The creation and publication of high-quality content is an essential aspect of any digital marketing strategy. If crafted and broadcasted effectively, digital content can help you achieve a wide range of goals for your business, including increasing your website traffic, reaching new prospects, bettering your brand’s reputation, and improving your online presence.
However, creating new, fresh and strong digital content on a regular basis can be both time-consuming and expensive – luxuries which many of us can’t afford right now.
In this blog, we outline how to simplify things, extend your subject matter’s lifecycle and make the most out of your available resources, through content planning, repurposing and promotion.
One way to simplify the process of content creation is to repurpose what you’ve previously published. This recycling of pre-existing content saves you the time and expense of coming up with new ideas and developing original content from scratch, by breathing new life into what you’ve already developed.
The first step is to catalogue all of your existing content and highlight the most relevant to share as quickly as possible. The types of content you could catalogue include blog articles, reports, case studies, thought-leadership pieces, white papers, magazines, videos and podcasts.
Your online audience grows and changes over time – be it blog readers, social media followers or email/newsletter subscribers. Some of them will not have been aware of content you published 18 months ago, so repurposing this increases its exposure to new audiences.
Additionally, a topic that struck the right chord with your audience once is more likely to gain traction than a completely new one, so outlining your best-performing content pieces is vital. High-performing content has a much higher ROI potential than that which didn’t perform well the first time around, as well as being likely to include nuggets of useful information, which you can use as a basis and expand on, when repurposing.
Additionally, republishing existing content on specific topics establishes your expertise in these areas, and your audience will start perceiving you as an authority figure in your industry. This, in turn, strengthens your brand’s reputation and credibility, and can even improve your search engine ranking.
Search engines have a preference for websites that deliver valuable and meaningful content to their users. Repurposing content allows you to target the same keywords over and over again without the risk of duplication, and – if the content is of a high perceived quality – search engines will recognise your expertise in these areas, and reward it by ranking you more highly, increasing your brand’s exposure and reputation.
Once you have catalogued your content, it’s time to consider how exactly you’re going to share it, and who you want it to resonate with.
In the planning stage, specific audience segments should be identified and targeted, based on your existing followers, prospects, customers and business objectives. Content is often used as a tool for traditional lead generation, particularly in B2B marketing; through the use of collateral such as white papers, reports and webinars; so, ensuring your content strategy aligns with your new business objectives is essential.
Then, to amplify the reach and exposure of your content, the best channels and times to reach your selected target audiences should be considered and combined into a post schedule. You should also consider whether the content could be adapted into new and different mediums than it was previously. For example, a webinar could be turned into a series of explainer videos for distribution on social.
And always remember to check the content in the context of today’s unique environment. If it contains an overtly selling message, it either needs to be repackaged or discarded. It is important to strike the right tone with your messaging, which should remain sensitive and thoughtful.
Promoting through paid advertising allows you to amplify your content to reach more people, and, if done effectively, can grow your brand’s online following and drive sustained levels of relevant and engaged traffic through to your website.
Typically, social media is the best channel to use for the promotion of content, with the specific channel mixture depending on your budget, your target audience and the type of content that’s being promoted. LinkedIn and Facebook advertising can be particularly effective, and you can see some example creatives from a social media advertising campaign we ran for Epson recently here.
Advertising using retargeting can also be used to show content to previous website visitors, to encourage them to return to your site and keep your brand at the front of your customer’s mind.
With any digital content strategy, it’s crucial to measure the effectiveness of the content to allow you to see what material and placement are performing best, so you can refine and optimise your activities, to receive the highest possible levels of engagement.
For performance analysis on social media, key metrics to track include reach, impressions, click-through-rate (CTR), number of followers, likes, shares, comments and engagement rates. Most social media platforms offer some kind of analytics which you can access through your profile. There are, however, a variety of tools which offer more in-depth analysis of your performance, including Hootsuite, Fanpage Karma, Keyhole and AgoraPulse.
To gain valuable insights into your content performance on your website, Google Analytics is a fantastic tool to identify the most popular pages on your website, and provide detailed information on metrics such as page views, sessions, time-on-site, bounce rates, and landing and exit pages.
Once you have identified what content is receiving the highest levels of engagement, the most successful posts can then be boosted through targeted advertising to reach new relevant users in your target audiences.
When it comes to digital content, our in-house team can take care of everything: from determining the strategy and executing lead generation campaigns, to designing, copywriting and animating your content. And it’s all tied together by our expert strategists, who’ll work with you to ensure we meet– and exceed – your expectations.
If you’d like to find out more about what type of content strategy would best suit your business, and how we can help you deliver it, get in touch today, by emailing [email protected].
After 20 years specialising in B2B marketing, I’m about to make an uncomfortable admission. Possibly one that will put a few noses out of joint among my colleagues.
While it might not be up there with the invention of the wheel or the discovery of fire in terms of significance to the human race, this one breakthrough principle might help your branding – and so your business – become more effective than ever.
The essential problem is this. As soon as we put that B2B marketing hat on, all thought of people, of individuals, and the Pandora’s box of emotions that motivate them, goes right out of the (office rather than home) window. Instead, we become subsumed by the pursuit of sentiment-free business banality, and worship at the altar of corporate largesse.
And that’s wrong. For a brand to succeed – to be memorable, to resonate, to be the preferred choice – it needs to have humanity at its heart. Less business-to-business, and more human-to-human.
Before this theory is dismissed as an unmeasurable, intangible nice-to-have, there is some science to back it up. In 2019, Deloitte Digital conducted a report, The Human Experience: Quantifying the Value of Human Values. In it, the report writers concluded that the human condition is ‘universal and unchanging’, meaning it could be understood and measured.
Taking three core indices – customer values, workforce values and partner values –Deloitte was able to identify the ‘human centricity’ of an organisation, and predict those that were likely to grow faster and build stronger brand loyalty. Applying this measure to a testbed of brands in the fast-food sector, it found that those which focused on the human experience were twice as likely to outperform their peers in revenue growth over three years, and have 17 times faster store growth than those who don’t. Quite a prize then.
In carrying out the research, Deloitte also highlighted five ‘core human tenets’ that elevate the ‘human experience’ of a brand.
· Be obsessed by all things human
· Proactively deliver on human needs
· Execute with humanity
· Be authentic
· Change the world
But what does this mean for you when you’re developing and delivering your brand to the world? For us, it means considering the fundamental building blocks…
Great brands are built on great stories. And great stories are always about emotion. Things that capture our attention, stir our souls, fascinate or move us, leave us wanting to know (or feel) more. This is where your brand should begin, even if you’re operating in the most heavy-duty B2B markets.
Three or four years ago, I heard something said in a presentation that’s stuck with me ever since – ‘authenticity beats perfection’. And authenticity comes from us being human. When we’re authentic, we’re true to ourselves and the reality that lies behind our brands. Customers and prospects are able to trust us, to engage with us fully and to become familiar with what we stand for. They believe in us.
Technology drives today’s marketing. But technology should always be a means to create richer, deeper human-to-human connections through more intuitive and immersive digital experiences. Whether it’s AR, VR, AI, automation, or anything else, the way people experience your brand through technology must always bring them closer to you. And the same goes for the physical world. In creating a truly H2H brand, experience is everything.
The way your brand looks, feels, sounds and talks all have a part to play in its humanity. Have a personality. Avoid business jargon. Communicate like a person. Don’t use staid, cliched corporate imagery and stale, high-fiving commercial footage. Look for those unique, human moments in time that tell stories and create positive emotional associations. Be different. Be unique. Be you.
Getting to the heart of your brand’s humanity isn’t always an easy thing to do. We’re all so engrained in the traditional patterns of B2B thinking and speaking that it’s often lost amidst the front-of-mind commercial arguments we’re inevitably drawn to. But make no mistake – it’s essential if you’re going to invest in a brand that’s both measurable and memorable. And one that moves human hearts and B2B minds.
Want to know more about some of the brands we’ve helped build for our B2B clients? Take a look here.
Ifyou have an upcoming project you’d like to discuss with us, or learn more about the principles of H2H branding, please get in touch today by emailing [email protected].
With an estimated 3.6 billion people using social media worldwide, by now you’re probably aware that maintaining your brand’s presence on social media is critical if you want to compete in this ever-progressing digital landscape.
A strong social media presence not only offers new opportunities for leads and sales, but also strengthens customer loyalty, enhances your networking, and opens the door for more partnerships and customer feedback – all the while driving traffic to your website and raising awareness of your brand.
However, the steps needed to assert or improve your presence on socials may feel unclear. Many businesses assume that social media management is easy to take on at first, due to the deceptively simple user experience on most platforms. But in actual fact, it’s a very different, more intricate experience than managing a personal account, and if handled incorrectly, it can even have a detrimental impact on your brand.
So here are seven steps that any modern business can take to ensure their brand is making the most out of social media in the digital age.
By monitoring the performance data of your competitors, you can gain insights into what works and what doesn’t, for smarter decision-making and a better strategy. Researching and analysing competitor behaviour means you can stay one step ahead, and be inspired by new ideas while avoiding their mistakes – and you can outline any threats to your business and identify gaps in your strategy.
After all, why reinvent when you can circumvent?
There are a number of social competitor analysis tools you can use to do this, including FanPage Karma, Awario, Unmetric, and Iconosquare. You then need to decide which audience, engagement, and content metrics are useful to you.
Some of those metrics might be percentage of engagement per media, followers gained, follower growth, comments, likes, the most used hashtags, average posts per day and so on – it’s what’s important to your business.
If you don’t know who your audience is, how can you give them what they want? It’s important to learn your audience’s needs and motivations, as well as their behaviours. What social media platforms do they use? When do they use them? And what are they looking for? With the answers, you can tailor your content to ensure you are serving the right message, at the right time, in the right place.
Different audience demographics behave differently online. So knowing who’s on what platform aids your researching, advertising and marketing decisions, and ensures you’re providing the most relevant content to achieve your business goals.
Once you have an understanding of your audience’s needs and preferences, as well as those of your competitors, it’s time to select which social media channels are most suited to your audience and products/services.
Each social network provides unique delivery opportunities for you to entice your audience. For example, Instagram is a highly visual, creative platform. It can be a great place to showcase your products and services in a more imaginative or artistic manner. It’s also considered to be less formal than other platforms – perfect for showing off your brand personality and company culture.
Twitter, on the other hand, is most often used for consumer care. It’s an effective platform for engaging with your audience, ripe for quick feedback and offering speedy responses. Whereas, LinkedIn is arguably the most useful platform for B2B marketing or targeting a professional demographic.
Consider your channel selection carefully to ensure your messaging is broadcast in the most effective way, reaching the right prospects and generating leads.
It’s common for marketers to spread themselves too thin, so bear in mind your staff resources as part of the selection process. If you have only one team member, attempting to establish a brand presence across six different social media channels may be unrealistic.
Your presence on social media is an extension of your brand, and should, therefore, align with your other forms of brand messaging. Maintaining a consistent voice helps your brand strengthening its trust and reliability, creating a distinct personality among your competitors.
To help you adhere to this, developing brand guidelines can be a helpful tool when maintaining consistency in your Tone of Voice. Consider why your brand exists, what its values are, and how you want customers to feel when interacting with your brand.
The overuse of internet terms or trendy slang can actually damage your reputation, making you seen out of touch or ‘cheap’, and subsequently hurting engagement. In your guidelines, you may consider outlining limitations for hashtag use to avoid being penalised by certain platforms and creating an emoji palette to regulate your messaging. Without such consistency, there’s a lot of room for errors in communication between your brand and your customers.
Arguably the most important social media best practise is your willingness to engage with your audience.
Posting regularly and capitalising on customer interest is a necessity in today’s social climate if you want to keep your followers invested in your brand – and it’s crucial for the growth of your business.
No one wants to receive an automated message or talk to a robot. So, interacting with customers and responding to them quickly is essential if you want to humanise your brand, nurture relationships and increase customer loyalty.
Ensure your account looks active with real-time updates, through Instagram stories or live tweeting for example. Avoid cheesy iStock imagery, and instead opt for authentic, original content that reinforces your brand personality and culture.
In order to remain active and engage, you’ll need to monitor your channels as often as possible, at least daily, and post regularly. There are plenty of social media management tools that can help you do just this. Pre-scheduling social posts is a huge time-saver, rescuing you from posting manually at all hours of the day.
It’s also good practise to keep your ear to the ground, through social listening. Social listening is the process of monitoring social media channels for mentions of your brand, product, competitors, and more, providing the opportunity to track, analyse and respond to conversations. Understanding how people feel about your brand helps you keep your marketing and product/service development efforts on track.
Without social listening, you might be missing out on a big piece of insight about your brand or industry that people are talking about. It also allows you to outline pain points, and better your crisis management tactics by responding right away to negative posts (should there be any!). It can also help you identify social influencers, providing opportunities for partnerships and advertising.
The final step in any digital marketing campaign is measurement. As with your initial data-gathering exercises, measuring the effectiveness of your social media marketing activity will help you to optimise your approach and guarantee ongoing success. And luckily, there are a range of analytics tools you can use to gain these insights.
Social media is a vital tool that all businesses should take advantage of in order to maintain optimum brand loyalty, reach, and engagement.
If you would like to fine-tune your business’s social media activity, boost your reach and get noticed, get in touch with us today at [email protected].
“Don’t wait for opportunity. Create it.”
Never has this oft-cited pearl of business wisdom been more pertinent than it is now. Times are tough, and the companies likely to ride the waves, moving from ‘surviving’ to ‘thriving’ quicker than the rest, will be those who are proactive and positive in pursuit of opportunity.
They will be those with a switched-on, sharpened-up approach to lead generation.
So what does it take to keep those leads flowing in through the door? We’ve broken it down into five critical areas.
Traditional strategies and models would have lead generation sectioned off as an isolated channel. That approach doesn’t hold water today. Leads can and should come from everywhere and everything you do. Your website, your social media marketing, your advertising, your events and exhibitions, your brand strategy, even your conversations with suppliers, contacts and existing customers – they’re all opportunities to be generating new leads and should be factored into your overall strategy.
The key is to approach each with the right mindset, keeping eyes and ears open for avenues of new business, and having the systems in place to capture and capitalise on opportunity as it presents itself.
Marketing generates leads, sales closes them, right? Wrong. Successful lead generation today relies on two-way collaboration between your marketing and sales teams. Both need to be involved at every stage of the design, development and delivery of your lead-generation planning.
Sales can help marketing understand exactly who you should be targeted and offer coal-face insight into what messages and media are likely to work. Equally, marketing can help sales build and nurture the one-to-one personal relationships that become profitable leads.
Now, more than ever, general marketing messages are going to disappear without a trace. If you can’t give people direct answers to specific problems, or if you don’t have a razor-sharp proposition that makes them sit up and take notice, you’ll become just another voice in an already overcrowded market.
It is possible to stand out though. At Proctors, for example, we’ve had great success recently in building a lead-generation campaign around direct, specific and single-minded offers to a targeted group of companies in the logistics industry. By doing our homework upfront – in conjunction with our client’s sales and marketing teams – we’ve been able to cut through the noise and talk to prospective customers about what actually matters to them.
Prospects will become leads far more quickly if you can establish a relationship with them. So a single postcard or impersonal email just won’t cut it. You need to make meaningful connections, based on the quality of your offer and message, and your understanding of who you’re talking to.
We’ve spent the past couple of years working on this area in particular, developing an approach that draws together web analytics, personalised content, social outreach, direct marketing and automation platforms to make the right connections for you – and turn them into high-value leads.
Because opportunities for lead generation permeate every aspect of your business, you need the systems in place to measure its effectiveness and capture the ongoing creation and cultivation of leads. There’s a plethora of tools out there to do just that, so choosing the right one can seem daunting.
The truth is, things can be far simpler than you might believe. It’s all a question of co-ordination and consolidation of technology. And then having the mechanisms in place to take appropriate action as you measure ongoing lead-generation work. That might mean modifying your messaging, showering more love on certain sections of your target audiences, or adjusting the media mix as time goes on.
As with most things in marketing, lead generation works best when you’ve got the fundamentals absolutely right. And that’s where we always start at Proctors, swiftly turning robust plans into hands-on, accountable action.
So, if you want to have a chat about the lead generation opportunities available to you, or if you have a specific project in mind, we’d love to hear from you. Get in touch with us today at [email protected].
This experimental interactive short by filmmaker Ru Howe is one of the first films crafted with trailblazing technology from Bristol based start up stornaway.io which lets filmmakers create story game experiences easily and creatively without coding. Released at Immersive Encounters this week, you can watch it here.
Part funny vlog, part game, the viewer gets to follow Wolfie all over Bristol, on multiple paths through the city – encountering and re-encountering memorable characters across two timelines.
Behind Howe’s signature jump cut editing and Wolfie’s wide eyed vlogging are layered some wonderfully meditative moments and conversations.
Life Moves Pretty Fast was made hand in hand with the creation of Stornaway.io itself. Originally mapped out on Howe’s kitchen wall with pieces of paper, he and producer Kate Dimbleby used the creative production process to design and prototype an authoring tool which would put the creative process at the heart of stornaway.io‘s revolutionary drag and drop vision.
The film was shot in 2 days with a cast and crew of professional friends on a minimal budget.
Life Moves Pretty Fast is designed to be watched and replayed multiple times – there are over 40 minutes of gameplay (if you find all the secret paths!) but allow yourself 15-20 minutes to take Wolfie through 2-3 different journeys of discovery.
If you are a filmmaker or business interested in making your own interactive content, please contact [email protected] or go to the website and sign up for a free 30 day trial and discounted licenses
https://www.lifemovesprettyfast.io
We are pleased to announce the acquisition of Microserve, a Bristol-based Drupal development company specializing in cutting-edge website design-and-build projects, UX, strategy and website support and maintenance.
The acquisition of Microserve further bolsters Investis Digital’s ability to deliver on the company’s proprietary Connected Content™ approach, which relies on building and running intelligent websites and digital experiences that are rapidly deployed and strategically measured, all of which is underpinned by its secure Connect.ID technology.
Don Scales, Global CEO of Investis Digital, said, “As we continue to see an unprecedented rate of engagement online, embracing a digital-first world is paramount to driving business performance. This acquisition reflects our commitment to our clients to deliver against our 24/7 service model and to help them communicate the messages that matter most”.
Microserve is composed of 24 employees and has developed an exceptional reputation for developing robust digital solutions. Its team of accredited Drupal developers is one of the biggest in the U.K.
“We are so pleased to be joining the Investis Digital family, especially during a great period of growth”, said Dan McNamara, Managing Director, Microserve. “The opportunity to work alongside great talent, access a wider client base and use our technical skills to accelerate the Investis Digital vision makes this partnership the right choice. We’re also looking forward to offering our existing clients a greater breadth of services and strengthening our key relationships”
Like Investis Digital, Microserve has a strong client base, ranging from global blue-chip companies to charities, NGOs, local government and more. This portfolio of clients will add to Investis Digital’s own roster of ambitious clients, including ASOS, Anglo American, Rolls-Royce, Ocado, Heineken, Vodafone and more.
Following the transaction, the Microserve team will serve as an additional footprint in the U.K. and will continue to be based in Bristol. Dan McNamara, current Managing Director of Microserve, will take on a Business Director role leading the integration of Microserve into the Investis Digital business. He will be reporting into Adrian Goodliffe, Senior Managing Director, Europe.
Financial details of the transaction were not disclosed.
In the short video below, we share an example of a virtual underground station designed to replicate a real-world experience. As you will see, the possibilities are almost limitless. We can design a fully immersive virtual experience, unique to your brand.
Within the tour, multiple features are shown that allow your brand to communicate core messages and keep your attendees engaged throughout their virtual journey.
If you would like to explore the full tour, amongst other virtual experiences, please contact [email protected] to request an interactive demonstration.
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We anticipate the future to be a hybrid model offering both physical in-person exhibits and events, as well as virtual versions. These dual online and in-person meetings require having a platform that can complement both.
Intelligent design is at the heart of everything we do. We balance strategy with creativity to create beautiful branded environments & communications. It simply means the thinking comes before the doing, every time.
Phoenix Wharf, the Bristol-based interior design and branding agency specialising in hospitality and retail, has announced the completion of a new scheme for innovative bakery business The Bristol Loaf, who, together with other local artisanal partners, has launched a new community foodie hub in Bedminster, in the south of the city.
The Bristol Loaf was initially set up in 2017 by entrepreneur Gary Derham, whose background includes working for local hospitality operator The Assemblies. The Bristol Loaf ‘s first outlet was a single-unit bakery and café in the Redfield area, before expanding into a second unit and becoming a successful, high-end, artisanal bakery products supplier to many other local businesses, with a retail and wholesale product range that includes sourdough bread and great-looking pastries. ‘The first bite is with the eyes’ remains a founding credo of the business. The retail arm of The Bristol Loaf also built a reputation for serving outstanding coffee.
The ongoing success of the Redfield site led to the expansion into additional premises, taking the opportunity to re-locate the business’s baking operations at the same time, with the original Redfield site remaining open as a café. The new venue will also host an expanded food and drink offer, sourced not only from The Bristol Loaf, but from a number of other specialist operators, effectively creating a mini foodie hub for Bristol. Located on Bedminster Parade, the café-store sits within Engine House Developments, a boutique, mixed-use development, taking up the entirety of the site’s ground floor, with 240 sq m front-of-house space and 90 sq m back-of-house.
‘The vision for the new undertaking’ Phoenix Wharf Associate Creative Director Emma Carter commented, ‘is an ethical supermarket that is accessible to all, where customers feel very welcome to spend time and relax.’
The Bristol Loaf will be retailing its own takeaway bakery produce in the space, as well as offering café customers a menu that includes coffee and pastries and a deli offer encompassing soups and sandwiches, quiches and salads, plus drinks such as smoothies and kombucha. All the produce will be locally-sourced and all dishes made from scratch on-site. Local operator Hugo’s Greengrocer is taking a 25 sq m space within the offer and there will be two other specialist producers present: The Bristol Loaf’s new sister brand, wine specialist The Bristol Vine, and local cheesemonger Two Belly.
Design Brief
The brief for the new site was to create a community foodie hub that widened The Bristol Loaf’s offer but was still visibly linked to the original venue. The business’s commitment to sustainability meant initiatives such as using heat generated by the kitchen ovens to heat the whole space, with the smell of freshly-baked bread also filling the air. A fully-digitised order system will prevent any paper wastage, whilst the timber from former baker’s tables from The Bristol Loaf’s first premises has also been sanded back to minimise signs of wear and tear before being re-constructed as tables for the new venue’s café.
‘For the interior look and feel, the client asked for planting to be a really stand-out, nature-inspired element, building on the presence of plants in the original Redfield site’, Emma Carter commented. ‘The materials palette is both rustic and tactile and includes white tiling and the extensive use of solid ash timber for shelving, corridors and even ceiling panels, alongside brick and raw, exposed concrete, ensuring the overall aesthetic is the antithesis of a slick, super-polished look.’
The café area includes 58 covers in total: 44 at the tables and 14 at perch/bar seating along the scheme’s full-height storefront glazing, with a wooden ledge counter and upcycled stools. The tables are in a variety of 2- and 4-seater arrangements, coming together easily to cater for larger groups. Bi-folding windows along the glazed wall enable the site to have evening opening presence onto the street front, whilst signage and branding is mostly hand-scripted and low key, allowing the company’s products to do the talking.
Visitor Journey
As visitors enter, they’re greeted by a floor-to-ceiling bread display, so that the bakery offer is clearly communicated. The entrance area is glazed and open with plenty of room for buggy-parking. The planting is visually-dominant from the get-go. ‘We blacked out the 4.1m high ceiling’, Emma Carter explained, ‘and created troughs almost a metre down, clad in ash timber slats and travelling the whole ceiling perimeter, housing a number of large, trailing plants. The troughs also conceal the electrical cabling, whilst criss-cross wiring creates structural support for the irrigation system.’
Immediately to the left is the Hugo’s Greengrocer store, followed by the main café counter service area, with the café itself taking up the rest of the open space. The two additional offers are The Bristol Vine, which includes a wine-tasting station, featuring all colours of wine, along with expert reviews and guidance and cheesemonger Two Belly, offering a curated selection of cheeses and suggested beers to accompany them, both of which are located against the rear wall.
The bakery area includes a takeaway sales area; a central freestanding bread display behind the counter; a pastries area for customers to help themselves en route to the till; a chiller for the display of the deli café food offer; a hot-food area under heat lamps; a 3.5m coffee station with ample space around it for collecting drinks and the till area. Care has been taken to avoid pinch points for kitchen staff, waiting staff and customers collecting coffee, whilst at the same time separately zoning out the kitchen, counter and bakers’ spaces.
Lighting over the café seating area features clustered paper lanterns to create a soft and homely feel, whilst feature lighting over the counters is in the form of reconditioned factory pendants, offering a soft, lower level glow above the service and coffee counter areas. Flooring is an existing concrete-look tiling, which, where damaged, has been additionally concrete-screeded to ensure a safe overall level. All the counters are clad in white tiling apart from the rear counter, which is made up of wooden slats.
The back of house area includes large-scale fridges, loaders, ovens, mixing areas and shaping tables and is out of sight of customers, although some areas of prep are visible front of house to provide an element of theatre, for bread shaping, for example and lunch prep.
‘The whole design process has been a joy’, Gary Derham commented. ‘Emma from Phoenix Wharf really understood our company’s ethos and has been able to turn our ideas and vision for the space into something practical and very beautiful.’
Photography credit: Franklin & Franklin
Lawless and Inspired have combined to bring together the UK’s best emerging street-artists and their influencer networks, allowing agencies and brands to tap into visual culture. Artists include Jody Thomas who created the 15m high Greta Thunberg wall mura, which highlighted issues of climate change and was featured on the BBC, across national press and went viral on social media.
The Lawless Inspired partnership aims to harness the power of today’s creative pioneers, to deliver physical/digital projects that excite and inspire. Alex Kopfli, Director at Inspired notes ‘by joining forces, we essentially offer agencies and brands a turn key solution, delivering creativity through artistic talent, brought to life by impactful real-life productions merged with digital creativity. The concepts are then distributed to an authentic and sizable audience online through our network.’
Since Lawless launched during the Covid Pandemic, the niche influencer agency has started working with brands to deliver artist-led creative solutions, adding a stamp of cool and credibility to brand campaigns and executions. Lawless Studio has already built up an impressive roster of artists, with the likes of Jody Thomas, Jack Watts, Nerone, Bond Truluv and Shay Casanova, reaching a significantly growing audience of 760k followers as a combined network, quality audiences loyal to each artist they follow, and trend setters in their own right.
Josh Moore of Lawless Studio calls out Inspired’s ‘exceptional track record in delivering first-class brand experiences for the likes of Wavemaker, Mediacom, M&C Saatchi and Fuse’ is the missing piece to the puzzle of delivering stand out creative solutions.
‘We now have the production capacity and logistical know-how to give brands access to creative pioneers and allow them to create amazing content, to give credibility and authenticity to brands through their output, and also reach huge dedicated followings through their social channels.’
Bristol’s hospitals charity Above & Beyond has appointed AgencyUK for its latest campaign.
Following a competitive pitch process, the Bath-based agency will be delivering a creative, integrated campaign for the charity, focussing on cancer services in Bristol’s hospitals.
Julie Worrall, director of fundraising and development for Above & Beyond, said: “This is a really exciting time for Above & Beyond as we look to increase our support of Bristol’s hospitals and health services in Bristol.
“We believe that every patient receiving cancer treatment in Bristol deserves the best possible care and through this campaign we’ll be investing in services that ensure they receive it.
“AgencyUK has been crucial in the design concept of the campaign and we look forward to rolling this out across Bristol.”
Amy Stobie, director of AgencyUK, said: “It became clear early on that Above & Beyond is a vital enabler for furthering cancer care and treatment for patients in Bristol.
“As its work is so focused in the region, it means a lot of our AgencyUK people have had first-hand experience dealing with friends and family who are treated in these hospitals.
You can find out more here: https://tinyurl.com/BristolAgainstCancer
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