I had root canal treatment last week. The highlight was the end.

Not for the reason you think (modern dentistry means the only discomfort is the bill).

It was because as I left and went downstairs to face the credit card machine the dentist let out a cheer.

But not because they wanted to see the back of me (I was a patient patient).

It was because I have “strange anatomy”. There are four roots in this troublesome tooth and one had embedded itself at a jaunty angle (that’s another thing – there are normally three roots per tooth, but this one is greedy).

At the end my dentist admitted it had been difficult. Her calm professionalism meant I was unaware. This cheer let me know that the jaunty root was a bigger challenge than I realised.

Overcoming a challenge

It reminded me how rewarding it is when you overcome a challenge.

For the dentist, it was my troublesome roots. For me, it’s when a client wants some website functionality I haven’t done before.

I rarely say “no” because with research and having a play, I may discover how to do it. If I can’t at least I’ve tried and I’ll learn something on the way.

If I can, I feel a sense of achievement and add it to my list of things I can do.

Most problems can be solved with patience, perseverance and experience.

And sleeping on it.

New challenges are what keeps work interesting. They advance our skills and knowledge. They stop us stagnating. It means we are progressing and giving our customers and clients an even better service than before.

That’s what makes work rewarding.

Boxworks is a unique workspace in the heart of Bristol’s Temple Quarter. Twenty shipping containers have been re-imagined into stylish, affordable private studios perfect for small teams. The studios, or ‘Boxes’, are super-insulated, come with superfast fibre and 24/7 access. Tenants get access to facilities at Engine Shed too, including lounge access, a communal kitchen, showers and meeting rooms

Startup at Boxworks: Win a Bristol workspace tenancy

To celebrate the entrepreneurial spirit of Bristol’s creative community, Forward Space has teamed up with Bristol Creative Industries (BCI) and Circus Journal to launch Startup at Boxworks, a competition to win a 3-month tenancy at Boxworks. Aimed squarely at new businesses and freelancers part of the BCI network, the competition will provide much-needed support for the early stages of a business by giving a fledgling enterprise the space to grow and explore ideas, without the pressure of workspace costs.

The competition is open to all Bristol Creative Industries members with a turnover of £150,000 or less. To apply, entrants simply need to outline why office space would help take their business to the next level by submitting either a written statement, a presentation or a short video.

Full entry criteria is here. Deadline for submissions is midnight on Friday 17th February 2023.

Gavin Eddy, CEO of Forward Space, said

“I’ve loved seeing the countless businesses we’ve worked with over the years grow and find success after using one of our spaces. Helping to nurture the next generation of entrepreneurial talent in the South West is something I’m very passionate about too, so I can’t wait to see what interesting proposals we see over the coming weeks.”

Alli Nicholas, membership manager, Bristol Creative Industries, said:

“Bristol Creative Industries is thrilled to be partnering with Forward Space on this initiative. A 3 month Boxworks residency is such a brilliant opportunity for one of our members, particularly fledgling startups who may currently be working entirely remotely. Finding the right office space is key to the success of any business.  Right next door to Engine Shed, Boxworks is the perfect place to get immersed in Bristol’s thriving ‘createch’ community; making new connections and exploring opportunities for growth.”

Simon Tapscott, co-founder and publisher, Circus Journal said:

“Circus is all about celebrating creativity and community in the south-west, and with a third of our readers running their own businesses discovering workspaces that inspire people to come together and collaborate is an important and recurring theme

“We are delighted to be supporting this fantastic initiative to enable the next generation of creatives in Bristol.”

Enter the competition here.

HAPPY NEW YEAR!

2022 was a pretty transformative year for Keep Art It.

Special thanks to:

Director Douglas Karson highlights:

We’re thrilled to bits about what’s coming next!

Earlier this year we pledged to become a climate conscious web design agency by supporting global projects to offset carbon emissions and plant trees, helping us to become climate positive and support the global need for tree planting through our work providing web design in Bristol.

Since signing up to Ecologi in April 2022 we have so far planted 335 trees, supported 14 global projects and offset 5.7 tonnes of carbon, that’s not bad for 7 months of work, but we know we can do more.

Each month we plant a minimum of 20 trees as our commitment, then for each client that hosts their website with us we plant a further number of trees depending on their hosting plan, the bigger the plan the more server resources are used and the more carbon offsetting is required, just viewing a web page can generate up to 5g of CO2.

We are genuinely concerned about our planet and the global need to plant more trees to reduce humans global CO2 emissions and as a company we want to help in any way we can. Our team are passionate about the world we live in and helping to protect the planet.

Read the full article on our website at https://www.eckhomedia.com/we-are-a-climate-conscious-web-design-agency/

The tech industry is fascinating from a brand perspective. Its growth has been so fast, disruptive and organic, with so many quickly expanding start-ups, that it has barely had time to pause and draw breath, let alone ponder what role brand might have to play in its future. When your numbers are good, something like brand scarcely seems to matter. Most companies have thrived despite, rather than because of theirs. But the hour of reckoning may be near.

In all industries there comes a point when it isn’t enough to have a great product or service to build a successful business. Knowledge spreads and grows. What once was groundbreaking rapidly becomes standard, imitable, improvable… the marketplace crowds and alternatives proliferate. Your ability to communicate your difference and your real value becomes ever more important as competition intensifies. Which is what makes the current situation in tech, digital and data analytics so interesting. With a plethora of similar-looking brands that use familiar language, the sector has evolved into a homogeneous playing field. The overwhelming sense is that everyone looks and sounds extraordinarily similar. That, for the wise, presents a far bigger opportunity than a few more lines of groundbreaking code.

It’s easy to see how things have come to be the way they are. All that mattered at the outset was the innovation. Companies started small and agile. Many really struggled to keep pace with their own success. Brand was often lumped in with digital marketing, handed to less senior people to take care of, and frequently seen as superficial – “just a logo” – and therefore low priority. The great thing about digital marketing from a digital company’s point of view? It’s easy to measure. Brand, which is bigger in every way, less so. All this is understandable: companies had people to hire, products to develop and customers to deal with. Even many who understand the importance of brand have simply put it off.

But now the situation has evolved. Many of those companies that started with two or three people now number twenty or thirty or substantially more. Now internal purpose, morale, discipline, decision-making and behaviour weighs heavier: bigger overheads, bigger clients, bigger responsibilities… each new step carries greater implications. How do you keep this ever-growing number of people together as a meaningful entity? Who exactly are you, as an organisation? What do you actually stand for?

The questions keep coming. How will you thrive consistently in the tech big battleground that is the fight for talent, when demand outstrips supply? What’s going to make high quality people choose you, instead of a close rival, for their next job, so you can maintain the high standards of the work you do as it scales up? Your good name and future business rests on it. And how, when you know that your product is better than your lookalike rivals out there, are you going to convince potential customers of that? How will they know who to believe? What’s going to get you the market share your innovation undoubtedly deserves?

Decisions going your way is the answer to these questions – and all of the great myriad of micro-influences that lead to that. But it’s easier said than done. The science of decision-making is fairly well documented. We’re not such rational beings as we’d like to believe, with up to 90 percent of the choices we make based on emotion… and later post-rationalised. This is just as applicable to tech as it is to buying chocolate in the supermarket or choosing a house. Instinctive decisions are made before we even know it ourselves. And this is where a brand – when it’s done well – comes into its own.

A brand isn’t simply a logo, a strapline, colours, imagery, fonts – it’s the sum of how all these are orchestrated, plus the behaviours and feelings that this leads to. It’s the whole experience of your organisation at every moment it has contact with someone. It’s the sum of every gesture and action by every employee as well as every facet of every piece of communication. A smart brand is alive to possibilities not just online or through marketing but anywhere there is engagement or the opportunity to bring its big core idea to life. Why can’t you make someone smile when they least expect it, in – say – the company car park for example? A brand is how you make your customers (and your own people) feel, which influences their behaviour towards you. And that’s why it’s a key strategic tool. The right thinking now can shape big, big decisions later. This is not a slap of paint.

To return to the tech sector in particular. It tends to be the case that tech companies focus intensely on what they have developed. It’s what they know, it’s where they feel comfortable. But what do they – or you – really know of the person who says yes or no to you, the key decision-maker with the final word? Or of what goes into that decision? Are you sure the technology itself is even within the grasp of this individual? Does it even need to be? Perhaps what matters for them is simplicity, ease of use, an instant sense of reliability and effectiveness: impact. Often, it’s not until much further down the line that verification of the tech offer is sought – usually by someone else, long after the important decision has been made. It’s no coincidence that so many tech businesses only thrive when they become human, literally, in the form of a meeting or presentation. If that’s the only time your “brand” is alive – then you don’t have a brand at all.

The fact is that many businesses in the tech sector focus their communications around dry, technical language set against a visual backdrop of technology cliches or familiar-looking process diagrams. Whilst it might be a necessity to articulate the nitty gritty of a technology, platform or service somewhere, this is often given priority at the expense of the wider, more human and beneficial story. Complexity stymies simplicity. Many businesses are missing the opportunity to connect their brand with customers in a much more powerful way.

So what can (great) branding do for you:

— Revolutionise credibility
— Influence the big decisions people are making about your company
— Improve your talent acquisition
— Support your business strategy
— Radically alter morale and engagement internally
— Increase business leads and new business / revenue
— Inform strategic decisions
— Bring stability and reassurance through demanding times
— Drive IPO or sales valuations higher
— Change the future.

 

Digital Gaggle, the best inbound conference for marketers in the South West, returns on Thursday 13th October to the Watershed in Bristol with tickets now on sale.

Get inspired 💡

Turn your digital marketing strategy into a roaring success with inspiration from a bumper line-up of industry experts speaking on topics like SEO, social media, CRO, Analytics, UX, Strategy, Creative and more:

Visual Search – Tools and Tactics | Crystal Carter, Head of SEO Communications at Wix

The Mad Science of Data-Driven Creativity | Richard Cook, Social Media Manager at Monzo

Get Paid To Do Nothing with Marketing Automation | Andy Thornton, Senior HubSpot Executive at Noisy Little Monkey

Google Analytics 4 | Jill Quicks, Analytics Consultant and Trainer at The Colouring In Department

How Not To Be A Git. Data Ethics In Digital Marketing | Rowenna Fielding, Professional Data Protection Nerd at Miss IG Geekd

Get your tickets.

Meet people 💜

If you’re an in-house marketer looking to meet new people in the industry, snag best practice advice, and get the creative juices flowing ahead of your next marketing campaign, Digital Gaggle is the event for you. 

Proof is in the… testimonials 💬

Here’s what previous Gaggle attendees had to say about the day.

“Great energy. Lovely welcoming crowd of like minded souls. Interesting speakers”

“Different kind of vibe, expert speakers, talks not too long, great randomised networking”

“Genuinely interesting and interactive talks full of the latest trends and ideas to take home”

Don’t miss out ❗️

A limited number of tickets are on sale with 30% off until Friday 30th September.

🔜 Bag your place before tickets sell out.

 

Yuup is looking for community heroes and local champions to take on a once-in-a-lifetime experience.

Know someone that is a local champion? An unsung hero that gives their spare time to supporting their community and making Bristol a better place for everyone to live?

Yuup is on the hunt for local Bristol community heroes and you can nominate them to win the experience of a lifetime in the Yuup hot air balloon ride giveaway.

Community is at the heart of Yuup and the company is known for enabling positive social impact. Every day the business works closely with people, charities and small businesses that pour their hearts into making a positive local impact. It’s clear that there are a number of unsung heroes that Bristol wouldn’t be the same without.

The Bristol-born local marketplace is giving away a hot air balloon flight over Bristol to one lucky person that deserves some recognition for their hard work and dedication to bringing positive social impact to their local area.

How to enter

In appreciation of people making a difference in their community, Yuup is inviting you to nominate someone via the Yuup Instagram page @say.yuup.

Head to the balloon flight giveaway post pinned to the top of the page and follow the instructions to nominate your special person.

They might be a whizz at volunteering or brilliant at fundraising, they could spend their weekends clearing rubbish or caring for animals, they might have started a community group, club, or night out that helps people connect.

The winner will be picked at random from entries with the most inspiring individuals.

Nominations are open until 6pm on 25th August. Full T&Cs can be found on the Instagram post.

Founded in 1990, The Square is Bristol’s Private Members Club for the creative industries, located on Berkeley Square. Members of The Square are part of a unique community of like-minded creative professionals. The Square provides an arena of original thought and discussion, and members enjoy a range of personal and professional benefits.

Event and work space

Along with a vibrant events programme and an award-winning restaurant, The Square provides a dynamic social environment and a flexible workspace. Equipped with a boutique lounge, the Square Kitchen restaurant, the Lower Deck Cocktail Bar and hidden city-centre Terrace, The Square is ideal for working, socialising, holding events and meeting new people.

Reciprocal club access

The Square Club connects creatives across the world, and has reciprocal arrangements with clubs in the following locations:

Discounts for BCI members

BCI members can apply for discounted membership at a rate of £60 per quarter. This not only gives members access to The Square Club, but to all of the reciprocal venues around the world.

For an additional fee, membership can be upgraded to include access to Square Works, The Square’s high-end, part and full time serviced offices and co-working space. 

Square Member Benefits include:

To apply for discounted membership, please email [email protected]

 

How Do Stories Work? Part 4 What Makes a Good Story: from Blog Post to Hollywood

“There are many people who don’t believe this actually happened.  But it was real. There are the facts.”

Yuri Trush.

Dear Storyteller,

What makes a good story?  What combination of narrative, character and place makes a story powerful enough to last?  To break out of the confines of a single creative interpretation, it must be capable of jumping from one medium to another, adapting in form whilst retaining that universal seed of magic, re-inventing itself in the hands of successive authors, creating its own mythology as it goes.

Curiosity & Chance

I was interested in what had happened to people living in the remote forest communities along Russia’s eastern border with China after the collapse of the Soviet Union?  What happens to people when the protections of the state disappear?  How do they live with no work or pension?

Looking for a commercial ‘hook’ on which to hang this somewhat abstract question, I began researching the illegal tiger trade when I came across a small but epic story.

All great stories tend to be focused on a single emotion- anger, sadness, disgust, happiness, surprise and fear.  These combine in subtle ways to create a colour wheel of emotion.

The potent emotion at the heart of this story was fear.  That particular fear of being hunted, a fear that still lurks deep in the recesses of our primitive imagination, buried in our pre-history when the tiger was our most feared predator, and man was easy prey.  Slow, deaf, blind and foolish.

‘Don’t Shoot The Tigers!’ : a blog post

Long before the ‘blog post’ was a cultural norm, the internet was still a treasure trove of fragments of personal experience ripe for creative treatment.  All one needed was a keen sense of the necessary ingredients and a focused search.  A local Russian journalist had uploaded an account of a very unusual series of tiger attacks on people, written from the field notes of an eminent field ecologist, Dimitri Pikunov.

Pikunov describes a dark and disturbing series of events initiated by a desperate hunter called Vladimir Markov.

To make a mistake is only human, and we hope and expect to learn from each one.  But Markov made a series of mistakes, each one compounding the next, and each steadily reducing his chances of applying the benefit of hindsight.

First he stole meat from a tiger.  Then he shot at the tiger.  And missed.

A wounded animal is much more dangerous, forcing ‘unnatural’ behaviours that lead inevitably to confrontation.  In this case, the tiger was intent on revenge, tracing the scent of the man back to his hut where it lay patiently in wait before stalking and killing him.

Markov had triggered what was to become an infamous series of tiger attacks on people.  The authorities called in specialist tiger trackers, a ‘Conflict Tiger Unit’ headed up by Yuri Trush.  Yuri was charged both with investigating what had happened and with finding, and killing, the tiger.

This is Pikunov’s account of the final moments of Yuri’s deadly encounter-

“The tiger, now limping badly, wandered the logging road when, in the frosty air, came the rumble of an approaching vehicle.  The predator turned off into the glade where the log deck had formerly been and lay down in a shallow ditch overgrown with wormwood.  The GAS-66 truck had already made its way up to the corner of the glade.

Yuri Peonka, sitting next to the driver, saw some tracks from inside the truck that appeared to be the ones that they were looking for.  Jumping out of the truck, he tested the tracks in the tried and true manner: if it ‘crumbles’, then it is absolutely fresh.  Rushing to get his gun, Yuri yelled out to his partners: “He’s here!” Their dog, catching the scent of the tiger, yelped in confusion and, tucking in his tail, hid behind the truck, only sharpening even more the unbelievable tension that mortally threatened all the participants in what was now an inevitable confrontation.

A quick check of the log deck, with its occasional clumps of wormwood, yielded nothing.  It was decided that Trush would be the first to go along the hot trail, to the right would be Shibnev, and a bit to the rear and to the left, Peonka.  In this kind of wedge, holding their fingers on the trigger, they moved forward. In a little more than twenty meters an instantly soul-numbing roar cracked the frigid air forcing everyone, as if on command, to come to a halt.

The tiger, not more than ten meters away, flew out at them as if from under the ground from an absolutely open, clear spot.

The enormous, ferocious mass of stripes, mad from pain and enraged at people, flew like a hurricane at the first of the shooters – Trush.  In a half-unconscious state, he managed to get off two shots.  In a simultaneous echo, from the right and the left rang out his partners’ shots on whose accuracy Yuri’s life now depended.  These two experienced hunters did not let him down and the bullets hit their mark.  The enormous carcass struck the barrel of the rifle and the already lifeless mass slammed down on top of Yuri, its claws, like knives, shredding his outer, winter coat and bloodying it with hot tiger blood.

The three guys immediately composed themselves.  The confrontation had taken place so quickly and so unexpectedly that no one even had time to freak.  Only later, when talking about what had happened, did the three of them come to the conclusion that everything had come together all too well.  And especially the fact that the confrontation had taken place on a completely open spot.  What if the confrontation had occurred somewhere in the thickly wooded Bikin taiga?  Most likely there would have been yet another victim. Everyone seemed to agree that Yuri Trush was born under a lucky star.”

Conflict Tiger’ : a documentary

The idea of a vengeful tiger, enraged by man’s stupidity, was lure enough for me travel to Luchegorsk, a 10-hour train journey north of Vladivostok, to meet with Yuri Trush in person.  Pulling into the station on a winters night, I was greeted first by the silhouette of a small back dog, followed by the imposing figure of Yuri himself.  I nervously introduced myself and explained my interest in his experience.  I mentioned the idea of making a film whereupon Yuri gave a broad smile, revealing a set of sparkling gold teeth.  “Sasha”, he said “I have something to show you.”

Back at his flat he sat me down in front of his old TV and inserted a VHS tape.  It was only at this point that I realised that he had used a video camera to record parts of his investigation of the Markov incident and I had a film to make.

This is how we rendered the same scene described by Dimitri Pikunov above.

‘The Tiger’: a novel

The story clearly had a universal potency, playing at film festivals around the world from Seoul in South Korea, to Goias in Brazil, winning 19 festival grand prizes and audience awards.

A year after its first release, I received a call out of the blue from the American author John Vaillant.  He had seen ‘Conflict Tiger’ at the BANFF Mountain Film Festival and described a ‘light-bulb’ moment in which he realised that he had found the subject for his next book.  He asked for my blessing, for some help with contacts, and, by way of thanks, sent me a copy of his previous novel in the post. ‘The Golden Spruce’ dropped through my letter-box a week later and began an extraordinary 7-year creative exchange, a subject for a separate post.

The story first made public in Dimitri Pikunov’s journal had made the leap to another medium, and was on its way to wider international exposure.  3 years later Penguin Random House published John Vaillant’s ‘The Tiger- A True Story of Vengeance & Survival’.

Here is an extract from the book that recounts the lead-up to Yuri’s brush with death-

“The sun shone brilliantly on the undisturbed snow; the only shadows there were those cast by the men themselves—long, even at midday.  Gitta continued darting up the trail and then back to Trush, barking incessantly, but she gave no clear indication of the tiger’s whereabouts.  She didn’t know.  As they walked, the men scanned the clearing, an expanse in which it would have been difficult to conceal a rabbit, and then they focused their attention on the forest ahead, which was beginning to look like one enormous ambush.  With the exception of the dog, everything was calm and nearly still. Behind them, smoke rose lazily from the Kung’s chimney, drifting off to the north. Gorborukov was still standing there by the back door, holding his rifle like a broom.  In the clearing, the slender stalks and blades nodded reassuringly, as if everything was unfolding according to plan.  The men had gone about twenty yards when Shibnev, picking up some kind of ineffable, intuitive cue, calmly said, “Guys, we should spread out.”  A moment later, the clearing exploded. The first impact of a tiger attack does not come from the tiger itself, but from the roar, which, in addition to being loud like a jet, has an eerie capacity to fill the space around it, leaving one unsure where to look.  From close range, the experience is overwhelming and has the effect of separating you from yourself, of scrambling the very neurology that is supposed to save you at times like this.

Those who have done serious tiger time—scientists and hunters— describe the tiger’s roar not as a sound so much as a full-body experience.  Sober, disciplined biologists have sworn they felt the earth shake.  One Russian hunter, taken by surprise, recalled thinking a dam had burst somewhere.  In short, the tiger’s roar exists in the same sonic realm as a natural catastrophe; it is one of those sounds that give meaning and substance to “the fear of God.”  The Udeghe, Yuri Pionka, described the roar of that tiger in the clearing as soul-rending.  The literal translation from Russian is “soul tearing-apart.”  “I have heard tigers in the forest,” he said, “but I never heard anything like that. It was vicious; terrifying.”  What happened next transpired in less than three seconds.  First, the tiger was nowhere to be seen, and then he was in the air and flying.  What the tiger’s fangs do to the flesh its eyes do to the psyche, and this tiger’s eyes were fixed on Trush: he was the target and, as far as the tiger was concerned, he was as good as dead.  Having launched from ten yards away, the tiger was closing at the speed of flight, his roar rumbling through Trush’s chest and skull like an avalanche.  In spite of this, Trush managed to put his rifle to his shoulder, and the clearing disappeared, along with the forest behind it.  All that remained in his consciousness was the black wand of his gun barrel, at the end of which was a ravening blur of yellow eyes and gleaming teeth that were growing in size by the nanosecond. Trush was squeezing the trigger, which seemed a futile gesture in the face of such ferocious intent—that barbed sledge of a paw, raised now for the death blow.

The scenario was identical: the open field; the alert, armed man; the tiger who is seen only when he chooses to be seen, erupting, apparently, from the earth itself—from nowhere at all— leaving no time and no possibility of escape.  Trush was going to die exactly as Markov and Pochepnya had. This was no folktale; nonetheless, only something heroic, shamanic, magical could alter the outcome.  Trush’s semiautomatic loaded with proven tiger killers was not enough.  Trush was a praying man, and only God could save him now.”

Different Shades of Truth

It’s a strange experience to see ‘your’ story through the prism of another narrator’s imagination.  John had brought new depths and insight to it with the space and time a book affords both author and reader.  It’s interesting to compare how different media handle the spontaneous moment, a narrative territory that is meant to be the special preserve of the documentary film.  But the written word exposes different kinds of meaning, and the experience of reading, as opposed to watching, allows us to ‘inhabit’ the story over a longer time.  We become immersed in it over days, slowly losing track of where the story ends and we begin.  Film is a much faster burn.  But what medium has the best claim on the ‘real’?   Does it matter?  Working together they achieve a higher, deeper meaning, refracting different shades of emotional truth.

‘The Tiger’: a fiction

And so the story moves on, mutating in unpredictable ways, waiting to make the next leap in the collective imagination.

A month ago I received another note from John Vaillant.  ‘Did I keep abreast of the movie news’? he asked.  ‘The Tiger’ was to be adapted again, this time with big money and Hollywood production values.  Ukranian Director Myroslav Slaboshpytskyi is to direct Emmy and Golden Globe winning actor Alexander Skarsgard.

He attached a link to an article featuring this quote from the producer Darren Aronofsky-

“As a producer, I’ve wanted to do two things for a while now: one is to make this film, and the other is to work with the brilliant auteur that is Myroslav Slaboshpytskyi. I am truly excited to be involved with a project that will allow me to do both, and cannot wait to bring this story to the world.”

Aronofsky doesn’t make boring films, and his partnership with an out-an-out ‘auteur’ (best known for his 2014 film ‘The Tribe’ set in a school for the deaf using Ukranian sign language and no subtitles) bodes well for a fresh re-interpretation rather than a dumbed down ‘Hunt For Red October’ version, with Yuri as some tooled up ‘Rambo’ hero primed to tame the wild and bring ‘civilisation’ back to the Taiga.

I pray they do the story justice, but I know it would survive even a proper mauling.  Already percolating in the public imagination in multiple forms, it has already proved resilient and adaptable.  We have to hope that we will fare as well as we continue to distort nature as we pursue our foolish ends.

Resolution

Returning to the question of what makes a good story?  A mysterious location, vivid characters and an epic battle do not alone explain its universal appeal.   Its lasting impact comes more from the way it unfolds.  It offers the familiar tension of a dramatic thriller pivoting our empathies from the preyed upon man to the suffering animal.  But ultimately resolves as a parable, timeless and universal, that speaks emotively of their shared destiny.

Got a story to tell?  Or purpose to communicate? Need some friendly advice?

🎯 Please get in touch.

 

Last week, AgencyUK attended MAD//fest, the UK’s boldest and most distinctive marketing event in the heart of London’s tech and culture scene. The space where top brands, agencies and publishers come to connect, form new relationships, fix industry issues, pitch visionary ideas and celebrate all things Marketing, Advertising and disruption!

We #gotourwings2022 and won two fantastic awards at The Independent Agency Awards 2022, including ‘Best Use of Social Media for Chewits’ and ‘Best FMCG / Retail Campaign for Chewits’! 

Rebecca FitzHenry, AgencyUK Senior Account Manager says: “We’re so excited to have won two awards for our work with Chewits. It’s been so great working with Cloetta to reawaken the Chewits brand (and it’s cheeky dino friend Chewie!) This integrated campaign has been a real AgencyUK team effort, from strategy and creative through to continuous learning and optimisations with the social and digital teams. With some amazing results to date, we can’t wait to see what’s next for the brand.” 

Huge congratulations to all members of the Social, Digital, Creative, Strategy and Client Services teams for all of your hard work- it has definitely paid off! And that’s not all… AgencyUK were also Highly Commended for the Agency Purpose Awards and shortlisted for Independent Agency of the year! 

Sammy Mansourpour, Managing Director says:  “In 2019 the AgencyUK management team embarked on an ambitious programme of self improvement for staff, community and environment.  Recognition and a Commendation for our efforts by the Independent Agency Purpose Award judges is invaluable and motivating for our team and peers. We cannot wait to continue this journey and share our experiences with the judges again in next year’s entry”.

We are so proud of our achievements as an agency and look forward to creating more great content this year and beyond. See you next year MAD//fest!