A new skills training programme to support creatives looking to break into behind-the-camera roles on scripted film and high-end TV productions made in the West of England will launch later this month.

It comes after Bristol City Council’s Film Services have secured almost £300,000 (£299,818) from the West of England Mayoral Combined Authority, led by Metro Mayor Dan Norris, to deliver an industry-led West of England Film & High-End TV Workforce Development Programme to help creatives make their impact and find new career opportunities.

Delivered by The Bottle Yard Studios, Bristol UNESCO City of Film and Bristol Film Office – the three departments that make up Bristol City Council’s Film Services – the year-long programme will be open to regional participants from backgrounds currently underrepresented in the industry. Tailored training will demystify the world of scripted production and prepare trainees for entry level crew positions, with the aim of strengthening the pipeline of diverse local crew talent.

The investment comes at an important time of continued growth in the West of England’s film and high-end TV sector, with an estimated 21,000 new crew forecast to be needed across the UK by 2025.*

Metro Mayor Dan Norris, who leads the West of England Mayoral Combined Authority, said: “The West of England is fast becoming the Hollywood of the UK. Only recently, huge names like Disney+ have checked in to The Bottle Yard Studios’ new state-of-the-art and West of England Mayoral Authority-funded TBY2 facility – that’s a massive vote of confidence in our world-leading creative industries. But to keep up the pace, we need to tap into the extraordinary wealth of creative talent we have in the West. That means supporting them with world-class training to create that new home-grown creative generation for the sector.

“That’s why I’m delighted to be launching this programme fully funded by the Mayoral Combined Authority I lead, to give West of England residents the opportunities they need to thrive in film and high-end TV – something the West does so well. It gives a platform to the next generation of talent who will shape our region’s bright creative future. So, to those considering a career in film and TV: I want to hear from you!”

Councillor Craig Cheney, Deputy Mayor of Bristol with responsibility for City Economy Finance & Performance said: “It’s brilliant to see Bristol’s thriving film and TV sector in the spotlight once again and we are delighted to secure funding to further support this vital industry, as well as the talented people who bring Bristol’s creative sectors to life.

“Bristol remains a world-leading hub for film and TV production, with some the industry’s biggest names choosing our city to produce their shows. Bristol’s new state-of-the-art film studio, The Bottle Yard’s TBY2 facility, has already played host to some of the UK’s most exciting productions since opening its doors in 2022 supported by £12 million in funding. However, as the sector continues to go from strength to strength, more targeted investment into training and developing the next generation of homegrown production talent is becoming increasingly necessary. This industry-led development programme will tap into the deep pool of creative talent here in the West Country and open new career pathways to underrepresented groups who may never have had the opportunity to take their first steps into this fast-growing sector.”

Laura Aviles, Head of Film, Bristol City Council says: “We’ve long made the case that targeted skills investment for scripted crew in our region is essential if we’re to develop this often-overlooked segment of the screen workforce. Film and high-end TV production levels in Bristol and the West have been increasing steadily in past years, supported by The Bottle Yard’s expansion and the region’s Film Offices facilitating more productions on location. With this success comes the opportunity to grow our local talent base – which is crucial when the existing crew base hits capacity, something we anticipate as we move on from last year’s US writers and actors strikes. We are delighted to have secured this funding to deliver a programme designed to help local entrants understand and navigate the fast-paced world of production they are not yet familiar with, to support them in identifying the right opportunities and having the confidence to step into industry roles that suit their talents and ambitions.”

Natalie Moore, Bristol UNESCO City of Film Manager, says: “Developing a local skills pipeline for scripted crew is a key priority in our Bristol UNESCO City of Film Action Plan. Opening up opportunities for regional talent from a wide range of backgrounds makes for a more sustainable and resilient industry base. With so many career opportunities that can and should be made available to people living within the region, we want to make access routes into the film and TV industry easier to navigate and provide support to build a more diverse local workforce. This programme will create a clear pathway to help underrepresented talent from Bristol and the West into scripted production careers, demystifying the industry and preparing them for employment with the right level of support and guidance.”

The programme, which is funded by the UK Government through the UK Shared Prosperity Fund, will feature a series of sessions repeated for three intakes throughout 2024, including a ‘Get to Know the Industry’ webinar, an Industry Induction Day at The Bottle Yard Studios, and a specially designed 5-week training scheme to equip potential new entrants for a career in film and high-end TV production. Training will focus on confidence-building, set etiquette and work-readiness, communication skills and teamwork, wellbeing and resilience, as well as digital and financial literacy and how to find work as a freelancer.

The programme will aim to engage up to 750 people in total across its different strands of activity, with a view to 45 undertaking the 5-week training course that will equip them to go on to get jobs. Those who complete the full training will be added to a New Entrants Portfolio given to film and high-end TV productions filming in the region.

The programme will also launch a digital New Entrants Hub, designed to signpost anyone in the West of England interested in a career in film or high-end TV to useful resources, training and development opportunities that are relevant to the region.

Applications will be invited from residents of Bristol, Bath and North East Somerset, and South Gloucestershire aged 17 and above**. Underrepresented target groups will include young people aged 17-25**, those not in education, employment or training, under-employed people and those on zero-hour contracts, women, people from the global majority, disabled people, people living with mental health issues, carers and care leavers. An Access Fund will be provided to support any participants who face a financial barrier to taking part.

The West of England Film & High-End TV Workforce Development Programme has been devised following recommendations of the BFI Skills Review (June 2022) and Olsberg’s Workforce Development Report commissioned by Bristol City Council and The Bottle Yard Studios (July 2023). The first call for applications will open in January 2024.

The West of England Mayoral Combined Authority is working in partnership with Bristol City Council’s Film Services (comprising The Bottle Yard Studios, Bristol UNESCO City of Film and Bristol Film Office) to deliver the Mayoral Priority Skills Fund. This fund provides flexible grants to meet current priority skills gaps in the region. This project is part-funded by the UK Government through the UK Shared Prosperity Fund.

Upcoming productions recently filmed in Bristol and the West of England include Jilly Cooper adaptation Rivals (Disney+), series three of spy thriller Alex Rider (Amazon FreeVee), series three of Stephen Merchant’s The Outlaws (BBC/Amazon Prime Video), comedy drama Boarders (BBC Three), teen crime thriller A Good Girl’s Guide to Murder (BBC Three) and series five of children’s drama Malory Towers (CBBC). Titles currently in production in the region include Wolf Hall: The Mirror and the Light (BBC/Masterpiece PBS) and romantic comedy The Road Trip (Paramount+).

As 2024 begins, Bristol Creative Industries co-chairs Lis Anderson and Heather Wright set out their vision and plans for the next 12 months.

Our unwavering commitment to driving value for Bristol Creative Industries members remains our top priority. We will persist in creating opportunities for our community to learn, connect and grow their businesses. Simultaneously we are dedicated to amplifying our influence within the city and nationally advocating for the views and the needs of our local creative industries.

Events, networking and learning

The highly successful programme of in-person keynote events from industry figures will continue to be a catalyst for inspiring new thinking and encouraging reflection and evolution for business growth.

We encourage leaders to bring their wider teams to these events, which may otherwise be out of reach for smaller organisations. We also aim to diversify our line-up of speakers to represent the broader spectrum of creative industries.

Freelancers constantly say how much they love the networking events and the freelancer drinks at the Square Club in Bristol have grown from strength to strength. We’ll be running more of these events in 2024 on 6 February, 23 April, 11 June, 10 September and 19 November.

Member lunches, recognised for fostering valuable real-world partnerships, will continue due to the positive feedback and opportunities they generate.

There are ongoing opportunities for learning for all Bristol Creative Industries members and their teams through the events calendar. This includes access to Wake Up Call webinars (bi-weekly live webinars with a library of recorded webinars to be launched later this year), a new equality, diversity and inclusion (ED&I) training programme and free legal advice surgeries.

Supporting the next generation of talent

Building on the success of the Bristol Creative Industries Internship Programme pilot in 2023, we’re leveraging the insights gained to make it even better this year year, with enhanced experiences and outcomes for both interns and employers.

We have started recruitment for member businesses to take part in the 2024 programme and we continue to collaborate closely with Babbasa to help us reach young creative interns from underrepresented backgrounds in our city.

2024 will also see BCI working more closely with education providers across the region to grow the creative talent pipeline for our members. We’ll be raising awareness of career opportunities in our sector, facilitating mentorships and feeding into course materials.

Film and TV

As we continue to grow, we’re keen to attract new members from the film and TV industry. With strategic partnerships formed with Bottleyard Studios and Bristol Film Office, we aim to connect our members with the many new opportunities arising from the many high end TV productions coming to the city.

New board members

To achieve our ambitious goals, we’re actively seeking new Board members. Find full details here as we look to welcome individuals who share our passion for Bristol’s creative industries.

We wish you all a very happy New Year and look forward to supporting and celebrating creative businesses throughout 2024 and beyond.

To stay updated with all Bristol Creative Industries activities and member opportunities, make sure you’re signed up to the monthly BCI Bulletin.

If you’re not yet a Bristol Creative Industries member, join here. We’d love to welcome you in 2024. 

According to the World Economic Forum, critical thinking and problem-solving skills are at the top of the skills list that employers believe will grow in prominence over the next five years.  Yet we continue to passively meander through our working week; going to meetings where there’s no one leading and there are too many invitees, observing team members who are distracted or doing something else.  We leave the room feeling frustrated at the time wasted, and none the wiser on how we’re going to solve the problem we came together to discuss.

A few stats I found on time wasted in meetings (US research):

·      71% of senior managers believe meetings are unproductive and inefficient

·      Only 50% of employees feel their ideas are heard during meetings

·      An estimated 50% of meeting time is spent on irrelevant topics

·      Companies with fewer than 50 employees waste an average of $18k per year on unproductive meetings, whilst for companies with over 100 employees it’s an average of $420,000

What if we turned these lazy, lacklustre meetings into something positive?  What if we started running bite-sized workshops instead, putting our energy into creating experiences for participants to problem-solve together?

Do workshops take more time and effort to plan?

Initially, yes.  But … the more you do, the more confident you’ll become, and the quicker you’ll be at designing activities that actually help solve problems, where everyone leaves the room with an agreed plan of action that’s been created by you all.

What’s the difference between a meeting and a workshop?

I use the following distinction to guide me.  If your goal is simply to share or exchange information then a meeting will suffice.  If your goal is to solve a problem where you need input from people with different skills and experience (those skills and experience will be based on the topic and outcome you’re after), and that will result in actionable options, then try running a workshop.

5 tips to get you started

1. Only invite participants who will contribute, and have a diverse set of skills and experience

2. Share the workshop purpose and goals with participants beforehand, so they know what to expect.  And don’t be afraid to give them pre-work to help get them into the zone beforehand

3. Design activities that will play to the strengths of the participants and different learning styles – consider a mix of discussion, individual reflection and group work

4. Don’t be afraid to flex the agenda if you feel like another way might be more effective in achieving your goal

5. Always capture actions with owners at the end, to ensure you keep up momentum after the workshop

New year challenge – facilitating positive change

Give it a go in January, and let me know how you get on … Tell your team and clients that you’re trying something different, and encourage them to do the same.

If you need help, get in touch.  I’m running a Workshop Wizardry ‘workshop’ on 31st January, which will be packed with handy tools and techniques to build your workshop confidence. I also offer tailored in-house sessions with your team with 20% off for BCI members.

On 24 November, we celebrated the first group of interns who took part in the Bristol Creative Industries Internship Programme with Babbasa as part of the OurCity2030 Pathway into Creative & Tech.

We had a wonderful night celebrating everyone’s achievements over the past six months. The graduation event, at the Gather Round co-working space in Bristol, brought together the brilliant interns plus many of the programme contributors, friends and family to reflect on the successes and learnings from the scheme.

We launched the programme earlier this year. It is aimed at young people aged 18-24 from diverse backgrounds wanting to gain more insight and real experience in the creative industries.

Two of the biggest challenges facing the sector are a long-term skills shortage and a lack of workforce diversity. This was highlighted by Bristol Creative Industries’ A Creative Force to Be Reckoned With report which found that increasing diversity and inclusion is a significant priority for six in 10 creative firms in Bristol, but almost half said they want help finding diverse talent from underrepresented groups.

The internship programme was designed specifically to tackle those issues and create more inclusive workplaces. We were delighted that brilliant agencies from the BCI member community stepped up to provide three month placements to the 14 interns:

At the end of the first placement, three of the interns used the experience to explore other projects, while 11 stayed to undertake a second placement.

What happens next: Five of the interns got jobs

As the pilot programme comes to an end, here’s an update on how taking part in the initiative impacted on the interns and what they plan to do next:

Abdifatah Kheyre is going travelling for a while but has some exciting plans to launch a new project with a friend.

Abdur-Rahman Shafi has been offered a continuation at his first placement at Noble where he will be doing an internship extension, with the view for being promotion to digital marketing executive after six months.

Ahmed Ismail is considering his options in design and software development.

Amy Smith has been offered a role as production runner at Aardman on an upcoming project.

Kayjay McDonald-Ferguson is looking to continue with his freelancing projects in design and strategy and is set to start a bootcamp coding course.

Laurel Beckford has been working with Babbasa on the organisation’s social media campaigns and is looking for further work in film production and social media.

Mohd Wani has gone on to study an MA in information experience design at The Royal College of Art.

Omar Ibrahim has started a front-end web development bootcamp and will continue to study whilst trying to get more work experience. He is looking for a junior level role in front-end web development.

Priscilla Kodjo is staying on at her placement at Time Machine Designs as a freelance concept artist.

Sara Matloob has applied to study with the Chartered Institute of Marketing and hopes to build a career focused on public relations and the experiential sector.

Sophie Kirk is continuing to pursue her career in film and television art departments, with her improved graphic design skills opening up more opportunities for freelance work.

Seren Spooner was offered a job as a junior designer at Armadillo, her first placement.

Touka Mostafa led an EDI audit at one of her placements and delivered her findings to the board. She has recently accepted an account executive role at Armadillo, one of the participating agencies.

Yasmina El Khatib hopes to continue her education and study a modelmaking course with a focus on fabrication. For now, she is looking for a design and creative role to allow her to save for her masters.

Bristol Creative Industries Internship Programme intern graduation

The impact the programme had on the interns

We asked some of the interns to reflect on taking part in the programme.

”The programme helped me find myself, be a better human and chase my dreams.”
Abdifatah Kheyre

“This internship really has made my dream career happen. The continued support throughout has been great. I have also made some friends that I will have for life.”
Amy Smith

”I took many learnings from the experience, but above all I learnt the importance of being an active learner. In a work setting it is important that you can communicate with the different departments and not be afraid to ask for what you want. In both agencies I felt comfortable to be myself and felt listened to. I like that the internship was tailored to what I needed.”
Kayjay McDonald-Ferguson

”Don’t get me wrong, it wasn’t always a straight path, and I was never comfortable to put my hand up and say I want to learn more. But I have to say, I’m so glad I sat in the uncomfortable space for a little bit because I pushed past that point, I managed to develop and grow in so many different ways. ”
Touka Mostafa

”I loved seeing how many agencies were interested in diversity and inclusion and I really enjoyed the networking opportunities that came with the internship programme. I also enjoyed learning new skills during our Friday sessions and watching all of the interns develop new skills that they’re proud of.”
Sara Matloob

Bristol Creative Industries Internship Programme cohort one: A short film

For more from the interns, participating agencies and other who took part in the programme, watch this brilliant short film: 

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More Information

The experiences of the participating agencies

The Bristol Creative Industries Internship Programme is not possible without the fantastic agencies who take part and provide placements for the young people to gain valuable experience.  

Here, some of the agencies reflect on their experiences:   

“The best businesses need the best talent. The best talent is diverse. This programme has helped us collectively engage that talent.”
Nina Edmunds,
Halo

“We’ve always aspired to have an internship programme that promotes diversity and inclusion and encourages the community to open more doors, yet time and resources have been a barrier to achieving this. By joining forces with Bristol Creative Industries, Babbasa and other member agencies, we were able to make it happen.”
Lucy Rees, Newicon

“Collaborating with peers from other participating creative agencies has been a great experience. It has allowed us to actively contribute to shaping the program while exchanging ideas and learning from one another, particularly in areas around HR, people & culture, and innovative working practices.”
Anthony Butterfield,
Aer Studios

“We wanted to be challenged in our DE&I efforts. We hoped this scheme would help us push forward on our learning and DE&I journey and it has done exactly that.”
Abigail Croft,
Diva

“Our intern was really keen to learn all the different roles within the agency and really engaged in everything she was doing. Seeing her confidence grow each week, so she was asking the right questions to allow her to execute the task in front of her was a real highlight. The fact we could see the talent was there enough to offer her a job shows what an impact she made, and that is the true highlight.”
Jeremy Bourton,
Armadillo

“This amazing opportunity provides a springboard for young people with a paid placement that can really make a difference to their professional development. On the other side of the coin, it’s made me a more rounded professional and helped me to evolve.”
Matt Woodman,
Atomic Smash

“The BCI Internship Programme is a golden opportunity to partner with community-facing organisations. It is a real opportunity to learn as well as teach, whilst being supporting by BCI who follow the interns through the whole process.”
Ceilia Hunt, Aardman Animations

Bristol Creative Industries Internship Programme intern graduation

All of the interns are now Bristol Creative Industries members. Please do reach out to them if you are looking for collaborations or for young people to fill junior roles. We will also be welcoming them to Bristol Creative Industries events in 2024, so you will get a chance to meet them.

We look forward to welcoming back the cohort as ambassadors for the programme in 2024 and to help inspire the next group of interns.

Want to get involved and offer placements to interns?

Conversations for the 2024 Bristol Creative Industries Internship Programme have begun with Babbasa as part of the next OurCity2030 Pathway into Creative & Tech.

If you run a creative business in Bristol and are interested in hearing more about how to get involved, contact Bristol Creative Industries membership manager Alli Nicholas on [email protected]

Big thanks to @eljaybriss for the images.

How Do Stories Work? Part 6: How is the attention economy changing the way we tell stories?

Dear Storyteller,

As filmmakers, we must adapt and evolve with the times to capture and maintain our audience’s attention while keeping purpose and authenticity at the core of our storytelling.

Many purists would consider the idea of ‘versioning a story’, that is adapting it for different ‘channels’, to conflict with the very soul of the storyteller.  A story should simply have the time it needs to be well told.

But what works ‘best’ depends on the context of the telling. We no longer communicate sat face-to-face around an open fire but through multiple and proliferating digital media. We have been suddenly removed from millions of years of storytelling evolution.

However, the need to communicate across multiple media can be an invaluable opportunity for stories to reach and connect with wider audiences. Film narratives need to be crafted into multiple variants to engage, not as auteur works of art, but as purposeful tools with a central unifying message.

In times of seemingly dwidling attention spans, the pressure is on to communicate the essence of a message more quickly.

But how fast can you tell a story with a sense of context, character, place and emotion, whilst also letting it breathe, before the story falls apart and the essence is lost?

Of course, our attention span depends on viewing context and on how invested the audience is in your subject before they take their seat.

So, you need different versions to engage different audiences watching with different levels of pre-existing attenuation to your message, from the active listener to the casually curious.

Is it possible to tell a complex story dealing with complexity, multiple characters, and the nuance of human emotion in one minute?

Well yes, but not in one step. Editing, unlike say sculpting, is a non-destructive process of refinement. So by a careful process of distillation, each step yields a shorter yet distinct form that can be used to connect with audiences in different ways, each time stripping away more of the context and complexity whilst bringing the essence more sharply into focus.

Here’s a recent example of this creative versioning process in action.

The brief from our colleagues ImpactEd Group was to reveal the transformation of a child enabled by the concentrated attention of an adult, herself guided by the skilful evaluation of data.

Each version of the film had to convey more and more succinctly both the context and emotion of a transformative experience.

How can data help transform the life of a child?

Edit phase 1 (8 days)

5’00″ version for a Campaign Launch for a pre-invited captive audience

Edit phase 2 (2 days)

2’30” version for Branded Channels for a partially engaged remote audience that has navigated to your domain

Edit phase 3 (1 day)

1’00″ version for Social Media for an audience with passing curiosity surfing your content via media feeds guided by hashtags and leading text.

What remains is the transformative essence of a relationship. An adult really listening to a child.

“I didn’t have that one person I could talk to. And now I have.”

So attention is in short supply.

As the attention economy pulls us into a vortex of distraction, we need to fall in love again with being.

And films, as channels of emotion, can remind us of the very essence of who we are.

All we need is someone to listen, and someone to listen to.

How do stories work? A newsletter for storytellers, changemakers and dreamers:

SUBSCRIBE HERE

Got a story to tell?  Or purpose to communicate? Need some friendly advice?

🎯 Please get in touch.

 


#AttentionEconomy #CreativeProcess #FilmmakingProcess #SparkFilms #FilmsToBelieveIn #TurningChanceIntoDestiny #Purpose #Authenticity #Filmmaking #Storytelling #HowStoriesWork #DocumentaryFilmmaking #WhatMakesAGoodStory #FilmProductionBristol #VideoProductionBristol #BristolFilmmakers #BristolStoryTellers #DocumentaryFilmmakerBristol

Moonraker VFX, a Bristol-based Visual Effects Studio, took part in the RTS Futures Festival yesterday, offering valuable insights, advice and information to aspiring individuals seeking a career in the television industry.

The free event took place at M Shed on Bristol’s Harbourside and drew over 400 young attendees, where a range of the city’s media organisations were on hand to give careers advice.

Hosted by the Royal Television Society, the RTS Futures Festival provided a platform for industry professionals to connect with graduates and students, guiding them through the complexities of the modern broadcasting landscape.

Moonraker—known for its groundbreaking work in Natural History programming including the BBC’s recent Earth series—engaged with attendees, sharing knowledge and experiences to inspire the next generation of talent.

Simon Clarke, Creative Director at Moonraker, commented, “Participating in the RTS Futures Festival was a fantastic opportunity for us to connect with the bright minds set to become future leaders of the television industry in the decades to come. Moonraker’s presence at the event underscores the studio’s commitment to fostering talent and contributing to the growth of the sector.”

RTS Futures aims to help graduates and those in the early stages of their career to progress and learn about different areas of television. It has an ongoing calendar of events, learn more: https://rts.org.uk/rts-futures

Join Weston College in the heart of Bristol to learn more about supporting the next generation of creatives! Are you looking at offering work placements? Internships?

Looking to grow your team?

Give back to a new generation through guest lecture and project work?

Want to find out more about Weston College? We may surprise you….

The Faculty of Creative Arts Employer Forum is designed to work alongside industry to deliver industry aligned curriculum, work experiences, progression and employment routes and pipeline talent. Courses covered at Weston College and University Centre Weston include:

Game & Animation

Creative and Digital Media

Broadcast, Journalism and Podcasts

Performing Arts and Theatre

Art and Design – including fashion, textiles and business

Photography

https://www.weston.ac.uk/what-can-i-study/creative-arts-and-design-courses-16-18-year-olds

Tuesday 7th November

6-8pm

Bristol Training Institute, 12 Colston Avenue, BS1 4ST

RSVP [email protected]

If you have individuals in your workforce that have responsibilities to manage projects or people; why not offer them the opportunity to gain formal training alongside their day to day duties? If cost is an issue, we can help access funding for you to develop your team at no extra charge and no change to the quality of delivery.

We have learned that nearly 26% of senior managers and leaders and half (52%) of managers also claimed they have had no formal management or leadership training. The rise of the ‘accidental manager’ has become part of many company – regardless of size and sector.

‘Accidental managers’ without proper leadership training contributing to almost one in three workers walking out, research finds (peoplemanagement.co.uk)

A separate CIPD study discovered growing evidence of the importance of line management. According to the survey, the quality of line management has an impact on employees’ health and wellbeing.

We can help

On the 22nd November at 11am, we will be holding an information webinar via Teams, where we will take you through the Management Apprenticeships or Non Apprenticeship training route.

The trainings will take place in Weston-super-Mare and Central Bristol – starting in January 2024.

This investment in your people will help your business to:

This training could be part of fully funded depending on the training undertaken. We can also underpin the training with Insights Discovery or help continue training into project management, HR and more.

There will be an opportunity to ask questions at the webinar with Business Partnership Manager, Lynsey McKinstry and arrange a follow up with our Employer Apprenticeship Advisor, Becky Vincent, and our Specialist Area Manager, Louise Perkins. You will learn all about the Institute of Leadership and Management development for middle managers and routes for Senior Managers.

To find out more information, and to book your place, click here!

We look forward to seeing you there.

Source: ‘Accidental managers’ without proper leadership training contributing to almost one in three workers walking out, research finds (peoplemanagement.co.uk)

Watch the recording of this webinar now

As part of Bristol Technology Festival 2023, our founder Harry explores the ins and outs of UX design, and why a user-centric approach is absolutely crucial.

In this webinar he explains why UX design is so much more than just wireframing, and how it should be seen as a process rather than a solution. Harry also uncovers how a clear UX-led strategy can lead to a long term competitive advantage.

Bristol-based Professional Apprenticeships celebrates an Ofsted Outstanding grade across all the grading criteria at its first full inspection. This accomplishment is such a rarity with only a handful of apprenticeship providers achieving this result.

In 2021 Professional Apprenticeships gained the highest grade in an Ofsted provider monitoring visit and then went on to win the award for Apprenticeship Provider of the Year.

Established in 2016 by Carina Bush and Adam Rooke, Professional Apprenticeships is now a leading provider of digital, technology, marketing, and business apprenticeships. The Outstanding grading reflects the success of its apprentices with an impressive 100% first time pass rate in End Point Assessments and 81% achieving a distinction.

Both Carina and Adam are former apprentices themselves and attribute their success to having the lived experience of starting their careers by taking the apprenticeship route.

In its report Ofsted states of the Professional Apprenticeships’ team: “Apprentices receive continually improving, high-quality teaching that develops their knowledge, skills, and behaviours. Consequently, nine-tenths of apprentices achieve a merit or distinction in their final assessments”.

Commenting Carina said: We’ve worked so hard to deliver the best recruitment, training, and support to our apprentices and employers, and the whole team is immensely proud of this achievement. We have lived and breathed apprenticeships for so long and we are excited to support more apprentices and employers throughout England.”

High-quality training providers like Professional Apprenticeships have never been more vital. They not only address the pressing recruitment challenges faced by employers but also offer individuals an entry point into new and rewarding careers.

The relationship between this remarkable training provider and the Bristol’s booming digital and technology sector exemplifies the potential of apprenticeships to drive progress, both for individuals and the wider industry.