IN 2023, WE RECERTIFIED WITH A SCORE OF 130.3.
130.3 is an outstanding achievement and something we should all be very proud of.
In 2019, ADLIB was one of a small handful of recruitment businesses globally that certified as a B Corp, our starting point was a score of 82.8. Our belief is that the B Corp assessment provides a structure, with clear measurement, to set clear improvement targets. Our initial certification was simply the start of the journey.
We set out our intentions through the publication of our annual impact reports and set the bar high. This approach and transparency ensured we achieved the focus and accountability needed to make improvements and reach our goals.
This impact report reflects on our recertification, what we have achieved, and provides a glimpse into where we head next.
GOVERNANCE – In 2020 ADLIB converted to a 100% employee ownership model. True stakeholder capitalism. Our recertification score acknowledges this transparency, from an internal perspective with regards to the day-to-day financial management, quarterly updates and access to the entire P&L. External publication of impact reports on social and environmental performance and commitment to our code of conducts.
WORKERS – We’re a people business in every sense of the phrase. Since our initial certification we have invested heavily into our team through numerous initiatives to build a stakeholder model that is fit for the long term.
COMMUNITY – At the centre of any community is a shared belief in attitudes and interests in common. For ADLIB, community covers a lot of ground. We support regional ecosystems, provide insight and advocate for international communities that are fighting for equality. The team have built their own communities from the ground up, we’ve supported community based projects that improve people’s lives, and play an active role within the B Corp community.
ENVIRONMENT – As a B2B service provider we store an increasing amount of customer and candidate data. Given our learnings from within the Green Tech South West community, we are increasingly aware that the life cycle of storing, processing, and transmitting digital information is an area that we need to pay significant attention to.
CUSTOMERS – In 2021-22 we aimed to improve our customer score by 10 points via the MotherBoard Charter. After long discussion with B Lab it was concluded that Mums in Tech are not recognised as underserved. Furthermore, the initiative is a not for profit, charging charter signatories an administration fee only and therefore no points were awarded. Our response was threefold.
The Bristol Creative Industries Internship Programme, in partnership with Babbasa as part of the OurCity2030 initiative, is a stellar example of how BCI members can come together to fund and deliver a complex programme of internships and training to support some of the region’s most underrepresented young people.
After a successful pilot over the past few months with 14 brilliant agencies, we are now looking for more creative businesses to join our mission.
They will support the second cohort of interns during the next phase of this innovative project in 2024.
Agencies pay a one-off fee which covers:
Onboarding to the programme including guidance and templates around internship structure/workplan.
ED&I, mental health and neurodiversity training with a focus on working with young people from underrepresented groups.
HR support and mentoring from Bristol Creative Industries’ dedicated internship programme manager Clare Leczycki.
Recruitment and employment of two interns over six months.
If you are interested in taking part, email Bristol Creative Industries membership manager Alli Nicholas on alli@bristolcreativeindustries.com
Paula Newport, director of people and culture, Aardman Animations:
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If you are interested in taking part, email Bristol Creative Industries membership manager Alli Nicholas on alli@bristolcreativeindustries.com
Savvy art buyers get the chance to snap up bargain artworks and join in the fun as the RWA’s Secret Postcard Auction returns.
Following the huge success of the 2022 Secret Postcard Auction, the event will run online from 28 October to 9 November, with a physical display of the artworks on show at the RWA from 4-9 November.
An unmissable event in the RWA annual calendar, and a major fundraiser for us as an independent charity, the Secret Postcard Auction offers you the opportunity to make the winning bid on original artworks by famous, or soon-to-be-famous, artists!
As the name suggests, all the artworks are postcard size – albeit a large postcard, at approximately 14 x 19cm cm (5½” x 7½”). The postcards can be viewed, and bids can be placed on our 32 Auction site. It’s great fun and bidding can get fierce but there’s plenty of opportunity to grab a wonderful original work of art for as little as £40!
This year, as well as being online, you’ll have the opportunity to get a closer look at the postcards while they’re on display in the Youngwood Room at the RWA from 4 – 9 November.
Last year’s postcards included works by Sir Frank Bowling RA, Eileen Cooper RA, Maggie Hambling, David Remfry RA to name just a few. This year’s entries have started to roll in and we can already confirm contributions from Jeremy Deller, Anne Desmet RA, Simon Drew, Gilbert and George RA, Kurt Jackson RWA, Andrew Lanyon, Sir Richard Long RA RWA, Mali Morris RA, Cathie Pilkington RA and Bob & Roberta Smith RA, with many more to be revealed.
All of the contributing artists are named, but the identity of who did which artwork is anonymous until the auction has closed.
Bidding opens for the public on 28 October and will close at 10pm on 9 November 2023.
Since its re-opening last year, the RWA has welcomed more visitors to its building than at any time in its history and brought life-enhancing creativity to people who’ve never had that opportunity before, but we can only continue to do this with your help.
As an independent charity with less than 1% of costs covered from the public purse each year, we rely on our fundraising efforts to keep the doors open and run our outreach programme, engaging people in some of Bristol’s most under-represented communities. The money raised by the Secret Postcard Auction is a vital contributor to our finances. Last year we were blown away by the support, as donations reached over £70,000, while bidders still walked away with incredible bargains.
Keep an eye on the RWA website for details, and GOOD LUCK with your bidding!
secretpostcard.org.uk
The Southwest’s biggest Annual Open Exhibition returns for 170th year
The RWA (Royal West of England Academy) is delighted to announce the return of its renowned Annual Open Exhibition for the 170th year, running for an extended period, from 9 September 2023 to 14 January 2024.
This dynamic and varied exhibition features painting, drawing, printmaking, photography, sculpture, and mixed media submissions and is a showcase of some of the most exciting artists from across the country and beyond.
Amongst this year’s selection panel were invited artist Charmaine Watkins; President of the RWA Fiona Robinson; artist and Rabley Gallery director Meryl Ainslie, and Academicians Dallas Collins VPRWA, Lucy Austin RWA, Angel Lizon RWA and Karl Singporewala RWA. They assessed every artwork on its own merits, anonymously, before being able to bring down the 4000+ entries to just over 400. No mean task when the standard of work submitted was so high!
Alison Bevan, RWA Director, says: “This year above all others, we have been quite overwhelmed by the variety and standard of artworks submitted by every kind of artist, from long-established veterans to fresh new talent just finding its artistic voice. No matter what kind of art you enjoy, we can promise every visitor will find lots to love!”
The Annual Open reflects the RWA’s ongoing commitment to championing world-class art in the region and creating opportunities for new and emerging talent. It includes in excess of £10,000 in prize money, including the £5000 Academy Prize and a £4000 Other Art Prize.
All the original artwork on display is for sale not only in the galleries, but also online, with prices starting at less than you’d pay for a furniture-shop print. Buying art helps support both the artists and the RWA, which is a completely independent charity (1070163) delivering life-enhancing creative opportunities for young people and adults across Bristol.
Tickets to the Annual Open Exhibtion are £8.90 (concessions available), or for just £15 you can buy an RWA Art Pass, which allows unlimited access to all our ticketed exhibitions as many times as you like for a whole year. https://www.rwa.org.uk
In today’s rapidly changing world, diversity, equity, and inclusion (DEI) are not just buzzwords; they’re powerful pillars that drive success, enhance problem-solving and fuel innovation within organizations. Recognising the significance of DEI, creative technology agency Aer Studios enlisted the help of HeyFlow to build a stronger and more inclusive workplace that would support their existing workforce better and prepare them for a wider range of experiences as the team grows.
Central to Aer’s new strategy was the desire to foster comfortable conversations around reproductive health and its significant impact on the workplace. And the best way to do that was to create a more informed and open dialogue to pave the way for greater understanding and empathy among employees.
Enlisting the help of Hey Flow they designed a two-step approach. Firstly, a comprehensive companywide survey to gauge the current level of understanding and comfort levels related to reproductive health in the workplace, assess management’s knowledge of existing policies and identify areas for further education.
Based on the insights gained from the survey, HeyFlow then hosted a half-day workshop for the entire team at Aer Studios that focused on key points to bridge the knowledge gap, foster open conversations, and drive positive change.
The impact of the workshop was evident, with 93% of participants left feeling comfortable discussing all reproductive health topics covered during the session. More impressively, 36.2% of participants felt significantly more comfortable discussing these topics than before the workshop.
The workshop also generated seven employee-raised initiatives to create a more inclusive and supportive workplace culture that could be presented to management for consideration as their DEI strategy was being further developed.
“We knew that as part of our ongoing DEI charter, there needed to be a particular focus on gender equality. But if we were going to play a role in tackling the gender imbalance and systemic issues we face in the tech industries, we were going to need some help. Working with the brilliant team at HeyFlow has created a more open dialogue among the team and inspired new policies to better support women at all stages in their reproductive journeys. If you are looking for impactful and meaningful ways to further your DEI efforts, I would highly recommend HeyFlow”
Tom Harber, Managing Director, Aer Studios
Reproductive health doesn’t stop while you’re at work. And by their partnership with HeyFlow, Aer Studios have set a precedent of ensuring companies are building on inclusive foundations that work for their current workforce. If you’re interested in finding out more about HeyFlow and how they can help you understand your female* workforce better then get in touch at hello@heyflow.co.uk
In May we announced the 14 young people selected as the first cohort for the Bristol Creative Industries Internship Programme, in partnership with Babbasa and 14 creative businesses from the BCI membership community.
Two months into the programme, which is aimed at young people from underrepresented groups, we’re sharing an update on what the interns have been getting up to.
Clare Leczycki, Bristol Creative Industries Internship Programme manager, said:
“Our interns are two months into their first three month placement and we are delighted with the progress. Each of the supporting agencies are providing a 360 degree view of the different departments alongside bespoke support around the interns’ key areas of interest.
“I have the joy of spending Fridays with the cohort as part of the skills and training programme which is co-produced with the interns. Guest speakers come in to share knowledge and expertise on a range of topics. So far we have explored mental health and resilience tools and strategies, neurodiversity and uncovering barriers to work, how to speak to your employers about your needs, the power of networking and navigating live project briefs.
“The group is also working on a live brief which allows them to come together with a focus on their area of expertise. They learn from one another whilst producing a tangible product that they will be able to showcase at the end of their internship.
“I am blown away at how well the group has bonded, how they show up each week with great energy, ideas and commitment. I appreciate the time I get to spend with them.
“The journey for the interns and the participating agencies is far from straightforward. For the agencies, creating learning opportunities and delivering training whilst running a business and being ready to make changes to welcome people from diverse backgrounds to their organisation is a lot to manage all at once.
“For the interns, being a new person in a company can already feel quite daunting. Not really seeing anyone else who looks like you can feel quite intimidating, especially when you are so early on in your career.
“My job is to ensure everyone is having a positive experience, so it’s lots of listening, encouraging open conversations, building trust and nurturing relationships. There are lots of different needs to attend to and success looks different for everyone so managing expectations is key in navigating this project.
“Our aim is to create a space that empowers everyone involved to be open and ready to learn, to be comfortable with vulnerability, to share challenges across the team, addressing issues when they come up and be ready to respond and make changes when needed.
“Some days we get things wrong but I trust we are all here for the same reasons; to make long-lasting change to the creative industries by providing opportunities to these incredibly talented young people who need a foot in the door and a warm welcome when they step inside.”
Kayjay McDonald-Ferguson, who is interning at saintnicks, is regularly sharing LinkedIn updates with brilliant behind the scenes insights from the programme. Here are some of his posts:
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Three of the interns joined the Bristol Creative Industries board meeting to deliver a brilliant presentation:
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Laurel is an intern at ThirtyThree.
Amy is an intern at Halo.
See a video below or watch it on Instagram.
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Armadillo discusses being involved in the programme.
On the workshop during which the 14 interns were selected, Rob Pellow, executive technical director at Armadillo, said:
“Meeting the potential interns and working with them in the workshop was an unbelievably eye-opening experience. Nothing had prepared me for the level of passion, curiosity and dedication to finding work that energises them.”
Megan O’Keefe, senior account manager, added:
“I’m really looking forward to being part of this project. Having joined the workshop, it’s clear how engaged everyone was and how keen to learn. There were some great questions so I’m looking forward to having some fresh perspectives and input.”
He is an intern at Atomic Smash.
See the full post on Instagram.
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“We are thrilled to introduce Ahmed, the newest addition to the growing Newicon team. Ahmed has just stepped on board as our Software Development Intern, armed with an innovative mindset, enthusiasm, and a resolve to leave a lasting positive impact.”
“Last year, we shared our ‘Guide to a fair and inclusive workplace’, that hopes to address some of the hiring biases and challenges that are also preventing diverse talent from receiving and benefiting from opportunities. It considers where best to post job ads that will reach diverse audiences and how to write job ads without using gendered language. This tackles the practicalities of promoting the opportunities, but we were also looking for our opportunity to be able to provide an opportunity. Cue fanfare. This is when we heard about BCI’s new internship programme.
“We are thrilled to have welcomed our first intern, Sara Matloob, to the Mr B & Friends team. With a love of baking chocolate chip cookies, Jane Eyre and an interest in copywriting, idea generation and marketing we’re very excited to have her join the team.”
To stay updated on the Bristol Creative Industries Internship Programme, follow us on LinkedIn, Twitter and Instagram.
Main image credit: Alli Nicholas, Bristol Creative Industries membership manager
Second image credit: Eljay | www.instagram.com/Eljaybriss | www.eljaybriss.co.uk
The worlds of digital, product and service design are familiar with having end-users and customers involved in defining, testing and developing inclusive and accessible experiences. In brand identity design such involvement may be much less common but I don’t believe that that should remain the accepted norm. Always open to learning and developing my processes, I’m on a journey of discovery – exploring how I can ensure that The Co-Foundry takes a truly inclusive approach towards creating brand identities fit for the 21st Century.
Solving a branding brief can be done in any number of ways – there is never one single solution. But despite there being multiple angles and possible approaches, it’s not unusual to find that insufficient differing perspectives get explored during the strategic and creative stages of a project – something which can result in assumptions being perpetuated and generic solutions being delivered. And although no one sets out to deliberately exclude underrepresented voices, that thing where you assume your knowledge is all knowledge, is an easy trap to fall into.
Socially-conscious, human-centred businesses, institutions and organisations already understand the importance of listening to more than just the loudest and most dominant voices. They actively cast their net wider and ensure that individuals and minority communities get heard too. As brand strategists and designers, we should make creating space for, and listening to these diverse and underrepresented voices, an integral part of our practice too.
In this post I want to track the stages of a ‘typical’ brand project, identifying where we can embed inclusive practices and, in this way, exploring how brand designers, strategists and their clients can take practical steps towards a more inclusive approach.
Considering how brands are experienced by a more diverse range of customers and potential customers in the real world will lead to insights that then help create more meaningful and more widely resonant brand identities. These can, in their turn, contribute to extending brand reach and improving a brand’s accessibility and appeal across, for example, demographic divides, divergent thinkers, abilities and religions.
A 2022 study by the Design Council found the UK design industry in good shape but with a buoyant growth trajectory not being matched by a growth in diversity. More recently, speaking at Clerkenwell Design Week, Design Council CEO Minnie Moll spelled this out, saying, “only 23% of designers in the UK identify as female” while “88% of design managers identify as white”. It’s something I’ve written about on The Journal over the years here and here.
Inevitably, we’re all sometimes guilty of only viewing the world we live in from our own limited prism. So how can we ensure that the light we refract takes in the full gamut of possibilities and experiences, and not just a limited palette? How can we shine a light on underrepresented communities, reflecting life as it really is and ultimately driving change?
Apart from being an ethical, respectful, empathetic and positive way to design, there are several strategic reasons why inclusivity matters. In UX and CX design there is already a broad consensus around inclusive design extending market share and accelerating innovation, so how can inclusive brand identity design benefit the brand, and the audience it serves?
Key benefits of adopting inclusive practices include:
In other words, from a commercial perspective, you increase your brand value and drive higher brand engagement.
An inclusive approach starts not just with knowledge of your audiences but with knowledge of yourself.
The path to greater inclusivity starts with asking yourself: “Who might I be excluding with my design decision?” (Jeff Zundel, LinkedIn’s Inclusive Design Advocate). We need to recognise and acknowledge our own unconscious bias and begin with an open mindset, whether that’s through unconscious bias training or simply respecting and being open to the opinions of others.
So, start with the question: “Who are we not reaching or serving?”
Educating yourself on how current events and public discourse impacts the people you intend to reach is important too, but nothing beats actually consulting and working alongside your stakeholders.
Follow this link for the full article, where I look at this from a ‘typical’ brand design process and see where we can bring voices that may have previously been left out, in.
We are super excited to be bringing MotherBoard events to Bristol!
When: Wednesday 19th July 2023.
What time: 6.30pm – 9pm
Location: Huboo, 41 Corn St, Bristol BS1 1HT
Drinks and pizza provided.
Speakers include:
Rav Bumbra, Founder of Cajigo
Rowena Innocent, SVP Engineering at Ultraleap
Chloe Allan, Technology Manager, Just Eat
David Maher Roberts, Managing Partner of Digital DNA & Founder of TechSpark
Join us for the first Bristol MotherBoard community event! This event will be a networking event, with a panel talk starting 7.30pm.
With 50% of women leaving the industry by the time they are 35, we will be asking the important question “how we can retain more women in tech”.
We will offer practical takeaways including how businesses can support their female talent and drive retention, how businesses can offer an inclusive environment for mums and what we as individuals can do to support our peers and be advocates for all women working in tech.
If you have not been to one of our events before, MotherBoard is a community, event series and charter for everyone who believes we need more support for women working in the tech industry. We encourage everybody to join who is interested in understanding more about how to drive inclusion in the workplace.
Please RSVP to confirm your place.
JonesMillbank, Bristol-based video production company, is now a Certified B Corp.
They join a growing community who are leading a global movement that makes business a force for good.
And Bristol is gaining pace, with over 70 companies from Ecologi to Triodos Bank, Too Good To Go, Psychopomp and Sawday’s inspiring change.
JonesMillbank have achieved a score of 94.7, but like all B Corps, certification is just the start of the journey.
“We’re incredibly proud to be a Certified B Corp, which recognises our ethos and all the work we’ve done to date. But we’re excited about how the certification will inspire us and our team to do more” said Russell Jones, Co-Founder at JonesMillbank.
“And there’s a huge opportunity for improvement. With the opening of our new TV and film studio, Nine Tree Studios, we’ll have more space and resources to support Bristol’s community, from internships to pro-bono hire, creative industry support, and event hosting.”
Nine Tree Studios will host this month’s Purpose in Practice event, run by Assembly, featuring Adam Millbank, Co-Founder of JonesMillbank, as guest speaker.
Of the B Corp Certification, Adam said “We’ve always aspired to leave a positive lasting impression on everyone we encounter. It’s been part of our culture throughout our journey. Being part of the B Corp community further amplifies this goal and will ensure the company will always balance its financial goals with true positive purpose”.
JonesMillbank commenced their B Corp journey in November 2019, and part of their certification recognises their support for impactful businesses, including over 50 education institutions and numerous charities and public sector organisations.
For more information and to start your own B Corp journey, visit www.bcorporation.net.
***
JonesMillbank are a full-service video production company.
They work in-house with a talented team of multi-disciplined creatives, telling authentic stories for a range of clients such as University of Bristol, IDLES, NHS England, The Royal Mint and Battersea.
jonesmillbank.com
01173706372
hello@jonesmillbank.com
We are delighted to announce the 14 young people from across the city who have been selected as the initial cohort for the Bristol Creative Industries Internship Programme, in partnership with Babbasa and 14 creative businesses from the BCI membership community.
Launched earlier this year, the programme is aimed at young people aged 18-24 from underrepresented backgrounds wanting to gain more insight and real experience in the creative industries.
Two of the biggest challenges facing the sector are a long-term skills shortage and a lack of workforce diversity. This programme has been designed specifically to tackle those issues.
The BCI-commissoned A Creative Force to Be Reckoned With report found that increasing diversity and inclusion is a significant priority for six in 10 (59%) creative firms in Bristol, but almost half (48%) said they want help finding diverse talent from underrepresented groups.
As part of the Bristol Creative Industries Internship Programme, many of the city’s most well-known creative companies have offered six-month full time paid placements to applicants in roles covering advertising, marketing, design, animation and digital.
Sara Foley, senior designer at Mr B & Friends, commented on her agency’s reason for participating in the programme:
“At Mr B & Friends, we’re on our own journey for better representation and inclusivity within our agency and the industry as a whole. Our DE&I team (in its fifth year) understand that there are barriers to getting into the creative industry for those who are in underrepresented groups.
“Whether that be lack of education, lack of opportunities or lack of awareness that this is a career path for them, we were looking to be able to provide an opportunity for young people and this internship programme has helped give us that.”
Over the past few months, applicants met participating agencies for an informal interview and meet & greet session at The Watershed, where they had the chance to chat directly with the participating agencies to learn more about the businesses and remit of the available roles.
Rob Pellow, executive technical Director at Armadillo, commented on the recruitment process:
“Meeting the potential interns and working with them in the workshop was an unbelievably eye-opening experience. Nothing had prepared me for the level of passion, curiosity, and dedication to finding work that energises them.”
The successful applicants will now work for six months, during which time they will undergo two placements at two different agencies, both lasting three months each.
The programme will provide a mix of professional skills training, creative skills training, inspirational talks, networking events, mentoring and opportunities for future employment.
Zoe Lynes, head of services at Babbasa, said:
“This is an amazing opportunity we are creating for young people across Bristol and our collaboration on this scheme has been a real passion piece for all of us here at Babbasa.
“This project has allowed us to foster a strong collaborative relationship with Bristol Creative Industries, aligning our mutual goals of raising up those young people who have been disadvantaged, to work together to build opportunity, excitement, and progression for those young people who need it most in Bristol.”
Chris Thurling, chair of Bristol Creative Industries, commented:
“We are delighted to welcome our first cohort for the internship programme. Just the recruitment process itself has been incredibly rewarding for all involved and has only reinforced the reasons as to why we set up this initiative.
“We are incredibly excited to see the new recruits take the next step in their journey and kick off their roles with some of the very best creative businesses not just in the city of Bristol, but in the UK.”
The businesses and Bristol Creative Industries members participating in the programme are:
The full list of interns and the companies they are working their first placement at:
Read more information about the Bristol Creative Industries Internship Programme and full biographies for the interns here.
Top image credit: Eljay Briss [website] [Instagram]
Paul Bailey, brand strategy director, Halo:
“We are three days in to our internship and I’ve been amazed at the impact our intern has had. A super smart, super tuned-in, super vibrant personality, she has been a breath of fresh air to the agency. Her youthful energy and her lack of limits has inspired our agency already. Imagine what she will do in week two!”
Matt Woodman, UX/UI designer, Atomic Smash:
“Our first placement, Mohd, has been an absolute pleasure to work with. He’s keen, curious and engaged to a level that I could only have imagined. We can see exactly why he’s been matched with our agency and are excited for the coming weeks working together.”
Phill Lane, head of brand and insight, ThirtyThree:
“As an agency that works with employers on recruitment marketing, culture, and DE&I comms, it’s vital that we have an employee base ourselves that represents the whole of society, and benefits from the diversity of thought and experience that that brings.
“For us, the Bristol Creative Industries Internship Programme is a tool to help address the fact that there are underrepresented groups who don’t have access to, of understanding of, the creative industries – and that, without a dedicated programme of outreach, education and access to opportunity, we’ll never change that.”
Lucy Rees, people and culture manager, Newicon:
“The creative industry has needed a disruption for quite some time, this internship is just that, with diversity comes innovation and I cannot wait to see the impact the interns will have in all of our business over the coming months.”
Paula Newport, director of people and culture, Aardman Animations:
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