Don’t get lost in AI search: How to pivot your content strategy in the age of GEO
Talk
>by Stratton Craig
AI search isn’t a threat to content, it’s an opportunity.
Where SEO could often be improved through technical fixes, shortcuts and keywords, GEO needs a different approach. It’s far more about substance – whether you have a clear, credible point of view that’s genuinely worth paying attention to.
When GEO first emerged, there were concerns it would make corporate content less relevant, or even obsolete. In reality, the opposite has proved true. This is actually a strong moment for content. AI is far more likely to surface work that is original, authentic and meaningful. Keywords and meta descriptions still matter – but they’re no longer the whole story.
The brands that perform best in AI-driven search won’t be the ones producing more content, but the ones producing more meaningful content.
Join our Head of Content & Strategy, Claire Wilson, and Writing & AI Lead, Colm Hebblethwaite, to learn how to optimise your web copy for both human and AI stakeholders.
Learn more and register
We are a copywriting and content agency. We exist to help you win with words. We do this by providing agile, scalable content services that you can access on-demand.
Wake Up Call: How to set up effective marketing campaigns to drive and measure real world outcomes
8:30am
-9am
Online
BCI Webinar
In this webinar, Alasdair Burns will cover the importance of demonstrating marketing’s contribution to the commercial objectives of a business, not just vanity metrics. He’ll explore different ways to set up effective campaign measurement and how to use the results to secure continued investment in successful marketing strategies.
People Strategy Surgery with Richard Roberts
10am
-12pm
Online
BCI HR Surgery
We are pleased to offer the opportunity to book a free of charge 30 minute 1:2:1 session for people strategy advice, specifically geared towards the needs of creative businesses.
These sessions are an opportunity to ask Richard any questions about your people strategy. These might relate to culture, employee engagement, talent retention or the establishment of best practice HR policies.
Don’t get lost in AI search: How to pivot your content strategy in the age of GEO
10:00
-11:00
Online
Talk
Join our Head of Content & Strategy, Claire Wilson, and Writing & AI Lead, Colm Hebblethwaite, to learn how to optimise your web copy for both human and AI stakeholders.
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information