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Wake Up Call: Building a strong agency culture through a listening strategy

BCI Webinar

15th Aug 2025

8:30am

-

9am

Online

News

>by Bristol Creative Industries

A strong culture is the lifeblood of the best creative agencies. But with the embedding of hybrid working, the challenge of difficult economic times and the ever present risk of creative burnout, how should agencies go about protecting what’s most valuable to our success?

Mr B & Friends has been applying the listening methodology the team uses on employee experience (EX) projects with clients to their own agency. They’d like to share how they’ve done it, and what they’ve been able to learn and act upon.

Join Lucy Wilson and Adam Partridge from Mr B & Friends as they dissect what a listening strategy looks like within their agency, and how it could be adapted for any agency looking to bring energy, fulfilment, collaboration and pride amongst its people to help drive performance.

Register here! 

Who’s it for?

Whether you’re an established agency looking to unpick embedded cultural challenges, or just getting started and want to set the right tone from the outset, we hope our story sparks ideas for your own cultural evolution.

About Lucy and Adam

Lucy Wilson, associate strategy director, has shaped the strategic approach to EX at Mr B & Friends, leading its vision to make every lived experience a loved experience. Lucy takes a listening-led approach to employee experience redesign, culture diagnosis, and creative EX interventions. Lucy has helped shape employee experiences for some of the world’s most recognisable and loved brands, from onboarding to site closures and everything in between — EVPs, employer branding, comms and engagement strategies.

> Connect with Lucy on LinkedIn
> See Mr B & Friends’ BCI profile

Adam Partridge, executive strategy director, is an award winning brand strategist who leads the Strategy and Planning team at Mr B & Friends. As an avid proponent of building brand-led businesses, the importance of ‘practicing what you preach’ – to both customers and your employees – is central to his approach. An approach that also drives how Mr B & Friends continues to evolve their own brand and agency culture, striving for the exceptional in all that they do.

> Connect with Adam on LinkedIn

This 30 minute webinar will involve introductions from the BCI team, a 15 minute presentation followed by a 10 minute facilitated Q&A. You can ask questions via the question/chat box during the webinar, or submit in advance.

This session is exclusively for BCI members – register your free place below! Not a member with BCI? You can read about the membership perks and how to join here.

 

More about our ‘Wake Up Call’ webinar series

These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.

Please get in touch with Dan if you’re interested in speaking at a future session.

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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