In this session, you will get an overview of some of the ‘golden rules’ of marketing, the evidence behind them, and why they’re not restrictive but launchpads for great creativity. It turns out that marketing isn’t always complicated, just hard.
The talk will be followed by a 30-minute Q&A so come prepared with your questions. Book here
The session takes place from 3 – 4.30pm on Tuesday 21st January at Zone, The Brewhouse, Bristol. Tickets are £20+VAT for Bristol Media members and £30+VAT for non-members.
Nick has spent the last 12 years helping brands navigate the choppy waters of creating effective marketing with a rigorous evidence-based approach. He’s won numerous awards including the coveted DMA Grand Prix, judges on several awards panels and has been published in leading journals such as Admap.
Margaret was among the 30 speakers who spoke at Bristol Media’s 2016 Vision conference, and we’re thrilled to welcome her back for another insightful event. Whether you’re an aspiring leader, an ambitious manager, or have directed teams for decades, join us and Margaret Heffernan for the Vision Keynote: Why is Leadership so Difficult?
Leadership in today’s age is becoming increasingly difficult due a range of causes from the rate of change, generational differences and a shift in social mores to name but a few. The reality is more subtle. The environment in which we operate is now full of ineradicable uncertainties, which in turn, has caused the traditional 3-legged stool of management – forecast, plan, execute – to lose its first leg. Forecasters are now wary of anything more than 400 days out, so kiss goodbye to your 5-year plan and embrace modern leadership.
So, in an age replete with ambiguity and uncertainty, is leadership even possible? If so, what does it look like?
These questions will be explored during Heffernan’s keynote, where she will share her invaluable knowledge on modern leadership in a session not to be missed.
Join Bristol Media and Margaret Heffernan on Tuesday 22nd October (12.30 – 14.15) at Foot Anstey, 2 Glass Wharf, Bristol BS2 0FR.
Tickets are £40 for Bristol Media members, £60 for non-members and include a networking lunch. A limited number of £10 tickets are available for Bristol Media freelance members.
Dr. Margaret Heffernan produced programmes for the BBC for 13 years. She moved to the US where she spearheaded multimedia productions for Intuit, The Learning Company and Standard&Poors. She was Chief Executive of InfoMation Corporation, ZineZone Corporation and then iCast Corporation, was named one of the “Top 25” by Streaming Media magazine and one of the “Top 100 Media Executives” by The Hollywood Reporter.
The author of five books, Margaret’s third book, Wilful Blindness: Why We Ignore the Obvious at our Peril was named one of the most important business books of the decade by the Financial Times. Her TED talks have been seen by over nine million people and in 2015 TED published Beyond Measure: The Big Impact of Small Changes. She is Lead Faculty for the Forward Institute’s Responsible Leadership Programme and, through Merryck & Co., mentors CEOs and senior executives of major global organisations. She holds an honorary doctorate from the University of Bath and continues to write for the Financial Times and the Huffington Post.
Synergy is tasked with helping DFS to communicate their wide-scale business transformation to colleagues across the organisation.
DFS, Britain’s biggest sofa retailer, has appointed employee engagement specialists Synergy Creative as its strategic partner to help communicate the organisation’s transformation programme.
Synergy Creative will use its experience in large-scale transformation comms to help DFS communicate key changes to the business as it looks to lead sofa retailing in the digital age. The programme will engage with over 5,000 employees across the DFS group, including DFS, Dwell, Sofa Workshop and Sofology.
Lee McNamara, Group Head of Internal Communications and Engagement at DFS, said: “How our customers are shopping with us is changing, so we’re evolving with them. A huge part of that success will be in continuing to deliver an exceptional customer experience, driven by our people.
“We were looking for a partner who could support us fully through this transformation and Synergy Creative showed an excellent level of understanding and expertise in change communications. We’re excited to be working with them on this and sharing our big ambitions with our people.”
Gary Walder, Account Director at Synergy Creative, said: “We’re thrilled to be working with DFS. It’s a brilliant brand and household name and we can’t wait to get stuck in.”
The news comes as part of a brilliant year for Synergy Creative, following a host of award wins, a growing client list and several key hires into the team.
About Synergy Creative:
At Synergy, we believe in the power of people; to imagine, excite and inspire. Ambitious brands trust us to help their people take action, delight customers, transform cultures and create change.
We engage people with impact through insight-driven creative comms and experiences that connect with employees and change behaviours.
As specialists in internal comms and employee engagement, we think, write and gather some brilliant resources to help guide and inform your employee communications. For more information, visit: https://www.synergycreative.co.uk/
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