Wake Up Call: How to use psychology to improve marketing effectiveness
BCI Webinar
In a crowded media landscape, marketing campaigns need to stand out. Marketers need to understand how their customers think, how to create creative content that appeals, and how to present a product or service that customers want to buy.
In this 30 minute webinar, experts Tom Bowden-Green and Luan Wise will run through some psychology basics and a few examples of research-backed theories that you can apply.
Bristol Creative Industries members can register here.
This webinar is exclusively for BCI members. It’s one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
This webinar is for marketers looking to better understand the factors that influence audience attention, decision-making, and behaviour. Whether you work agency-side, client-side, freelance, or run your own business, you’ll gain practical insights that can help you make more informed marketing decisions and create more impactful marketing activity.
Tom is an experienced lecturer in psychology and marketing, currently teaching at Bristol Business School (UWE Bristol). He completed a PhD in online behaviour at the University of Bath, and has been researching behavioural sciences ever since. His research and teaching focuses on applying psychology to creative processes. Tom is also a board director for BCI.
> Connect with Tom on LinkedIn
> See Tom’s BCI profile here
Luan is a seasoned industry practitioner with agency, client-side and consultancy experiences. She delivers industry talks and training workshops for professional bodies, university business schools, and organisations around the world. Luan is a chartered marketer and Fellow of the Chartered Institute of Marketing (FCIM) and is currently pursuing a PhD by Portfolio at the University of Lancashire.
> Connect with Luan on LinkedIn
The online sessions take place every other Friday morning from 8.30-9am, and allow BCI members to share their knowledge with fellow members.
The webinars are a 15/20 minute presentation followed by a 10/15 minute Q&A. The sessions are a mix of expert tips and case studies – the perfect opportunity to learn something new before the week is out.
The webinars are exclusively for BCI members. They are one of many benefits you get by joining the community. Not a BCI member? Read more about the benefits and join here.
Please get in touch with Dan if you’re a BCI member and you’re interested in presenting on a future webinar.
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Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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