Wake Up Call: How to maximise website conversions using compelling copy and design
BCI Webinar
Join Tom Fallowfield as he reveals everything he knows about compelling website copy:
• The elements of a killer hero section
• How to talk about your customers and not about yourself
• Developing the pain felt by people prior to your product
• Finding and then addressing objections
• Deploying testimonials to maximum effect
• How to get the information you need from your existing customers
This session will be particularly useful for anyone selling products or services online, as well as anyone building or maintaining a customer facing website.
About Tom
Originally a web developer, Tom Fallowfield now offers conversion rate optimisation services to UK service and e-commerce businesses alongside running Ugli, his web development agency.
> See Ugli’s member profile here
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
Register for your free place Next webinar
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Storytale Futures: Writers’ Day
9:30am
-5pm
Arnos Vale Cemetery, Bath Rd, BS4 3EW
Networking
Passionate about crafting stories that spark young imaginations? Ready to embark on a journey into the fabulous world of children’s literature? Dive into sessions that will explore ideas, characters, setting and editing in a creative and interactive way with the aim of elevating your storytelling skills. Engage with fellow writers and seize the opportunity to network with local authors.
HUM4NS TALK
19:00
-22:00
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
UM4NS began life as a series of talks among entrepreneurs, providing them with a platform to step out from behind ‘what they do’ and venture into the ‘who I am, what holds me back and how I moved forward’.
HUM4NS provided a platform for ordinary people to share Honest, Uplifting, Motivational, Aspirational, Nourishment for the Soul, inspiring others to take action and build towards achieving their own dreams.
Stepping into a brave new world and opening ourselves up to a new audience, HUM4NS has a simple but important quest; to help the world be a happier, healthier, smarter and kinder place, by providing a place for people to learn, grow and develop.
On the night, you can expect:
– Celebrating HUM4NS
– HUM4NS talks
– Networking/drinks
– Awesome people!
Book your free ticket
Lead with Authenticity
9:00
-11:00
The Square Club, 15 Berkeley Square, Bristol BS8 1HB
Networking
I already know you’re good at your job, that’s why you’re here.
You’ve spent years mastering your craft and take pride in your work.
But being a leader means more than just getting the work done.
Now, you’re expected to voice opinions, make decisions, and solve problems.
And when you’re still new to leadership, that can feel daunting.
You’ve had some great leaders in the past (and a few you’d rather not become).
Now it’s your turn. It’s time to work out how you want to lead.
This session isn’t about fixed leadership styles or corporate stereotypes. It’s about bringing your personality, values, and experience into how you show up at work.
You’ll leave with practical tools, honest stories, and fresh perspective, whether leading a team, a business or yourself.
You’ll also have the chance to meet a lovely group of peers here in the South West who are figuring it out too.
What we’ll cover:
What authentic leadership really looks like (and what it’s not).
How to build trust without pretending to be someone you’re not.
How to feel more confident in your role — even when you don’t have all the answers.
You’ll leave with new perspectives, useful tools, and a network of brilliant peers in the South West who are facing similar challenges.
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