JonesMillbank, Bristol-based video production company, has successfully won a contract with University of Southampton to produce their flagship undergraduate campaign video.
The multi-channel campaign will launch ahead of the University’s 2024 recruitment campaign, bolstering and highlighting their existing reputation and global rankings.
JonesMillbank were invited to a competitive pitch for the opportunity, reflecting their growing experience, insight and reputation in the higher education sector. They join existing clients including the University’s of Bristol, Exeter, Winchester and Central Lancashire.
“We’ve worked in the education sector since day one and we absolutely love working with universities; the challenge of engaging and communicating with an ever-changing, dynamic audience is one our strategists and creatives relish” said Russell Jones, Director at JonesMillbank.
“University of Southampton chose us for our bold, creative and impactful concept, and we’re incredibly excited to be given the opportunity to bring it to life.”
University of Southampton is one of the world’s leading universities, placed in the top 100 universities globally in QS World rankings. They are also a founding member of the Russell Group, an organisation of 24 top UK universities committed to maintaining the highest research and teaching standards.
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JonesMillbank are a full-service video production company.
They work in-house with a talented team of multi-disciplined creatives, telling authentic stories for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
jonesmillbank.com
01173706372
[email protected]
Eat Curious is on a mission to help everyone discover new ways to eat healthy and delicious plant-based food, without taxing the planet. They put curiosity at the heart of everything they do. So much so, they’ve built their own vertical farm – a near-off-grid, plant playground built to research how to add even more flavour, nutrition and sustainability to the way we all eat.
As a new player in a growing market, our challenge was to create a B2B brand – ready for consumer rollout in the near future, that stands out in supermarket aisles and confronts the preconception that plant-based food means a compromise on taste.
Following an in-depth research and strategy phase, Fiasco cooked up the brand idea ‘Flavour favours the Curious’. This was driven by the insight that many of us seek out meat-alternatives out of curiosity. Eat Curious serves to empower people to eat better, healthier, and more sustainably.
Unlike some of their competitors, Eat Curious isn’t crusading against the meat industry. Whether you’re veggie, vegan or flexi, it’s time to open the freezer door and feed your meat-free imagination.
Fiasco developed a visual language for the brand that’s full of flavour. Utilising Obviously from Oh No Type Foundry, the brand font is unapologetically bold, with luscious curves and details that are good enough to eat. This is complimented by a colour palette that’s energetic and packs a punch, inspired by the different flavour profiles of their products.
Mouth-watering photography heroes the product, showcasing plant-based foods as a delicious choice in their own right. Celebrating look and taste, playful repeating patterns echo the food’s ‘unreal’ texture and add visual intrigue.
Products are shot individually to be utilised on the website for a playful user experience; with cutouts also appearing across social media and packaging. Colour is used to signify the food type and help create ranges of products that sit well together on the shelf.
Fiasco worked with Madrid-based illustrator, Miguel Angel Camprubi, to push the brand narrative further. A vibrant suite of illustrations reinforce the feel-good nature of the brand and help to visualise the overarching theme of curiosity. Illustrated characters on the site lift the brand off screen and work to position sustainable eating as accessible for all.
Working with the team at Eat Curious, Fiasco are helping with the roll out of the new brand which includes a digital home that’s vibrant, bold and playful. Curious and unexpected interactions drive the brand narrative, whilst a set of motion principles add extra flex to typography and illustrative elements.
“Thanks to Fiasco, We now have a brand that reflects who we are as a company and what we stand for. The entire Fiasco team were excellent to work with and their level of creativity, attention to detail and commitment to excellence has made all the difference. We are confident that our brand will continue to thrive and grow under their guidance and we are excited to see where our partnership will take us in the future.”
Preyesh Patel – Co-Founder, Eat Curious.
“Energy, open-mindedness and optimism. The Eat Curious team have it in spades – and this directly translated into the way we worked together, and the work itself. We designed the brand as the business was taking shape, which gave us an opportunity to use our creativity at every step. A dream project.”
Chris Tozer – Associate Creative Director, Fiasco Design.
You can view the full case study here.
Chancellor Jeremy Hunt delivered the government’s 2023 Budget on 15 March. Here’s a round-up of measures relevant to businesses in the creative industries.
If you’re a Bristol Creative Industries member and you’d like to share your view on Budget 2023, email Dan.
Describing his speech as a “Budget for growth,” Jeremy Hunt referenced the creative industries twice:
“Our film and TV industry has become Europe’s largest, with our creative industries growing at twice the rate of the economy.”
“I also want to make our taxes more competitive in our life science and creative industry sectors.”
In the full Budget document released after the speech, the government references the creative industries as being one of the five sectors it is focusing on for growth. The others are green industries, digital technologies, life sciences and advanced manufacturing.
The document says:
“The government will turn its vision for UK enterprise into a reality by supporting growth in the sectors of the future. There are opportunities to accelerate the progress of the technologies that will define this century by encouraging investment and smarter regulation.”
In terms of specific announcements for the creative sector, the Budget includes the following:
The government is reforming audio-visual tax reliefs into expenditure credits with a higher rate of relief than under the current system. This follows the government’s consultation last year.
The changes are as follows:
- 34% credit rate for film and high end TV and 39% for animation and children’s TV via the Audio-visual Expenditure Credit
- 34% credit rate for eligible video games projects via the Video Games Expenditure Credit
For the Audio-visual Expenditure Credit, the minimum slot length for high end TV will be reduced to 20 minutes, and applied on an episode-by-episode basis.
The government will put a definition of ‘documentary’ into legislation based on guidance by the British Film Institute (BFI):
“a factual or realistic programme based on real events, place or circumstances and intended to record or inform.”
The documentary definition will apply to the audio-visual expenditure credit and the current high end TV tax relief.
Final wording and exclusions to the definition will be published as part of draft legislation in Summer 2023 for comment.
The £1m per hour expenditure credit threshold for high end TV will remain unchanged.
Eligibility criteria for the Video Games Expenditure Credit will require a minimum of 10% of expenditure to be on goods or services used or consumed in the UK.
The new expenditure credits can be claimed from 1 January 2024, but there will be a transition period to allow companies to adjust:
- From 1 April 2025, claims for new productions and games must be made under the expenditure credits system.
- Film and TV productions that have begun but not concluded principal photography, and video games that have begun but not concluded development on 1 April 2025 may continue to claim relief under the current system until 31 March 2027.
- Any expenditure incurred from 1 April 2027 must be claimed under the expenditure credit regime.
Commenting on the change, Ben Roberts, CEO of the BFI, said:
“We welcome the chancellor’s news of the reformed expenditure credits across our screen industries, a testament to how crucial they are to the UK’s economy and growth. Combined with our extraordinary talent, infrastructure and technical and creative expertise, the screen sector tax reliefs – now remodelled as expenditure credits – have super charged our industry on an unprecedented scale.
“The news will ensure the UK remains a truly globally competitive production hub, giving us economic recovery and growth, creating thousands of jobs for people up and down the country and enabling creative talent and storytelling to thrive. It’s good news that the high end TV threshold has been preserved.
“I am particularly heartened to see a much needed boost for children’s television and animation as two areas of cultural and societal importance in which the UK excels creatively, but that still have significant growth potential.”
The temporary higher headline rates of relief for Theatre Tax Relief (TTR), Orchestra Tax Relief (OTR) and Museums and Galleries Exhibitions Tax Relief (MGETR) will be extended for two years from 1 April 2023
The headline rates of relief for the TTR and the MGETR will remain at 45% (for non-touring productions) and 50% (for touring
productions). OTR rates will remain at 50%.
From 1 April 2025, the rates will be 30% and 35%. On 1 April 2026 the rates of relief for TTR and MGETR will return to 20% and 25%. The headline rates of relief for OTR will return to 25%.
The government said its new chief scientific adviser, Professor Dame Angela McLean, will oversee a review into the creative industries.
In the November 2022 Autumn Statement the government said that from 1 April 2023 the SME research and development (R&D) tax relief scheme will decrease from 130% to 86%, while the SME credit rate will decrease from 14.5% to 10%.
This led to criticism from many organisations about the potentially negative impact on UK innovation. In response, the 2023 Budget includes the launch of a new SME R&D scheme from 1 April 2023 although it only benefits around 20,000 businesses. Loss-making companies that spend at least 40% on R&D will be able to claim £27 from HMRC for every £100 of R&D investment.
Among the businesses the government says will benefit are around 4,000 digital SMEs from the computer programming, consultancy, and related activities sector.
Speaking during the Budget, Hunt said:
“To strengthen our position in artificial intelligence (AI), in which the UK hosts one third of European companies, I’m accepting all nine of the digital technology recommendations made by Sir Patrick Vallance in the review I asked him to conduct in the Autumn Statement.
“I can report that we will launch an AI sandbox to help innovators get cutting edge products to market. We’ll work at pace with the Intellectual Property Office to provide clarity on IP rules so generative AI companies can access the material they need. And we’ll ask Sir Patrick’s successor Dame Angela McLean to report before the summer on options on growth duty for regulators.”
The government will also award a £1m prize every year for the next 10 years to researchers that drive progress in critical areas of AI. It will be known as the ‘Manchester Prize’, named after the world’s first stored programme computer which was built at the University of Manchester in 1948.
Creative businesses and individuals from the south west who take part in Edinburgh’s annual festivals may be interested in new government funding of up to £8.6m.
The Budget said the money “could help build a permanent headquarters for the Edinburgh Fringe Festival and create year-round opportunities for local artists and talent across Edinburgh festivals”.
Although none are in Bristol or the south west, there could be some benefits for local businesses with connections or offices in the regions chosen for the government’s new investment zones.
The zone will focus on the government’s “priority sectors”, which includes the creative industries. They will each receive £80m for tax reliefs, improving skills, providing specialist business support, improving the planning system, or boosting local infrastructure.
The English zones will be in:
The following are announcements not specific to the creative industries but are of interest to businesses in the sector.
The previously announced increase in corporation tax from 19% to 25% for businesses with profits over £250,000 will go ahead as planned from 1 April 2023.
Companies with profits of £50,000 or less will continue to pay corporation tax at 19%. Companies with profits between £50,000 and £250,000 will pay tax at the main rate reduced by a marginal relief providing a gradual increase in the effective corporation tax rate.
There is more advice on what the corporation tax changes mean for businesses in this post.
The £2,500 Energy Price Guarantee (EPG) for households in Great Britain has been increased for another three months from April to June.
No new energy support was announced for businesses. The Budget confirmed that the Energy Bills Discount Scheme will replace the Energy Bill Relief Scheme from 1 April. The new scheme, which runs until 31 March 2024, is significantly less generous.
Jeremy Hunt announced several measures aimed at helping the unemployed, parents and the over 50s to get jobs or increase the hours they work.
This includes extending free childcare to working parents of children from nine months old. The changes will be rolled out in stages:
For the over 50s, new ‘returnerships’ will bring together the government’s existing skills programmes. They will promote accelerated apprenticeships, Sector-Based Work Academy Programme placements and Skills Bootcamps to the over-50s.
All the labour market announcements in Budget 2023 are outlined here.
In a shift to focusing on local authorities having powers to deliver activity such as business support, the government said it intends, subject to consultation, to withdraw all remaining central support for Local Enterprise Partnerships from April 2024.
The Budget said: “The government is committed to empowering democratically elected local leaders at every opportunity.”
The new full expensing 100% first year allowance will be introduced from 1 April 2023 until 31 March 2026. This means that companies across the UK will be able to write off the full cost of qualifying main rate plant and machinery investment in the year of investment.
The annual tax-free allowance for pensions will increase from £40,000 to £60,000.
The £1.07m lifetime allowance will be scrapped completely. This is the maximum amount of tax relievable pension savings an individual can benefit from over the course of their lifetime.
If you’re a Bristol Creative Industries member and you’d like to share your view on Budget 2023, email Dan.
Bristol-based creative business collective Istoria Group has launched a competition to find a regional, women-owned Micro Business to support as part of its Incubator Hub programme, whereby Istoria Group houses and helps guide fledgling businesses during their initial period of development. The winner will be selected from applications received online, with the launch of the initiative timed to coincide with International Women’s Day 2023.
The lucky winning business will receive rent-free office space for up to four people for a 6-month period at Istoria Group’s Bristol Paintworks HQ, starting 1 June 2023, as well as a free website design and build, a brand critique/refresh and mentorship from the Group’s Chairwoman and Heads of Finance, Marketing and PR.
Lindie Kramers, Chief Marketing Officer for Istoria Group, commented: ‘As a women-owned SME, we’re actively seeking to support another female-founded business in our region. We want to be as inclusive as possible in our search for the right Micro Business and would particularly welcome applications from traditionally under-represented communities in business, whether by age, class or ethnicity, to help promote social mobility and counter current imbalances in opportunity and representation.’
To help target its search, Istoria Group is working with the support two established local organisations – Black South West Network (BSWN) and Babbasa – to help spread the word and make sure new of the competition offer reaches as diverse and inclusive an audience as possible in the region.
Sibusiso Tshabalala, Business Support Coordinator, Black South West Network, commented ‘If the Creative Industries were as socio-economically diverse as the wider economy, the sector could provide employment opportunities to an additional 263,200 working-class individuals. However, the lack of diversity in the industry remains a challenge. Fortunately, creative agencies like Istoria Group are working selflessly and consciously to diversify the industry. Initiatives like theirs are particularly crucial in areas like the South West, which lack representation in the creative sector. By supporting minority-led agencies, we can foster the growth of diverse creative content that is relevant and engaging to both the local community and beyond.’
Matt Rogers, Head of Development at Babbasa, added: ‘Many of the young people Babbasa supports are interested in entrepreneurship, and starting their own business is a key way for many young people to access an income that enables them to thrive. We’re pleased to support this fantastic opportunity.’
The winning applicant / business will be selected by a team of five judges:
Sam Rowe, CEO, Istoria Group
Lindie Kramers, CMO, Istoria Group
Sibusiso Tshabalala, Business Support Coordinator, BSWN
Matt Rogers, Head of Development, Babbasa
Cecilia Thirlway, Senior Lecturer in Entrepreneurship,
Centre for Innovation and Entrepreneurship, University of Bristol
About The Incubator Hub:
The Incubator Hub idea arises out of Istoria Group’s dedication to start-up entrepreneurialism and business mentorship. The Incubator Hub was set up to house and help guide small businesses until they mature and, to date, Istoria Group has successfully helped to grow and ‘hatch’ two Incubator Hub companies: children’s book publishers i am a bookworm – https://www.iamabookworm.co.uk/ and innovation platform Solverboard, which was purchased in Summer 22 by AIM-listed technology and innovation experts Sopheon (and now rebranded as ‘Acclaim Ideas’) – https://www.sopheon.com/products/acclaimideas
The focus on micro-businesses this time around was inspired by an article on the International Women’s Day’s 2022 website, which noted how often women have a particular gift for spotting opportunity-based gaps in the market for products and services, but how, through lack of capital – which is often generationally-available, gender-biased and slow to adapt to contemporary needs – women often start small, which makes micro-businesses a great area to focus on to aid and encourage new business growth.
Details of Offer:
Istoria Group is offering the competition-winning business free and self-contained office space on the mezzanine level of its Bristol Paintworks HQ for 1-4 people, with dedicated toilets and access to all shared office facilities, from a kitchen to bookable meeting rooms, as well as free electricity and WiFi, for a six-month period from 1 June – 30 November 2023.
Istoria Group is additionally offering mentorship and in-house creative services as follows:
How to Apply:
Applicants can be a business in any market and at any stage of early growth, as long as female-founded and based in Bristol or the South-West region.
The deadline for applications is midnight on Wednesday 19 April 2023 and the simple application form can be found at: www.istoriagroup.com/micro-business-competition-2023
Istoria Group, which last year became a B Corp, says applicants should ideally share at least some of its corporate values, which include the EPIC values (entrepreneurial, personable, intelligent and collaborative), as well as standing for the inclusive and ethical treatment of staff; innovation in business; a strong commitment to sustainability and creative re-use and a commitment to the local Bristol region and economy.
What is a Micro Business?
In the UK, a micro business is defined by Companies House as a business of 1-9 employees, with turnover of less than £632,000 and £316,000 or less on its balance sheet.
Creative Youth Network is redeveloping the old magistrates courts on Bridewell street in Bristol into a creative enterprise hub for creative organisations, individuals and diverse young talent.
With a range of office, meeting, incubator and co-working spaces available, interested parties are invited to show an interest in becoming tenants in this innovative, heritage space.
The Courts is set to open in late 2023/early 2024. It will be an enterprise hub, offering creative industries space and opportunity for development, networking and collaboration as well as professional office space.
There are a variety of offices available from as little as £26 per sq ft. Tenants also benefit from reception support, on-site catering and good quality spaces for hire.
Register your interest and outline your requirements using the form here.
Courtroom 2 on the ground floor of The Courts will be offered as co-working space for creative SMEs, individuals and freelancers who don’t require an office.
Desks will be £150 per month plus VAT** with an initial minimum contract of three months preferred.
Creative Youth Network would love to hear more about how this co-working space will be of benefit to you and what you might need. Register your interest using the form here.
** The rental charge has been set to ensure the space is affordable, but Creative Youth Network recognises that this may still be a barrier for some. Please get in touch if you’d like to talk about support. Email [email protected]
Last month the team worked on several exciting projects making updates to the product pages for Effect Doctors, finalising a project they have been working on with DAZN, and creating a new and improved website for them. Stathis and Ian also visited the Somerset and London venues for Artfarm, taking time to walk around their lovely Piet Oudolf-designed garden and re-visit Mount St Resturant.
After a productive brand presentation for a new seafood restaurant, we enjoyed a lovely cocktail with our clients from Aqua Shard, Micah and Marie. We also welcomed Mary to our Digital Marketing team this month! You can see how she’s getting on further down!
This month one of our largest website projects has gone live. The website is for DAZN, a market-leading sports broadcaster in Italy, Spain, Germany, Portugal, Belgium, Japan and Taiwan but is known largely for its boxing proposition in the UK.
We built the new corporate site for the DAZN, which communicates how they have brought a new way of watching live sports such as boxing, formula one and football to viewers.
It was important that this website communicates the multi-threaded nature of today’s viewers, who want to simultaneously consume sports across multiple devices. They view and interact with the platform through multi-game/sports views or in-game bets. This is a fast-moving space, and the corporate site is there to communicate how DAZN are changing the face of sports streaming.
It was great to work closely with the in-house brand team, as well as the DAZN management, to bring together a website design that not only hits the right message but in the right tone and with the right energy for this fast-paced brand.
Naturally, the site uses a lot of videos and features a lot of movement as the visitor scrolls down the page. The site has also been challenging for our developers, who love something new to challenge them to bring a more conceptual design to all browsers and devices.
In January, we made some improvements to the product pages on a long-standing client’s website, Effectdoctors.com. The product pages were several years old and had been updated many times as A|B tests and UX updates mean a busy eCommerce site is consistently being evolved. There’s only so far a page that can be modified both in terms of keeping a clean UX and for the cleanliness of code behind the scenes, so a fresh build is required occasionally. After using the previous product pages for a few years, they were overwhelmed with many added features and content over time, affecting their user experience.
We reevaluated which features were essential and created a plan to simplify the content of these products while maintaining depth and detailed descriptions of each product. These changes and adaptations to the product pages resulted in a much simpler-to-use WooCommerce management experience and a much clearer User Experience for their customers.
We have been steadily expanding our work with Artfarm’s Somerset venues over the last year or so. Last month, during a visit to the venues, we took time to slow down and walk around their on-site, including the pleasure of taking in the artwork in the Hauser and Wirth gallery, a walk in their Piet Oudolf-designed garden featuring artworks such as the sculpture by Smiljan Radić, that was previously located at the Serpentine in Hyde Park.
We then had our regular meeting with our Artfarm clients over lunch in their Roth Bar and Grill, looking at design work for various projects before visiting their farm shop, for which we run eCommerce marketing campaigns.
We were also able to indulge in a fondue hat! YUM!
It was an excellent way for us here at Fanatic to become more immersed in how all the venues fit together within the Artfarm location, an essential element when creating content and expressing the brand through our multiple marketing campaigns.
We also re-visited the Mount St. restaurant in Mayfair, which we visited in the summer of 2022 as a building site. The finished Audley Pub, Mount St. Restaurant and connected private dining rooms are one of the finest examples of exquisite dining venues we have seen in over 20 years worth promoting F&B venues, with the Art engrained in the very fabric of everything we see and touch!
We currently run and manage multiple digital channels to drive bookings for the venue and love working on projects for Mount St. restaurant.
Bristol-based web design and brand agency, Squarebird, have evolved a new look for the biggest player in space sector recruitment, EVONA, to better echo their established impact and vision.
EVONA is disrupting the recruitment scene, a consultancy team of space sector specialists with strong beliefs in the progression of knowledge and unlocking the potential of humankind. As they say, it’s in the name: EVO – to evolve, ONA – people.
Telling the true story of space sector recruitment was vital. As all of us use space every day – to navigate, use our phones, and even watch TV – an optical style was needed to rewrite the narrative and open the industry to all.
Working with their existing branding, Squarebird explored the visual limits they wanted to push through style tiles, helping them move towards a clean, dark, space-inspired look. A tone of voice workshop allowed the team to discover the personality of the brand, bringing the notion to existence. The developed visual style was rolled out across the website using a cinematic, aspirational style – perfectly reflective of their vision and ambitions.
“Developing a strong online presence is central to our Marketing strategy as a space company on the forefront of innovation, so there was a lot riding on getting this right. Predictably, Squarebird have delivered an exceptional website that not only stands out amongst the competition, but functions far better than previous versions. The team got our vision very quickly and worked with us to develop a website to be proud of that was close to the brand direction we wanted to move in.
Working with Squarebird has been a great experience; the team are knowledgeable and their skills diverse enough to handle any of the issues developing websites could throw up.” – Adele Fox, Marketing Director at EVONA
From extensive image manipulation, to editing and icon creation, every aspect of the website worked holistically for a cohesive brand experience. The website was brought to life in a collaborative way, ensuring the visuals, and ever-evolving message, aligned with the technical functionalities of the site. Integrating with multiple recruitment and marketing platforms, the website plays a functional role in streamlining their operations and ensuring a platform that better aligns with EVONA’s growth and maturity.
“Having known and followed the EVONA crew since inception, it’s been amazing to grow alongside them, and be a part of their next stage of expansion. From the USA, UK and beyond, EVONA is – and will continue to be – a driving force within the space sector.
It was a pleasure to take their objectives and messaging and create a visual masterpiece to do it justice.” – Nick Bird, Managing Partner at Squarebird
View the full case study here.
By Natalie Howells, Lead Copywriter at Armadillo
I recently wrote about how data and creativity work together. When I shared that post on LinkedIn, one of the comments from someone in my network really struck me.
I shared the post with a quote from towards the end, “Data isn’t just the remit of the analysts and accountants. If we leave it with them because ‘it’s just numbers’, we give away the opportunity to analyse that data through a creative lens.”
In response, a contact shared his favourite quote, “”Data is just people in disguise”.
What does that even mean?
We may look at our data as a collection of information, an amalgamation of data points, a huge mass of stuff. But when you zoom in, every single data point represents an element of an individual person. Basically, data is just people – well, data about people is, and that’s what we’re talking about here.
We can think of that data in different ways – it might be demographic data that tells us about an individual, or behavioural data that tells us about decisions they’ve made, for example their purchases or shows they’ve watched.
We don’t tend to look at individual data – partly because it’s too granular for what we do as a business, and more importantly because it starts to feel a little intrusive. We look at cohorts of people who have either got the same demographics or have made the same decisions.
But when we look at big groups of data, it’s easy to forget the fact that we’re looking at people. Lots of people.
Why does it matter?
The idea that data is just people in disguise is a nice sentiment, but does it really matter? Especially if we’re not looking at information on an individual basis.
Well, when any brand makes decisions based on data, it’s important to recognise that individual people will be affected.
When a bus company drops a route, for example, because the data doesn’t support keeping it running, there are people who will be affected. If the comms announcing the closure don’t recognise that there are individual humans at the other end, the message may not be as sensitive as it needs to be.
When communicating with any large group of people, we need to recognise that they’re not a monolith. They may be in the same data segment, but they’re still different. Take this example:
This is data that describes both King Charles and Ozzy Osbourne. If we forget that data is just people, we can expect our segments to be too homogenic and not recognise how wildly different the people within them could be.
How does this all work in practice?
No one wants an email that’s so hyper-personalised that they feel stalked. Equally, no one who’s a vegan wants to receive emails about beef burgers. There’s always a balance to be found when segmenting and personalising emails.
When we craft copy, for example, we have to think about how different individuals will receive it. A little while ago I wrote a headline for an email that I really liked. It linked back to the origins of a beloved character and had a nice nod to the past.
When a couple of younger colleagues read it, they didn’t know that history, so the headline didn’t land with them. Once I explained, they thought it was great – but we can’t go and explain the context of an email to everyone who receives it!
That’s not to say that every piece of creative has to be universal, but if the copy relies on knowledge not included in the email, it’s important to think about whether or not it will still work for the people who don’t have that prior knowledge. Clever copy can reference something while still working on its own merits.
Bearing in mind that every data point is a person reminds us that they don’t all have the same knowledge or experience. They may be in the same segment because of demographics or behaviours, but they’re still unique individuals. We can’t lose sight of that just because we’re looking at them through cohorts of data.
There are lots of brilliant events and other opportunities for creative businesses this February and March. See the full list below.
Events are either free or discounted for Bristol Creative Industries members. Some other opportunities are exclusive to members. Not a member? Join today.
However big or small your business, nothing has more commercial impact than fame. Join us in Bristol to hear Pete Bracegirdle share the incredible story of ‘Fearless Girl’ and what she can teach us about how to make your brand more famous. Book your ticket here.
Join Inkwell founder Chris Goodfellow for advice on how to create your own high-quality videos.
Wake Up Call is an online event exclusive to BCI members. Book your ticket here.
Join Rebecca Steer, Steer & Co’s award-winning lawyer, for this talk at Watershed in Bristol on data privacy laws in the UK and Europe and how they affect creative, digital and tech businesses. Book your ticket here.
Join Mette Davis for top tips on how to deliver a great workshop experience for your team and clients.
Wake Up Call is an online event exclusive to BCI members. Book your ticket here.
BCI members can book a free 30 minute call with Rebecca Steer, an award winning business lawyer. Book your call here.
The free BCI members’ lunch at The Square Club in Bristol is an opportunity for members to build connections while enjoy a delicious buffet lunch. Book your ticket here.
A networking event with a difference! A great opportunity for BCI members to make some new creative industry connections whilst exploring the countryside. Book your ticket here.
Come along to our freelancer networking drinks at The Square Club in Bristol to widen your networks, make new connections, discuss common problems, and discover potential opportunities for collaboration. Free for BCI members. Book your ticket here.
Ruth Clarke discusses six new big trends and ideas for how we look after our people.
Wake Up Call is an online event exclusive to BCI members. Book your ticket here.
The free BCI members’ lunch at The Square Club in Bristol is an opportunity for members to build connections while enjoy a delicious buffet lunch. Book your ticket here.
BCI members can book a free 30 minute call with Rebecca Steer, an award winning business lawyer. Book your call here.
Forward Space is offering BCI members with turnover below £150,000 the chance to win a free office for three months in Bristol’s Boxworks. Find out more.
A new partnership between BCI and LawBite gives members access to free and affordable legal expertise. Find out more.
Our friends at The Wow Company have launched BenchPress 2023, the largest survey of independent agency owners in the UK.
It’s the perfect opportunity for Bristol Creative Industries members to benchmark themselves against their peers and build a picture of the latest trends impacting agencies across the country. Find out more.
Just 4 months on from the launch of AgencyUK’s awareness campaign, Our Future Health has surpassed the significant milestone of 150,000 volunteer sign-ups.
Our Future Health aims to become the UK’s largest ever health programme, creating a 5 million strong database of adults to enable new ways to prevent, detect and treat human diseases.
Information will be collected from millions of volunteers across the UK to create one of the most detailed pictures of public health we’ve ever had.
By analysing this data, researchers hope to unlock new ways to detect diseases at an earlier stage and identify demographics that are most at risk.
Volunteers are asked to complete a consent form and a health and lifestyle questionnaire before arranging an appointment to collect a small blood sample, where they can receive feedback on aspects of their health, including blood pressure and cholesterol levels.
AgencyUK have been working with Our Future Health since their public launch, planning and executing targeted marketing campaigns in Birmingham, Manchester, Leeds, Huddersfield and London aimed at raising brand awareness among the general public. The campaigns leverage creative and messaging that references specific health challenges most commonly faced by the population in each region.
They have been activated across multiple digital channels including social and advertising, as well as out of home with the aim of reaching a broad audience across a range of demographics. Out of home placements have included public transport, print and digital posters.
“We are really pleased with early results of the AgencyUK campaign, and we are seeing great levels of engagement across the various formats and platforms. The out of home executions have been high-impact and well targeted in support of our regional hubs. All of this has been delivered at pace and always with an eye on our next location. AgencyUK has added a lot of value to our communications activity as well as being a really decent bunch of people to work with,” says Peter Wilson, Strategic Communications Lead, Our Future Health UK.
“We are delighted to have been part of hitting the first milestone and that the programme is on track for building one of the largest health databases in the world, but we are just at the beginning and there remains a lot to do. Maintaining a high level of national exposure over the period and using creativity to maintain the public interest will be the challenge, but it’s one we’re prepared for,” says Amy Mansourpour, Director, AgencyUK.
The impressive milestone comes just 6 months on from the programme piloting in four Boots pharmacies, and two months since the first regional hub was opened in Leeds.
Since then, hubs have opened in Birmingham, Bradford, Huddersfield, London and Manchester, with national expansion into more areas in local Boots pharmacies planned this year.
For more information on the programme, including how you can volunteer to take part yourself, go to www.ourfuturehealth.org.uk.
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