Join Neil Sims as he outlines his approach to keep an agency on the front foot in remaining a valued asset to a client marketing team.
The average tenure for an agency client relationship is 3.2 years* and these partnerships are getting shorter (*R3 research)
It takes a lot of hard work to win a new client. How do you maximise that effort and maintain a relationship that can grow and remain profitable over time?
70% of Oakwood clients work on average with the agency for over 7 years.
Neil outlines his approach and some ‘essential’ rules to help keep an agency on the front foot to remain as a valued asset to a client marketing team.
This session is useful for anyone who manages clients in both B2B and B2C sectors and has a vested interest in maintaining and growing existing client relationships and revenue.
After starting a career in London and then Bath, Oakwood Agency came to life in the heart of Bristol in 1995.
My role as CEO is to help deliver a creative ‘WOW’ for our clients business and support the team to manage this to the best of their abilities.
From initial strategy to creative application our ideas unite a wide range of disciplines, all under one roof in our studio on Park Street.
I am also be a sounding board for ideas (from all parties) to deliver ‘the creative difference for brand impact’ as our client partnerships continue to grow.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.Register for your free place Next webinar
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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