In more client boardrooms than you might expect, two questions are starting to surface: do we need agencies at all? And if we do, why are we still buying hours instead of outcomes?
This isn’t a marketing debate. It’s a commercial one.
As procurement teams embed AI into how they run buying processes, RFPs are becoming easier to launch, analyse and scale – and far more rigorous in how agencies are evaluated.
Thing is, the agencies that aren’t seeing this shift are losing out.
Jay speaks to Mike Lander, ex-Procurement Director and Founder of Piscari. With extensive experience on both sides of the negotiation table, Mike helps organisations understand what procurement teams really need – to strengthen their negotiating position, protect margin, and win more profitable deals.
They discuss what AI-enabled procurement looks like behind the scenes, what it takes to move from defensive pricing to strategic positioning, and how some agencies are now redesigning their commercial models to get on the front foot.
Register here
Agency management software that takes you from busy chaos to calm, strategic growth. From new business to billing, Synergist streamlines all your operations for efficient workflows, instant visibility, and robust reporting.
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