As we continue to grow we are looking for some top talent to join us in our journey.
Paid Media / PPC Account Manager **early Summer**
We’re looking for an awesome PPC Paid Media Executive or Manager specialising in Google Ads management for our growing Premier Partner advertising agency. Passion for PPC a must. We are looking for 2+ years experience, part time and remote working considered. Salary £20k – £27k dependent on experience. Launch Online is committed to creating a diverse environment. We recruit, employ, train, and promote regardless of race, religion, colour, origin, sex, disability, age.
Contact us by using one of the contact methods below. All enquiries will be treated with the utmost confidence. All enquiries will be treated with the utmost confidence.
Phone Number: 01392 280300
Email Address: [email protected]
Data Analyst
We’re looking for a Digital Marketing Data Analyst with agency experience and a proven track record of delivering marketing insights to give clients the edge of their competition.
You’ll have experience with tools such as Google Analytics, Tag Management, and Google Data Studio. You’ll be joining an award winning growing paid media agency and working with an exciting client list of ambitious advertisers.
This role can be fully remote or you will be able to work from our Exeter office when it is safe to do so. Part-time or flexible working hours are welcomed.
Launch Online is committed to creating a diverse environment. We recruit, employ, train, and promote regardless of race, religion, colour, origin, sex, disability, age.
Salary range from £25k – £35k depending on experience.
Contact us by using one of the contact methods below. All enquiries will be treated with the utmost confidence. All enquiries will be treated with the utmost confidence.
Phone Number: 01392 280300
Email Address: [email protected]
One of the highly recognised awards in our industry are the annual UK Search Awards.
We were nominated a few years ago we felt a little overwhelmed when we sat in a room of well known brands competing to win.
At the end of 2020 we were quietly confident that our results for selling holidays in a Pandemic with our client, Aria Resorts would be a pretty strong entry in the Best Use of Search category.
And, well we did and…. [drum roll] Won Best Use of Search! Well done Launch Online.
“The results from Launch Online have been nothing short of staggering – Launch has exceeded our already high targets, and helped us deliver record breaking results. These results were achieved during unprecedented times, but they are what the team strives to deliver every day.” Aria Resorts
Launch Online named best in Europe for Covid response
Launch Online, was crowned the top agency in its class at the European Agency Awards 2020 for its work through the pandemic to support South West and UK tourism businesses.
We were delighted to have won the award for best European PPC Agency and Best PPC Campaign, specifically for our work with UK self catering business, Aria Resorts, to help guide the hospitality business through the turmoil of the pandemic and secure a vital sell-out summer season.
The European Agency Awards were held on October 22, rewarding digital, marketing and advertising agencies across Europe. The judging panel featured leading names in marketing, advertising and digital from some of Europe’s leading brands.
Over the last year, we’ve learnt the hard way that businesses who can react, pivot and adapt are far more likely to survive than those who rigidly remain on a single-track traditional strategy. In the current climate, this means that significantly more pressure now lies on business teams who are responsible for effective use of budget and creativity. There is a need for them to pull off greater impact for less budget, or an entirely new commercial direction with a leaner team.
It is a huge challenge and now more than ever, we’re seeing the true value of experience coming into play. You’ve no doubt heard the phrase ‘nobody ever got fired for buying IBM’, it’s been bandied around the business world since the 1970s and has numerous different interpretations. But what it essentially comes down to is the importance of choosing the safe pair of hands when bad things happen, the value of going with the established choice that’s less likely to fail because it’s been around for longer and has been thoroughly tested.
The original saying obviously referred to software (and is since horribly outdated) but it does still ring true today for people in the creative industry. Quite simply, in these difficult social and economic circumstances, now is the time to be working with seasoned experts, those with many years of creative and commercial experience to draw upon to solve the challenges faced by businesses.
So here are our three core reasons for choosing experience right now to move your business forward:
1. Speaking the same language
Senior creatives have been around the block enough times to speak the same language as any client. They can demonstrate empathy for how work needs to be sold in, the challenges they might face and can help manage stakeholders. That’s not to say, of course, that more junior members of team don’t bring huge benefits to the table – knowledge, enthusiasm, a valuable different perspective that comes with youth, to name just a few. But when times are tough, you just can’t underestimate the power of being able to draw on previous experiences and turn that understanding into action.
2. Fewer and faster
Experience means there’s no need to layer teams when working on a project, which is vital when dealing with reduced budgets or rapidly changing projects or timescales. Teams can be kept really lean with senior team members doing the work rather than overseeing it. This delivers cost and time efficiencies to clients that they will really appreciate. In most creative agencies, the senior members of the team tend to be light touch with clients – there if you need them, but not directly involved on a day-to-day basis. At Sparro House, ours are hands on – no bloated hierarchy, just experience put to good use.
3. Flexible innovative thinking
Experienced industry veterans can and should, at the right time, challenge the thinking of clients and inspire them to take a different direction if it’s the right thing for the business. Don’t make the mistake of confusing experience with outdated thinking or a safe pair of hands with a boring or traditional approach. The right seasoned veteran can uniquely combine agile out-of-the-box thinking with the confidence to act that only comes with years of experience. Now is the time for innovation to flourish as businesses try a new direction but any risks can be tempered by placing creative responsibility into the hands of those who’ve been there and done that.
You know the world has changed significantly and that agencies need to change too. Agencies have to meet the new standards that will impact more and more as we move into 2021. We’re sure that you’ll have made some changes to your business – but will they be enough to drive the success you’re looking for?
When it comes to your own business, identifying and implementing the changes that will really make a difference isn’t easy. There’s a need to know what’s really going on, to rethink your approach and be brave about it. And that’s much easier to achieve when armed with new insights and prompted to look at things differently. Our Future Positive guide will provide an understanding of what it takes to achieve agency success when there are new standards at play. It covers all the fundamentals relating to clients, talent and how to create value – and provides critical advice on many different actions you should consider.
We know that clients’ structures, knowledge and expectations are changing significantly, so agencies can no longer rely on historical relationships. Nor on their past approaches to winning new business. We know that top talent is also demanding more choice, flexibility and meaning, making it more challenging than ever to attract and retain good people. We know that high profitability is now an obligation not an option, and that value depends on many factors beyond the simple financials. So there’s a lot to think about and a lot to be positive about too, so take a look.
The Future Positive guide will encourage you to think bigger or do better in different ways in whatever areas are most critical for you. For example, how to sharpen your strategy, improve profitability, strengthen client relationships, win more business, optimise your team’s performance, create a winning culture. And we’re always here to talk so get in touch. We’ll share what we know and explain how other agencies have turned these current challenges into new opportunities.
Want to grow your agency but don’t know how? Has growth plateaued? Are you struggling to find more of the right type of client? Are you trying to build an awesome team and are finding it tough to find the right people? Or perhaps your agency is growing but you’d like a refresher, tips and advice on how to accelerate your growth?
If any of these questions resonate then why not join a bunch of highly motivated agency owners and Janusz Stabik, a coach and mentor to agencies across the globe and lead coach for Google across numerous agency growth programs to help find the answer.
Audience: Agency owner/founders
What’s holding you back from running the agency you want to run? What do the high performers do differently from the rest? How good is your agency?
Janusz will take you through the strategy, benchmarks, tips and templates you’ll need to run an efficient and effective agency to accelerate your growth in 2021. You’ll meet other agency owners and gain fresh perspectives, you’ll feel the weight lift from your shoulders, you’ll be energised and excited about the future and you’ll have gained clarity on how to get there.
By the end of the workshop you will:
- Understand what the high performing agencies do differently to the rest
- Understand the key metrics and benchmarks of high performing agencies, and how you compare
- Have a super simple scoring mechanism to quickly temperature check how your business is performing
- Have a business operating system and meeting framework to help run your agency like clockwork
- Have a renewed spring in your step, focus and energy to help move your business forward in 2021
Audience: Owner founder + Directors
Running and growing agency depends entirely on recruiting and retaining good people who do great work. You work hard to attract great employees, you want the best! But what does the “best” really mean? Good cultural fit? Good at their job? Experienced? Passionate about their work? All of this?
If any of the following rings true, this workshop is for you:
- We have a great team, but we need a framework to ensure we understand what good looks like and how to recruit more of the same type of people going forward
- Managing creatives/developers/{agency employees} is hard and can often feel like ‘herding cats’, there must be an easier way
- You are on the cusp of growth and building the right team is key to success
- Some of your people always underdeliver, their work is constantly substandard, and you spend most of your time managing them
- Some of your people just don’t ‘fit’, they don’t have the right work ethic, and you feel constantly frustrated (perhaps they feel frustrated too)
- You find it difficult to recruit good people and the competitive labour market is making this even more difficult
- You have some great people working for you, but they never quite go the extra mile
- I’m unsure what cultural fit means, but there are certain people who just don’t gel in our agency
At the end of this workshop you will:
- Understand the two types of people problems that are killing your business, and what to do about it
- Define what the ‘best people’ for your business look like in a simple, concise, insightful and action-oriented framework
- Be able to measure your team (and applicants) against both cultural fit and job performance, simply and effectively
- Have a mechanism to help grow and nurture an awesome agency culture
Audience: Agency owner founders, sales/marketing teams, account managers/client service execs
The average agency loses 20% of its revenue every single year through client churn. The sobering fact is, this is the average and it’s not uncommon for churn to be closer to 45% (a HUGE hole to fill). This results in unhappy teams, unhappy clients, lost marketing spend, lost time, lost effort, lost money – no wonder growth is so difficult?
What if:
- We retained 90-95% of our revenue year-on-year
- We increased LTV (lifetime value) of our clients by 10X
- Our clients were ecstatically happy and became our FREE referral marketing machine
- New sales and client acquisition built upon a solid foundation of revenue and funded future growth (rather than filling the hole)
Sound like a pipe dream? It’s not and it’s eminently achievable.
At the end of this workshop you will:
- Understand the key reason that you don’t retain your customers and how this is hindering your growth
- Be empowered and energised about how to create ecstatically happy clients who become your FREE marketing machine
- Be able to identify the key opportunity to maximise client lifetime value
Join this workshop to find out how to kick-start your growth by focusing on your most important asset – your existing customers.
Book your place
You can book for each individual session via the links above or, for the most value, book all three sessions as a package by emailing [email protected].
Individual sessions are £45+VAT per session for BCI members or £70+VAT for non-members.
Book all 4 sessions for £100+VAT (BCI Members) or £160+VAT (non-members).
About Janusz Stabik
Janusz is a coach and mentor to agency leaders across the globe through his coaching practice and consultancy, Digital Agency Coach, where he helps helping agency owners to run better businesses, lead better teams, make more money and have fun doing so. He’s an ex-agency owner, a trusted speaker for Forbes, head coach at the GYDA Initiative and a lead coach for Google across multiple agency growth programmes throughout EMEA.
The new year has continued on a high with Mr B & Friends appointed as the primary brand and marketing agency following a pitch.
Regina is part of the Sofidel Group, one of the leading global manufacturers of tissue paper for hygienic and domestic use. Regina is its most recognised range of products, with Blitz household towels, Seriously Soft and Seriously Strong toilet tissue and XXL kitchen roll among its core brands. The agency will lead the brand, creative and campaigns for Regina as it seeks to grow its share of the UK market.
Simon Barbato, CEO of Mr B & Friends, says, “We’re delighted to be chosen as Regina’s lead brand agency in the UK. The appointment marks a strong start to the year for us and we’re pleased to add Regina to our growing portfolio of FMCG clients.”
Mr B & Friends previously worked with Regina UK on a standalone project for pet cleaning towels, before being invited to pitch for the primary range at the end of 2020. The agency will be providing expertise in strategy, communications and campaign planning, as well as developing creative and digital campaigns and delivery.
Graeme Bralsford, Marketing and Sales Director at Sofidel UK said, “Having previously worked with the Mr B & Friends team, we felt they understood our brand and values. We love their clarity of thinking and creative excellence. We’re excited to see what we’ll achieve together.”
Executive Creative Director at Mr B & Friends, Steve Richardson, says, “We love FMCG work. Sofidel have some much-loved household brands and to renew acquaintances with the client team has provided brilliant chemistry and spark to our work. Looking forward to 2021 and beyond.”
Work has begun work on the account with virtual introductions to the Regina team and agency partners as well as developing campaigns for the coming year.
2021 brings with it a welcome wave of change in how we think about work.
Now, more than ever, people are empowered to drive their own careers. But to thrive in this environment needs a shift in mindset and some core behaviours.
This series of four bitesize sessions with Katie Scotland is designed to help everyone grow … to use your strengths to feel more confident, have more impact, build better relationships and create more inspiring ways of working together.
Each session takes the latest thinking from inspiring sources and practical experience, and packages it up for you in simple frameworks and actionable steps to get you started.
Everything in these sessions can be applied to yourself and your team so, not only can it help you grow, you can build your own leadership to help those around you grow too.
MINDSET : Thursday 11th March 9.30 (1 hour Zoom)
Growth comes when you use your strengths to lean into challenges and solve problems.
FEEDBACK : Thursday 25th March 9.30 (1 hour Zoom)
Growth comes when you are clear on your strengths, and what is holding you back.
GOAL-SETTING : Thursday 15th April 9.30 (1 hour Zoom)
Growth comes when you are focused on how you make an impact.
PSYCHOLOGICAL SAFETY : 29th April 9.30 (1 hour Zoom)
Growth comes when you step into things you might not have done before, without the fear of ‘getting it wrong’… when you share your voice and ideas, knowing that the people around you have your back.
These sessions are for:
… anyone at any level who wants to learn or feel more equipped, whether you are a seasoned business leader or at the start of your career… in a small team or large organisation.
Book your place:
You can find out more and book your place for each individual session via the links above.
Places are £30+VAT per session (BCI members), £45+VAT non-members
“Katie has a real skill for helping you find the gems that will enable your growth. She is empathetic and honest, gently challenging your preconceptions to help you see yourself in a fresh light – leaving you not only clearer about what and why, but with realistic and tangible steps towards how.” ~ Kate Lenton, Taxi Studio
About Katie Scotland, Future Me:
Katie Scotland is a leadership and career coach.
Katie has studied and practiced coaching and leadership development over the last 7 years, working with individuals from early career to C-Suite, from small business to large organisations (for the likes of OVO Energy, Iris Worldwide, Taxi Studio and Loom Digital).
Katie focuses on turning inspiration into action, helping people and businesses reimagine their futures and creating practical plans to get there.
futureme.uk.com
What do a Bristol-based integrated marketing agency and a team of world-leading wet blasting experts have in common?
No, this isn’t the start of the world’s worst joke. It was, however, a topic of discussion at Proctors HQ recently, as we talked about a series of surprising discoveries during Vapormatt and Proctors’ first year of working together.
But what similarities could there possibly be between a business who engineers and manufactures technology for some of the world’s most high-tech sectors; motor racing, aerospace, additive manufacturing/3D printing, medical implants and surgical tools; and a business whose bread and butter is creating marketing campaigns with a gut-punching impact?
40 years of expertise
Vapormatt and Proctors’ working relationship started in 2020, otherwise known as The Year We All Want to Forget (But Can’t). Rather than this challenging 12 months compounding the pressure placed on our first projects together, it instead highlighted a number of the incredible qualities shared by both businesses.
From our ethos, to our team spirit, to our niche specialisms – there’s a lot to be said for what we share. And one of the most apparent surface-level similarities between our businesses is our age.
Both Vapormatt and Proctors have more than four decades of expertise, cementing both companies among the longest established within their respective fields.
Stewart and Terry Ashworth founded Vapormatt in 1978, growing quickly after a move from Guernsey to Taunton. Before long, Vapormatt had outgrown their new facility and discovered their niche: they wanted to build their own machinery, to their own high standards, so it matched the teams’ exceptional skill and proficiency.
This shift marked the true birth of Vapormatt’s wet-blasting business as it looks today. Vapormatt is a true pioneer of wet-blasting technology, offering world-leading tech complemented by unrivalled capability.
Similarly, Proctors has spent the last four decades refining its knowledge, practice and gaining unrivalled experience in the marketing sector. From the heart of Bristol, our 70-plus team is made up of award-winning creative, strategy and technology professionals – all of whom are experts in their own specialisms.
Measured and controlled success
For those not in the business of marketing and advertising, it can seem as though concepts are produced at random. A unicorn promoting an energy company? Meerkats pushing insurance products? There is, in fact, method among the madness. Every marketing decision has been researched and calculated in order to create the desired impact on its audience.
At P+S, we like to think we take things even further. We take a learn > build > measure approach to marketing strategy – meaning our work doesn’t stop when the campaign has launched. Instead, we continue to refine our marketing efforts on an ongoing basis.
And Vapormatt are much the same with their approach to engineering the right technology for each of their customers. Their design philosophy is ‘if you can measure it, you can control it’. And as a result of this focus, Vapormatt are leading the way when it comes to repeatable and reliable processing.
If you don’t already know, at its most basic level, wet blasting is a precision-driven process which uses water and slurry to refine an object’s surface with microscopic accuracy. It leaves nothing to chance. And the reason for Vapormatt’s esteemed reputation is largely due to their measured approach and exceptional attention to detail, powered by their understanding of every clients’ business.
Vapormatt’s patented technology and Proctors’ meticulous marketing strategy have a similar foundation: eliminating error and achieving the best results for our customers.
Our relationships set us apart
Any business worth its salt knows it’s not just a single product or function which is responsible for success. And both Vapormatt and Proctors value their customer relationships above everything else.
Vapormatt may be a world-leading technology business, but it’s their aftermarket service which offers the most value to their customers.
Because Vapormatt’s technology is highly specialised, much of their machinery is custom built – meaning it can take more than just ‘plug and play’ approach to use it. But Vapormatt’s promise is that they will work with every single client, offering hands-on guidance and remote assistance, individual expertise and teams of professionals to support every project. In fact, once the team have committed to a project, they don’t just find their clients the right tech and leave them to it: they stand by their side at every step of their production journey until they’re satisfied.
It’s a similar relationship to the one Proctors has with its clients. We don’t just push out marketing campaigns for our clients and leave. In fact, we view every job as an opportunity: to build deeper relationships between our clients and their customers, to open up new channels of brand-customer communication, or to simply assess what we can change to make our communications even more powerful.
And testament to the strength of our relationships? We’ve been working with many of our clients for decades, as we continue to bring them new ideas, fresh proposals, and identify innovative, relevant opportunities for their businesses.
For both Proctors and Vapormatt, our success lies in not just serving our clients: but in helping them realise new potential beyond what they ever thought they could be capable of.
Never afraid to be bold
When it comes to surface treatment and finishing, dry blasting is still the world’s dominant technology. Even companies who do offer more advanced, precision-driven wet-blasting processes will still offer dry blasting as a service in order to try and secure a larger market share – to capture those customers who may be resistant to trying something new.
However, Vapormatt focus solely on wet blasting – for today and for the future. And rather than seeing this as a limitation, the team knows it pays dividends. As a result of focusing purely on wet-blasting technology, Vapormatt are world leaders in their field. They’re the go-to name for wet-blasting machinery across the globe. And as a result, the team have complete confidence in both their ability and their technologies, so they can guarantee the quality of their machines’ output for every single project.
And at Proctors, we’ve never been afraid to be bold either. Whether through larger-than-life messaging or extraordinary creative, our mission is to make our clients stand out from the crowd, whatever it takes.
From implementing brave B2B messaging, to innovating with Augmented Reality, digitalised direct mail and interactive online content. Whether the brief is to create a simple email or to discover the most effective way to market a new product, we dedicate ourselves to finding more exciting ways of engaging our clients’ customers and showing off their products and services.
Building the world of tomorrow, today
As it happens, this particular integrated marketing agency and Vapormatt’s world-leading high-tech wet blasting business have more in common than you might think.
No matter how niche, technical or specialised your business is, you deserve to get more from your marketing. So if you have an ambitious marketing plan, big dreams for your next product launch, or just need a bit of a boost when it comes to a creative social strategy, talk to Proctors. We’ll be more than happy to put our heads together with yours and see where the year takes us.
In the two and a half years since launching, Bristol-based Haio has gone from strength to strength, making their mark as one of the fastest growing local UX and development agencies in Bristol and the surrounding area.
Now the team have taken an exciting new step, relaunching the brand – including taking on a new name; Unfold.
Making the complex simple…
Making the most complex things seem simple has always been the super-power behind the Haio team – helping growing digital businesses to create world-class user-experiences and digital platforms. The team works under the belief that with the right people and tools, anything is possible.
So what do Unfold actually do?
In short, the team build websites, web apps and digital platforms for start-up and scale-up businesses. They help entrepreneurs and business leaders develop world-class experiences by bringing expertise across four areas:
- Building the right thing: through a process of analysing and refining concepts, big opportunities will be discovered, reducing risk and helping build products people will actually want to use.
- Designing better products: take away the guesswork and design products which solve real-world problems by bringing real users into the design process.
- Shipping technology faster: an agile, iterative design process gets products to market faster and lets businesses start collecting real customer data sooner.
- Scaling businesses: optimising, understanding and improving the product to continue business growth. They also help up-skill and develop business’ in-house capabilities.
So why the change?
Working closely with fellow BCI member Sue Bush from Touchpoint Design, Haio needed a fresh platform and a clearer market positioning to continue growing alongside it’s clients scaling businesses. The team sought-out their raison d’être and in uncovering this essence, a better definition of who they are and what they do. Unfold is the culmination of this journey and sets the scene for their next exciting chapter.
So, what can you expect from Unfold?
Unfold’s mission is to empower and propel entrepreneurs and their businesses to the next level.
They’re also making their expertise from across the team more accessible, offering free, no obligation 1 hour consultancy sessions with a product or technical lead, to help talk through some of the challenges you might be facing. You can book a call any time through their website https://bit.ly/3oHJu70.
In addition to this, they’re on a mission to share their knowledge and break down barriers in understanding regarding tech development, startup success and digital platform scaling. This is why their new website has a fantastic new Resources Hub, dedicated to entirely free articles and reports on everything in the startup ecosystem – from fundraising through to scaling your technology.
Win a free UX audit for your business
Thirdly, to celebrate the launch they’re also running a small competition – offering 5 free UX audits to UK businesses. This is a chance to have a professional UX designer review and recommend some approaches to a specific challenge you may be facing with your digital product. You can find out more about that here https://bit.ly/3pFIrWx
