Member Bio
I focus on the importance of marketing strategy and planning to deliver effective and innovative marketing campaigns that meet marketing objectives and budgets, improve sales and aftersales performance and generate income in all key areas of the business. I offer effective and affordable advice and integrated marketing support.
My approach takes an holistic view of clients’ businesses, taking into account brand activity, business objectives and local conditions. At the start of each project, I carry out an audit of the marketing function of the business.
I’m efficient and organised, with experience in managing a business and controlling budgets. I have a strong commercial acumen
with a successful track record in leading teams, developing client relationships and growing a business.
I am passionate about the automotive industry and specialise in working with dealer groups that face specific challenges, such as under-performance, revised AORs, re-location and new ownership.
My experience working with dealer groups and OEMs spans all business sectors, including new car sales, new car launches, used car sales, aftersales and corporate sales.
I love working with clients in the home improvement and property industries and specialise in working with businesses who want to grow through targeted marketing activity to maximise opportunities.
I also have experience in the hospitality sector, spanning over 30 years, working with hotels and holiday lets.
Key People
Vikki Little | Director
Marketing consultant with over 24 years of strategic marketing experience in the automotive, property, home improvement and hospitality industries. I focus on the importance of marketing strategy and planning to deliver effective and innovative marketing campaigns that meet marketing objectives and budgets, improve sales and aftersales performance and generate income in all key areas of the business. I offer effective and affordable advice and integrated marketing support. My approach takes an holistic view of clients’ businesses, taking into account brand activity, business objectives and local conditions. At the start of each project, I carry out an audit of the marketing function of the business.