FOR A HEALTHIER HAPPIER YOU DITCH, RIGHTSIZE AND LIVE LIGHT.
Marketing & Communications Director | Brand Transformer | Speaker
Experience includes leading companies’ marketing & PR strategy, brand development, digital & social marketing activation, advertising, employee engagement, CSR, operations and empowering team development.
★ INDUSTRY EXPERIENCE
Real-Estate • Leisure • Luxury Hospitality • Wellness • Transport & Logistics • Food & Beverage • Retail • Tourism • Destination Marketing • Airlines • Management Consulting • Education • Healthcare
• Brand identity development
• Brand positioning
• Marketing strategy
• Digital campaign management
• Social media marketing
• PR communications
• Creative copywriting
• Content curation
• Conceptualiser & ideation
• Marketing operations
• Keynote speaker
• Pitch and RFP proposals
• Employee engagement
INFLUENTIAL MARKETING STRATEGIES & PROGRAMS
From countries to cafes, theme parks to transport and everything in between – I’ve content curated arresting creative to drive sustainable campaigns. I’ve built visions, sold ideas to leadership, inspired teams, and scaled organisational programs – driving measurable results and significant ROMI.
INNOVATION & GROWTH
From creative content to deep consumer insights discovery, I’ve orchestrated social media and digital marketing campaigns to influence buyers behaviours whilst nourishing brand advocacy, purpose and promise. With hands-on-know-how in brand growth and key purchase intent insights through analytics, I’m experienced in harnessing data for marketing optimisation and revenue growth.
MARKETING OPERATIONS LEADERSHIP
I secure brand ‘attention dollars’ through edgy activations instilled with presence, relevance and differentiation and proven channel experience. Skilled with assessing marketing efficiencies and team capabilities across programs and channels, I’ve been able to scale governance, curate and craft content and optimise ROMI.
★ CORE COMPETENCIES
• Go-to-market strategies that accelerate growth
• Value proposition creation that focuses sales and marketing resources
• Brand positioning that differentiates
• Process improvements that remove obstacles to growth
• Coaching, mentoring, training and empowerment that allows people to excel
• Executive leadership that motivates and propels organisations to achieve at the highest levels