Making storytelling tangible: Techniques to make your content clearer, stronger, and more engaging
Webinar
>by Stratton Craig
This quarter, we’ve been focusing on storytelling. Not “once upon a time”, but the techniques that make content clearer, more engaging, and more effective.
It’s important to remember that just because your product or service is B2B, that doesn’t mean your customer is a business. Your customer is a thinking, feeling person within that organisation – someone with responsibility, pressure and decision-making power. If your marketing speaks only to ‘the organisation’, it’s missing an opportunity to connect with the person who has the power to bring your product or service on board.
Storytelling allows you to do exactly that. It brings context to your messaging, makes your proposition more relatable and, most importantly, makes your brand more memorable. And in a market where 95% of buyers aren’t ready to purchase today, memorability is one of the most valuable assets your brand can build.
This webinar will break storytelling down into clear, repeatable techniques you can apply to your content straight away.
We’ll show how storytelling improves content performance by:
– Making complex messages clearer and easier to understand
– Increasing engagement and memorability
– Strengthening trust and connection with your audience
We are a copywriting and content agency. We exist to help you win with words. We do this by providing agile, scalable content services that you can access on-demand.
Coffee Meet Up – Bristol Sounds Good
10.30am
-12pm
Watershed Cafe Bar
Networking
If you’re an audio creative based in the South West, we’d love to meet you! Everyone welcome!
Free summer co-working days at Square Works
9:00
-5:00
17-19 Berkeley Square, Bristol, BS8 1HB
BCI Networking
Looking for a change of scenery this summer? Bristol Creative Industries members are invited to enjoy a series of complimentary co-working days at Square Works – one of Bristol’s leading flexible workspaces and private members’ club for the creative industries.
Agency Masters: The client behind the client
10am
-11am
Online
Webinar
Discover how to uncover hidden decision-makers, map client stakeholders and protect relationships by understanding the people influencing projects behind the scenes.
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