Not everyone that wants a business blog can be expected to come up with ideas for regular content and produce beautifully written posts while successfully running their business. Some business owners enjoy writing but acknowledge they don’t have the skillset, while others hate writing but feel it’s something they should do to promote their wares. Others are great writers but are rushing the posts through because they don’t have the time to dedicate to the process.
Ever considered outsourcing?
If this sounds like you, don’t be afraid to look into outsourcing your blog. A business blog copywriter will ghostwrite your posts, so your blog will still sound like you and your audience will think that you’ve written it. You can have as much or as little input into coming up with themes and topics as you wish, but you will always approve content before it goes live, so you can be sure that all copy remains on message. If you want to dip your toe in the water with a copywriter, you might even be able to split the workload and share your blog with an external writer so that between you, you’re able to produce more content for your website.
Top tips to improve your written content yourself
If outsourcing the work isn’t an option for you, and you feel you have the time and space to create quality content yourself, there are still things you can do to make sure your blog posts do your business justice.
If you’re clear about what you want to say and to who, and you allow time to check and double-check the quality of the content you have produced, you are well on your way to producing quality blog posts that will get read.
Copywriter of smart, engaging blogs. For businesses that understand the importance of a great blog, but struggle to find the time to give them the attention they need. I offer a proactive approach to deliver fresh content.