Wake Up Call: A journey to conscious media buying – is your digital marketing costing the earth?
BCI Webinar
Every click, every website visit, every email delivered – it all has a carbon impact. In fact, it’s estimated that our devices, the internet and the systems supporting them account for about 3.7% of all global greenhouse emissions, similar to that of the airline industry. These emissions are predicted to double by 2025.
So how, when our goal is to drive clicks and increase impressions, do you balance that with sustainability?
Jaye will share the hidden cost of marketing for our planet and the challenges we face as we try to reduce our carbon impact while balancing our marketing success. There is no simple answer, but there will be practical advice to take back to your marketing teams.
This talk will be useful for Marketing Managers and Directors interested in making their marketing more sustainable, or wondering where to start with their digital footprint.
About Jaye
Jaye Cowle is the Founder and Managing Director of Launch, the happy performance agency. Based in the South West, Launch turned 10 last year and has scaled from a kitchen table business to a £2m+ agency with 27 digital marketing experts. A Google Premier Partner, Launch has just been named in the Campaign Top 100 Best Places to Work.
These Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
Register for your free place Next webinar
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Wake Up Call: How to make your website copy less boring and more persuasive
8.30am
-9.00am
Online
BCI Webinar
Do you find it frustrating that so much of your hard-won website traffic just ‘bounces’ without trace?
In this session, you will learn how to marshal the seven elements of a good story (hero, problem, guide, plan, call to action, jeopardy, resolution), to craft copy which engages and compels readers and brings them excitedly with you to all the places you want to take them.
Register to listen in for free on Friday 1st November!
Keeping Score
18:00
-19:30
BBC Bristol, Bridgewater House, Counterslip Bristol BS1 6XB
Panel Discussion
How can productions and composers in the West of England work together to harness the storytelling power of original music across all genres of TV? This panel session will showcase how directors and producers work with composers to tell stories, connect audiences with characters and environments, and brand programmes with standout original scores.
Bristol Business Connections: Networking Drinks
6pm
-9pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
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