How website optimisation and evolution helps organisations within the creative industries to get the most value out of their digital platforms…

An ambitious organisation should see its website as an investment rather than an expense.

Your website is a vital and fundamental asset in your business model. It’s the digital centre of your strategy, providing a hub for your lead generation, customer experience, sales, marketing, eCommerce, fundraising or onboarding activities to revolve around. And with the right strategic roadmap in place, your website can be continuously improved and evolved so that it brings more and more value to your organisation.

However, running a busy organisation can risk some areas of your digital strategy falling by the wayside. But there are serious and long-lasting consequences of not looking after your organisation’s website. If unresolved, this will block growth.

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In this webinar, Aidan Rumble, Tech Lead at Atomic Smash, will walk through 8 ways to boost conversions on your website, featuring a mixture of ideological, practical, DIY and specialist improvements. Putting a spotlight on several ways to optimise websites, Aidan will share practical steps for improving conversions that can be applied to lead generation, booking flows or checkouts, and long-term website evolution.

This session will be ideal for marketing leaders and anyone responsible for their company website. Expect to do some thinking of your own and leave with ideas you can implement yourself or by utilising the skills and expertise of a website agency.

About Aidan

As Technical Lead at Atomic Smash, Aidan is responsible for early-stage technical requirements gathering and ensuring projects and all our work is using the smartest tech available. Aidan oversees the development team from start to finish.

> Atomic Smash member profile

> Follow Aidan on LinkedIn

These Wake Up Call sessions are exclusively for BCI members – register your free place below!

If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.

More about our ‘Wake Up Call’ webinar series

These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.

Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.

Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.

Please get in touch with Sian if you’re interested in speaking at a future session.

 

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About Bristol Creative Industries

Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.