The West of England is one of six priority regions to benefit from the government’s £150 million Creative Places Growth Fund. The West of England Mayoral Combined Authority will receive £25m of the funding to support the region’s creative industries.
For three years from April 2026, the funding will focus on four themes. The three priority sectors are screen, createch and music but other areas of the creative industries will be supported too.
Plans being discussed at the moment are as follows:
For full details watch this video:
You are currently viewing a placeholder content from YouTube. To access the actual content, click the button below. Please note that doing so will share data with third-party providers.
West of England Mayoral Combined Authority is running several events so people from the creative industries across the region can share their views on the plan for the fund and other ideas. The events kicked off with UWE Bristol‘s Bristol and Bath Screen Summit.
Helen Godwin, mayor of the West of England, opened the event and said:
“The Creative Places Growth Fund is a real vote of confidence, and the West of England Combined Authority is putting on a series of sessions with different parts of the sector over the coming weeks and months to help shape how we invest.
“The team are really keen that it is an inclusive exercise, and that we hear from the people who are doing all the amazing work, so we know what we need to do and how we best spend the money.
“We do of course have some ideas. The fund will invest to drive growth, innovation and global competitiveness across our creative industries. We think that the funding should include targeted business growth programmes such as international trade and investment initiatives to expand our global reach.
“The fund can also provide creative businesses and freelancers with access to diverse types of finance and support for businesses to adopt new technologies and to innovate even further.
“Sector specific development could include the establishment of a new screen development body, a regional production fund and a music development programme.
“Alongside these initiatives, the fund can address skills gaps and deliver large scale events to boost regional profile and the visitor economy.
“The money should also upskill workers, and it also should be used to attract more private investment to boost production here.
“We believe that if we work together, we can strengthen the west’s position as a world leading creative hub, but it can only happen with you at the heart of it. We are here to support, to help, to steer where necessary, but it must come from within the sector. I’m so excited to work with you all.”
Events have taken place in Bristol, Bath and Weston-super-Mare.
There’s an upcoming online event for South Gloucestershire businesses on Tuesday 2 December at 3pm. You can register here.
You can also submit feedback about the fund here.
To stay updated on the Creative Places Growth Fund, sign up to the mailing list.
Fiasco is excited to announce that Nathan Crosby has joined the team as its new Creative Director. Nathan brings over 14 years’ experience working as a designer and creative director, with past clients that include Lego, Coke, IHG, OVO, Heidi, and Bath Rugby.
Nathan’s commercial experience, creativity and leadership skills make him a fantastic addition to Fiasco as it continues to expand its breadth of work to take on bigger, bolder, more diverse projects.
“Nathan’s perspective brings fresh thinking to the agency and helps raise the bar for our strategic and creative output. His experience working across an impressive roster of big-name brands along with his sharp strategic lens make this an exciting time to join as we continue our trajectory of growth” – Ben Steers, Co-founder and Executive Creative Director.
“I’m thrilled to join the team at Fiasco. Their new brand promise, to move businesses
forward with feeling, puts emotional resonance squarely at the heart of the work they do – as both a platform for creativity, and a true value driver for the businesses they work with. I’m excited to help shape what this means for the agency’s output with a team already setting the bar for creativity and craft so high.” – Nathan Crosby, Creative Director
Fiasco’s recent rebrand – a collaborative effort shaped by the team – sharpens its proposition and expresses with greater clarity what makes it different, and why that matters. This includes the repositioning of its client services team, along with strategic new hires across different areas of the business. With its focus on growth and ambitions to penetrate a larger international market, including the USA, it’s a pivotal time for the business and an exciting time to reposition what Fiasco stands for.
Emotion-led, feeling-first design sits at the heart of everything it does – and is based on the fact feel-good isn’t just a vibe, it’s a value driver. Work this year has expanded to include high profile clients in the technology and AI sector, such as $1 billion dollar valued business planning platform Pigment, and it recently won an award for its rebrand for Britt. Its approach translates into stronger relationships, greater retention, and more sustainable growth.
About:
Fiasco is a brand and digital agency that combines strategic thinking with creative craft to drive businesses forward. By pairing strategic clarity with creative conviction, Fiasco turns complexity into connection, building brands that move both hearts and minds. You can read more about Fiasco and Nathan, over on their site here.
Bristol… we are coming to meet you! Help us shape the future media creatives for our region. We are looking to engage with TV, film, content media, games, animation and the photography industry on 26th November at the gorgeous St George’s Hall
✅ Discuss key challenges and opportunities in the creative sector
✅ Shape future talent pipelines and influence taught curriculum
✅ Strengthen collaboration between education and industry to drive
Enjoy breakfast and open discussion with representatives from Weston College, University Centre Weston and Business West LSIP team
If you’re an employer in the creative industries and would like to join us, sign up through here
https://www.weston.ac.uk/event/media-production-photography-games-and-animation-employer-advisory-board
When the Chancellor delivers the Autumn Budget, creative businesses across Bristol and the South West will be tuning in for signs of support — tax incentives, training funds, digital investment, and measures to steady employer costs.
As Bristol Creative Industries’ recent article, What our members want to see in the Autumn Budget 2025, highlights, the creative community is optimistic yet pragmatic. Members are calling for clarity, consistency and targeted support but they’re also pointing to something more human: the need to nurture and retain the people who make creative businesses thrive.
Budgets may set the economic stage, but it’s our culture how we listen to, reward and develop our people that determines whether we can truly seize the opportunity.
We’re lucky in the West of England. The West of England Growth Hub offers practical support to help creative organisations scale from access to finance to leadership mentoring and business development through programmes like Create Growth and the Creative Sector Growth Programme. At the same time, the Good Employment Charter provides a clear framework for what fair, progressive employment looks like: secure work, flexible working, wellbeing, employee voice and development. Signing up (it’s free) signals to both clients and teams that you’re serious about building good jobs and great workplaces.
Both initiatives point to the same truth: creative growth doesn’t just happen through funding or innovation; it happens through people who feel heard and valued.
While we can’t dictate what the Treasury does next, every creative organisation can take practical, affordable steps to strengthen culture, attract talent and improve retention.
The question is…why it matters now? The creative economy runs on people freelancers, collaborators, studio teams. But amidst client pressures, deadlines and tech change, it’s easy to lose sight of the human infrastructure that keeps the work flowing. While the national conversation focuses on budgets, our local conversation in Bristol and local areas can focus on something even more powerful: how we build workplaces people want to stay in.
So as the Budget headlines fade, here’s a challenge for creative leaders in the region:
Because growth doesn’t start with policy it starts with people who feel seen, supported and proud to create where they belong.
As part of ADLIB‘s ‘Design for All‘ series, they speak with Martin Underhill, a digital accessibility consultant with a background in user experience design and frontend development. Until recently Martin was Accessibility Lead at Sage, a FTSE 100 company where he where he built a thriving accessibility discipline from scratch.
Here he shares how accessibility became central to his career, how he promotes inclusive design at scale, and practical tools that build empathy and capability across teams.
My name is Martin Underhill and I am a digital accessibility consultant. I help organisations embed accessibility in their teams, products, and processes so it becomes a lasting part of how they work.
I’ve just finished up as Accessibility Lead at Sage, where I spent five years working with about 11,000 colleagues across 23 countries and more than 40 flagship products, as well as internal platforms and digital communications. I led a team of six, spanning auditing, design focused accessibility, code specialists, community engagement, and generalist support.
I started my career as a freelance designer and frontend developer, and I quickly learned to simplify the user interface so I could deliver on time and give clients value; in doing this, I improved the overall user experience. That habit of starting with a minimal viable design before adding complexity led me naturally toward accessibility.
Later, as an interaction designer in UK government, I helped teams meet WCAG 2.1 AA. I worked from accessibility audit reports, coached developers to write more semantic markup, and demonstrated screen reader use. That is where my design and frontend skills came together and set my path in accessibility.
Inclusion sits at the centre of everything I do; accessibility is part of inclusion, but my goal is broader. I want everyone to feel they can engage with accessibility, even when they’re unsure or resistant. The door stays open because inclusive products are in the best interest of every user.
At Sage, my role was as an internal consultancy across many product teams and disciplines, including design, development, content, QA, product ownership, and project management; that approach informs how I work with clients now.
Because our core team was small we grew a network of Accessibility Champions and a wider community. We ran:
A recurring challenge is misconception and fear. People often worry about saying the wrong thing or think accessibility is brand new and impossibly complex. My approach has been to focus on a welcoming culture where questions are safe and mistakes are part of the learning process. If someone uses unhelpful language, for example “people suffer from disabilities,” I follow up privately and tactfully and introduce the social model of disability, explaining that people experience barriers created by poor design, not by their impairment. But I also think it is important not to write someone off just because they start from a problematic position.
If we want an inclusive culture in the broadest sense, that means including people we disagree with, even those who might initially be dismissive or ableist. Often, those people are worth talking to the most. You do not change minds by shunning people, you change them through conversation, respect, and showing them real world examples of barriers and solutions. Some of our strongest allies began as sceptics, and seeing that transformation is one of the most rewarding parts of my job.
During my time at Sage, we introduced Empathy Labs to give people a safe and structured way to understand different experiences. Labs included visual impairment goggles, motor impairment gloves, and software based colour vision simulations such as red green colour blindness. These sessions could have been controversial if they trivialise disability, so we were sure to frame them carefully; the purpose was to understand barriers and improve design.
For this year’s GAAD our Champions network ran a day of Empathy Labs across seven or eight offices, including Newcastle, Dublin, London, Manchester, Barcelona, and another office just outside Barcelona. We invested in simulation kit and licenses for all offices. Getting them shipped into Europe, even to Dublin, was surprisingly hard, but worth the effort. Engagement jumps after these sessions and we see membership rise in our channels and groups. Champions can now mobilise labs for next year’s GAAD and for awareness moments such as International Day of Persons with Disabilities and Purple Tuesday.
That experience showed me how powerful empathy exercises can be when they’re framed correctly, and it’s something I now draw on when helping clients build their own awareness activities.
I learn best by doing. I use CodePen to write small HTML examples, then run a screen reader to check whether what I hear matches what I see. Books, articles, talks, and conference sessions are valuable, but hands on learning sticks. An at home empathy lab, even a simple one, helps you build real intuition for barriers and better design choices.
Inclusion is about openness. The more you engage people, through empathy exercises, hands-on testing, or conversation, the more they’ll want to be part of the solution. That’s when accessibility stops being “someone else’s job” and becomes part of the culture; something I’ve seen in government, at Sage, and now in my consultancy work.
ADLIB’s Accessible Design Resources
Following the insightful recommendations from our Design For All participants, we’ve curated an extensive collection of tools, guides, articles, books, blogs, and videos. This resource is specifically designed to support accessibility and inclusion specialists at every stage of their journey.
View Accessible Design Resources
This blog previously appeared on the ADLIB Blog.
Weston College and University Centre Weston are looking to work with creative businesses to shape delivery, curriculum and skills alignment to provide your industry with a talented and work ready future workforce.
Current courses delivered by us include:
Please join us at one of our events (you can find them all here) and have your say! https://forms.office.com/e/0T1Z42Ey2V
We’re delighted to announce our third Skills Bootcamp in Virtual Production!
Starting Wednesday 17th December 2025, these fully funded courses offer an incredible opportunity to gain cutting-edge skills that are transforming the future of film and media production.
We are offering two specialist courses:
• Virtual Production with Unreal Engine
• Virtual Production with Sony VENICE 2
These bootcamps are free to learners, funded by the West of England Mayoral Combined Authority (WEMCA) and led by the University of Bristol in partnership with MARS Academy (MARS Volume), Gritty Talent, and accredited trainers in Unreal Engine and Sony VENICE 2.
Virtual production is revolutionising the screen sector by blending live action, visual effects, and real-time 3D environments into a seamless creative process.
Applications close at midnight on Wednesday 12th November 2025, please share with your wider audience.
As part of ADLIB’s ‘True Diversity’ series, they had a chat with Andreyana Ivanova, Head of Equity, Diversity, Inclusion and Wellbeing at KeolisAmey Docklands. With over 16 years of cross-sector experience her work focuses on building inclusive, resilient and high-performing cultures through insight-led strategy, organisational capability building and inclusive design.
Andreyana believes that thriving employees are the driving force behind sustainable business growth. She helps organisations reimagine and shape more human-centred, equitable employee journeys, cultivating workplaces where people feel they belong, are valued, and empowered.
ADLIB: Let’s start with the need for Diversity, Equity and Inclusion (DEI) – what’s your take, why is it so important?
Andreyana: In my work, I approach DEI as a strategic lever for unlocking productivity, innovation and long-term growth. I often describe DEI as the engine of high performance and belonging as the fuel that powers it. When people feel safe, valued and empowered, they bring their full potential to work, perform at their best, and stay engaged and motivated. Organisations that embrace DEI not only attract and retain top talent, but also accelerate innovation and remain resilient through change. In other words, DEI is the infrastructure behind high-performing, human-centred and future-ready workplaces.
DEI goes beyond representation. It is about redesigning the systems, structures and everyday practices that shape how people experience work. When embedded in work design, leadership competencies and decision making, DEI helps organisations cultivate inclusive cultures, resilient workforces and human-centred workplaces where everyone feels they belong and can thrive. This people-first approach not only supports colleagues through key life moments, but also strengthens customer confidence and loyalty, ultimately accelerating organisational growth and social impact.
In an increasingly complex and polarised competitive landscape, DEI matters even more. Rising backlash in some regions makes it harder to sustain momentum, yet DEI remains the anchor that keeps organisations grounded in purpose and aligned with their values.
ADLIB: What are the risks of not prioritising DEI and what are the tangible benefits of building an inclusive workforce?
Andreyana: The link between DEI, organisational culture, resilience and performance is now widely recognised and backed by both research and practice. In the absence of inclusive cultures and equitable employee experiences, the consequences for organisations and their people can be significant: employees feel disengaged, isolated or struggle in silence, often resulting in presenteeism, attrition, or low discretionary effort. These outcomes not only impact individual wellbeing and performance, but also steadily erode organisational culture and long-term success.
According to Deloitte (2023), poor mental health costs UK employers £51 billion annually, with presenteeism alone accounting for £24 billion. The latest Workplace Wellbeing Deficit report (2025) adds further depth: people from lower socio-economic and marginalised backgrounds are disproportionately affected by mental health challenges at work. Rather than taking time off, many employees feel compelled to continue working while unwell, often to avoid stigma or falling behind (a pattern known as ‘leavism’). This hidden toll of exclusion leads to burnout, low psychological safety and a culture of survival. Over time, it deepens structural inequalities and stifles potential.
On the other hand, embedding DEI into the fabric of everyday work and employee experiences fosters wellbeing, engagement and belonging, and in doing so, boosts retention, performance and collective resilience. When people feel they belong, they are more engaged and connected, more likely to stay with their employer, and empowered to contribute meaningfully to the organisation’s shared success.
From a business perspective, embracing DEI provides a competitive advantage. Teams that reflect a diversity of lived experiences are more creative, adaptable and better equipped to solve complex problems. As research continuously shows, diverse organisations consistently outperform their peers. According to McKinsey’s 2023 report, companies in the top quartile for gender or ethnic diversity on executive teams are 39% more likely to financially outperform less diverse peers (McKinsey, 2023). Other studies on board-level diversity, such as those by Bloomberg Intelligence, point to similar trends across regions (Bloomberg Intelligence, 2023).
Cloverpop’s research shows a direct link between inclusive decision making and stronger business performance:
Taken together, these findings reaffirm that DEI is not only a moral imperative but a business one, delivering measurable results and long-term impact. Organisations that embed DEI as a core enabler of their strategy and ESG commitments are better positioned for sustainable growth. They connect more authentically with employees, customers and stakeholders, building cultures of trust and accountability. In doing so, they strengthen both their employer and customer brand, and establish themselves as credible, responsible leaders within their industries and communities.
The message for leaders and organisations is clear: if you don’t embrace DEI as a strategic advantage, your competitors will. In fact, the most forward thinking ones already have!
ADLIB: How can organisations make DEI more impactful and sustainable across the employee experience?
Andreyana: While there is strong evidence that more engaged employees drive stronger business outcomes, too few feel truly connected to their organisations in a human sense. Accenture’s research (2022) shows that only one in six employees feel a deep connection to their work, culture and colleagues, described as ‘omni-connected’, which has a significant impact on retention, productivity and revenue growth. This highlights the gap between stated commitment and lived experience.
The best place to start is by listening and learning, using both data and employee voice to identify barriers, inequities and opportunities to create fairer outcomes for everyone. Ask the deep questions: Do colleagues feel safe to speak up? Whose voices carry weight? Are policies designed for the diverse realities of employees’ lives? Alongside feedback loops, organisations need robust data and insights to identify pain points in the talent journey, inform their strategies and priorities, measure the impact of their efforts and hold themselves accountable.
The next step is to act. That means integrating DEI into every stage of the talent journey from attraction to offboarding, and embedding equity into systems, processes, leadership behaviours and daily practices that shape organisational culture and how people experience work. Crucially, DEI and Wellbeing go hand in hand: colleagues are more likely to thrive and contribute fully when they feel supported through key life stages and challenges. As part of this, digital platforms and AI-enabled tools must be reviewed through an inclusion lens to ensure they deliver fair outcomes rather than perpetuating bias.
Fundamentally, embedding DEI into the employee experience is about creating equitable workplaces where people feel safe to speak up, supported to grow, and empowered to contribute fully. Achieving this requires leaders, managers and colleagues to take an active role in DEI, modelling inclusive behaviours that strengthen organisational culture. To sustain progress, DEI must also be embedded into leadership responsibilities, performance metrics and promotion criteria, ensuring accountability is consistent, measurable, and aligned with the organisation’s purpose and values. When DEI is woven into every stage of the employee experience, it transforms daily interactions into a culture of belonging where people and organisations can truly thrive.
ADLIB: What skills, mindsets or shifts do DEI and People leaders need to navigate the future of work?
Andreyana: The future of work calls for a different kind of leadership: one that is collaborative, human and grounded in integrity. DEI and People leaders are not only delivering programmes; they are working to reshape systems and cultures that were often not designed with everyone in mind. That requires clarity of purpose, resilience and the ability to navigate complexity. In today’s world of increased scrutiny and polarisation, balancing commercial focus with humility is more important than ever.
We cannot ignore the dynamic global landscape. The backlash in some regions, particularly the US, has created a more complex environment, one where the value of DEI is being questioned or misunderstood. But this also presents an opportunity to reflect, realign and strengthen the case for meaningful, systemic change that drives innovation, customer trust and long-term growth.
The most sustainable change happens when DEI is built into the way an organisation leads, makes decisions and grows. Leadership is central as we need leaders at every level who model empathy, accountability and allyship, and who foster trust and psychological safety.
For me, three shifts feel especially important:
The best leaders I have worked with lead with curiosity, courage and vulnerability. They listen, reflect, ask the hard questions, collaborate and bring others with them, not through blame but through shared ownership. They adopt inclusive leadership and allyship in their everyday behaviours, using their voice and influence to make space for others, challenge inequity and act even when it feels uncomfortable. At the same time, they use data and storytelling to demonstrate impact, making the business case for DEI visible and credible across the organisation.
Ultimately, inclusive leaders recognise that DEI is a continuous journey, not a destination. Especially in times of uncertainty it requires intentional, collective effort, guided by clarity and consistency, and the courage to lead with vulnerability, integrity and compassion. As Maya Angelou reminds us: ‘Do the best you can until you know better. Then when you know better, do better.’
If you are a part of an initiative, brand or company that proactively champions diversity and would like to be featured as part of the “True Diversity” series please get in touch with Tony.
————————————————–
This blog previously appeared on the ADLIB Blog.
About ‘True Diversity’ by ADLIB:
Our series, True Diversity, is dedicated to featuring the people, organisations, and initiatives that truly understand why Diversity, Equity, and Inclusion (EDI) matter.
We spotlight who they are, what they do, and why their work is important. Through their stories, we explore how they’re driving meaningful change and how businesses and potential employers can get involved in building a more inclusive future.
View ADLIB’s EDI Directory.
As part of ADLIB’s ‘True Diversity’ series, ADLIB had a chat with Seleeta Walker, who is widely recognised for her work in Diversity and Inclusion, where she has consistently championed progress and inspired change.
Her journey began with side-of-desk projects and has since grown into a dedicated career with meaningful impact. With experience spanning aviation, health and fitness, education, finance and IT, she combines lived insight with a strategic perspective. Named a 2024 CRN A List honouree.
Here, Seleeta shares why inclusion must move beyond awareness into consistent action, and how building truly inclusive workplaces today will shape better futures for the generations to come.
Seleeta Walker on Inclusive Futures: Creating Workplaces Worth Passing On:
This is a story that has been repeated many times, especially to those who know me, but we all have our individual journeys, and this is mine.
Once upon a time, I believed the world of work was simple: if you had a growth mindset, were consistent, determined, patient in your approach and grounded in a good heart, opportunities, doors and even financial abundance would be plentiful. In practice, as I pursued this ‘successful’ career in the aviation, health and fitness, education and finally finance and IT industries, I honed my instinctual awareness of the subtle dynamics at play.
Not so long ago, there was a moment when the world seemed to stop. An event so visible and so raw that it cut across borders and industries. People spanning cultures, identities, and perspectives were recognising the subtleties, the structural obstacles and unspoken disparities that had long shaped collective experiences.
It was momentous but also complicated. The greater the awareness, the greater the risk of further fracturing, and division rather than solidarity taking hold.
What struck me most was not a sense of resolution, but a sense of possibility. That if awareness could lead to action, and if action could be sustained, then change was not only necessary but achievable.
In the four years that followed, I invested time into side-of-desk projects supporting ethnically diverse employee engagement. It was unpaid, often unseen, and sometimes hard to explain to those who had not experienced personal challenges first hand. But it mattered. And I saw how even small, consistent actions could begin to shift how people felt in the workplace.
By 2024, this work became my official career path, but by then I had already learned that diversity and inclusion is a discipline, a set of everyday choices that shape whether people can not only enter the room but truly thrive once they are there.
That dedication also led to being honoured as a 2024 CRN A List honouree, recognising inclusive leaders shaping channel culture towards greater equity and opportunity.
So where are we now?
Years on from that global turning point, the challenge is keeping the momentum alive. Fatigue has set in, and priorities are shifting, leaving Diversity & Inclusion (D&I) always at risk of being reduced to a line in a strategy deck or a slide in an all-hands meeting.
For me, it is about more than representation. It is about whether people feel heard, respected, and supported to do their best work. True diversity is the foundation for stronger teams, better decisions, and more sustainable organisations. It is about moving beyond “fitting in” to building a culture where difference is seen as an asset. When I speak of diversity and inclusion, I mean everyone. Diversity includes every demographic, including the traditional white male. We should not ignore or exclude any group, because if we do, we risk becoming the very thing that once separated us in the first place.
I have seen what happens when this is done well. Teams become more innovative because they draw on a wider range of perspectives. Decision-making improves because blind spots are reduced. The culture feels healthier because people know they belong.
I have also seen the other side, the missed opportunities that happen when diversity is not prioritised. Talent walks out the door. Innovation slows. Organisations lose touch with the markets they serve. And it is not always dramatic; sometimes it is the slow erosion of trust or the quiet disengagement of people who no longer feel seen.
There is also another reality to face: those who remain uninspired, or who believe inclusion does not serve them. We cannot ignore this section of society. They may not connect personally to the value of D&I, but their presence and perspective shape the culture too. The challenge is not to persuade through force or rhetoric, but to create environments where even sceptics cannot deny the tangible benefits: better teamwork, fairer decision making, more resilient organisations. When inclusion becomes everyday practice, even those who do not champion it directly still live within its positive impact. And in time, some of the most sceptical can become unlikely allies, not through persuasion but through experiencing the benefits of a fairer, more collaborative environment for themselves.
To anchor inclusion sustainably, I focus on three actions:
True diversity is not a fairy tale with a happy ending. It is a practice, one that requires commitment, curiosity, and a willingness to keep learning. And when we get it right, the result is a workplace where people are valued for their ideas, their insight, and their impact.
We also must look ahead. Future generations have been exposed to a level of openness and global connection that was not the norm before. Many of them carry an instinctive inclusivity, a natural ability to accept difference without hesitation. We owe it to them to create working environments that reflect those ideals, so they can step into careers where inclusion is not an aspiration but an expectation. Their perspective is hopeful and unburdened, and it reminds us that inclusion is not only possible, but it can also be natural. Our responsibility is to ensure the momentum does not fade, so that what they inherit is a working world that lives up to the promise of their ideals.
That is what keeps me committed: if we keep listening, keep noticing, and keep acting, despite discomfort, the possibilities are far greater than the challenges. And the greatest truth of all is that inclusion, when practised with sincerity, creates more than just better workplaces, it creates better futures for everyone.
If you are a part of an initiative, brand or company that proactively champions diversity and would like to be featured as part of the “True Diversity” series please get in touch with Tony.
————————————————–
This blog previously appeared on the ADLIB Blog.
About ‘True Diversity’ by ADLIB:
Our series, True Diversity, is dedicated to featuring the people, organisations, and initiatives that truly understand why Diversity, Equity, and Inclusion (EDI) matter.
We spotlight who they are, what they do, and why their work is important. Through their stories, we explore how they’re driving meaningful change and how businesses and potential employers can get involved in building a more inclusive future.
For years, workplace wellbeing meant gym memberships or meditation apps. But today, the #1 issue impacting employees isn’t physical health — it’s financial stress.
The numbers speak for themselves…research tells us that:
90% of employees say money worries affect their mental health
63% are experiencing financial stress right now
Nearly 40% admit it directly impacts their performance at work
And yet, 44% of people feel their employer doesn’t care about their financial wellbeing. In a competitive job market, that’s a problem.
Why now?
Traditional pay rises are STILL harder to sustain (with rising employer costs and tax changes). Meanwhile, many employees — even high earners — live “wealthy hand-to-mouth”: asset-rich but cash-poor, relying on credit cards and overdrafts. So here are my 5 pillars of a strong financial wellbeing programme.
1️⃣ Understand your people’s needs (surveys, focus groups, demographics)
2️⃣ Provide financial education (workshops, coaching, AI tools)
3️⃣ Support debt management (flexible pay, student loan help, counselling)
4️⃣ Encourage savings (payroll deductions, cashback, discounts)
5️⃣ Plan for the future (enhanced pensions & retirement guidance)
Financial wellbeing is no longer “nice to have.” It’s a business essential.
When employees feel financially secure, they’re healthier, happier, and more productive. That’s a win-win for people and performance.
Often a good place to start is simply completing a benefits audit (not overhauling everything) to answer three key questions:
Are your benefits still relevant?
Are they competitive?
Are you spending wisely?
As a Bristol Creatives Member…I can do this free for you.
#FinancialWellbeing #EmployeeBenefits #FutureOfWork #EmployeeEngagement #WorkplaceWellbeing #HR #PeopleStrategy
You need to load content from reCAPTCHA to submit the form. Please note that doing so will share data with third-party providers.
More Information