Redeemer City to City is an international non-profit organisation with a heart for urban renewal – seeking to recruit, train and resource leaders to start new churches and strengthen existing ones.
Studio Floc were invited to create the identity and event collateral for Redeemer’s ‘Hub Weekend’; a high-profile fundraising weekend based in New York City.
Campaign idea
Taking place at the 1 Hotel Brooklyn Bridge, the driving idea behind the event’s campaign was one of connection, with delegates travelling from all over the world to join for the weekend. Studio Floc used the idea of connecting people and creating paths to new places as the core concept. This was rolled out across an extensive design suite of event collateral which was used in the lead up and throughout the weekend.
Never ending connection
At the heart of the event’s design concept was a vast illustration, created in-house to capture the breadth and vitality of life in New York City, the home of Redeemer City to City. Subtle details in the cityscape worked to honour other global partner cities. The mural, formed from continuous line drawings, was then, paired with type and colour, used both in sections and as a whole piece across the event assets.
Colour and typography
Supporting the illustration-heavy campaign was a subtle, yet extensive typographic system that was driven by the elegant serif, Chronicle Text (Hoefler & Co). Alongside the typography, a stripped back colour palette of navy and alabaster were used as the foundation for every design.
At the event
As part of the event, Studio Floc recreated the core illustration and hand drew a 17ft x 9ft mural in the atrium of the 1 Hotel Brooklyn Bridge, as a visual centrepiece to the event. Other designed collateral at the event included; table numbers, name cards, place cards, menus, bespoke fabric napkins, tote bags, information booklets and cards, signage, wayfinding, video creation and much more.
The Hub Weekend was a great success in raising money for the continuation of Redeemer’s work in cities worldwide. Studio Floc are already working on the event design for the next Hub Weekend in 2024 and look forward to further collaboration with Redeemer City to City in the future.
“Studio Floc are my go-to designers for event collateral. They are creative, sensitive, timely, very fun to work with, and brilliant at bringing my often-incomplete vision to a finished, effective, beautifully designed product. I’ve already recommended them to others and will continue to do so.”
Susan Thorson
Manager, Communications
Redeemer City to City
Having started the process in 2021, they join around 70 other companies in the region who are committed to making business a force for good.
B Corp Certification is holistic, not exclusively focused on a single social or environmental issue. To achieve certification, a company must:
saintnicks achieved a score of 88.9, but as with any company to gain the certification, they acknowledge that this is just the beginning of a commitment to do even more.
“We’re incredibly proud of the work we’ve done to become B Corp Certified, but we’re just getting started. We’re committed to continually reviewing our standards across the board, to not only maintain our efforts, but improve them.” said company Director, Chris Price.
“We’re very proud to be working with some brilliant clients, who are also committed to making positive changes to their business, so it’s a journey we’re going on together.” Price added.
Read more about the journey to becoming B Corp Certified on the saintnicks website.
BRAVA today announces the appointment of professional voice actor and performer, Sally Bailey, to the coaching team
Sally has been a professional voice actor for the last 11 years, working at a high level across narration, commercial and characters. Her impressive career spans over 30 years across radio and TV, starting as a breakfast presenter on Galaxy 101, moving on to co-host the network evening show, Core/Music Control, for GCap Media plc and then co-hosting the breakfast show for Capital FM, South Wales.
Sally moved to voice acting full time in 2012 and has voiced hundreds of commercials for clients including Pukka, GAME, Costa, Coca Cola, Thornton’s and Cartoon Network. Her TV presenting credits include a series of animations on historical figures for BBC Bitesize and documentary narrations for Channel 5 & Everyman.
Sally will join principal coach, Melissa Thom, as senior commercial coach at BRAVA.
Melissa Thom, CEO and founder of BRAVA said:
‘We are delighted to welcome Sally to BRAVA. She has been a colleague for many years and the breadth of skills and expertise she brings to our offering as a professional voice actor and performer, is impressive. She has exactly the right approach as an educator and is a genuinely lovely individual. Sally will help us develop our offering to provide personalised training in voice acting, at the highest level.’
Sally Bailey said:
‘I am over the moon to be joining the BRAVA team. Being a voiceover is one of the best jobs in the world and working with people embarking on their career is both tremendously exciting and a complete honour.’
To find out more about BRAVA go to www.brava.uk.com
Unfold are a design and development agency based in the heart of Bristol. We work with the founders, marketing or technical leads of SMEs, startups and innovative corporates to help them increase revenue and profitability or save them time (or ideally both!).
Over the past five years Unfold has seen a lot of change. We’ve grown as a team, embraced new challenges and opportunities, and welcomed many new clients along the way.
We felt it was time to take a moment to properly reflect on our journey and how we’ve evolved as a business; to understand who we are, why we love doing what we do and how we make a difference to our clients’ businesses.
Today, we are thrilled to share our newly revamped website with you, showcasing our full range of services, the impact we create for our clients, and ultimately the Unfold way of doing.
Unfold started five years ago with the objective of building beautiful, user-centred websites and web apps, which provide exceptional experiences for end-customers and fantastic results for businesses. This mission remains at the heart of what we do, but has evolved significantly as we’ve expanded our expertise, knowledge, team and client base.
As a result our service offering has grown to encompass five key areas:
Our method for analysing and refining concepts, using the latest insights and trends, will show you where the big opportunities lie, reduce risk and produce real results.
Together we define, develop and deliver different design solutions by putting the customers’ needs at the centre of your website.
Our expert team of engineers are experts in dealing with complex requirements and creating intelligent, flexible solutions to match.
We’re serious about growing your business by providing the CRO tools you need to engage and convert higher-quality leads.
We don’t shy away from taking over existing projects and fixing difficult bugs, in fact it has become a core speciality of our team.
Day to day that means we work with the founders, marketing or technical leads of SMEs, startups and innovative corporates to help them increase revenue and profitability or save them time (or ideally both!).
At Unfold we take a user-centred approach to our clients’ work. Meaning that we seek to put the end-customer at the heart of everything we do, from design, right through to development. This approach enables us to produce outstanding and technically complex websites and platforms that have a real impact for customers.
We push boundaries and challenge thinking to transform our clients’ vision into reality. We’re focused on building close, transparent partnerships that drive innovation and achieve shared goals.
We’d love to hear what you think of the new site! Please feel free to get in touch and share your thoughts with us.
Do you have a project in mind or would you like some expert advice? Perhaps you know a friend or colleague that might benefit from working with us? If so get in touch and see how we can help you achieve your goals.
We’re also in the process of expanding our team. If you’re interested in working with us we’d love to hear from you!
And finally, stay updated on the latest news events and valuable resources from our team by following us on LinkedIn and Instagram.
Whether you’re an employer looking to attract and retain the best talent, or a job seeker looking to negotiate a competitive salary, you’re in the right place.
How do the salaries in your workplace compare with industry averages? Take a look into the average pay packets for jobs across Events, Marketing, CRM, Digital, PR and Sales – download the Henry Nicholas’ 2023 salary guide here.
It’s an urban myth that the modern attention span has shortened to less than that of a goldfish – let’s clear that up first*.
However, the fact that we’re living in a world of content, content, content coming at us from all angles is certainly not fake news. When there’s so much easy distraction out there, how do you hold someone’s attention?
This becomes an even greater challenge when that message is a bit complex, dense or tricky to understand. Here’s where traditional communication methods can fall short.
It’s time to deploy some interactivity ⚡️
Why, though? Well first up, here are some statistics to mull over…
☑️ Only 10% of people remember what they hear
☑️ This increases to 20% of people who remember what they read
☑️ But a whopping 80% of people remember what they see and do.**
That makes a pretty great case for communicators to give people something to both look at and take part in at the same time. The people we’re trying to reach are no longer passive onlookers. Instead, they become active participants, influencing and being influenced by the content they’re engaging with.
Let’s explore the awesome potential interactivity holds in fostering meaningful understanding…
Capturing attention & boosting comprehension
Humans are nosey creatures and we’re naturally drawn to interactive experiences. Engaging our natural curiosity and prompting us to explore and participate means that complex topics become instantly more approachable, relatable and enjoyable.
The Luna 9 studio often employs this what’s-coming-next, storytelling style technique for creating explainers. It’s often attached to a topic that’s either very detailed and tricky to grasp, or – let’s face it – kind of dry.
To combat this we have to put the power in the user’s hands and make them want to learn, instead of just hoping that they pick it up. Scrolling explainer pages are a light version of interactivity that enables hands-on exploration. You’re encouraged to keep going (and learning) to uncover the next cool thing – while still giving you the power to explore at your own pace.
Check this out in action for the explainer page we created for Pepper Bio…
Personalised learning
True, it’s not school and there’s no exam (promise!), but everyone learns at their own pace and has different preferences when it comes to uncovering and digesting information.
Leaning into this fact with interactivity lets your audience embrace this individual nature and delivers your message with more accuracy.
It’s refreshing to be able decide what’s most relevant to you and choose what you read, click or watch – which enhances the retention of what you’re reading as it’s putting your needs front and centre. Everyone loves that!
We’ve used this tactic in interactive infographics and games for projects that have a vast amount of information to communicate, and the audience spans across lots of sectors and disciplines. Instead of shovelling absolutely all the info onto people, which is guaranteed to cause overwhelm, we structured the interactive journeys so that users can quickly recognise themselves in the opening screens.
From here they’re able to select their own paths, variables and options as they move through the graphics, so that they’re always in control. Fun!
This means they can track down tailored content that’s useful and most importantly – valuable – to them. Message delivered.
We employed this approach in creating the SME Net Zero challenge for BSI – check it out here.
Focusing all-important context
To avoid hitting snoozeville early, hard-to-understand topics are always going to need a little bit of context to convince your audience to stop and take note.
If you can’t relate stuff to real-world scenarios, then it’s usually asking too much of your audience to think in the abstract… Which means they’re unlikely to keep caring about your message. Bummer.
Interactivity can bridge this gap though, by providing examples and simulations that can really helps the people you’re trying to reach to join those dots between theory and practice.
We explored this element of interactivity with our Energy Landscape Map. We began with with a simple, visual grounding of the content, drawn as an easy-to-understand map for how everything works together as a network.
From here, the information is then layered on top, letting you whizz around at your leisure and uncover different levels of detail depending on what interests you, but all the while grounded with the knowledge of how it all interlinks back on the map.
Check our our interactive Energy Landscape Map here…
So – what’s the all-round benefit of interactivity?
Simple! It boils down to the seeing and the doing. Combining the two with an element of storytelling can make even the most complex of subjects easier and enjoyable to explore.
Get in touch at [email protected] or sign up to our newsletter for news, updates and morsels of inspiration from the Luna 9 studio.
At JMP, are delighted to welcome Matt Joy to our growing team, joining as Managing Partner.
Matt has a wealth of industry experience, having spent more than 10 years in the sports industry, and most recently four years at a strategic brand agency.
His previous roles have included five years as Marketing Manager at Stoke City during their Premier League golden years, before moving south and helping create the Marketing team at Bristol Sport during the rebuild of Ashton Gate. Following that, he spent four years at Mr B & Friends in Bristol.
In regards to his responsibility at JMP, Matt will be a crucial cog in our ability to excel as an agency, offering additional strategic insights and creative campaigns to our clients.
Managing Director Joe Meredith expanded on this.
“It’s a significant role, the biggest addition we’ve ever made to the business,” he said.
“It’s something that I feel we’ve both wanted to happen for a long time. Everything just needed to align. Matt is in a position to elevate the offerings of JMP and I’m really excited to work with him to take JMP to the next level ”
Matt expressed his excitement about what lies ahead, for both himself and JMP.
“I’m really looking forward to it,” he said. “I’ve known Joe since I initially moved to Bristol and how he has grown the agency in that time has been great to see. It’s an exciting time to now get involved and add to the recent successes.
“My role is going to be quite broad but ultimately I will have a real focus on the growth of the agency. First of all to define who we are, our offerings and identify where we can add real value to our clients, both current and new.”
Matt joins our newly-formed Senior Leadership Team, alongside MD Joe and Operations Director Vicki Theobald.
The good, the bad and the ugly. 1+ Year in Bristol.
Every now and then we get itchy feet. Want to move, see new places, new people, new scenarios. Because things are never perfect, at least not long term. When the idea of perfection fades away, we leave, we run, we chase it. In new places, new people.
Just over a year ago I made a bold move to move back to England but to a new City; Vibrant Bristol. But why leave Sunny Cyprus after building a good network? Well, I felt stuck in a comfort zone.
There was a lack of healthy competition and opportunities to collaborate and learn. Sure, it’s comfortable being a big fish in a small pond, but my dreams were bigger than that.
This lesson I didn’t know I needed..
Success is not all about big clients and shiny projects. Instead, it is found in the unbounded exploration of self change and growth. It has been a wild and often lonely ride. A beautiful chaos which through I’ve discovered the excitement of stepping into the unknown, the growth that comes from new unexpected challenges.
I had become overly fixated on achieving success in a business context, forgetting that at my core, I am an artist, a designer, and a curious soul. I’m on a journey to reconnect with my inner child—the one filled with boundless curiosity and a hunger for exploration. I am embracing my individuality and breaking free from the stereotypical definition of success in the creative industry. Now, I am pursuing work that I genuinely love and attracting clients who appreciate my unique style and vision.
It hasn’t been easy. Building a new client base, making connections, and stepping into the unknown—it often felt like navigating without a map. But there’s beauty in being lost and embracing the journey. I realised we create our own opportunities.
Being in Bristol has had a ripple effect, immersing in a vibrant design community, meeting amazing people who shaped my journey. Bagging local clients and a recent London collaboration opened new doors.
To keep it real.. I haven’t figured it all out. Life still throws curveballs, and self-doubt can creep in from time to time. But after all it’s all about the unknown, in being open to new adventures and experiences, rather than having all the answers.
Looking forward to seeing where life takes me next. Focusing less on success and more on the most unique and creative version of me.
Today at 6pm I’ll be giving a talk on Creative Confidence by Right Aligned. Where I will talk about my journey, challenges and ways to overcome them.
Get your tickets at https://lnkd.in/eVrAbDPE
Istoria Group, the Bristol-based collective of creative agencies, has announced two new Group-level appointments. Silka Mitchell is the new Group Creative Director, whilst Bryn Isaac has been named Group Financial Director.
Istoria Group, which became a B Corp last autumn, is comprised of exhibition and events specialists Ignition, known for being sustainable pioneers and as recipients of The Queen’s Award for Enterprise in Sustainable Development 2020-25; hospitality and retail designers Phoenix Wharf, known for their work for regional operators such as Yeo Valley, The Bristol Loaf, Better Food and Spicer + Cole, as well as for national retailer SpaceNK and Apprentice winner Harpreet Kaur – and purposeful digital transformation experts Tiny Spark, whose virtual exhibit expertise during the pandemic helped Istoria Group survive the period’s challenging business conditions.
Silka Mitchell
‘Creative Director at Group level was an important role to fill and it was proving difficult to find the right candidate’, Sam Rowe, Istoria Group’s CEO commented. ‘We were delighted therefore to be introduced to Silka Mitchell, who brings not only top London agency experience as a former Director of both Brinkworth and Neu Architects, but also broad international experience, delivering projects in the commercial and public realms across Europe, Western Asia and China. Silka is German-born and has lived and worked in both Germany and in the UK. Her languages and multi-disciplinary, cross-sector experience will bring fresh energy and a new level of design sophistication to our studio.’
‘My ambition is to help Istoria Group grow and develop an even stronger 3D identity’ Silka Mitchell commented, ‘becoming known for creative originality and excellence. I look forward to unlocking further potential from the talented studio and to bringing in the next generation of talent to complement my vision. I further hope to instil creative leadership, inspiration and motivation and improve processes and the working environment through creative intervention and dialogue. I’m really excited to be working with a business with such a wealth of knowledge, strong ethics and a truly sustainable ethos.’
Bryn Isaac
New Group Financial Director Bryn Isaac is Bristol-born and bred and brings great expertise in and knowledge of regional markets and business to his role. Bryn joins Istoria Group after 8 years as Financial Director of We Are Fearless, an integrated marketing agency specialising in sports, culture and music sponsorship and partnerships. He has also worked with both start-up and group-owned agencies previously, including TBWA/Worldhealth, Momentum Worldwide and Given London. For Istoria Group, Bryn will provide the financial lead within the business across all the agencies in the Group and will manage financial planning covering both opportunity and risk.
‘I aim to use my experience of young and dynamic businesses to update processes and modernise systems at Istoria Group to help all parts of the business become more efficient and productive’ Bryn Isaac commented. ‘I’m looking forward to working alongside the leadership team to plan future strategic business growth, both operationally within the internal team and externally as the business grows in size.’
‘I am delighted that Bryn has joined us as Finance Director’ Sam Rowe added. ‘Bryn’s relevant knowledge and experience are vital as we continue our ambitious plans to grow and develop sustainable creative solutions for clients. As a B Corp, our ambition is to grow in the right way – with the right clients and the right team in place. These two new senior appointments are a huge leap in the right direction.’
Widely considered the most effective marketing medium, videos bring life to the brands that were once dependent on static and print. And whilst it has been hugely popular for the best part of a century, it has only grown more prevalent in recent years with the widespread uptake in smartphone and social media usage. For marketers, educators, and storytellers alike, video helps to engage with audiences in a far more immersive and memorable way. It can be formatted and stylised to specific guidelines, and most importantly, can simplify complicated messages comprehensively.
Cut forward to 2023, and we simply can’t get enough of it. We’re averaging a lengthy 95 minutes a day on TikTok, using YouTube to answer 1 in every 4 search queries, and collectively uploading 82 years of video content to YouTube daily. So, if you’re not doing everything in your power to make video work for your brand, you’re missing out on a sizeable opportunity.
Video can be used to suit a wide range of different formats and styles, from short-form social media content to long-form documentaries, making it a highly versatile medium that can be tailored to specific brand objectives. But with video being so widely consumed, we’ve grown to become connoisseurs of the moving image. Consumers have no time for slow starts, are becoming easily distracted, and can sniff out branded content a mile off. This shift in behaviour directly factors into the way that leading brands now develop their video content and should also factor into how you develop your own.
We’ve delivered short and long form video for high calibre clients across a variety of global markets. If you’re looking to leverage great video content for your brand, drop us a line today and let’s talk. No strings.
Discover more industry insights and opinions at saintnicks.uk.com/insights
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