industry unravels the impact of stereotypes in advertising and provide a platform for dialogue, learning, and change.

This exhibition is proudly sponsored by Launch, a Google Premier Partner and two-time winner of Europe’s Best Small PPC Agency. Thanks to their generous support, admission is free, making it accessible to everyone interested in exploring this transformative display.

🌸Speaker Session (18:00 – 19:00)
Carol Watson, Chief Inclusion Officer at BCW ( Global Agency)
Dan Srokosz, Creative Director, AgencyUK
Megan Gibson, Paid Media Director, AgencyUK
Dr. Junko Yamashita, Professor at the University of Bristol
Ms. Samantha Ford, Marketing lecturer at the University of Bristol

🌸Comments are from
Polly Wyn Jones, Kantar Global Knowledge Manager, Creative & Media
Nendra van Wielink-Mohamed, Global Media Practitioner
Dr. Terrell Carver, Professor of Political Theory at the University of Bristol
Joyann Boyce, TedX Speaker, Founder AI Consultancy
Olu Osinoiki – 📸 Wedding Photographer

As a collaboration between Wasabi and mustard jobs, the ground floor of Bristol’s historic Tramshed building will now be open for desk space hire.

Being a stone’s throw from notable Bristol landmarks like the Bristol Beacon, the Christmas Steps and the Hippodrome, this office is perfectly placed for any freelancers, start-ups and small businesses looking to take that next step. The collaborative duo hope that the space will become a bustling creative hub offering opportunities to new businesses.

The recently renovated office boasts an array of facilities including:

You can check out virtual gallery of the office here.

Interested in viewing the space in person? Reach out to the team: [email protected]

As 2024 begins, Bristol Creative Industries co-chairs Lis Anderson and Heather Wright set out their vision and plans for the next 12 months.

Our unwavering commitment to driving value for Bristol Creative Industries members remains our top priority. We will persist in creating opportunities for our community to learn, connect and grow their businesses. Simultaneously we are dedicated to amplifying our influence within the city and nationally advocating for the views and the needs of our local creative industries.

Events, networking and learning

The highly successful programme of in-person keynote events from industry figures will continue to be a catalyst for inspiring new thinking and encouraging reflection and evolution for business growth.

We encourage leaders to bring their wider teams to these events, which may otherwise be out of reach for smaller organisations. We also aim to diversify our line-up of speakers to represent the broader spectrum of creative industries.

Freelancers constantly say how much they love the networking events and the freelancer drinks at the Square Club in Bristol have grown from strength to strength. We’ll be running more of these events in 2024 on 6 February, 23 April, 11 June, 10 September and 19 November.

Member lunches, recognised for fostering valuable real-world partnerships, will continue due to the positive feedback and opportunities they generate.

There are ongoing opportunities for learning for all Bristol Creative Industries members and their teams through the events calendar. This includes access to Wake Up Call webinars (bi-weekly live webinars with a library of recorded webinars to be launched later this year), a new equality, diversity and inclusion (ED&I) training programme and free legal advice surgeries.

Supporting the next generation of talent

Building on the success of the Bristol Creative Industries Internship Programme pilot in 2023, we’re leveraging the insights gained to make it even better this year year, with enhanced experiences and outcomes for both interns and employers.

We have started recruitment for member businesses to take part in the 2024 programme and we continue to collaborate closely with Babbasa to help us reach young creative interns from underrepresented backgrounds in our city.

2024 will also see BCI working more closely with education providers across the region to grow the creative talent pipeline for our members. We’ll be raising awareness of career opportunities in our sector, facilitating mentorships and feeding into course materials.

Film and TV

As we continue to grow, we’re keen to attract new members from the film and TV industry. With strategic partnerships formed with Bottleyard Studios and Bristol Film Office, we aim to connect our members with the many new opportunities arising from the many high end TV productions coming to the city.

New board members

To achieve our ambitious goals, we’re actively seeking new Board members. Find full details here as we look to welcome individuals who share our passion for Bristol’s creative industries.

We wish you all a very happy New Year and look forward to supporting and celebrating creative businesses throughout 2024 and beyond.

To stay updated with all Bristol Creative Industries activities and member opportunities, make sure you’re signed up to the monthly BCI Bulletin.

If you’re not yet a Bristol Creative Industries member, join here. We’d love to welcome you in 2024. 

Tabb to open a unique shared creative space on Broadmead.

Tabb, the Bristol-based portfolio and team-forming platform for filmmakers, is excited to announce the opening of a new coworking and creative space in Bristol City Centre.

Located on the second floor of Sparks Bristol, the sustainable department store that opened in May of this year, the Tabb team’s goal for the space is to significantly increase their ability to support Bristol’s independent filmmakers and creative freelancers and to help them benefit from the city’s fast-growing film and creative industry.

At launch, the creative hub will accommodate 50 permanent residents and 30 flexible hotdesks in a space that, for the previous 70 years, served as an office and breakroom for the staff at Marks & Spencer. Tabb has plans to incorporate a permanent film and photographic studio later in the year and hopes that this is just the start of their work in offering further physical services to help its community make their projects happen.

With consultation from low-carbon, innovative design and construction firm Agile Homes, the ‘Tabb Hub’ will use recycled and custom furniture to create unique and purpose-built spaces for its residents and community, including Bristol Production Van, Foxy Motion Films, Barri Films and FishPunch.

The hub is open to enquiries and reservations from filmmakers and connected creative disciplines, whether individuals or teams, with flexibility regarding how residents can organise and set up the space.

Known as ‘Cahootify’ until December last year, Tabb’s collaborative platform for independent filmmakers, producers and actors has gone from strength to strength. With regular events, festivals and screenings aiming to unite and empower South West filmmakers, Tabb’s community has grown to 8,000 members. Rising stars and established professionals, such as Keith Wilhelm-Kopp, who recently released their debut feature film, Translations (2023), have added over 10,000 short films, animations, trailers and music videos to the platform, with many by teams that found each other through the Tabb opportunities and events.

Sparks Bristol, a world-first project co-created by Global Goals Centre and ArtSpace LifeSpace, offers various indoor independent stalls and shops, from fashion and food to nature and energy, supporting people to make money-saving choices on climate, equality and wellbeing. Sparks Project Manager John Hosken said, “We are delighted that the collaborative and empowering Tabb organisation has taken the space – creating so much opportunity for both organisations.” 

Tabb CEO Pete Francomb, said: “We’re thrilled to offer this exciting new space to Bristol filmmakers. The forward-thinking Sparks ethos matches Tabb’s commitment to supporting and enabling creatives. Tabb Hub is a perfect and logical move for the organisation and the community.”

Tabb expects the hub to fill quickly due to the hub’s prime central location and high demand for flexible and multi-use creative spaces.

For more information about Tabb Hub and to enquire about becoming a resident, visit https://tabb.cc/hub or email [email protected]

To learn more about Tabb and their growing filmmaker and creative community, visit https://tabb.cc/

To learn more about Sparks, visit https://sparksbristol.co.uk/

Bristol Academy of Voice Acting (BRAVA), is thrilled to announce the appointment of Fern Dunn as social media and community manager, who joins from globally renowned British animation studio, Aardman.

Fern is a communications specialist with nearly a decade of experience working across the creative industries in Bristol, including the independent multi-arts venue and cinema, Watershed. With a degree in Graphic Design and an MA in Curating from UWE, Bristol, Fern has a passion for all things communications – from social media to web design, to copywriting and print design.

Fern brings her wealth of communications and social media knowledge to the BRAVA team to continue to help them realise their growth ambitions.

She also runs the Cary Comes Home Festival, a biannual film festival that celebrates the Bristol roots of the iconic Hollywood star, Cary Grant. Fern has hosted events at the Hippodrome, Trinity Centre and St Mary Redcliffe Church – and even Hannover, Germany, bringing the magic of vintage cinema to all.

Fern Dunn said: “The voiceover world is fascinating, full of talented people and amazing stories. I can’t wait to delve in and start creating content to showcase BRAVA and the breadth of work of its Talent.”

Melissa Thom, Founder and CEO of BRAVA said: “It’s brilliant to have Fern on board, she has fantastic creative skills across a multitude of areas. She will drive the strategy and implementation for our social channels, ensuring our community of professional voice actors is targeted with relevant and inspirational content.”

BRAVA offers personalised training in the art and business of voiceover and is aimed at professionals who are interested in adding voice acting to their skillset or for those who wish to work on voice, impact and presence in the workplace and beyond.

About BRAVA

Founded by experienced voice actor and communications consultant, Melissa Thom, BRAVA brings together acting and voice experts from the UK & US to deliver best in class training and advice about the industry.

At BRAVA, all learning is done online, meaning students can learn at their own pace, wherever they are. Training is offered as personalised 1-1’s or group sessions and covers a wide range of topics, including Getting Started in VO, Corporate, Commercial and Narration, Characters, Audiobooks, Performance Techniques, Home Studio, Marketing, Vocal Health, VO & Shakespeare, Voice, Presence, Impact, Presentation Skills and more.

Find out more at www.brava.uk.com

Team Varn was pleased to be attending Brighton SEO this year, one of the biggest search conferences in the world. It was a great opportunity to learn new ways we can do our jobs better, as well as keep up to date on new trends in our industry that we can take forward in our client work.

We were very proud of our MD Tom Vaughton, who took to the main auditorium 1 this year to share a talk on ‘How & why the history of SEO will help us plan for the future of search’. You can see Tom’s slides here.

 

 

Tom shared what 24 years of up and downs, success and failures in SEO has taught him about what we need to focus on for the next decade if we want to be successful as agencies and for inhouse SEO. Tom set the scene of why it’s vital to look back at the past to help us plan for the future and shared an insightful quote by Jeff Bezos:

“I very frequently get the question 
‘What’s going to change in the next 10 years?’
I almost never get the question
‘What’s not going to change in the next 10 years?

Tom highlighted to the Brighton SEO audience that he has identified 8 principles of effective long term SEO that he believes will not change and we need to be aware of these constants…

  1. The point of search engines was to make information easy to find – that’s still the same today
  2. Over time you WILL make more profit with organic search over paid.
  3. Relevant high quality content still rules.
  4. Always align with Google’s roadmap. Don’t try to trick it – you won’t be able to.
  5. There is no silver bullet.
  6. Never stop learning.
  7. Link building is irrelevant unless you build your brand. Work on building a brand for the long term with your clients.
  8. Understand your competition and ensure you are monitoring them closely as if you don’t stay ahead your competition will win.

 

Tom also noted six trends that he is keeping an eye on that will impact the world of SEO in the near future…

  1. Predictive SEO analytics. Big data & AI algorithms will be increasingly important and if you don’t have a specialist analytics team then build one.
  2. AI & machine learning. AI will be disruptive but not fatal – it’s about strategy, and how to use it.
  3. Ways of searching are always changing.  Having multiple ways to search means your content needs to be good and in multiple formats.
  4. Local SEO. With the rise of mobile devices and local search queries, local SEO will become increasingly important for businesses with a physical location.
  5. Search engines are becoming more personalised. Quality content and a brand identity will play a vital role to help you stand out in the SERPs.
  6. How Google understands content..Keep an eye on Google evolving it’s understanding and how that impacts how you write content and structure your website

 

Tom ended by noting that SEO may suffer from imposter syndrome, but actually search is very much here to stay, so always plan for the long term…

“in the early 2000’s people said SEO was a fad, a dark art and wouldn’t last. It seems a lot of the time we still treat it in the same short-term way. Like imposter syndrome it seems that as an industry we subconsciously worry that we may get found out. When in fact search optimisation, in whatever form, is here to stay and people that fake it or don’t plan ahead won’t be around in 10 years. So whether you work in ecommerce, healthcare or B2b be proud of what you do, be confident and plan for the long term. Please go set those big hairy audacious goals.”

Keep on reading to explore some of the key takeaways from a selection of the brilliant talks we heard this year.

 

Katy Powell – Ideation: Thinking beyond the first idea

During this talk Katy shared tips on how to up your game in Digital PR campaigns and create reactive PR stories. She focused on the idea of thinking bigger and better to grab the spotlight in crowded industries.

Key takeaways:

Graph demonstration.

Andrei Tit – 10 quick wins to improve your rankings (using Ahrefs)

Andrei spoke about 10 low-hanging fruits of SEO use cases that enable you to increase your rankings, via Ahrefs.

Key Takeaway:

 

Andrew Holland – The new SEO metric that makes SEO 10 x more valuable (and 10 x more effective)

In this talk, Andrew presented a new SEO reporting metric called “Share of Search”. This metric changes the approach and places SEO at the centre of all marketing.

Key Takeaway:

 

Azahara Corrales – Unlock the power of AI: harness AI to create your winning marketing strategy

Azahara explored the immense potential that AI can have in a winning marketing strategy.

Key Takeaways:

 

Michel van Luijtelaar – Apple, Bing & Google platforms for multi-location local SEO Optimisation

In this talk, Michel explained the latest local SEO strategies with a focus on the latest developments in ABC and Bing.

Key takeaways:

 

Ellie Connor – How to measure SEO sustainability

Ellie spoke about how to measure SEO sustainably and why it matters. She covered Google’s commitment to sustainability, and the rising interest of consumers and financial markets in this area and gave actionable insights on how to create a more sustainable website.

Key Takeaways:

 

Meg Sharma – Level up your content by REALLY knowing your audience

Meg discussed how you can really level up your content strategy by going beyond keyword research tools to find content ideas, and really understand your audience and the topics they are interested in.

Key takeaways:

 

Aleyda Solis – Embracing AI in SEO: how to 10x your SEO leveraging AI bots

In this talk, Solis explores a variety of practical methods you can use in SEO. This ranged from conducting keyword research and competitor analysis to performing audits and generating reports.

Key Takeaways:

 

Margaret MacArthur – Designing Viral Content

Margaret explored what content tends to go viral and what content rarely does. She focused primarily on TikTok but also touched on other relevant platforms including the up-and-coming platform Lemon8.

Key takeaways:

 

Ryan Jones – Mastering mental health in digital marketing’s always-on world

Ryan talked about his personal experiences navigating his mental health while working in digital marketing and he shared the valuable insights that he had learned along the way.

Key Takeaways

 

Why we attend Brighton SEO 

As the world’s largest search marketing conference, Brighton SEO is a must for our calendars at Varn. Every year the team come back having learnt new things, met inspiring people and are energised to make an even bigger impact in search for our clients.

If you want to learn more about SEO and the different areas and talks covered above, get in touch with a member of the Varn team today.