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Agency Masters: The client behind the client

Webinar

26th Aug 2026

10am

-

11am

Online

You’ve got sign-off. The brief’s approved, the work’s landed well, everyone in the room is happy.

Then it goes quiet. Someone you’ve never spoken to has questions. Someone else needs to see it before it goes further. The project you thought was moving is now waiting on a conversation you weren’t part of.

Your main contact isn’t always the decision-maker. Sometimes they’re not even close. There’s a finance sign-off, a board update, a boss who only sees things at the very end, and if you don’t know they exist, you find out at the worst possible moment.

Managing the client in front of you is the easy part. Managing the ones you never see is what actually protects the relationship.

Join Synergist to find out:

– Why the person who briefs you is rarely the only one who decides
– How to map the real stakeholders on a client account, not just the visible ones
– Questions to ask early that surface hidden decision-makers before they surface you
– Protecting the relationship when stakeholders on the client side disagree with each other

Register here
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