Wake Up Call: How to set up up effective marketing campaigns to drive and measure real world outcomes
BCI Webinar
In a marketing world filled with easy-to-access metrics and results from so many different sources – Meta, Google, Mailchimp etc – it can be difficult to know which source to trust and which metrics to focus on.
Your (or your clients’) marketing campaigns might have a high click through rate, or low cost per acquisition according to the platform you’re running them in. But how do you know if that’s driving a better bottom line for the business?
In this webinar, Alasdair Burns will cover the importance of demonstrating marketing’s contribution to the commercial objectives of a business, not just vanity metrics. He’ll explore different ways to set up effective campaign measurement and how to use the results to secure continued investment in successful marketing strategies.
Bristol Creative Industries members can register here.
This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
This session is for anyone who has some input on paid marketing campaigns and would like to make sure they are driving and measuring commercial results effectively. This could be marketers, agency teams or business owners who invest in promoting their company.
Alasdair is a co-founder of Flight Feather, an independent agency which does paid media the right way. After starting his career client-side, Alasdair spent years working in paid media teams at some of the biggest network agencies on national and international brands including Mclaren, Flybe and English Heritage.
His goal is to ensure that advertising drives real world outcomes for his clients. Flight Feather is a B Corp and one of just 44 agencies in the UK to achieve an IPA Effectiveness Accreditation.
> Connect with Alasdair on LinkedIn
> See Flight Feather’s BCI profile here
The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.
The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.
The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.
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Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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