Creative Archives | Page 2 of 35 | Bristol Creative Industries

Bristol is preparing to take its first steps towards a potential bid to become the UK City of Culture in 2029, a title that celebrates creativity, community, and the power of culture totransform lives.

On Tuesday 20 January councillors agreed to submit an expression of interest to the Department for Culture, Media and Sport (DCMS). This marks the beginning of a journey that could see Bristol shortlisted for one of the country’s most prestigious culturalhonours.

The UK City of Culture programme shines a national spotlight on the cultural life of cities, bringing opportunities for residents and visitors to experience creativity in new and exciting ways.

Previous winners have seen lasting benefits: increased local pride, stronger community connections, and a boost to the local economy through tourism and investment.

For Bristol, the ambition is clear: to use culture as a force for inclusion and opportunity.

LaToyah McAllister-Jones, founding partner and lead facilitator at Citizens for Culture, said:

Bristol now join other cities in the race to become UK City of Culture 2029. The process involves several stages, starting with the expression of interest and leading to a shortlist of cities invited to develop full bids.

Bristol Creative Industries supports Bristol’s UK City of Culture 2029 bid

Jurassic Park is often cited for its technical innovation or iconic moments, but its real influence runs deeper. Long before immersive experiences became the buzz word we know today, the film demonstrated how to build a world audiences could fully step into, understand, and believe in. For creatives, designers, and producers, Jurassic Park functions as a near perfect case study in experience architecture.

**Establishing the rules of the world**

One of the film’s greatest strengths is how clearly it establishes its internal logic. Before the dinosaurs appear, the audience is oriented.

We are shown how the park operates, how guests move through it, what is automated, what is controlled, and where the boundaries lie.

This mirrors best practice in immersive experiences. Audiences need orientation before participation. Clear rules do not limit immersion, they enable it. When people understand how a world works, they relax into it. When those rules later fail, the impact is emotional rather than confusing.

Jurassic Park earns its chaos because it first earns its structure.

Aer Studios and Condense have collaborated with BBC Children in Need to bring Pudsey to life in a new interactive 3D experience for this year’s fundraising campaign.

Donors are invited to unlock a playful ‘paw-gmented reality’ moment, where a 3D-captured Pudsey appears in their real environment to deliver a personal thank you. Using only a mobile device, supporters can place Pudsey in their home, move around him, change his size, and enjoy a light-hearted, uplifting interaction created especially for the appeal.

Nick Fellingham, Founder of Condense says, “The BBC Children in Need Pudsey experience reflects the heart of what our technology makes possible. Fun, accessible and engaging moments that bring real 3D performances anywhere. We’re proud to support such a meaningful cause and to collaborate with brilliant creative partners on an experience that feels joyful for donors.”

Tom Harber, CEO at Aer Studios says, “Our mission as a company is to create positive impact through meaningful digital experiences, so when BBC R&D’s FWD team approached us we were really enthusiastic! We’re proud to have created a truly user-centred platform to delight people donating to such a worthwhile cause in a short amount of time.”

The experience has been brought to the fore by the partnership between MyWorld, the creative innovation institute, and the BBC. With an eye on the future application of technology into entertainment spaces, the BBC R&D team identified a potential use for BBC Children in Need following an interactive event during this years’ BTF+.

Claire Hoyle, CEO at BBC Children in Need said: “We partnered with R&D’s FWD team to deliver this as a nice experience for donors and to give them a little bit of extra Pudsey joy. With ‘paw-gmented’ reality you’re not only helping to support children and young people, but you get you a personal visit from the icon that is Pudsey, himself.”

The Pudsey ‘big thank you’ launched during the Children in Need 2025 Appeal and will remain available to experience for anyone making a donation through to the end of January. For a chance to participate visit https://donate.bbcchildreninneed.co.uk/.

You can find out more about the technology behind Pudsey’s Big Thank You on BBC R&D’s website.

Creative technology company, Aer Studios, has appointed Jay Robinson to lead its user centred design practice as the studio continues on its growth trajectory. Taking up the role of Creative Director, Jay rounds out the leadership team while bringing additional expertise to develop the company’s creative and design capabilities.

Jay is a senior creative leader with a track record of delivering complex, high-impact work across brand, digital and experience. He has led global teams, built design capability and delivered work that operates at both cultural and commercial scale. He has worked across leading agencies (such as Taxi and Epoch Design) and direct client engagements, partnering at board, client and team level to deliver for brands including Netflix, Microsoft, Samsung, Clarks and Cube Bikes.

Amongst Jay’s recent achievements, he led the end-to-end brand and digital design for the Royal Shakespeare Company’s Shakespeare Curriculum, a nationally scaled education platform reaching thousands of UK schools. He also headed digital delivery on a year-long engagement with Nestlé, overseeing a UX transformation across 70 international markets and lifting global performance rankings. Bringing a wealth of expertise in creative strategy and user-centred design to Aer Studios, Jay champions purpose-driven ideas, craft and clarity to create products and services that people love to use while delivering genuine business impacts.

Jay will join the senior leadership team alongside Head of Technology, James Hobbs, Head of Marketing, Sarah Dennis, Head of People, Culture and Operations, Emily Armstrong and Head of Finance, Kate Stubbings. The cohort will work closely with CEO Tom Harber, and Director, Geoff Wells.

Aer Studios continues to grow steadily year on year with a mission to create meaningful digital experiences that have a positive impact on people and planet. The last few years have seen the agency expanding their partnerships with key clients including the BBC and Dogs Trust as well as winning multiple clients both locally and globally, including CEPI, GAVI and Great Ormond Street Hospital Charity.

Speaking on joining the company, Jay says, “From my first conversations with the team at Aer, it was clear there was something already impressive to build on. The studio’s focus on thoughtful, user-centred work for clients doing positive things aligns closely with my own values. The depth of talent across both design and technology stood out, as did the ambition to bring those disciplines closer together.

I believe the best outcomes come when design and development shape ideas together, not in sequence. At Aer that mindset is already in place – and it’s something I’m excited to help build and evolve.”

CEO Tom Harber says, “Last year we set out our vision for the next five years, and Jay’s appointment is crucial to delivering on that. Having come highly recommended from across the ecosystem, Jay brings a brilliant blend of creative firepower and design thinking capabilities needed for this next phase of growth. This is a really exciting time for Aer Studios with a number of significant projects landing and with Jay’s leadership, we’re looking forward to being able to deliver even more impact for our clients and their audiences”

Improve your communication skills in the workplace and beyond. If you’re ready to take your first steps in developing your speaking and presentation skills, this is the perfect place to start.

A 3 hour, live course delivered over 3 consecutive evenings across one week, with BRAVA CEO, Melissa Thom. This course will help you understand the theory and lay down the fundamentals skills and practical techniques you need in order to communicate more effectively, with increased confidence.

This small group class is for anyone who’d like to learn practical tips to help unlock the power of their voice, successfully influence an audience and communicate with confidence.

At BRAVA, all of our training is live and tailored to you. There are no pre-recorded modules and we work with people of all ages and experience levels from 20 yrs+, from a wide range of backgrounds.

Many people are surprised by how much there is to learn and how much they can grow, even in just three sessions.

Weston College recently delivered a highly successful series of online apprenticeship preparation workshops in collaboration with Channel 4, delivered in partnership with their 4Skills team. These sessions were specifically designed to support learners in advance of the Channel 4 Apprenticeship Programme, which is due to launch in January 2026, and to demystify the application and recruitment process for a highly competitive creative employer.

Throughout the workshops, learners gained valuable and practical insight into the Channel 4 recruitment journey. This included guidance on completing high-quality applications, preparing for interviews, and approaching project-based assessment tasks with confidence. Particular emphasis was placed on the importance of values, behaviours, and transferable skills, alongside the attributes Channel 4 seek in aspiring apprentices entering the creative industries.

A key highlight of the sessions was the opportunity for learners to hear directly from current Channel 4 apprentices. Their first-hand experiences provided an authentic and relatable perspective on routes into the organisation, offering honest insights into day-to-day working life, progression opportunities, and what differentiates successful applicants. This peer-to-peer element proved especially impactful in building learner confidence and aspiration.

The positive impact of the workshops has been immediate and tangible. A number of learners have already submitted apprenticeship applications following the sessions, demonstrating increased confidence, motivation, and readiness to progress to the next stage of their career journey.

Overall, this collaboration showcases the strength and effectiveness of our wider Career Excellence employer partnerships and reinforces the value of targeted, employer-led enrichment activity in supporting learner progression into high-profile apprenticeship opportunities. Further collaborative activity with Channel 4 is planned for 2026, ensuring continued engagement and sustained impact for future cohorts.

Introducing Gather Round’s New Year Offer*

Are you a freelancer working from home craving some connection? Or are you a small creative business already at a co-working space but in need of a change? Become a member at Gather Round in Bristol or Bath before Feb 28th and you’ll get 30% off your membership for 3 x months. Interested? Get in touch with one of our community managers to book a tour.

More than a co-working space, Gather Round is a thriving creative community. Our members are frequent collaborators – it’s what happens when you bring people in the same industry together. Creativity at Gather Round takes many forms, from designers, copywriters, and illustrators to developers, tech innovators, and even a cartographer. Together, they inspire, challenge, and support each other, making every day at Gather Round a spark for new ideas. It’s a place where connections turn into projects, and ideas turn into reality.

‘We want you to see firsthand the positive impact a creative community can have, not just professionally but beyond work too.’

Jason Smith

Gather Round Co-Founder

Packed member events calendar

We’ll be continuing our monthly member events into 2026, including family breakfasts, campfire talks, group coaching, and yoga. This month, we’re also launching two new members only events: Community Sessions and Member Mics!

Community Sessions are relaxed, monthly get-togethers with other members in your space. Think drink-and-draws, board games, picnics, or maybe a trip to the pub. It’s a chance to get to know your fellow members and connect over some snacks and a few drinks (if you fancy). This month to kick it off we’re taking all our members to the pub, first round is on us!

Next week, we’ll be hosting our first ‘Member Mic’ event. Member Mic gives our members the chance to share what they’re working on with fellow creatives – showcasing wins, getting feedback on tricky projects, or help others with theirs in a relaxed, supportive session. It’s in moments like these when collaborations are born.

Our buzzing events are free for all members, included in all membership packages. Alongside the extra-curricular fun, members also enjoy a wide range of discounts with local independent partners such as Pizzucci, Bosco, Soul Spa, and British Blankets. It’s just one more way Gather Round sets itself apart from other coworking spaces.

Whether you’re a freelancer or a small creative business looking for an inspiring place to work, we offer a range of membership packages – including part-time and full-time options, fixed desks, and private studios. Get in touch with our community managers to book a tour. We’d love to meet you.

Terms and conditions apply to the 30% offer, see full details on this page.

Terms & conditions:

This offer is for new membership sign-ups and applicable on the following membership packages across all locations: Part-time Flexi, Full-time Flexi, Flexi Plus, and Resident. The offer does not apply to Virtual and Virtual Plus memberships.
New Part-time Flexi, Full-time Flexi, Flexi Plus and Resident members need to sign up for a 3 month minimum term and they’ll receive 30% off their first 3 months. After the first three months, the contract will switch to a standard 30 day rolling contract at full price.
For members starting mid-month, the first invoice will be charged pro-rata.
Contracts have to be signed between the 10th January to 28th February 2026 and start dates specified between 12th January and 31st March accordingly.
The offer is issued only once the contract is signed and deposit received.
Flexi Plus and Resident members only: includes 4 x hours of free access to our Production Spaces each month as part of the offer. Please note that our production spaces are located in Brunswick Square, Bristol only. Bookings need to be made in advance via our Events Manager.
This offer cannot be used retrospectively. The dates specified above apply.
Gather Round Limited reserves the right to revoke the offer and/or to update the terms and conditions at any time. Final qualification for the offer is at the Community Manager’s discretion.
This offer cannot be applied to previous memberships or contracts, is non-transferrable, has no cash value and cannot be redeemed for cash or combined with any other offer.

Even harder in an industry like ours, filled with self-doubt, giant egos, cut-throat competition, and most recently, the threat of an AI revolution. In this industry, opportunities for new talent to get a foot in the door are few and far between.

At Epoch, we believe that opportunities should be giving to everyone, not just to a few privileged people from the “right” schools and/or “right” backgrounds. So, if we see talent, we want to help.

The Academy, as we fondly call it internally, is Epoch’s internship programme. It’s our way of giving back to our community, providing opportunities for the next generation, nurturing both the future superstars of the industry and those who haven’t yet had the opportunity (or luxury) to break into the creative workforce yet.

We do that by maintaining strong relationships with a handful of universities across the UK. These are universities that not only produce incredible talent every academic year, but also align with our values of putting people first and building meaningful bonds.

We start creating these bonds by sending a team out to each one of these universities to spend time with the students, getting to know them on a one-to-one basis, hearing their stories, their ambitions and learning about what drives them. The Epoch Academy Workshop, held in Bristol around springtime, is the cherry on top of this beautiful relationship. It’s a day of celebrating all the talent we found along the way and spending quality time with them creating, brainstorming, conceptualising, and most importantly, having loads of fun together.

The Workshop is also an opportunity for them to bond not only with us but also with other young creatives from different universities, backgrounds and walks of life.

It’s important to say that, as we can’t visit all universities across the country, we also take applications for the Epoch Workshop on our website. We make sure that at least 40% of workshop attendees come from these website applications.

The biggest bond of this journey, however, is created during the internship itself. By then, they know us. They’ve met us in their classrooms, connected with us on LinkedIn, and spent a whole day with us in Bristol. So, when they come through big grey door at 54 Queen Square on their first day, it feels like arriving at a friend’s house.

A solid content marketing strategy is the foundation for meaningful results and long-term success.

A content marketing strategy is a plan for creating and sharing content that appeals to your target audience and helps you achieve your business goals.

Whether you’re a start-up trying to make your mark or an established brand wanting to stay ahead, having a clear content marketing plan can be a game-changer. At AMBITIOUS, we’ve helped many businesses turn content into business growth by integrating it within the broader PR and digital marketing landscape.

This guide will walk business owners and marketers through the essential steps to create a content marketing strategy that drives growth and keeps your brand competitive.

We’ll cover everything from defining your goals and understanding your audience, to planning content types, mapping the buyer’s journey, setting SMART goals, and measuring results.

By the end, you’ll have a clear roadmap to build a strategy that delivers real business impact.

What makes a successful content marketing strategy?

A content marketing strategy is a blueprint. It outlines the groundwork for the types of content you will produce, the topics it will cover, and the formats and channels you’ll deliver in.

You could think of it as a game plan for winning over potential customers and keeping them coming back for more… and that wouldn’t be incorrect. When viewed in isolation, a content strategy absolutely supports sales.

But, for the most successful brands, content marketing and content strategy do so much more than support sales. A content strategy keeps your brand fresh and your insights timely and valuable.

Now that we’ve covered what makes a strategy successful, let’s look at the key components that go into building one.

What goes into a content strategy?

Building a content strategy involves several key components, each of which plays a crucial role in ensuring your efforts are effective and aligned with your business objectives.

Start with Why

Before you create a single piece of content, you need to understand why you’re doing the things you’re doing. Not just from a content perspective, but from an entire sales and operational perspective.

In his book,Start with Why, Sinek puts forward that the most successful brands put the why at the heart of everything they do. Taking a purpose-led approach allows you to approach subsequent strategies from a position of authenticity.

So rather than coming from a starting point of pure economics, put your mission and your vision at the heart of your content strategy.

Know your target audience inside out

If you want to effect change and impact consumer decisions; you need to understand your audience, inside and out. Creating detailed buyer personas that go beyond basic demographics of age and geography can be incredibly valuable here.

What are their aspirations? What keeps them awake at night? What are the main pressures and challenges they’re facing?

Someone’s age, location, and job title isn’t going to give you great insight. By going beyond just demographics, you can establish what kind of content your audiences are engaging with the most.

With deeper, more detailed audience insights, you can create content that resonates with your audiences on a much more personal level.

You can then use existing audience insights and customer feedback to further refine your personas, curating your content to better address their needs.

Understanding the buyer’s journey

The buyer’s journey typically includes three stages: Awareness, Consideration and Decision.

In this sense, every business is different, and as such, strategies and tactics must adapt. Content strategy and content creation aren’t a one-size-fits-all approach.

An FMCG brand will have a much shorter customer journey compared to a business that makes diagnostic machines.

A few blogs and some social posts aren’t going to make a quick conversion if your customer’s buying journey is traditionally 12 to 18 months or more. In cases like this, it’s about creating content strategies that are heavy on touchpoints and reinforcing your brand through much longer periods of awareness and consideration.

On the flip side; shorter journeys with bigger audiences – like FMCG – get to decision stage making much faster, so require content to match this cadence. It’s much faster, much more fluid and in the moment.

Creating content is all about matching audience and intent; you need to make sure that you’re putting the right content, in the right places, at the right time.

Finding your voice

This is the real-world reflection of your mission, vision and brand values. Are you the wise mentor? The innovative disruptor? The friendly neighbour? Whatever your brand voice, consistency is key.

Also, people don’t just buy products; they buy into brands they can relate to. A strong brand identity, guided by clear brand guidelines, ensures consistency in both visual and tonal style across all content and marketing materials, strengthening brand recognition.

Maintaining a consistent brand voice across social media platforms is crucial for establishing and maintaining brand loyalty, which is key to amplifying your reach and engagement over time.

Channels and formats

With a brand voice established and a firm understanding of your audiences, you can answer the question: what kind of content shall we produce?

You don’t need it all to succeed. The key is to select the types of content that are most likely to resonate with your target audience. This will then inform the most appropriate channels upon which to activate those assets.

Generally speaking, having your own on-site content like blogs and articles is a universal must.

Whether you’re selling MRI machines or barefoot shoes, having on-site content that pulls through into search engine results pages and AI search platforms is going to be a major part of your content strategy.

Shared and third party channels

Beyond your own channels, it’s about selecting the content types and channels that resonate with your target audience. If one of your prime audiences is NHS procurement teams, then you’re going to want to focus your efforts into channels like LinkedIn—with a mix of written thought leader content and video-led content marketing to catch their attention.

A fast-fashion brand would find more value in focusing on TikTok, with its in-built shopping API and fast-moving, trends-focused nature.

Important note: there’s a reason why we don’t classify social media platforms as ‘owned’. The reason being, that while the account itself is yours, you don’t own the channel itself. If TikTok or Instagram went under, then that channel is gone. Anything that is not 100% within your complete control, is classed as shared.

Video and direct-to-consumer content

Whatever platform or channel you’re activating – whether it’s YouTube, LinkedIn, or TikTok – video content is the primary focus. So you need to account for video production in your content marketing strategy.

Personalisation in sales and marketing is booming. With the sheer number of brands competing for attention across every channel and platform, the space has never been louder and more competitive. It’s incredibly easy for consumers to simply become overcome with brand fatigue and when that happens, they just start switching off.

But if you can successfully leverage a direct line of contact via email marketing, that can be a powerful thing.

Now that you have a sense of the key elements, let’s explore how to activate your content across multiple channels and formats for maximum impact.

Multi-channel and multi-format

The most effective and impactful content strategies take place across multiple channels, in multiple formats. By choosing the right mix, you can ensure your content reaches and resonates with the people who matter most.

To make this as effective as possible, combine owned elements, like on-site blogs and articles and your email channels, with the right mix of shared channels for your audience for maximum reach and effectiveness.

Repurposing content

Uou may want to conduct a piece of industry trends research. That piece of research becomes a designed whitepaper. That whitepaper can become a valuable sales asset, in both digital and print formats.

It can then be broken apart, with news stories and releases created to generate earned media. Key elements of the whitepaper can then be created into shorter social assets, which can be activated across company and personal LinkedIn channels.

It can also be created into various blogs, summarising your findings and offering the whitepaper as a download. This gives you a lead magnet and a means of generating valuable consumer data.

You can activate these findings in your newsletters. You could even take it one step further and bring it into interactive formats like webinars, which can be especially effective for audience engagement. Those webinars could then be repurposed as further video content to be used on LinkedIn and even YouTube.

When taking this kind of integrated approach, the ultimate aim is to connect as many dots as possible.

When distributing your content, consider a broad mix of marketing channels from email marketing, social media accounts, video, digital and print design, even paid advertising like Google ads to create the greatest possible reach and impact.

With your content now planned and distributed, it’s essential to keep your strategy organised and on track.

Keeping on top of your content strategy

Roadmaps, schedules and calendars

A content strategy without a plan is like a road trip without a map. Chances are you’ll have fun, but you’ll most likely get lost.

This is where your marketing strategy and plan intersect with your content strategy. Through your marketing plans, create schedules and roadmaps, outlining campaigns, moments, and activations. Detail this with the outputs and assets you’ll need to create, with time-bound goals, to help keep you on track.

In the day-to-day, content calendars can keep everything on track and on schedule, particularly if you’re having to manage complex production schedules for video.

This will not only ensure consistency but also help you allocate resources, raise issues and delays effectively, and adapt to any required change. This helps ensure all team members and freelancers are on the same page, maintaining alignment and efficiency throughout the entire production and content creation process.

Set SMART Goals

You want to stay on track and you don’t want to bite off more than you can chew. To manage expectations, it’s crucial to set SMART goals. These are:

Firstly, they’re built on solid foundations of goals. For example, instead of saying, “We want more website traffic,” a SMART goal would be, “We aim to increase website traffic by 20% over the next six months by publishing two blog posts per week.”

This helps join all the dots and create content production processes with firmly established timelines and completion journeys. This clarity ensures everyone on your team knows what you’re aiming for and how to get there.

They also help you outline what’s achievable, given your organisation’s current production capacities and capabilities. For example, you may not be in a position to be able to produce your own video content, either through lack of capacity or capability.

So SMART goals can also help you identify areas where you need to bring in extra resources and skills in order to achieve these goals.

These goals act as your guiding star, helping you focus your efforts and measure the success of your content marketing efforts.

Establishing Key Performance Indicators (KPIs)

Key Performance Indicators (KPIs) are the metrics that help you measure the success of your content marketing strategy.

These are ultimately showing how well your overall strategy is performing, relative to your original strategic goals and aims.

While overall impressions can give you a picture of the general reach of your site, actual on-page data is going to be much more valuable when analysing your content.

Social media platforms offer a different set of metrics. Here you’ll be looking at:

But you’ll also need to monitor sentiment on social. 1,000 comments look like a good number on a report. But if 950 of those comments are negative in sentiment, then it’s far less positive than the numbers show.

The reason why we establish KPIs isn’t to dictate any success or failure further down the line, it’s more about identifying progress, tracking what’s working, and most importantly, what isn’t.

Content Audit and Analysis

Ongoing auditing and analysis help shape tactical, strategic, and creative decisions.

One of the biggest self-imposed flaws you can bring into your marketing strategy is to only review your activity once per year.

Ongoing auditing and analysis is a crucial step, not only in creating a content marketing strategy, but evolving it in real time.

Review your existing content to see what’s hitting the mark and what needs improvement. Determine which types of content are the most effective. Then, put plans in place to create more content which matches this.

You need to identify what isn’t working and establish why. If something doesn’t work once, try it again in a different way. But if something isn’t working over long periods of time, then continuation is likely not worth it.

By doing this, you can identify gaps in your content. Look for opportunities to repurpose content into new formats, maximise the value of your existing content, and remove anything that is low-value and surplus to requirement.

Rather than doing this once a year, do it with more focused regularity. More regular content audits provide valuable insights that inform your ongoing strategy.

With your strategy organised and performance measured, let’s look at how data can become your superpower.

Data as a super power

We know that optimising your content for better visibility in search is crucial to ensure it reaches a wider audience, improves your rankings, and ensures your content stands out in search results.

But competing for keywords, intent, and eyeballs is more than just a challenge in creative writing.

It’s about leveraging the right data and insights and using tools like Google Analytics, SurferSEO, and SEMRush to give you the edge.

The same applies to social media platforms. Proprietary analytics, or third-party tools such as Hootsuite, let you see what’s working in real time.

You need to be prepared to adjust your strategy based on these insights. The best content strategies are the ones that adapt.

With data as your guide, you can confidently plan and adapt your strategy for ongoing success.

Plan vs adapt

There’s no silver bullet for successful content. What makes a content strategy successful is two-fold.

Firstly, it’s about strategic planning, critical thinking, and creativity. You need to be able to hone in on audiences, demographics, messaging and narratives, and understand the buyer’s journey and how you can subtly influence it in your favour.

Great content strategy establishes these foundational elements, meaning you can have great creative outputs underpinned by strong data and insights. So before you’ve even drafted a word of copy, or shot a second of video content, you need to have this understanding.

A framework is great. It gives you guardrails. But a dogmatic approach to your strategy could do more harm than good.

Things may not work as you predicted, attitudes change, behaviours adapt, trends come and go, and algorithms change the way content is delivered and consumed.

If all you’re doing is staying within the lines of your strategy, chances are you’re missing out.

Step-by-step Summary: how to create a content marketing strategy

By following these steps, you can build a content marketing strategy that is structured, effective, and adaptable.

Final thoughts

Having a documented content marketing strategy is crucial to guide your efforts and ensure success.

Whether you’re looking to increase brand awareness, generate leads, improve your search ranking, surface in generative AI responses, or create personalised marketing content for your customers, a robust content marketing strategy underpins these goals and gives you the roadmap to achieving them.

But a winning content strategy isn’t just about creating more and more content. It’s about creating the right content, for the right people, and putting it in the right place at the right time.

Get in touch to talk about how we can help you develop a strategy that’s as unique as you are.

BRAVA, the leading voice and audio training academy founded by award-winning voice actor, Melissa Thom, is delighted to announce that Dan Jones, former Head of Audiobook Production at Hachette UK, has joined the organisation as an audiobook coach and guest instructor.

With more than 20 years’ experience at a major UK publisher, Dan brings an exceptional depth of industry knowledge, technical expertise, and creative leadership to BRAVA’s coaching team. His background spans music engineering, audiobook production, studio design, and talent development, making him an invaluable addition to BRAVA’s roster of specialist coaches. BRAVA remains committed to ensuring that all its coaches have extensive experience in their field, and Dan embodies this standard.

Dan will work alongside BRAVA CEO and audiobook narrator, Melissa Thom, to deliver both personalised coaching and group masterclasses. Their first joint event, Audiobooks from a Publisher’s Perspective, will take place in Bristol on Friday, 20 March at their central partner studios, from 10am – 4pm. This in-person masterclass is designed for voice professionals seeking to deepen their understanding of the audiobook industry and elevate their technical and performance skills. Attendees will gain practical guidance on showreels, preparation, narration techniques, recording workflows, and securing work in a competitive and rapidly evolving sector.

Dan Jones said:
“I’ve spent my life immersed in audio, from experimenting with tape recorders as a kid, to building Hachette’s in-house audiobook studios, to overseeing the production of thousands of titles across every genre. I’m excited to share what I’ve learned with the BRAVA community and help voice professionals thrive in this industry I care so deeply about.”

Melissa Thom, CEO of BRAVA, added:
“Dan’s experience is unparalleled. His decades spent at the forefront of audio production, coupled with his passion for storytelling and technical mastery, make him an extraordinary asset to our students. We’re thrilled to welcome him to BRAVA.”

Dan’s career spans music engineering, audiobook production leadership, and more recently, consultancy work for audio and technology companies on strategies and training initiatives. His unique mix of technical expertise and narrative sensitivity positions him perfectly to support both emerging and established voice professionals through BRAVA’s specialised coaching programmes.