In an era where businesses are increasingly expected to prioritise social and environmental impact alongside profit, Disruptive Thinking has taken a bold step forward by achieving B Corp certification. This certification marks a significant milestone for team Disruptive, reinforcing their commitment to fostering a diverse and inclusive workplace, minimising their environmental footprint and dedicating themselves to ongoing improvement.
Disruptive Thinking’s Founder, Yiuwin Tsang said “When founding Disruptive Thinking, I knew I wanted the business to be a force for good. Our company motto is “Good work for good people” and it’s really nice to join the ranks of other businesses who share the same vision, under such a well-regarded standard.”
“The decision to pursue B Corp certification was driven by a deep-seated belief in the power of business to drive positive change. As a team who pride ourselves on being forward-thinking, becoming a B Corp aligns so well with our core values of empathy, integrity, and sustainability.”
“One of the key benefits of being a B Corp is the opportunity to collaborate with like-minded businesses and organisations. We can’t wait to meet other B Corp organisations at local meetups – come over and say ‘Hi’ if you spot any of the team!”
About Disruptive Thinking
Disruptive Thinking is a small team with deep expertise in Marketing, Business Growth and CRM. Our team take on a variety of projects, from designing marketing strategies and executing delivery, to establishing sales processes, to delivering workshops and events.
We’ve worked with accountancy firms, agencies, startups, law firms, publishers, universities, the creative industries and healthcare providers – supporting them on strategic planning and execution across their sales, marketing and delivery efforts.
We work with any size of organisation, from large corporates through to startups, plus public bodies and not-for-profits. Our motto is doing good work for good people. We’re proud of the quality of work we deliver, and ultimately want to work with clients who are also passionate and driven about what they do.
Got any questions? Just want to connect? Reach out to the team at [email protected]
For Earth Day, the team at Something Familiar have taken a deep dive into sustainable website design. Looking at what it truly means, common pitfalls and how to start making more eco conscious moves – without losing sight of your brand identity.
How can digital designers make choices to minimise their environmental impact? In this blog, we explore what actions we can take to create websites that are both engaging and better for the planet.
What is sustainable or low carbon website design?
Sustainable website design is all the noise these days, and for good reason. Historically, web design practices have failed to consider the environmental consequences of maintaining a website. With an average of 1.76g of CO2 emitted per page view, the cumulative impact becomes significant. For instance, a site with 100k page views per month emits approximately 2,112kg of CO2 annually! A car travelling 8,000 miles emits roughly the same amount of CO2, which is mad. *Source
So what exactly is Sustainable web design?
It refers to the practice of creating websites with minimal negative impact on the environment, both in terms of resource consumption and emissions. This approach considers the entire lifecycle of a website, from design through to development, hosting, maintenance and user interaction.
On top of environmental impact, sustainable design also involves two other important aspects:
Social Responsibility
Practising user-friendly accessible design, paired with respectful, inclusive content ensures it’s suitable for a wide range of audiences.
Economic Sustainability
Taking this considered approach during the design phases could also streamline the development process, and minimise the page processing power. Ensuring the site is lightweight, future proof and built to last.
As cliche as it sounds we need to make a change. But how do we meet our green goals – without compromising our brand impact and website design?
It’s all about Sustainable Design Considerations
In this article we are focussing on the first phase of a website lifecycle – the initial design decisions you can implement to minimise your site’s environmental impact. This phase seems to be an area where little discussion is currently focused, but it comes hand in hand with development, so decisions made here are crucial.
We’re here to put you onto a few tips and tricks so you can get practising sustainable web design in no time. You’d be surprised what can be achieved through strategic design decisions.
Here’s are some things to consider when approaching your new sustainable website design:
Over-application of ‘best’ practice.
Yes you can remove video, and yes you can use system fonts… but should you? We don’t want to lose the soul of your brand as a result of this practice, so remain conscious about your objectives. Keep it chill.
Set your objectives Addressing what needs to be done to improve your impact at the end of a project can lead to non-optimal solutions – think first.
Do your research Design-focused resources for sustainable impact are few and far between, so when you come across design inspiration that’s also incredibly sustainable – save it and share it.
Carbon calculator hype
Yes, these are helpful and insightful, but it’s important to not prioritise your score over experience or business objectives. Also at the time of writing, these calculators seem to only measure initial page-load, which is not always an accurate reflection of page size.
To summarise, and maybe over simplify this topic, having a low-impact website typically means stripping things back. So using smaller images, removing video, less content on a page, avoiding multiple fonts etc.
But how can you do this without diluting your brand? It’s a challenge that we have been facing so we created a methodology that aligns impact and expectations.
Determine how far you want to give your website a green glow-up.
At Something Familiar, we’ve adapted a tiered approach to sustainable web development – The Gold, Silver Bronze approach. By understanding your business positioning and communication priorities we can build a sustainable website, without impacting your brand presence.
We’ve sourced some excellent example websites to see where they fall on our scale. All of these websites demonstrate excellent design and brand impact, but offer varying levels of sustainable web design.
GOLD: Lean and Green
Those who have achieved sustainable website zen! Exemplary brand communication and aesthetic, whilst upholding impressively low page weight. Sacrifices are evident in the absence of motion and video, with minimal utilisation of photography, opting primarily for a typography or vector-based design approach. However, these sacrifices are executed with meticulous consideration and attention to detail.
We made it our challenge to get to A+. 94% cleaner of all web pages globally on the website carbon calculator (a real challenge when you want to show off everything achieved in the last 12 months)
Our stickers go a long way to inject personality. Light little Lottie Files to compliment each chapter, SF style.
We used a low code page builder, Bricks Builder, built with clean bloat free code.
Our use of video was minimised by looping short autoplay clips rather than playing entire video content.
First visit from Beacon – CO2: 0.131g / SIZE: 420.56 KB
SILVER: Sustainable standard
Could this be the ideal equilibrium? Introducing distinctive and captivating features that depart from typographic and flat styling, incorporating depth and distinctive Javascript interactions and animations. Meticulous attention is given to the utilisation of video and highly optimised images.
Flayks
https://flayks.com/
Portfolio site of designer/art director Félix Péault
Design notes:
The layout is incredible and highly engaging. This is partially due to super confident use of typography – it does a lot of the work in place of heavy media.
Video is used strategically, and only plays when within your viewport.
Basic in terms of sustainability, but bespoke in terms of design impact. These sites offer incredible experiences to their users and have won Awwwards for their work, but this comes at the sacrifice of page weight. Keep in mind though that these sites have different objectives and are aimed at a smaller audience.
The dynamic apple-esque landing page serves up a really enjoyable experience to scroll through.
It’s media rich and interactive in order to convert – but also helps to sell the storytelling piece about Bearbrick ‘finding its voice’.
The on scroll animations and high quality assets are necessary to reflect the price point associated with collectable culture. Also helps to reinforce the value of the Medicom/Bearbrick brands.
First visit from Beacon – CO2: 7.307g / SIZE: 19.45 MB
So what action can you take?
Here’s some simple design-focused moves you can make now to start reaching green glowup. Ideally, these should all be actioned or considered at the beginning of a project.
Variable fonts
Reduce the amount of fonts being loaded on your site. A variable font ecompasses a slew of weights within one file, vs. the old days of loading 5-6 heavy separate files.
Be strategic with media
Beyond compressing/optimising your media, think about its value and positioning. Immersive images and video assets should be saved for key parts of communication.
Make things move
Elevate your website’s storytelling with scroll stopping motion. If you haven’t already, check out our Motion Manifesto, trust.
To further this point, ramp up typography to really push how tone and messaging can be delivered without relying on heavy media.
Main character: mobile
Designing mobile first might not be your thing, but regardless of order – get your mobile design optimised. Cater to accessibility on small devices to make the experience just as beaut.
Make accessibility breezy
Get Stark (plugin) involved in your design process to eliminate any accessibility risks. It’s a lovely little plugin in Figma you can use to review typography, palettes and contrast. It’s all aligned with the WCAG (Web Content Accessibility Guidelines) too.
With all this in mind, think about where your website to sit on the sustainable spectrum. Ultimately, the outcome is reaching a happy medium that meets objectives, delivers a killer experience and practises sustainability.
A key focus at Bristol Creative Industries is boosting workforce diversity in creative businesses and helping to grow the talent pipeline for our members.
It also showed that increasing diversity and inclusion was a significant priority for six in 10 creative firms, but 21% admitted they were struggling to recruit talent from diverse backgrounds, and 48% wanted more help finding diverse employees from underrepresented groups.
In this post, we outline the initiatives in the Bristol Creative Industries Talent Programme which is focused on tackling those challenges.
If you’re not yet a BCI member, join here to take advantage of the member exclusive initiatives.
Equity, diversity and inclusion training for BCI members
Research shows that diverse teams are more creative problem solvers, bringing fresh perspectives to solutions, against the echo-chamber effect that results when people in a business come from too-similar backgrounds. With a strong focus on diversity and inclusion, employees feel valued and that they belong.
To help Bristol Creative Industries members achieve this, we have partnered with The Hobbs Consultancy to provide on demand equity, diversity and inclusion (ED&I) e-learning.
The CPD certified online course consists of modules to help you bring about positive change in your business, understand the key challenges in the way for different groups, and explore your own biases and how to overcome them. The training modules take an in-depth look at different diversity and inclusion topics: race, disability, LGBTQ+, neurodiversity, gender (split into female leadership, masculinity, gender identity), age and social mobility in the workplace.
The price of the training for BCI members is £120+VAT. All profits will be ploughed back into our youth engagement activity.
We have formed a new partnership with UWE Bristol to support Bristol’s thriving creative businesses and provide enhanced careers opportunities to students entering the industry.
The partnership has been designed to offer insight and career opportunities to thousands studying courses rooted in the creative industries, including marketing, events, filmmaking, photography, media and communications.
It also aims to benefit BCI members, by developing a network of trained students who will make up the future workforce within the region and are ready to enter the industry.
We have committed to an annual programme of round tables with key post 16 education providers in the region including colleges, academies and universities.
Our aim is to promote creative careers to staff and career advisers, drive applications to our internship programme and explore how we can promote the creative industries to students already studying.
We have to start engagement at school by raising the profile of the creative sector to a wider and more diverse audience. To do this, we regularly bring together creative business members and future talent through mentoring.
Among the initiatives are a partnership with The Early Careers Foundation (ECF), a social mobility charity that works with young people from low-income backgrounds to ensure that talent and hard work are what determine their career success, not background.
Through its mentoring programme, ECF pairs employees from partner organisations with 16-18-year-olds for monthly hour-long mentoring sessions. In 2024, BCI members signed up as mentors and supported young people in building their confidence, developing their employability skills and offering invaluable professional guidance.
We were also delighted to take part in the 2024 Discover! Creative Careers Week, an industry-led initiative designed to provide young people aged 11-18, from England, with encounters and experiences of the creative industries through in-school, workplace and online opportunities.
In partnership with Speakers for Schools, several Bristol Creative Industries members provided virtual work experience sessions covering PR, marketing, advertising, film, TV and more. Find out what happened here.
Professional Apprenticeships are thrilled to unveil ApprenTech, our latest leap forward in cultivating the next generation of technology professionals through comprehensive apprenticeships. We have always strived to bridge the gap between aspiring tech talents and the industry’s evolving needs. Today, we’re excited to announce an initiative that not only continues this legacy but also takes it to new heights.
A New Era of Apprenticeships
ApprenTech is designed to be more than just a program; it’s a movement towards creating a sustainable, skilled workforce that can navigate the complexities of the technology landscape and solve the skills gap!
With our Ofsted Outstanding rating as our backbone, we’ve crafted two new distinct pathways: Software Developer Level 3 and Level 4 Apprenticeships. These programs are tailored to meet the industry’s demands – whether it’s nurturing new entrants with foundational skills or elevating existing employees to software savants. This is in addition to our existing offering of Marketing, IT and other apprenticeships.
Why ApprenTech?
Our initiative stands out for several reasons:
Putting People First: Tailored learning plans with meaningful outcomes.
Ofsted Outstanding Quality: Our commitment to absolute quality.
Direct Impact: For businesses across Bristol & beyond.
For Companies: ApprenTech offers a unique opportunity to cultivate your in-house talent, reducing recruitment costs and fostering a culture of loyalty and innovation. It’s not just an investment in skills but in the future of your organisation.
For Aspiring Tech Professionals: Embark on a journey that promises not just skill development but a clear path to career advancement. With ApprenTech, your ambitions to progress are a reality.
Join Us in Shaping the Future
As we launch ApprenTech, we extend an invitation to tech companies and aspiring professionals to join us in this transformative journey. Together, we can redefine what it means to be equipped for the future of technology.
For more information on how to get involved, pop our team a message at [email protected]
Together, let’s build a future where technology and talent converge to create endless possibilities.
Save the date – Thursday May 9, 2024!
Mark your calendars because something exciting is coming your way! If you’re between the ages of 16 and 30, we’ve got an event tailor-made for you. Get ready to dive deep into the pressing issues of climate change and sustainability at our dynamic and engaging gathering.
Here’s a sneak peek of what’s in store:
Interactive Workshops: Prepare to roll up your sleeves and get involved in hands-on workshops where you’ll learn practical skills like upcycling to make a positive impact on the environment.
Open Discussions: Your voice matters! Join in on open discussions where you can share your thoughts, ideas, and concerns about climate change in a welcoming and inclusive environment.
But wait, there’s more! This event isn’t just about sharing information; it’s about empowerment. We’re committed to making climate action accessible to everyone, especially young people from lower-income and marginalised communities.
Get ready to be inspired, connect with like-minded individuals, and take meaningful steps toward a sustainable future. Stay tuned for more details coming soon!
Together, let’s make a difference.
For ways to support and get involved, you can get in contact via email [email protected]
Bristol Creative Industries is thrilled to launch a partnership with The Early Careers Foundation (ECF), a social mobility charity that works with young people from low-income backgrounds across the country, to ensure that talent and hard work are what determine their career success, not background.
Social inequality is a huge problem in the UK, with family wealth at birth (not IQ, race, or gender) still the most accurate predictor of future financial success. The Early Careers Foundation is committed to ensuring that talent, not background, is what determines a young person’s career success.
One of the Foundation’s initiatives is its Mentoring Programme, which pairs employees from corporate partner organisations with 16-18-year-olds from the organisation’s school partners for monthly hour-long mentoring sessions.
Volunteer to be a mentor and support young people
Thanks to this new partnership, we’re thrilled that Bristol Creative Industries members can volunteer to be a mentor to one of these high potential young people using the Foundation’s expertly designed resources to support building their confidence, developing their employability skills and offering invaluable professional guidance.
The Foundation does the leg work – covering the cost of your enhanced DBS check, running comprehensive training sessions and providing expertly designed resources to structure each session – so that the only ‘eligibility’ criteria is that you are enthusiastic, happy to share learnings from your own professional experience and crucially, committed to at least 10 months of mentoring sessions.
Please note that you need to be a Bristol Creative Industries member to take advantage of this exciting opportunity. If you’re not a member, join today.
To celebrate International Women’s Day, we are officially funding a second round of creative and marketing support to businesses dedicated to levelling the playing field for women.
Last year we offered creative support to a local business dedicated to making a positive impact for women in the South-West. The Women’s Work Lab based in Bristol, addresses the motherhood career gap by providing skills-based training to mums on benefits, enhancing their employability. Headed up by an all-female team here at Oakwood, we reviewed their brand identity and created evolved messaging and a new visual look.
Once again, we are interested in hearing from individuals, organisations or businesses who are led or owned by women who are committed to celebrating women’s achievements, championing women empowerment, calling for positive change to advance women, taking action to educate and raise awareness of women’s equality and those who are actively fostering and creating more inclusive workplaces, communities, or practices for women; to help drive forward the important message of this year’s International Women’s Day around inspiring inclusion.
Weston College is a Special Educational Needs and Disabilities (SEND) Centre for Excellence (1 of 4 in the whole UK) and a Queen’s Anniversary Prize winner for our outstanding inclusive practice. Within easy reach of Bristol and Somerset, located in North Somerset – you have access to a huge pool of untapped talent.
These accolades highlight that we have a wealth of knowledge and expertise which we’re keen to share with employers. Through Autism, Dyscalculia, Dyslexia and Mental Health Toolkits to Neurodiversity training and Conscious Inclusion workshops; Weston College is here to support all employers with attracting, retaining and investing in new talent.
Into work helps 16-24 year old’s find a sustainable route into employment that may have not be easily accessible due to many factors. Students With Special Educational Needs And/Disabilities want to work but are limited with options. Proving employers with the support, training and toolkits will not only open doors for young adults out of work but drive forward your ED&I goals.
Financial support is available for employers who take on someone with a disability through Access to Work and every learner will be supported by a trained Job Coach to ease interaction, transition and expectations.
The young person will be working for you, for free with the hope that you see the immediate benefits to opening your talent pool. Not only will it reduce recruitment costs but will improve reputation, benefit each employee and your retention rates will improve. 20% of the UK customer database have a disability, open up your doors to a a productive, motivated and effective team.
To talk through how you can support a young person into employment, get in touch today by contacting [email protected]
You’d be forgiven for thinking your web presence had a small, rather insignificant impact on the environment, but research shows this isn’t the case.
In fact, the average website produces 4.61 grams of CO2 for every page view. For websites that have an average of 10,000 page views per month, we’re talking approx. 553 kilograms of CO2 each year. For high-traffic websites and businesses with multiple domains, that figure represents just a fraction of the actual emissions you’re putting out.
That’s right. Your website has its own carbon footprint.
The internet consumes a lot of electricity: 240-340 TWh per year according to the IEA. In fact, if the internet was a country, it would be the world’s 4th largest polluter – ranking higher than the United Kingdom.
With businesses around the world committed to reducing their emissions and helping to fight climate change, it’s important we all take responsibility for our digital footprint, too.
By investing in more sustainable web design, we’ll also benefit from faster load times, a more enjoyable user experience, and a better chance of ranking higher in Google search results. Basically, everyone wins.
What is sustainable web design?
Sustainable web design is an approach to designing digital products and services that focuses on environmental impact first and foremost. It respects the principles of the Sustainable Web Manifesto, which calls for the internet to be clean, efficient, open, honest, regenerative, and resilient.
4 simple steps to website sustainability
To help you navigate the world of sustainable web design, we’ve put together a few top tips. For more comprehensive guidelines, download your FREE checklist.
Embrace JEDI design
No, i’m not talking about harnessing the force. JEDI stands for justice, equity, diversity, and inclusion. Remember, not everyone’s surfing the web with perfect vision, the latest tech and lightning-fast connections. Justin Reyna put it perfectly when he said: “Not creating accessible products is just rude”. So let’s make the digital world enjoyable for all, not just a privileged few.
By striving to meet the highest possible accessibility standards, you can enhance code quality, which in turn boosts energy efficiency and elevates your SEO rankings –it’s a no-brainer.
Simplify user journeys
Did you know that 90.6% of web pages get zero traffic from Google? That’s why it’s best to prioritise page quality over quantity. Simplifying the user experience doesn’t only serve to help people find what they’re looking for. It’s also more energy-efficient, because it reduces the number of wasted clicks needed to navigate your website.
Reduce page weight
Lightweight pages load faster and consume less energy. Saving your assets in optimal formats and sizes, using video content efficiently, and embracing dark mode can all help.
Choose green hosting
Last, but not least, switch to a hosting provider powered by 100% renewable energy, e.g. Krystal. Unsure about your current hosting? The Green Web Foundation’s checker can help.
How do you calculate your website’s carbon impact?
Whilst it’s relatively straightforward to track the environmental impact for most major industries (e.g. miles per gallon for cars or energy per square meter for homes), it’s not as simple to measure the amount of CO2 produced while browsing the internet. Fortunately, the team at Sustainable Web Design have created a comprehensive methodology for estimating emissions.
If you have any questions about your website’s sustainability, you can request a free website audit here and we will send you a breakdown of different areas that you could improve. Or feel free to contact us at [email protected], for a no obligation chat.
Branding is often associated with big commercial enterprises. Nike, Google, Amazon, Coca-Cola, are all instantly recognisable around the world – why? Because they’ve got good branding.
A strong brand identity helps to build trust and credibility through consistency and identifiability. That’s why it’s just as important for not-for-profits and charities.
What’s the benefit of brand marketing for charities?
A strong brand says, ‘we know who we are and what we’re doing.’ And this is as critical for building partnerships and raising funds as it is for boosting sales. That’s because investors and donors aren’t just looking for a cause to support, they’re looking for an organisation they can rely on. And good branding conveys the confidence and credibility they’re looking for.
It also manifests a sense of permanence. Good branding can make a charity or not-for-profit feel less like an organisation and more like an established institution. When it comes to attracting funding – this is crucial. Investors want to know that their resources are going towards building something long-lasting – a legacy for themselves and the organisations they support.
The same goes for potential partners and collaborators. They want to be sure they’re putting their faith in the right organisation. A strong brand can help bolster your reputation.
Finally, brand marketing does a lot of the work for you. Through consistent messaging and a discernible visual identity, you can build familiarity and trust with every ad, every post, every email, every piece of content. This means your marketing strategy can be proactive as opposed to reactive. Which means less time and money poured into short-term gains, and more resources spent on the cause you’re fighting for.
What do we love about brand marketing for charities?
Diving in values first
A brand should never be pulled out of thin air. No matter the sector, a brand is a representation of a company’s mission, purpose, values and vision. When it comes to branding for charities and not-for-profits though, it’s especially important to put values front and centre.
Nowadays, lots of businesses are taking a values-first approach to their marketing. It’s a trend that rose around the wave of Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG). Every business, big and small, wants to be seen as driven by their purpose.
Charities and not-for-profits are built around purpose – so this part is easy. It’s setting them apart from one another that becomes the challenge.
Stretching our storytelling skills
Storytelling is an integral part of brand marketing. And it’s something our head of video and motion graphics, Tim Price, loves most about working with charities and not-for-profits. Why?
“When it comes to stories, charities are probably wealthier than any other industry. Everything they do is about improving a journey. But, it’s imperative to remember who the hero is (hint, it’s not the charity). As is often the case in marketing, your client isn’t Luke Skywalker, they’re Obi Wan.”
That’s right. Just like the customer is always right, the beneficiary is always the hero of the story. We kept this in mind when we put together this video for OTR – a mental health social movement by and for young people living in Bristol and South Gloucestershire.
Brands, like people, have distinct personalities. Characteristics that help make them relatable as well as unique. And a critical part of identifying these key traits is working closely and collaboratively with our clients.
This is how we approached the rebrand for Housing Matters, who came to us feeling a disconnect between their origins as CHAS (Catholic Housing Aid Society) were and the modern and dynamic organisation they’d become.
According to the copywriter on the case, Evelyn Chapman, collaboration was key.
“We were lucky enough to have regular face-to-face meetings with the Housing Matters team and getting to know them personally actually played a big part in crafting their brand identity. Each of them communicated with energy and passion. And though they’re warm and reassuring, you could tell they’re also tenacious – they’re real fighters. And we wanted their brand to reflect that.”
We took a similar approach when working with Runnymede, the UK’s leading race equality think tank. By working closely with the Runnymede team to refresh their brand and bring it up to date, we were able to refresh their colour palette to reflects Runnymede’s bold ambitions.
Getting creative
As 2020 was such an unusual and difficult year for everyone, rather than produce our usual Christmas video full of jolly japes, we decided instead to donate our services and resources to a local charity – Caring in Bristol.
They wanted to create something that celebrated Bristol culture – something edgy and full of life to reflect their brand identity and motivate people to donate in the run up to Christmas.
For this reason, we didn’t want to go down the typical charity ‘pulling at your heartstrings’ route. Instead, we went full force with a script and art direction that entertained (with plenty of nods to Bristol and all its wonderful quirks!), whilst delivering the cold hard stats about people experiencing homelessness.
With this video, and the promotion around it, we helped raise over £20,000 in under 2 weeks in the lead up to Christmas. The video also accounted for over 60% of the charity’s engagement for the whole month of December.
What should organisations expect from their branding?
A branding project doesn’t always mean an entirely new identity. Sometimes it’s all about a simple refresh or incorporating more consistency across your messaging. But when we take on a branding project, we ensure we are providing not just the building blocks (like a logo, and new colour palette) but the blueprint, the tools, and the training to boot.
A good example of this is the branding work we did with Effat; Saudi Arabia’s first independent university for women.
Our Senior Designer, Katie Elvins said:
“Key considerations were to create a modern, clean and fresh look for Effat. We wanted to create a brand that was fun and engaging for students – but flexible enough to be adapted for parents, sponsors etc.”
In the end, we provided a comprehensive brand book detailing all aspects of their brand including messaging, logo usage, typography, photography style and a refined colour palette which has been given a clear structure with a core palette, college colours, tertiary palette and special colours. Katie went on to say:
“Then, once the brand was finalised we travelled to Saudi Arabia, and I ran a 2-day workshop, presenting the guidelines to the in-house design team and showing them how we could create consistent, exciting work with their new brand moving forward.”
That’s all to say – your branding should be more than a marketing exercise. It should be a collaborative journey for all involved. And it should leave you with a manifestation of your organisation that is timeless, emotive and strong.
Need help building your brand?
Whether you need advice or support with positioning, visual identity, a digital refresh, or all of the above, we’re here to help. Get in touch and book a free consultation today.
