Winter is rolling in, which for most means a time of hunkering down and getting cosy, for some signifies the start of an incredibly hard and worrying time for the rough sleepers in Bristol.
This winter, we’re on a mission at Great State to warm up Bristol in time for the festive period, one jacket at a time. And you know what? You can help.
Partnering with BOSH
We’ve teamed up with BOSH (Bristol Outreach Services for the Homeless), a community service that are a central hub for rough sleepers and those vulnerably housed. And they’re in urgent need of more winter coats and jackets. Jackets are always in demand.
In fact, BOSH hands them out every night, along with other essentials like hats, gloves, shoes and trousers. Every donation makes a real, tangible difference – wrapping someone in warmth during the coldest months of the year.
The jacket drive
So, here’s the plan. We’re hosting a jacket donation drive in collaboration with Runway East Bristol Bridge, which is where you’ll find our office and the home to over 20 other local businesses.
Most of us have a jacket or two gathering dust at the back of the wardrobe. Maybe it’s last year’s style. Or maybe you simply don’t wear it enough. Why not let that jacket live its best life? Keeping someone warm instead of taking up space.
Together with Runway East, we’ll collect, quality check, and deliver every single jacket to BOSH and see firsthand how your generosity keeps Bristol’s streets a little warmer.
How you can help
Drop off your jacket at Runway East Bristol Bridge (BS1 6AA) from the 24th November onwards. We need the jackets to be in good condition (essentially something you’d be happy to wear yourself).
Have any questions or want to coordinate a drop off? Reach out to Joe on [email protected]
Who we are (and why we care)
We’re Great State – an independent customer experience agency delivering digital experiences for the next generation. For more than 25 years, we’ve called Bristol home. It’s the city that’s shapes us, inspired us, and kept us fuelled on caffeine and creativity in equal measure.
You’ve probably seen our work without even realising it. Take our work with Bristol Airport for example, where we took passengers on a sustainability journey by turning big green goals into stories people actually read. We’ve worked with Bristol Uni and UWE on their digital transformation programmes, and we have partnered with organisations like Babassa to make sure disadvantaged young people are given pathways into a career in tech. Giving back to this wonderful city feels right. Bristol’s given us so much over the years and we want to return the favour.
This winter let’s prove that Bristol’s warmth isn’t just a feeling – it’s something we can share. Because one jacket might not change the world, but it can change someone’s night.
🚫 “It’s great to be here.”
🚫 “Hello, I am [insert name, job title]. Today I’m going to talk about…”
🚫 “Thank you for having me”
Avoid these predictable presentation intros. These just set up your talk as nothing new.
If you want your talk to be memorable you need to hook your audience from the very beginning and give them a compelling reason to pay attention.
The graphic below from Sequoia Capital illustrates a typical attention span over 60mins and the potential to lose 90% of your audience within the first five mins…but how to remedy?
Here are three ways (and a bonus fourth😁) to help to set up your talk as unmissable:
🎬 Set the scene like a movie.
“Our industry is facing seismic challenges. That’s what I would have said – until six months ago we discovered something that changed everything. Here’s what happened..”
📊 Drop an eyebrow-raising stat.
“If women started and scaled new businesses at the same rate as men, we could create £250 billion in additional value to the UK’s economy, according to a recent review. Here’s what needs to happen…”
🔍 Use a prop or an attention-grabbing slide.
One influential presenter wordlessly put up an image of an elephant to kick off a talk where they went on to talk about tackling ‘the elephant in the room’ of their industry, while another promised a visual to capture the current state of the economy…and put up a completely black slide.
Remember: with audio only, retention of content three days later is around 10%, but with an image that increases to an incredible 65%
⭐ Or you can call us. We can to help you to be memorable in all your business interactions.
The end of the year is the perfect time to celebrate your team, reflect on the wins, and enjoy a well-earned break together. But if the idea of another luke-warm roast dinner and secret Santa doesn’t fill you with joy, it might be time to rethink your office Christmas party.
From foodie challenges to creative workshops and wellbeing escapes, Yuup’s experiences make it easy to find something your whole team will actually love. Here’s our guide to the best Christmas party ideas for every type of team.
The foodie team
Learn how to ferment sauerkraut or hot sauce: Old Market, Bristol
Take your team on a truly hands-on culinary adventure with this sauerkraut-making class in East Bristol. Guided by an expert host, you’ll learn the science (and art) behind fermentation – from prepping fresh, local ingredients to flavouring and packing your jars to take home.
Why it works: This workshop is perfect for teams who love trying something new and learning a skill with a tasty payoff. It’s interactive, healthy, and surprisingly social – a great icebreaker for foodie-minded teams.
Festive twist: Add a seasonal element by using festive flavours like red cabbage, apple, or spiced juniper. It’s the perfect complement to Christmas leftovers or as a handmade gift for colleagues or family members.
Explore Bristol’s foodie-hub at Wapping Wharf with your colleagues on a guided tasting journey. You’ll visit six independent eateries and street-food vendors, discover the stories behind local businesses, and enjoy a progressive meal over 90–120 minutes.
Why it works: Shared tastings, local culture and a great conversation starter.
Christmas twist: Your host will be working with all their favourite eateries to choose seasonal specials for this tour.
Christmas wreath making: multiple locations in Bristol & Bath
A festive session where your team crafts handmade wreaths from fresh foliage and natural decorations.
Why it works: Relaxed and social, this activity lets everyone get creative without pressure. Plus, everyone leaves with a beautiful handmade wreath to hang at home.
Festive twist: Lots of our hosts have added mince pies or mulled wine to make it a full-on Christmas celebration, or invite you to BYOB to enjoy while you craft.
Christmas decoration making: multiples venues in Bristol
Step away from the office and into the studio with a pottery workshop designed just for teams. You’ll shape, decorate and glaze your own ceramic Christmas decorations or baubles.
Why it works: Clay is surprisingly relaxing, and pottery sessions create a calm, collaborative environment. It’s hands-on, a little messy, and full of creativity.
Festive twist: Turn it into a party with your own festive music, drinks and snacks in the studio!
Step outside the usual craft box with a graffiti workshop hosted at a vibrant creative venue in Bristol. Your team will explore street-art techniques, design a tag or name board, and spray-paint a canvas to take home.
Why it works: Bold, energetic and so very ‘Bristol’ – great for sparking creative thinking, team confidence and collaboration.
Idea: Why not design a collaborative piece that becomes a team keepsake for the office.
Team sip & paint session: multiple venues in Bristol
Join a guided social painting event with the PopUp Painting team, where your group will follow step-by-step instructions to paint a vibrant artwork while enjoying a relaxed setting.
Why it works: Combines creativity and casual socialising – let’s be honest, it’s mostly about the cocktails!
Festive twist: Most of the sessions in the run up to Christmas have themds (e.g. “snowy landscapes”, or “festive lights”), and can be paired with seasonal drinks or snacks for an extra touch of celebration.
Make this years Christmas party one you’ll actually remember.
Your team deserves more than another pub tab – they deserve something joyful, creative, and local. Whether that’s crafting a wreath, baking cakes, or relaxing in the wild, Yuup’s team experiences make it simple to celebrate the festive season.
Season 3 of High Notes, the podcast about the business and art of voice, will drop from Monday 27th October for eight weeks. It will see host Melissa Thom talking to leading figures across business, culture, and communication.
Guests include world-leading speechwriter Simon Lancaster, voice coach Dr. Rockford Sansom, writer and historian Jane Duffus, BAFTA’s Colin Burgess, PR legend Lynne Franks, and broadcaster Janey Lee Grace.
Together, they explore how voice shapes influence, leadership, and true connection at work: how to stay composed under pressure, engage an audience and speak with authority.
The full line up of episodes and release dates are as follows:
27/10/2025 – Simon Lancaster: speechwriter to business and political leaders, on the Language of Leadership and the hidden patterns that make communication persuasive.
03/11/2025 – Jane Duffus: writer and historian, on Women, Wit & the Power of Speech and how women’s voices have shaped and continue to shape public life.
10/11/2025 – Colin Burgess: BAFTA’s Executive Director of Operations, on the Resilient Voice, building legacy, and nurturing new creative voices in film, games and television.
17/11/2025 – Tricia Duffy: leadership coach, on Creative Confidence and finding your voice in times of change and uncertainty.
24/11/2025 – Dr. Rockford Sansom: voice coach to executives worldwide, on Influence & Impact, and how leaders can speak with presence in the boardroom.
01/12/2025 – Janey Lee Grace: BBC broadcasting legend and coach, on Executive Presence, clarity, sobriety and having the courage to speak up.
08/12/2025 – Lynne Franks: author, entrepreneur, communications strategist and fashion pioneer on Leading with Wisdom, and using voice as a force for visibility, purpose, and change.
15/12/2025 – Margaret Heffernan: business thinker, writer and voted one of the “Top 100 Media Executives” by The Hollywood Reporter on Voice, Creativity and Embracing Uncertainty, and why leadership today demands adaptability.
High Notes’ host, Melissa Thom is a speech and communication coach and acclaimed voice actor with decades of experience voicing projects including Grand Theft Auto V for Rockstar Games, Elder Scrolls for Zenimax, LL COOL J, Google, Amazon, Nike and many more.
Melissa is also the Founder and CEO of BRAVA, and has trained thousands of people in communication and voice from the UK and beyond – from rappers and reverends to ad creatives and countesses.
Melissa Thom said: “This season of High Notes is focused on how professionals can use their voice for impactful communication in the workplace and beyond. Our guests bring a wealth of experience from different sectors and creative disciplines – we hope our listeners will both be entertained and come away with actionable tips to supercharge communication confidence.”
High Notes season 3 can be found at brava.uk.com/podcast and all major podcast platforms, from October 27th, 2025.
While each client I work with is unique, there is a common thread that runs through so many of my coaching sessions: expectation.
We have expectations of others, and for the most part we consider these reasonable: to listen to us, to trust us, to treat us fairly. But how do we know when the expectation becomes unreasonable? To remember our birthday, our anniversary, the names of our pets and children; to show us patience when we’re late, or tired, and support us when we’re struggling… even when they are struggling too. The expectations differ based on the relationship, of course, and that becomes a minefield of its own. What more would you expect of your partner compared to your closest friends?
We have expectations of life. We expect it to be sunny on our wedding days, sports days and holidays (we know it’s silly, but we do); we expect the roads to be clear and the printer to work and that Whatsapp message to just… bloody… send. We expect these things because we are programmed to spot patterns, and if the pattern breaks and something lets us down, we don’t appreciate it.
And then there are the expectations of ourselves. If that fool at school can get a six-figure salary and that weird guy at the gym can get married, and he can get promoted and she can get pregnant, why can’t we? It’s not just that we want these things. We expect them.
We expect ourselves to have more energy than we have (despite what we’re eating and how many hours we’re sleeping) and we expect to be happy at least 99% of the time (unless that character dies).
Every day, we expect more of ourselves and others, and more of life, than could ever be considered reasonable. But it’s not our fault. We’d still be living in caves if we didn’t have high expectations. We’ve just forgotten how to manage them.
If this resonates with you, you might like to join my free workshop on expectations and blindspots:
When we learn to identify our expectations, to drag them from the subconscious and into the light, we can choose which expectations to act on, and which to let go.
And if you want to start exploring your expectations now, finding a little clarity and more peace in your day, drop me a message.
[As always, not written with AI. Yup, ‘resonates’ was all me…]
It’s no secret that creatives thrive on collaboration, culture, and team spirit. But when it comes to socials, too many of us fall back on the same old routine – a quick drink at the pub. Fun, sure. But does it really reflect the creativity and originality our teams live and breathe every day?
That’s where Yuup comes in. As a Bristol-based marketplace for local experiences, Yuup connects teams with independent hosts offering unique activities right here in our city. From hands-on workshops to unforgettable evenings out, Yuup makes it easy to plan socials that are as inspiring as the work your agency creates.
Here are 10 fresh ideas to inspire your next agency get-together:
Working with clay is hands-on, playful, and grounding – the opposite of digital screen time. For creatives, it taps into the joy of making, sparks conversation, and encourages collaboration in a calm, open setting.
Cooking together builds collaboration under pressure while leaving room for fun and improvisation. For agency teams, it mirrors the creative process: ideas, execution, and presentation – with the added reward of sharing a meal together.
Escaping the city resets creative energy and helps teams see each other outside of daily routines. Fresh air and shared discovery are powerful for agency teams who thrive on new perspectives and storytelling.
This hands-on workshop encourages teamwork through creativity, patience, and shared discovery. From kombucha to kimchi, teams will learn ancient techniques with a modern twist, sparking conversations about flavour, culture, and process. Just like agency work, it’s about experimenting, refining, and enjoying the results together.
Removing sight forces teams to rely on other senses – and each other. It’s an exercise in trust, problem-solving, and adaptability, making it a uniquely bonding experience for teams used to thinking outside the box.
Guided by an expert, teams explore local landscapes while learning to identify edible plants and herbs. It’s mindful, surprising, and deeply grounding – a perfect antidote to screen time. For creative teams, it offers fresh perspectives and inspiration drawn directly from nature.
A relaxed, low-pressure space to sketch, laugh, and share ideas. For creative teams, it encourages vulnerability (nobody expects perfection), which builds trust and sparks new conversations beyond project briefs.
Printmaking celebrates experimentation and bold expression – perfect for teams who work with design and ideas daily. It encourages individuals to create side by side, with instant visual results that celebrate group creativity.
It’s playful, surprising, and guaranteed to make people smile. For creatives, this light-hearted experience breaks down barriers, reduces stress, and encourages teams to see the world (and each other) differently.
Exploring the city’s independent food scene gives teams the chance to connect socially while discovering new stories and flavours. It’s an experience rooted in place and culture – something every creative agency can appreciate.
The right social can do more than fill a calendar slot. It can spark ideas, strengthen culture, and remind your team why they love working together. Whether it’s creating, cooking, exploring, or simply laughing side by side, these experiences go far beyond a night at the pub.
In my role and a fellow member of Bristol Creative Industries, I often sit down with founders of small creative agencies. They grow their teams from two people around the kitchen table to a buzzing studio of 40. Business is good, clients are happy — but there is a nagging worry about staff turnover.
“I feel like we’ve got a great culture”, “We pay fairly, we’re flexible about working hours, but people still leave for bigger companies. I can’t compete with their salaries — but maybe I’m missing a trick with benefits?”
That’s where an employee benefits audit comes in.
What exactly is an employee benefits audit?
In simple terms, it’s a review of the perks and support you give your team. It looks at the obvious things — pensions, healthcare, life insurance — but also at the less visible, day-to-day benefits: training budgets, wellbeing support, cycle-to-work schemes, flexible working, and even perks like free coffee or social events.
The goal isn’t to overhaul everything. Instead, it’s to answer three key questions:
Are your benefits still relevant? What employees valued three years ago might not be what they value today.
Are they competitive? You don’t need to match big corporates, but you do need to be thoughtful and creative.
Are you spending wisely? Many organisations discover they’re paying for benefits staff don’t even use.
Why does it matter?
Last month was a crying example for a BCI Member. When we ran their audit, we found they was paying for a health cash plan that most of her staff didn’t know existed — and those who did weren’t claiming. At the same time, their team wanted something much simpler: access to mental health support and more training opportunities.
By reallocating spend, they ended up with a package that cost her less but delivered more. Staff engagement has improved, and they noticed fewer people scanning job ads for “what else is out there.”
For SME/Mid-sized organisations, the stakes are high. Recruitment is expensive. Losing a key person can disrupt client work. The right benefits package won’t stop every resignation, but it can tip the balance between someone staying or leaving.
Isn’t an audit complicated?
Not at all. It’s not a mountain of paperwork or a six-month consultancy project. For Bristol Creative Industries members, it’s simple and free:
Quick conversation — we chat through what you currently offer.
Benchmarking review — comparing your package with industry standards and current employee trends.
Clear recommendations — a short session highlighting where you can save, improve, or update.
That’s it. No jargon. No disruption to your business.
Why now?
The world of work has shifted. What employees expect from their employer in 2025 isn’t the same as it was even three years ago. Hybrid working, mental health, flexibility, and personal development now matter as much — sometimes more — than traditional “perks.”
An audit helps you see whether your benefits reflect that reality. It’s not about spending more, but about spending smarter.
The takeaway
For the BCI Member I mentioned earlier, the audit was a turning point. They didn’t need a bigger budget — just a clearer view of what worked and what didn’t. The result? A happier team, better retention, and money saved.
Your people are your biggest investment. A benefits audit is a small step that makes sure that investment is paying off — for them, and for you.
👉 BCI members can access a free audit via myself. It takes less time than your morning coffee run, but it could make a real difference to your business.
As a teacher, I had one hell of a timetable to follow. The entire day was mapped out in tidy little 50-minute boxes, and the vast majority of my time was allocated for me. But as a full time writer and when launching two businesses, I had the whole day to play with. Like several people I’ve spoken with in the past week, the downside of such blank-page flexibility is making the most of this time and not falling prey to procrastination.
Through a lot of trial and error (and maybe a dash of procrastination along the way) I found strategies that helped me write and self-publish two novels. I’ll share what worked for me, in case it works for you.
Make a list and put it in order: At the start of the day (for me, it’s while eating breakfast), I make a list of everything I would like to achieve that day. Nothing is too small a task – my list contains ‘Reply to X’s email’, ‘Send photo to Y’ – all the little things take time too, and we don’t want them to fall down the cracks. Next, put the list in order, starting with what ‘must’ be covered today, moving into what ‘should’ be covered, and then end with the ‘coulds’ – you’ll complete these if you have time but it’s not the end of the world if you do them tomorrow. It’s also a good idea to put ‘heavier’ tasks earlier in the day too, like that piece of writing you’ve been putting off because it’ll take some brainpower. Now you’ve got the list, that anxious part of your mind that’s worried you’ll forget something can sigh, take a back seat and let you get on with it.
Commit to a 3-hour block: In Stolen Focus, Johan Hari talks about how three hours of flow in the morning can really set you up for the day. We’ve all had days when we’ve done 3 hours of work in 5 or 6 hours, and we know we’re better than that. So find a three-hour window and stick to it. For me, that window is 8am – 11am each morning. I’ve had my breakfast, I’ve made my list. Phone in the kitchen, laptop open, here we go. Working through your list, you’ll do more in those three hours than you’d otherwise do in a whole day. Work like this, and you’ll do more in a week than most people do in a fortnight.
Find an app that works for you: I’ve heard great things recently about NotePlan, and if you want an app that syncs your calendars and gives you reminders, check it out. For me, it’s Notes and Google Docs all the way – I like something that will sync between my phone and laptop, and I like to create my bullet point lists and tables in my own way, so the blank pages work for me here. Whatever you choose, you want something that you can easily refer to when you’re on the go. When you’re having a chat with someone and they ask you to drop them that link – open the app and make a note. Then when it comes to planning your day, you can refer to the Note and bingo – you’re the person that gets things done.
If you’re managing your own time and would like someone to talk through what works for you and help to hold you accountable, get in touch and book a free clarity call.
One of the most common mistakes we see in immersive experience design is this: all spectacle, no soul. The lights are dazzling, the environment is beautiful, the tech is impressive. But something’s missing.
That something is story.
At Immersive Ideas, we believe narrative is the beating heart of a powerful experience. Whether it’s a theatrical show, a brand activation, a festival space, or an interactive exhibition, people need to know:
Why am I here? What is this world? What am I supposed to do with it?
Without those answers, even the most stunning environments can fall flat.
The Role of Narrative in Immersive Design
In traditional theatre, the story is front and centre. In immersive work, the story often surrounds you instead. But that doesn’t mean it should disappear. In fact, it becomes even more important, because the audience is no longer just watching, they’re in it.
A strong narrative:
Grounds people in the world you’ve created
Helps them understand their role or perspective
Guides behaviour and encourages meaningful interaction
Creates emotional connection and long-term impact
And here’s the key part: even if your audience never fully sees or understands the story, you and your creative team still need to know it inside out.
The internal logic of the world, the backstory, the rules, all of it matters. It acts as an invisible backbone. When everyone designing, performing, or producing knows why things are the way they are, the experience becomes richer, more coherent, more alive.
Audiences might not be able to articulate the story, but they’ll feel it. They’ll sense that this world makes sense. They’ll trust it. They’ll lean in.
This Applies to Brands Too
In experiential marketing, the term immersive gets used a lot. But too often, what’s actually being built is just a visually impressive space or activation, cool, yes, but sometimes a lil shallow. A brand might commission an activation with high production values and creative flair, super photogenic, but if there’s no narrative underpinning it, audiences walk away remembering the look, not the feeling.
Immersion isn’t just about aesthetics, it’s about emotional logic. If a guest walks into your space and doesn’t understand why they’re there, or what they’re part of, the moment doesn’t land. It becomes a photo op instead of an experience.
Narrative in this context doesn’t mean writing a script. It means understanding the purpose, perspective, and emotional arc of the guest. It means layering in meaning and intention. A well-designed brand experience should tell a story through its structure, its pacing, its language, its atmosphere. It should feel like stepping into a world that has depth, even if that depth is only hinted at.
What Happens When Story Is Missing
When narrative is an afterthought, audiences feel unanchored. They start asking questions that pull them out of the moment. Am I allowed to touch this? Should I be doing something? Is this just for looking? Who am I meant to be?
This creates hesitation, not curiosity. Confusion, not wonder. It turns a space that should feel magical into one that feels awkward or unfinished.
We’ve worked on experiences that were visually stunning but emotionally hollow… until we added just a few layers of story. Suddenly, everything clicked. Audiences relaxed, interacted, cared. Because they understood their purpose in the space.
Start With Story, Not Stuff
It’s tempting to lead with the big ideas, the set piece, the wow moment, the cool tech. But those should always serve the story, not the other way round. We always ask our clients the same three questions at the start of a project:
Why are people here?
What world are they in?
What do we want them to feel when they leave?
Those answers shape everything else. From the layout of the space to the way performers interact, from sound design to signage.
Whether you’re producing a theatre piece or a branded experience, story creates meaning and meaning is what makes people remember.
Final Thoughts
A well-crafted narrative doesn’t just support an immersive experience. It is the experience. It’s the glue that holds it all together. It turns audiences into participants, spaces into worlds, and moments into memories.
If you’re building an experience and want to get the story right from the start, let’s talk. We’ll help you craft a world that feels real, purposeful, and impossible to forget, whether you’re making a new experience, launching a product, or creating a space your audience will genuinely connect with.
Introducing Eden Sinclair, UX Designer & Research Lead at the RSPCA! Eden ensures intuitive digital experiences for animal lovers, crafting impactful solutions that inspire action and promote animal welfare. Eden’s dedication shines through, leveraging the support of over 200 volunteers to conduct user research. ‘Designing for good’ has exposed Eden to the immense passion and drive in the charity sector, enriching design with inclusivity for all users.
The purpose of our ‘Design For Good’ content series is to shine a light on how creative innovation can be a driver for positive change. We feature those that are making it happen, those with grand potential. Businesses and individuals that are shaking up their sector and finding ways to do things better, for social or environmental good.
Can you please introduce yourself and tell us what your role is at your organisation?
My name is Eden, and I’m a UX Designer and UX Research Lead at the RSPCA. In my work life, I’m responsible for ensuring that all of our digital platforms, including websites and mobile applications, are intuitive, user-friendly, and meet all of the needs of our very diverse audience base! I work hard to create digital experiences that inspire action and promote animal welfare.
My work involves understanding user behaviours and needs through research and analysis, using wireframing and prototyping to create impactful solutions that encourage really meaningful and lasting engagement with our charity. I also spend a lot of time collaborating with teams across the RSPCA as a whole to ensure our digital platforms are not only user-friendly but also promote empathy, education, and action for creating a better world for animals.
Can you tell us a bit more about the work your organisation does, and how the UX teams support this?
The RSPCA is the world’s oldest and largest animal welfare charity, and we focus on rescuing, rehabilitating, and rehoming or releasing animals across England and Wales. We’re also campaigning around animal welfare laws, effecting change for animals in laboratories, improving farm animal welfare, educating young people and adults, and providing scientifically backed advice and information to support this.
The UX team, comprising three designers (including myself) and a UX manager, focuses on improving our digital offerings: the main RSPCA website, the RSPCA Education site, the politics site, and new and exciting projects. As a unit, we work closely with the public to ensure that our designs are user-centric and that our UX is tailored to not only encourage people to donate to support us, but also improve animal welfare themselves.
Can you share some challenges or barriers you had to overcome whilst working in a charity and ‘designing for good’?
I’d say that resource is the biggest challenge that I’ve faced. My last company was in the Technology sector, and so resource was never an issue due to very large budgets. However, working at the RSPCA, it’s imperative that we keep costs as low as possible to maximise the number of animals we can help. This is especially evident when attempting to complete user research, as usually a company would pay for research participants, but we have to rely on the generosity of the public.
Thankfully, the public are incredibly generous, and we have over 200 wonderful volunteers who help us test our designs every week. We couldn’t do it without them, and it’s heartwarming to see the commitment to animal welfare.
What has been the key thing you’ve learned about ‘designing for good’ and your target audience specifically?
I think the key thing that I’ve taken away from designing for good has been the incredible passion and drive in the charity sector, not only from the target audience, but also my colleagues at the RSPCA. It’s a fantastic and rewarding place to work.
My target audience is incredibly diverse, but they all share a common love and concern for animals. Whether they are long-time supporters of the RSPCA, or children being introduced to animal welfare for the first time, the passion for animals and kindness is clear.
One of the most rewarding things about working in the charity sector is getting to experience this first-hand. I get to work rather closely with our audience, through research, testing and interviews, and it is incredible to see how deeply people care, and how our supporters are making such a positive impact.
What’s more, the diversity in our target audience really enriches the work that we do for the RSPCA and challenges us to make our designs accessible and inclusive for all. Irrespective of physical or cognitive abilities, embracing the diverse nature of our users allows us to create a more meaningful experience for everyone.
I think the passion and commitment of our audience really drives us to continuously innovate, iterate and improve our designs. It’s amazing to work alongside and for people that are making such a tangible difference to the lives of animals.
This article originally appeared on the ADLIB Blog.
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