Member Bio
We are a small but vital cog in each of our client’s success story; one that starts with a quick look under the bonnet and results in a longer-term strategic partnership that consistently delivers improved search performance, higher quality leads and better conversion.
Our smart and industrious mindset can be applied to any business, but we have particular expertise in presenting detailed and complex subjects in a way that’s highly accessible for humans and also effective for search engines. And we love a challenge.
Key People
Niki Varde
Niki has over 25 years’ marketing experience in both agency and client companies. She has held senior roles in the UK and Australia, managing accounts across the financial services, professional services, travel and automotive sectors, among others. Having founded the Small Parts Dept. in 2007 Niki now takes her considerable planning and direct marketing skills and applies them to more digitally driven challenges. She has particular expertise in developing customer-centric communication around complex and regulatory matters. And dry as that may sound, she is great fun work with. Niki has excellent connections and can call upon the skills of other senior independent specialists across a wide range of disciplines, whenever a project requires it. Everyone in her network shares the same qualities of intelligence and integrity, and the same vital focus on customer before gizmo, results over glory.
Amy Cobern
Amy is a highly experienced digital marketer who has moved in the same professional circles as Niki for a number of years, and in many ways is the chalk to her cheese, forensic on detail and genuinely excited by the data. Amy has over 20 years’ experience in the direct and digital marketing industry, both agency and client side and across a variety of sectors ranging from financial services to charity, legal and technology. Together, she and Niki make a formidable but highly approachable team.