As a small, proactive PR agency, we work on a mix of short term projects and longer term PR activity. Working on a range of clients and communications helps to keep us fresh and we enjoy being able to help fledging companies as well as large, more established businesses.
A short burst of activity can give a company or individual a boost and create the kind of impact they’re after. While longer-term pushes can build and sustain momentum as well as awareness amongst your target audience.
We want to position you and your business as thought leaders – trusted sources for commentary and information that journalists come back to time and again. The best way to do that is through a sustained approach.
Clients often ask what they can do to support that and the answer is quite a bit. We start with how they’re currently engaging with publications and journalists – including on social channels like LinkedIn and Twitter.
This is a good way to raise awareness, helping to amplify coverage and getting to know the content being covered.
These are good steps to take to help support PR efforts and get you even closer to the publications and writers that will be the most powerful for you.
To find out more about engaging with publications check out our post on the importance of working with local and trade press.
At Carnsight Communications we create strategies and campaigns to showcase our clients’ brilliant work through PR, content and social media. We help them get noticed by the right audience, at the right time. We specialise in creative agency PR.