The government’s 2025 Autumn Budget takes place on 26 November.
Bristol Creative Industries members share what they would like to see in chancellor Rachel Reeves’ speech for creative businesses.
“It’s a tough market right now for creative businesses. We’re an economy of SMEs and micro-enterprises so support that encourages both business start up and scale is critical to our sector growth.
“While it’s encouraging to see central government championing the creative industries, we need that ambition to translate into tangible support. Support, simplification, and incentives for growth are what we’d like to see. That means easier access to enhanced funding, grants and investment, particularly for digital transformation and innovation, alongside tax strategies and initiatives that will create impact including practical help to make hiring entry-level talent affordable and accessible.
“The creative economy is ready to grow, we need support to help us do just that.”
Lis Anderson, co-chair of Bristol Creative Industries
“As the Autumn Budget approaches, creative business leaders must make the case for real investment in young talent. Our industry runs on innovation, but too many aspiring creatives are shut out by lack of access, training, and opportunity.
“Government support for employers to offer paid placements, mentorship, and creative facilities would unlock a wave of energy and ideas our sector urgently needs, and provide the foundations of a solid growth strategy. Investing in the next generation strengthens our talent pipeline, fuels diversity, and keeps the UK’s creative industries globally competitive.”
Mustafa Mirreh, Tell ’em Mo
“Rachel Reeves should be bold. It would be a good start to give the UK’s creative industries a leg up by doubling the Discover Creative Careers programme to £6 million, getting 100,000 disadvantaged kids into apprenticeships and setting up hubs in places like the North East and Midlands to close the jobs gap with London.
“A freelancer package, sorting out IR35, chucking in a £500 startup credit, easing late payment hassles, and a £10 million AI upskilling pot could tackle the skills shortage and calm 60% of creatives worried about job losses. That’d really spark inclusive growth!”
Jayne Caple, Vivid Imagination
“I’d like to see better support for creative businesses, especially when it comes to upskilling and investing in training. Improved R&D and innovation tax reliefs (with proper guidance on how to access them) would go a long way, as would targeted funding and incentives for skills development.
“With the big AI wave reshaping how we all work, it’s crucial that the UK government keeps backing the creative sector and helps it stay at the forefront of innovation.”
Rob Morrisby, Jambi Digital
“If the government is serious about fuelling the UK’s creative growth, it can’t keep treating podcasting as a hobby. The UK podcast and audio industry is now worth £5 billion annually – one of the fastest-growing in the creative economy – and a vital export channel for British storytelling.
“A targeted tax relief and global IP fund would turn that momentum into measurable economic impact, giving independent creators and production studios the same investment confidence enjoyed by film and TV. This isn’t a hand-out; it’s a high-return strategy. With the right fiscal framework, podcasting could become the UK’s next world-class creative export”.
Matt Allen, It Starts With a Podcast
“There’s some truth to that, but it also highlights an issue with discourse surrounding these big-ticket fiscal events.
“Will Rachel Reeves break a tax pledge? Who will the winners and losers be? This is interesting for those in the business of news and politics, but my issue is that it misses a bigger point.
“We have a government with a huge majority, elected on a mandate to change things. They have an opportunity to overhaul an economy that’s visibly and palpably failed too many people for too long – especially outside London and the South East. This is the backdrop for so many of the problems facing us today.
“My hope for the Budget is that we start to see the government’s vision for the country and understand how it plans to get us there. I would start by putting more resource with town and city leaders and getting Treasury officials out of London more often to better understand what places need to thrive and see where their policies over the last 40 years have failed.
“Creating the conditions for businesses and their teams to thrive should be top of any government’s growth agenda. Affordable homes, training and transport that works should all feature in some way.
“This would also add some meat onto the bones of the government’s slogan of ‘change’ and justify any tax rises that seem certain to happen. Polls suggest many people would pay more for public services that work. The challenge for the government is to join the dots between the measures and the outcomes they want. Whatever measure grabs the headlines, I hope we get more of a sense of what ‘change’ really means.”
Ben Lowndes, Distinctive Communications
“The UK’s creative industries thrive on talent, but nurturing that talent takes investment. I’d like to see the Autumn Budget prioritise easily accessible funding for apprenticeships and professional development, especially for independent agencies who want to bring in the best new people but are faced with complex (or costly) schemes.
“We also need sustained support for diversity, equity and inclusion initiatives that make creative careers possible for people from all backgrounds, not just those who can afford to take unpaid opportunities.
“Finally, a commitment to regional investment beyond London would unlock creative potential – and economic growth – across every part of the country.”
Ailsa Billington, Proctor and Stevenson
“Last year the creative industry was highlighted as a “key sector for economic growth”. This year I’d like to see the government go further. Creativity is an essential part of our economy, and we need stronger confidence, particularly in our region.
“Agencies like ours do more than “make things look good”. We craft world-class brand stories, shape digital experiences, and deliver campaigns that drive exports, growth, and innovation across the UK.
“Yet SMEs like ours are constantly squeezed. Rising costs, AI and immersive technologies are transforming how we work, and without targeted support and innovation agencies risk being left behind.
“The Autumn Budget is a chance to see more funding in that pace, and I’d like to see more opportunities with procurement to smaller agencies, and any business support via tax reliefs would be hugely welcome!”
Ruth Clarke, Six
“Employers shouldered the biggest tax rises in the October 2024 Budget, felt through the increase in employers NICs. Whilst Rachel Reeves has given herself very few tax levers to pull for the November 2025 Budget without breaking her manifesto pledge, I think it’s unlikely that further tax will be put on employers.
“Taxing businesses will only create more uncertainty. The creative sector needs a Budget that will bring back confidence in the UK economy.”
Karen Pearce, Loom Digital
“I feel like the Autumn Budget has been a long time coming – partly because it’s later than usual but partly because I’ve read so much about what may or may not happen. Most of it gloomy. But I’m waiting for the facts.
“I’m expecting changes to tax thresholds, but we’ll see what detail there is around that. I’m also expecting national minimum wage increases, but as a Living Wage Employer we’re well set up for them. I am encouraged by the recent measures announced to tackle late payments, which are a big problem for small businesses.”
Jessica Morgan, Carnsight Communications
“We saw business rates rise by over 30% overnight in the last review just a couple of years ago. With another review due next April — and no clarity from the Valuation Office, I’m deeply concerned. In uncertain times, the last thing businesses need is complete unpredictability.
“There’s talk of favourable changes for smaller high street properties being funded by higher rates on larger properties, but its just a mess. The entire business rates system needs rethinking. I hope a national review is on the agenda this autumn in time to give some clarity ahead of April.”
Jason Smith, Gather Round and Fiasco
“As a small, independent, creative business leader, I’m looking to the Budget for reassurance that skills funding will work for businesses of my size and nature. SME access to funds for AI and digital upskilling is critical in helping us maintain pace with some of the larger creative players.
“I would also welcome harder enforcement on late payments as cashflow has become increasingly challenging with rising business costs since the last Budget. Do this and agencies like ours in Bristol will have the support to continue our growth journeys, contributing to the wider creative offering within the South West.”
Lucy McKerron, Purplefish
“We hope the Autumn Budget recognises the vital role of the creative industries in driving economic growth and innovation. AI offers incredible potential for agencies like ours, and with the right support, such as relief on AI investment, we could combine technology and human imagination in even more powerful ways.
“Incentives for content creation would further unlock bold ideas and new jobs across the UK’s creative economy. Ultimately, a Budget that treats creativity not as a luxury, but as a catalyst for progress, would be a powerful statement of intent.”
Kit Worrall, Team Eleven
“TV sets (and mobile phone and routers) are all coming with a big NPU (neural processing unit) inside which will allow the device itself to modify the content while the user watches. You can be in EastEnders for example!
“This creates massive new opportunities for UK creatives to lead, but to do it requires investment in tech as well as the creative industry.
“The tech to do this is created in the UK (we are one of those tech companies) but generally tech is ignored by the creative industry.
“This is not expensive cloud based AI. This is Edge-based AI running in the device, at no cost to the broadcaster. So far only the American and Chinese hyperscalers are taking advantage of this UK tech!”
Trevor Neal, RedSquid AI-TV
Look out for a guide to what the Autumn Budget 2025 means for the creative industries after the speech on 26 November.
A guide to the government’s creative industries sector plan
A guide to the government’s digital and technologies sector plan
Government names West of England as priority area for creative industries
Bristol-based creative agency saintnicks has been awarded Gold at the Digital Impact Awards, recognising its work with POSCA, part of Mitsubishi Pencil Co. The win came in the ‘Best Community Development’ category, celebrating the agency’s success in growing and nurturing an engaged creative community on social media.
The Digital Impact Awards highlight excellence in digital stakeholder engagement and the power of online brand communication. saintnicks’ campaign for POSCA focused on building authentic relationships with artists and makers across the UK, showcasing their creativity while amplifying the brand’s cultural relevance in the creative community.
Fraser Bradshaw, CEO at Saintnicks, said:
“We’re incredibly proud of this recognition. It celebrates not just great creative work, but the genuine connections built between brands and the people who love them. The POSCA community embodies everything we believe in – creativity, authenticity and engagement that lasts.”
The award-winning campaign brought together art, culture and community to celebrate creative expression and inspire participation. A full case study of the work can be viewed below.
If you’d like a chat about your challenges or request a complimentary social audit, drop them an email and say hello. You can find out more about their social media and content expertise here.
Weston College and University Centre Weston are looking to work with creative businesses to shape delivery, curriculum and skills alignment to provide your industry with a talented and work ready future workforce.
Current courses delivered by us include:
Please join us at one of our events (you can find them all here) and have your say! https://forms.office.com/e/0T1Z42Ey2V
We’re delighted to announce our third Skills Bootcamp in Virtual Production!
Starting Wednesday 17th December 2025, these fully funded courses offer an incredible opportunity to gain cutting-edge skills that are transforming the future of film and media production.
We are offering two specialist courses:
• Virtual Production with Unreal Engine
• Virtual Production with Sony VENICE 2
These bootcamps are free to learners, funded by the West of England Mayoral Combined Authority (WEMCA) and led by the University of Bristol in partnership with MARS Academy (MARS Volume), Gritty Talent, and accredited trainers in Unreal Engine and Sony VENICE 2.
Virtual production is revolutionising the screen sector by blending live action, visual effects, and real-time 3D environments into a seamless creative process.
Applications close at midnight on Wednesday 12th November 2025, please share with your wider audience.
Gritty Talent’s Skills Bootcamp – Inclusion Accelerator, launches on the 14th January 2026 in the South-West of England. Book early to avoid disappointment….
Engaging, practical and designed for change, the Inclusion Accelerator has been thoughtfully developed to turbo charge inclusivity in the creative industries.
The Skills Bootcamp is open to 20 leaders, hiring managers & EDI leads within creative sector organisations and companies in the West of England Mayoral Combined Authority (WEMCA) region. This dynamic, guided learning bootcamp, with the outcome of creating a company specific implementation plan, will be delivered by Gritty Talent’s own senior leaders who are creative industry professionals and EDI specialists.
What’s more it’s HEAVILY subsidised by WEMCA, who fund up to 90% of the cost for learners
For full information on funding, eligibility criteria and application details. Follow the link below.
https://www.grittytalent.tv/skills-bootcamp-inclusion-accelerator
Season 3 of High Notes, the podcast about the business and art of voice, will drop from Monday 27th October for eight weeks. It will see host Melissa Thom talking to leading figures across business, culture, and communication.
Guests include world-leading speechwriter Simon Lancaster, voice coach Dr. Rockford Sansom, writer and historian Jane Duffus, BAFTA’s Colin Burgess, PR legend Lynne Franks, and broadcaster Janey Lee Grace.
Together, they explore how voice shapes influence, leadership, and true connection at work: how to stay composed under pressure, engage an audience and speak with authority.
The full line up of episodes and release dates are as follows:
27/10/2025 – Simon Lancaster: speechwriter to business and political leaders, on the Language of Leadership and the hidden patterns that make communication persuasive.
03/11/2025 – Jane Duffus: writer and historian, on Women, Wit & the Power of Speech and how women’s voices have shaped and continue to shape public life.
10/11/2025 – Colin Burgess: BAFTA’s Executive Director of Operations, on the Resilient Voice, building legacy, and nurturing new creative voices in film, games and television.
17/11/2025 – Tricia Duffy: leadership coach, on Creative Confidence and finding your voice in times of change and uncertainty.
24/11/2025 – Dr. Rockford Sansom: voice coach to executives worldwide, on Influence & Impact, and how leaders can speak with presence in the boardroom.
01/12/2025 – Janey Lee Grace: BBC broadcasting legend and coach, on Executive Presence, clarity, sobriety and having the courage to speak up.
08/12/2025 – Lynne Franks: author, entrepreneur, communications strategist and fashion pioneer on Leading with Wisdom, and using voice as a force for visibility, purpose, and change.
15/12/2025 – Margaret Heffernan: business thinker, writer and voted one of the “Top 100 Media Executives” by The Hollywood Reporter on Voice, Creativity and Embracing Uncertainty, and why leadership today demands adaptability.
High Notes’ host, Melissa Thom is a speech and communication coach and acclaimed voice actor with decades of experience voicing projects including Grand Theft Auto V for Rockstar Games, Elder Scrolls for Zenimax, LL COOL J, Google, Amazon, Nike and many more.
Melissa is also the Founder and CEO of BRAVA, and has trained thousands of people in communication and voice from the UK and beyond – from rappers and reverends to ad creatives and countesses.
Melissa Thom said: “This season of High Notes is focused on how professionals can use their voice for impactful communication in the workplace and beyond. Our guests bring a wealth of experience from different sectors and creative disciplines – we hope our listeners will both be entertained and come away with actionable tips to supercharge communication confidence.”
High Notes season 3 can be found at brava.uk.com/podcast and all major podcast platforms, from October 27th, 2025.
Every autumn, the air shifts. Shadows stretch, lights glow earlier, and people start hungering for something beyond routine. They want meaning, magic, and connection…a story they can step into.
That’s why seasonal immersive events aren’t just popular; they’re unstoppable. Each year, they grow bigger, bolder, more ambitious, because they speak to something universal, our need to feel part of something shared, fleeting, and extraordinary.
And the truth is, the spaces that haven’t embraced that yet are already behind.
This isn’t about pumpkins and fairy lights. It’s about transformation and turning your existing space into a living, breathing story that people can feel in their bones.
The public appetite for immersive experiences has exploded. Seasonal events are selling out months in advance, driving new audiences, and dominating social feeds. People aren’t just attending, they’re participating. They’re hungry for connection, emotion, and atmosphere and they’re willing to travel and spend for it.
And here’s the thing: the places that already have character, story, or natural atmosphere, the ones sitting dark for half the year, are the ones that often might be the perfect venue.
Seasonal immersive programming can turn a quiet month into a sell-out. It can reframe how a space is seen, pull in new audiences, and create stories that live far beyond the season itself and build brand new audiences.
So the question isn’t should you do a seasonal immersive event. It’s why aren’t you already doing one?
Immersive design is no longer just for purpose-built attractions. It’s the future of how people experience the world around them. Every space has the potential to hold story.
Seasonal events give you a perfect excuse to unlock that, to reveal another layer of your space and make people fall in love with it all over again.
It’s not about building something new. It’s about seeing what you already have differently.
The right lighting design can make the familiar feel mythic. A single scent cue can shift memory. A piece of sound can transport a visitor before they even realise what’s happening.
This is where transformation starts, not with scale, but with imagination.
Emotion is built in.
Halloween and Christmas already carry universal feelings: fear, joy, nostalgia, hope. Immersive storytelling amplifies them.
They drive visibility. They’re PR gold, visual content magnets, and community anchors.
They make financial sense, one strong seasonal programme can sustain engagement through your quieter months.
These events are not side projects, they are cultural touchpoints, powerful, repeatable frameworks that keep audiences coming back year after year.
They create loyalty, seasonal traditions make people return.
“We do this every year” is the strongest possible brand statement there is.
Right now, the market is wide open. Audiences are ready. The appetite is proven. Technology and design tools are accessible. The question is who will seize the moment. and who will let it pass?
Spaces that act now will set the benchmark. Those that wait will be catching up.
Seasonal immersive events are no longer a luxury; they’re the smartest creative and commercial move you can make.
The best seasonal immersive events don’t rely on gimmicks or budget. They rely on intention.
They have a clear emotional journey.
They use their environment as part of the story.
They surprise people, not just entertain them.
They end on a note that lingers.
Audiences don’t remember everything they saw. They remember how it made them feel.
And that feeling, if designed well it can shape how they see your space forever!
At Immersive Ideas, we don’t do cookie-cutter Christmas lights or predictable Halloween thrills. We design experiences that transform space into story. Our work blends psychology, design, and emotion to create worlds that connect deeply, memorable, meaningful, and made for your audience.
Wondering if your space has potential? This is the moment to unlock it.
Even if you’re only exploring what might be possible, let’s start the conversation and see where it leads?
Worried about timeframe? Budget? Don’t be. Already this year our clients are testing the waters, preparing the ground work now for going big next year.
Let’s have a chat, reach out at [email protected]
Together, we can shape the kind of seasonal experience people will still be talking about long after the lights go down!
While each client I work with is unique, there is a common thread that runs through so many of my coaching sessions: expectation.
We have expectations of others, and for the most part we consider these reasonable: to listen to us, to trust us, to treat us fairly. But how do we know when the expectation becomes unreasonable? To remember our birthday, our anniversary, the names of our pets and children; to show us patience when we’re late, or tired, and support us when we’re struggling… even when they are struggling too. The expectations differ based on the relationship, of course, and that becomes a minefield of its own. What more would you expect of your partner compared to your closest friends?
We have expectations of life. We expect it to be sunny on our wedding days, sports days and holidays (we know it’s silly, but we do); we expect the roads to be clear and the printer to work and that Whatsapp message to just… bloody… send. We expect these things because we are programmed to spot patterns, and if the pattern breaks and something lets us down, we don’t appreciate it.
And then there are the expectations of ourselves. If that fool at school can get a six-figure salary and that weird guy at the gym can get married, and he can get promoted and she can get pregnant, why can’t we? It’s not just that we want these things. We expect them.
We expect ourselves to have more energy than we have (despite what we’re eating and how many hours we’re sleeping) and we expect to be happy at least 99% of the time (unless that character dies).
Every day, we expect more of ourselves and others, and more of life, than could ever be considered reasonable. But it’s not our fault. We’d still be living in caves if we didn’t have high expectations. We’ve just forgotten how to manage them.
If this resonates with you, you might like to join my free workshop on expectations and blindspots:
https://whatsinyourblindspot.eventbrite.co.uk
When we learn to identify our expectations, to drag them from the subconscious and into the light, we can choose which expectations to act on, and which to let go.
And if you want to start exploring your expectations now, finding a little clarity and more peace in your day, drop me a message.
[As always, not written with AI. Yup, ‘resonates’ was all me…]
saintnicks has been shortlisted in two categories at The Lovie Awards 2025, recognising the agency’s standout work in Digital, Content, and Social Media. The nominations come off the back of a flurry of other nominations, including four at the UK Social Media Awards, two at the Sports Business Awards, and one at the Digital Impact Awards.
The Lovie Awards recognise European Internet excellence in the fields of culture, technology & business. In addition to traditional judging, each category has a People’s Lovie Award, voted on by the public.
You can support saintnicks by clicking the links below and placing your vote ahead of the deadline on Thursday October 16th:
Email Newsletter – LIV Golf
Events & Livestreams in Social Media – Ascot Racecourse
Regarding the nominations, Callum Joynes, Head of Content at saintnicks, said:
“We’re over the moon to be recognised at The Lovie Awards this year. It’s a celebration of the creativity, ambition and craft that our team pours into every project for our clients at LIV Golf and Ascot Racecourse, and we’re proud to see that work shine on a European stage.”
It’s no secret that creatives thrive on collaboration, culture, and team spirit. But when it comes to socials, too many of us fall back on the same old routine – a quick drink at the pub. Fun, sure. But does it really reflect the creativity and originality our teams live and breathe every day?
That’s where Yuup comes in. As a Bristol-based marketplace for local experiences, Yuup connects teams with independent hosts offering unique activities right here in our city. From hands-on workshops to unforgettable evenings out, Yuup makes it easy to plan socials that are as inspiring as the work your agency creates.
Here are 10 fresh ideas to inspire your next agency get-together:
Working with clay is hands-on, playful, and grounding – the opposite of digital screen time. For creatives, it taps into the joy of making, sparks conversation, and encourages collaboration in a calm, open setting.
Cooking together builds collaboration under pressure while leaving room for fun and improvisation. For agency teams, it mirrors the creative process: ideas, execution, and presentation – with the added reward of sharing a meal together.
Escaping the city resets creative energy and helps teams see each other outside of daily routines. Fresh air and shared discovery are powerful for agency teams who thrive on new perspectives and storytelling.
This hands-on workshop encourages teamwork through creativity, patience, and shared discovery. From kombucha to kimchi, teams will learn ancient techniques with a modern twist, sparking conversations about flavour, culture, and process. Just like agency work, it’s about experimenting, refining, and enjoying the results together.
Removing sight forces teams to rely on other senses – and each other. It’s an exercise in trust, problem-solving, and adaptability, making it a uniquely bonding experience for teams used to thinking outside the box.
Guided by an expert, teams explore local landscapes while learning to identify edible plants and herbs. It’s mindful, surprising, and deeply grounding – a perfect antidote to screen time. For creative teams, it offers fresh perspectives and inspiration drawn directly from nature.
A relaxed, low-pressure space to sketch, laugh, and share ideas. For creative teams, it encourages vulnerability (nobody expects perfection), which builds trust and sparks new conversations beyond project briefs.
Printmaking celebrates experimentation and bold expression – perfect for teams who work with design and ideas daily. It encourages individuals to create side by side, with instant visual results that celebrate group creativity.
It’s playful, surprising, and guaranteed to make people smile. For creatives, this light-hearted experience breaks down barriers, reduces stress, and encourages teams to see the world (and each other) differently.
Exploring the city’s independent food scene gives teams the chance to connect socially while discovering new stories and flavours. It’s an experience rooted in place and culture – something every creative agency can appreciate.
The right social can do more than fill a calendar slot. It can spark ideas, strengthen culture, and remind your team why they love working together. Whether it’s creating, cooking, exploring, or simply laughing side by side, these experiences go far beyond a night at the pub.
Explore Yuup’s Made for Teams and plan a social your agency will talk about long after the night is over.
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