Wake Up Call: Why a brand is more than just a logo

BCI Webinar

3rd May 2024





It’s a common misconception that ‘brand’ refers to a logo, or at most, a logo and a colour palette. While this is certainly an integral part of a brand, it is only a tiny component that barely scratches the surface. In this webinar, Sarah Lawrence will cover:

  • What a fully realised brand consists of
  • Why brand is not just for companies
  • Things to consider when establishing your brand
  • Key components of a successful startup or small business brand
  • Why it’s important to get it right from the get-go

This webinar would be particularly useful for anyone who is:

  • Just starting out as a freelancer or in the process of establishing a small business
  • A year or so into their business or freelance career and realising they’re ready to invest a little time, money, and attention into the way they’re positioning themselves
  • Service-based freelancers and companies (this is my specialism – not so much on the product or commerce based site)
  • Is looking for a brand refresh / wants to revisit their brand positioning

> Register here!

About Sarah

Sarah Lawrence is the founder of Banana Duck Creative, a design and marketing agency for service-based small businesses and startups. With over a decade of design experience, Sarah’s passion for brand was the driving force behind her agency – the core belief of BDC is that every business deserves a brand that fully represents them, no matter how big or small. In addition to BDC, Sarah is also an active member and voluntary Chief Marketing Officer at Kelvin Players Theatre Company, as well as co-founder, editor, and principal designer for Boshemia Magazine, an international feminist leftie arts and culture magazine.

> See Sarah’s member profile

> Follow Sarah on LinkedIn

These Wake Up Call sessions are exclusively for BCI members – register your free place below!

If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.

More about our ‘Wake Up Call’ webinar series

These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.

Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.

Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.

Please get in touch with Sian if you’re interested in speaking at a future session.

Register for your free place Next webinar

About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone. 

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