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Designers, animators, writers and everything in between. If you’re an ambitious student or graduate brimming with creative thinking, we want to offer you an authentic taste of agency life. We’re giving you the chance to work on big projects and campaigns, from conception to completion, alongside our talented creative team. 

So if you want to break into the industry, learn from some of the best, and have fun doing it; send your portfolio and a covering letter to [email protected]  

Want to know more? 

The lucky candidate will be offered a six month, paid internship starting around August or September. We’re happy to be flexible.

During your time with us, you’ll get an opportunity to experience every facet of agency life; from marketing strategy and collaborative idea generation, to beautifully crafted creative solutions across design, motion, copywriting and digital. 

All of this while side-by-side with great people and an agency culture that’s second to none. 

Here are just a few of the things you’ll benefit from at Mr B’s: 

“As a Mr B intern you’re straight into the deep end of agency life: with briefs rolling in, there’s never any doubt that you’re an important part of the team. I couldn’t have found a better way to learn huge amounts about design and the industry, or to meet so many great people.”

Interested? Send your portfolio and a covering letter to [email protected] 

Bath-based brand design agency, Touchpoint Design has relaunched with a new name, The Co-Foundry, and a new offering – geared towards helping creative and tech, founder-led businesses with their branding.

The rebrand that sees the agency, originally founded in 2014, become The Co-Foundry, reflects its mission to work collaboratively with founders, bringing in specialist co-creators such as designers, photographers, animators and copywriters, according to specific project needs.

Owner, Sue Bush has developed a process that empowers client teams to be part of the strategic discovery phase, as well as the creative process. She is a firm believer in co-creation, “Ideas can come from anyone, and are not just the preserve of the design team. Brand identity design can, to a large degree, be democratic – not ‘design by committee’ but more, ‘winning ideas by group spark’.”

Having been at the helm of two agencies, Sue feels well placed to help solve the brand challenges tech and creative firms face. She co-owned a Shoreditch design agency when the internet was still in its infancy and then went on to establish her own brand design agency, Touchpoint Design, which harnessed design to the opportunities afforded by tech, “The challenge for tech and creative founders is the same, you strive to make a positive impact but are often too close to your business with too few hours in the day to find the best and most appropriate direction for your branding.”

“I set up The Co-Foundry because I believe there’s a better, more personal and inclusive way to approach branding. We work together with creative and tech founders and their teams to forge unique, purposeful brands, using co-creation and interactive discovery sessions to bring everyone in on the journey.”

The Co-Foundry sees Sue acting as an independent consultant with a team of specialists supporting her. When client needs dictate, she builds out and brings in this bigger team of co-creators to support her, creating a lean, agile and expert offer that’s especially designed to serve the creative and tech sectors.

To launch the new brand, The Co-Foundry has put together a series of short practical guides on how to start building a compelling brand, especially designed for small teams. Download the first instalment here.

“We should definitely launch a podcast, more people than ever before are listening, and we’ve got budget to spend as we’re no longer running that big outdoor campaign”

This is the sort of conversation going on within brands and agencies in 2020 (well, at least we hope it is). It is a really exciting time to be launching a podcast, and so it’s really easy to go all in on imagining what podcast might sound like, who’s going to present it or how you’re going to get it produced. But before you’ve allocated your entire budget before you’ve even started, to get an idea of the costs it’s worth take a little step back and looking at the bigger picture.

We chat to a lot of brands about podcasts and hear some amazing ideas, but there’s a few vital podcast costs to consider that it’s easy for brands to overlook when you’re planning to nudge Joe Rogan down the charts. So, we thought we’d share them with you:

Artwork

Hands up who has ever (literally) judged a book by it’s cover? 🙋 Or, bought a bottle of red saying ‘i love that grape variety’, when really it was the colourful art or on-trend font that really swung it? 🙋 Then we can all appreciate the value of having podcast artwork that pops. With a patchwork of podcasts in any given podcast app, it’s worth ensuring that your artwork isn’t an afterthought or ends up being your company logo hastily pasted onto a background in Photoshop.

Hosting

Hosting is the means of getting your podcast out there to the world and the best and easiest way of doing this is with a good hosting provider. At its most basic you should expect your podcast to be distributed to every listening platform (the big three of course being Apple Podcasts, Spotify and Google Podcasts). But, for brands especially, getting insight into who is listening and how they’re listening via a great set of analytics, is the added value that your podcast needs.

Webpage or website

We know that most people listen to podcasts via a podcast app on their smartphones (around 65% according to Edison Research), but that doesn’t mean it’s not important to have somewhere online for people to listen. Having a dedicated podcast page on your existing site, or it it’s more relevant, a standalone site is important for a few reasons:

At its most basic, the site can be a list of all your episodes with an embedded audio player, which all the top hosting platforms provide for you. The more added content you can then add, the better.

Promotion

The hard work doesn’t end when you hit publish and put your podcast out there to the world, in a way it’s only just beginning. There are a lot of podcasts out there for listeners to choose from (we’ll be reaching one million active podcasts at some point soon), so they’re going to need a helping hand finding yours, no matter how great it is. We like to talk about how brands are going to promote their podcast and how it fits into a wider strategy right from the start, it’ll have an impact on your production and release schedule and maybe even the content too. There’s lots of things you can that don’t cost (apart from time), earned media such as creating engaging assets to share on social media and good old fashioned plugging on other podcasts, blogs or media. But increasingly important is assigning some budget to run podcast ads on other podcasts, a great way of attracting listeners who are already into the same podcasts as yours.

when we’re working with brands, we’re having these conversations from day one

Talent/guest fees

A well known host or having notable guests on your podcast can be a great draw for listeners, giving you a boost to your promotional efforts. Someone with presenting skill or experience sets a high bar in terms of professional quality as well as making for better script delivery and guest interviews. Ultimately however the decision, like many you’ll make, should be based on your audience, the sweet spot is finding someone who your listener will connect with and who has a natural curiosity and interest in the subject matter, even if they’re from a different walk of life (and often they’re the best ones). However, people don’t expect to work for free, so have a think about who might be a good fit, it goes without saying that the more well known they are, the higher the fee, but there’s no harm in aiming high!

There’s a lot to think about when creating a podcast from scratch that not only stands out from others but fits seamlessly into your wider content strategy. That’s why when we’re working with brands we’ll make sure that we’re having conversations about all of the points in this post from day one. Nothing should be an afterthought, and finding the right approach all depends on the objectives, the audience and the budget available, but knowing what’s required from the outset means that budget is spent in the most effective ways.

Paul Feldwick worked at the legendary creative agency Boase Massimi Pollitt for over 30 years. His latest book, Why Does The Pedlar Sing?, examines what creativity really means in advertising. In April, he joined Bristol Creative Industries to share some of his insights. Dan Martin summarises the fascinating event.

Paul Feldwick has a distinguished career in advertising and has worked on some of Britain’s most famous advertising campaigns including the PG Tips chimpanzees, Rowan Atkinson promoting Barclaycard and the Sugar Puffs Honey Monster. What all those ads have in common is entertainment, a factor which Paul believes is essential in successful advertising.

But there is actually a long-held belief by many that entertainment actually doesn’t work. Claude C. Hopkins famously argued in his book Scientific Advertising in the 1920s that people don’t buy from clowns. “Advertising pictures should not be eccentric”, he wrote. “Don’t treat your subject lightly. Don’t lessen respect for yourself or your article by any attempt at frivolity. People do not patronize a clown. There are two things about which men should not joke. One is business, one is home. An eccentric picture may do you serious damage. One may gain attention by wearing a fools cap. But he would ruin his selling prospects.”

“Father of Advertising” David Ogilvy was a big fan of Hopkins and Sergio Zyman, who worked for Coca-Cola in the 1980s and helped launch the Diet Coke brand, said that advertising that merely entertains does not work.

But Paul Feldman is a big fan of entertainment in advertising, a subject of his book, Why Does The Pedlar Sing?

“The tradition of advertising that works by entertaining is not a new one, it probably is very ancient indeed”, he said during the event. “I see it as going right back to the medieval peddler, who would travel from house to house from village to village with what he was selling. He was a travelling entertainer, he would sing songs, he would tell jokes and he would dress in a funny way. He was all purpose, general entertainer.

“Entertainment as a way of selling things contradicts all those arguments about people not buying from clowns and selling a serious business. How is it that despite the fact that so much advertising through the ages has used entertainment, have we got saddled with the ongoing belief that selling ought to be a serious business?

When serious advertising does work

Before he tackled why entertainment and humour are good for advertising, Paul acknowledged that Claude C. Hopkins’ argument does hold up for direct response advertising, the kind of ads that you see in Sunday newspapers.

“It tends to be very sober,” he said, “it tends to be giving you the facts, it tends to be avoiding jokes and it doesn’t do anything that is eccentric or odd. If it’s well done, it works absolutely brilliantly. You know it works because the advertisers know exactly how much each insertion sells and exactly what the responses are.

“The split-run technique used by direct response advertisers originated back in the 1890s. It was based on using coupon responses that Hopkins evolved his give the facts, give the information argument around.”

Keeping your brand name before the public

“We used to tend to believe as a default that advertising works by a matter of rational persuasion; it has to give reasons why, it has to give consumer benefits. That’s the language that we still use a lot. If you look at most people’s creative briefs, they still have the idea of the central proposition. There has to be a single-minded proposition, we are telling people why the product is better.”

But Paul said that idea was turned on its head by the work of marketing specialist Andrew Ehrenberg and then Australian professor called Byron Sharp, who wrote the influential book, How Brands Grow. 

“He had the radical idea, which was originated by Ehrenberg, that advertising doesn’t really work by persuading people or giving information at all. It works by creating something that they call mental availability. To put that very simply, it’s like fame. All that needs to happen in order for a brand to grow is that it needs to come to more people’s minds, more often, and then they’re more likely to choose it.”   

Paul continued that this is also why people choose one brand over another. “Why do more people buy McDonald’s products than Burger King? Because more people think about McDonald’s more often than Burger King, and they have more associations with McDonald’s than they do with Burger King because they’ve had more experience of it.” 

Why entertainment in advertising works 

Paul said neuroscientists like Antonio Damasio have shown that what underpins our decisions is something that’s emotional. If we don’t have an emotional response, we simply cannot make decisions so there’s no such thing as an entirely rational decision. “That’s why so much advertising has done something different, and what it has done differently is using entertainment”, he added.

So why does entertainment work?

It makes us feel good and simulates an emotional reaction, Paul said.

To illustrate the point he used the example of the massively successful advertising campaign by tea brand PG Tips which used anthropomorphic chimpanzees dressed in human clothes. It started in 1956 and ran until 2002. 

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The brand remained a bestseller throughout that period despite lots of advertising by other tea brands and the introduction of much cheaper own brand products by supermarkets. Paul explained: “PG Tips maintained a significant business advantage, not by telling people why their tea was better, but because people remembered it more, it was more top of mind, and they felt more positive about it. That was through doing advertising that was entertaining and fun.”

Another example is the Compare the Meerkat advertising campaign from Compare the Market which Paul says uses the principles of entertainment. 

https://www.youtube.com/watch?v=CIfWCrAdtX4

“It has characters, it has drama, it has incident, it has talking animals, it’s childish, it’s ridiculous.” It is also massively successful.

Holding his own cuddly meerkat, Paul Feldwick said the brand has gone one step further by using merchandise that generates even stronger consumer connections with the brand. The Kevin the Carrot campaign by supermarket chain Aldi is another example of a business linking merchandise to its entertaining advertising. 

Another brand ticking the entertainment box is Premier Inn and comedian Lenny Henry. 

https://www.youtube.com/watch?v=yeZI_p2_dYw

“It has to distinguish itself from the very similar business Travelodge and it has been hugely succeeded in doing that,” Paul Feldwick said.

The use of Lenny Henry also epitomises the use of a ‘distinctive asset’. It’s something or someone that is unique, distinctive and recognisable. The meerkats and Kevin the Carrot are other examples.  

“If you create something that is trying to say something about your product, the chances are you’ll produce something that looks pretty much like what all your competitors are doing,” Paul advised. “But if you produce something that has nothing whatsoever to do with your product, like a meerkat, then you have got something that is unique and is part of the psychology of what lodges in people’s memory.

Good distinctive assets are those that follow the rules of what makes good entertainment, Paul Feldwick said. 

Upcoming Bristol Creative Industries events:

The leading homeopathy group in the UK, 4Homeopathy, is celebrating a successful campaign to raise awareness of the benefits of homeopathic practice. The engaging video campaign was created by independent brand consultancy Mr B & Friends and has seen over 13,500 people view the films within the first month of launch.

Founded in 2011, 4Homeopathy brings together ten of the UK’s largest homeopathic organisations to promote the positive impact of homeopathy. Through the website findahomeopath.org people can find a wealth of information about how homeopathy works, registered practitioners and training courses.

For Homeopathy Awareness Week (10-16th April), 4Homeopathy appointed Mr B & Friends to create a campaign to increase their profile and to encourage people to visit their website to find out more.

The agency designed a video-based campaign comprising a main film with testimonials from several people who have successfully used homeopathy, plus three shorts that focus on individual experiences. The video was designed to be a teaser – recounting personal experiences but only revealing the subject matter right at the end, in a bid to provoke interest and encourage further exploration of homeopathy. Built around the proposition that you can ‘Turn your life around in a moment’, the campaign shares the stories of people with a range of conditions who have had life-changing results from homeopathic treatment.

Kate Gorringe, Creative Director at Mr B & Friends, says, “We wanted to share the stories of some of the individuals who have quite literally had their lives turned around because of a homeopathic approach. As homeopathy is based on working with the body’s natural healing abilities, we created a hand drawn animated illustration that reflected the thoughts and feelings of the contributors.”

Due to ongoing Covid restrictions the interviews were all recorded remotely, with equipment sent out to the homes of those featured. Combined with the bespoke graphics, the end result is an emotive and authentic campaign that takes the viewer on a journey from problem to resolution.

In addition to featuring on the website, the campaign has been distributed by the various member organisation and is being supported by advertising on Facebook and Instagram plus Google ads.

Mani Norland, Principal of The School of Homeopathy, says, “Homeopathy provides so many benefits to both people and animals through its patient-centred approach of individualised medicine. The remedies come from nature and work in line with nature. We’re on a mission to raise awareness of the profound difference homeopathy can make to a person’s health and wellbeing, we want to help people see the choices they have in healthcare, and this video campaign will help us take another huge step forward in achieving that.”

Quantock have recently welcomed Werner Zeelie to our line-up. Werner will head up our ongoing client activity, as well as our business development strategies.

Werner is an enthusiastic marketeer with over seventeen years of experience across multiple marketing channels in both the corporate and consumer sectors. He has successfully helped establish and grow leading global brands for clients such CBRE, Unilever, Reckitt, Coca-Cola, Levi’s and IHG.

Originally from South Africa, Werner arrived in the United Kingdom in 2006 to further his international career in marketing, only to find himself now settling in the beautiful Somerset countryside.

Werner comments, “Attracted to Quantock’s creative flair, long-standing heritage, and ever-expanding client base, joining the team was a no-brainer”.

Outside of work, Werner loves to spend time with his children and friends and go for the odd run to keep fit.

Welcome to the team, Werner!
Find out more here: https://bit.ly/33vZvox

Bower Films today re-launches as Octopus Films: https://octopus-films.co.uk. Founded eight years ago as a full-service video production company by Giles Edwards and Ellie Edwards, the re-brand reflects the company’s ethos and problem-solving abilities.

With clients such as BBC’s Countryfile Live, the British Council and Dyson, Octopus Films helps businesses connect emotionally with their audience through explainer videos, event documentation, TV adverts, testimonial videos and corporate films. Experienced in working across a range of industries, its clients span financial, IT, medical, charity and education sectors, both locally and nationally.

Octopus Films also prides itself on delivering real value to much smaller organisations whose goals are to communicate their offering effectively. These include the BCRM in Bristol, Nelson Hall and Medical Detection Dogs. Leading every project, creative producer Ellie Edwards has 14 years’ of broadcast and corporate experience, while [technical director] Giles has worked across both the corporate and TV industries for more than 30 years.

“We set out to refresh our name and logo to accurately reflect our company’s values – creativity, adaptability, agility and also, great problem-solving skills. The octopus was the perfect emblem – they are nimble, flexible creatures and famed for their smart approach,” comments Ellie Edwards.

“We love producing vibrant, engaging and unique video content for businesses that are keen to show their best side. We can always promise a personal service and our senior team leads the entire production process.”

Giles Edwards adds: “We believe in real stories well told. We draw on our years of documentary experience to get beneath the surface every time. By combining crafted, truthful films with refined editorial values, we tell stories that accurately reflect our clients’ lives and businesses.”

As its new name suggests, Octopus Films is highly adaptable and flexes the size of its team depending on the scale and budget of the task in hand. For larger projects it assembles a team of trusted, former BBC production staff and crew.

Pictured: Octopus Films on location in Bath filming with presenter Jamie Lowe.

It’s that time of year again! The South West Design and Digital Student (SWDDS) Awards are upon us once more, and the clock is ticking for students to enter the competition, with only 10 days left until submissions close on Friday May 14th.

The competition, hosted by us here at Proctor and Stevenson (P+S), offers final-year students studying in the South West of England and South Wales a chance to win amazing prizes for their creative work.

Up for grabs this year, is £4,000 in cash, opportunities for networking, industry exposure, a portfolio review, and a paid work placement with P+S. Not bad eh?

Ten finalists. Three winners. One ‘Ultimate Creative Champion’.

The awards are a chance for students to prove that they’re the best in the South West, and the next up-and-coming stars of the creative industry.

The brief, you ask? There isn’t one.

Students can enter any project – including previous university projects – as long as it falls into one of the below categories and it’s their own work. We’re looking for projects that demonstrate commercial value, meet a market, cultural, and/or social demand, and that showcase how they will be rolled out as a campaign across multiple channels.

Our three categories for this year are:

Our panel of expert judges will carefully select 10 finalists, who will be invited for 25-minute virtual interviews, where they’ll have the opportunity to present their entries, explain their thinking behind the projects and why they’re deserving of the prize, and also receive a portfolio review of their wider body of work. Last year’s projects were exceptional; you can check out the 2020 finalists’ projects here.

Out of our 10 finalists, 3 lucky winners will be selected, announced at our digital awards ceremony on June 10th.

All 3 winners will be awarded £1,000, with one crowned as our 2021 Ultimate Creative Champion, and granted an extra £3,000! Any of our 10 finalists could also be selected for a paid 3-month work placement with us here at P+S.

Meet the judges

We pick the crème de la crème of the industry to judge our awards. Ready to meet this year’s line up?

Let’s show the world what the South West and South Wales are made of

Powered by P+S, and sponsored by Bristol-based printers Taylor Brothers, the awards were launched by our very own MD Roger Proctor, as part of his ongoing campaign to tackle how institutions approach design education.

Over the years, Rog had noticed something about design graduates leaving university: often they had exceptional talent, but no commercial experience. A big problem, when creating a commercially-viable concept that clients and customers will buy into is half the job!

Frustrated by the lack of culture and creativity funding anywhere west of London, he also wanted to do something to celebrate local talent. The South West and South Wales are bursting with creative flair, with their vibrant cities, bustling creative networks, and brimming art venues.

Plus, the awards are specifically designed to be as accessible as possible. We know a lot of students have limited free time –especially those who need to work alongside their degree – so they can choose to enter an already existing project from their course.

Find out more

To make sure you don’t miss any of our updates, like our Facebook page and register your interest here. Our FAQs page is also a handy resource – and if you haven’t already, check out last year’s winners for some hints and tips.

Drop us a line at [email protected]if you have any questions, or to find out more.

Recently, Armadillo Chairman, Chris Thurling, spoke to South West Business Insider on the topic of choosing your marketing agency. When dealing with creative abstracts such as brand, message, creative strategy, digital engagement and design, it can be difficult to know what exactly it is you should be looking for. Chris provides his advice on what to consider when seeking out a marketing agency that’s suitable for your business.  

Should you look for sector specialisms? 

Even though there can be good reasons to select a sector specialist agency, there are strong arguments the other way. One of the main benefits of using an agency with broad sector experience is its ability to bring fresh perspectives compared to in-house teams or agency specialists. Generalists have learnings from brands in different sectors that they bring to a brief, and ultimately the skills are transferable. Partnering with an agency that works across various sectors also decreases the chances of merely rehashing your competitors’ work and increases the likelihood of innovation.  

The importance of ROI 

An agency’s ability to indicate potential ROI ahead of the project depends mainly on how much information you are willing to divulge. The more transparent you are, the more accurately an agency can indicate the potential outcome. However, without detailed insight upfront, this can be difficult.  

Think long-term 

Crises such as the one we are living through often see brands choose to abandon strategy and go into panic mode. For example, brand building activities get dialled down in favour of budget savings or short-term customer acquisition approaches. Smart and confident companies tend to hold their nerve and continue investing in their brands with the long-term in mind. 

 These comments originally featured in the South West Business Insider, April 2021. Follow the link to read the full article, including comments from a variety of other business leaders and industry professionals.  

It goes without saying, 2020 was just a small departure from the norm for most of us. But there were a few silver linings peppered throughout the year.

Here at Proctors, for example, our video department experienced the highest growth we’ve ever seen. We’ve been moving into new markets, offering entirely new products and generally adding more polish.

So better late than never – yes, we know it’s a quarter of the way into 2021 – here’s a look at some of 2020’s more notable projects.

TOUGHBOOK vs. Sam Warburton – Panasonic

Tackling COVID head-on

‍Cast your mind’s eye back to the heady days of January 2020. After months of planning and strategic plotting, we’d just begun to organise a full contact rugby-inspired shoot for Panasonic TOUGHBOOK. What could possibly go wrong?…

We’ll let you fill in that particular blank.

Not to be defeated, we turned to industry union BECTU’s superb COVID webinars and guides to get ourselves up to speed on how to plan and run a COVID-safe shoot.

Shooting under COVID restrictions comes with its challenge, but that doesn’t have to mean bloating up a lean budget. So, we set a small, tight-knit group to work. Clear communication is key, and after a quick socially-distanced scrum we formed a new plan: turn the shoot into a training day, and put ex-British and Irish Lions Captain and all-round rugby legend, Sam Warbuton, through his paces, alongside our leading Panasonic TOUGHBOOK tablet.

One risk assessment, a few tracing forms and a quick change into PPE later, we were ready to go. Shot across two days, we produced a huge amount of video content –enough for a full, multi-channel campaign showing how TOUGHBOOK and Sam ‘Lead from the Front’.  

The results:

Fourth-best performing Panasonic landing page ever

Outperformed main TOUGHBOOK website

Energy for Change – Daikin

We made the small screen

‍After getting to grips with COVID shooting, we met our next challenge: to produce a TV ad which would promote Daikin’s range of eco-friendly heat pumps.

This time, we had a number of parameters upfront: A list of features we needed to advertise, a total run length to the frame, the need to push content through Adstream and Clearcast to ensure it was TV-ready, a Mosaic profile of consumers to target, plus the need to make the ad look like it was shot in the winter months, whilst filming it on one of the hottest days of the year.

Oh, and did we mention we had just four weeks to turn it all around?

A solid team effort pieced the ad together in record speed: it was written, prepped, casted, shot, edited, titled and graded, ready for delivery in just under four weeks. The result is testament to our team’s perseverance and the great relationships which allow them to accomplish huge amounts, together.

The results:

Second most-viewed Daikin YouTube video ever

630,000 page views from 216,000 visitors

All-new Training Management – Bud Systems

Not just a pretty (inter)face

How do you make a film about software that’s akin to a Mary Poppins’ magic bag of employee training – without losing your viewers’ attention by explaining every last detail?

Bud’s training management platform is built to solve the pain points that training providers are up against. But with online attention spans sitting between the 2 to 3-minute mark, our challenge was to wrap up the platform’s benefits into a succinct, engaging video and encourage people to book a demo for more info.

Luckily, we had the Bud team’s great branding to work with as a jumping-off point. Their bold, clean appearance meant we could use some technicolour flair to design an equally bright and brilliant visual style. We extended Bud’s multi-coloured logo form into a visual suite of colourful geometric shapes and key lines which would simply and elegantly represent the simplicity of the platform. We then brought these shapes to life with various motion techniques and sound editing, interspersed with shots of the platform in action.

The resulting video echoes the vibrancy, enthusiasm and enjoyment Bud’s users rediscover in their work with the help of this all-in-one platform. It’s not just any old, animated infographic. It’s a masterclass in engaging video.

The results:

Bud have only just launched their film, so right now we can only wax lyrical about how chuffed they were with our work. But watch this space for soon-to-come results…

Multiple Clients – Panasonic, UKHO, Sanlam

Video Toolkits

2020 was the year of video calls and streaming. The working day became a flurry of Zoom calls, Teams meetings, Skype sessions, webinars and virtual conferences – not to mention the evenings spent helping your nan figure out FaceTime.

But there was something missing: a way to professionally and consistently brand your self-generated videos, ready for recording, live-streaming and sharing. So we put together a video toolkit for our clients.

These toolkits pull some of the most commonly required and useful assets into one package; from lower thirds, to intro and outro sequences, title screens and transitions, along with a few extra, bespoke assets depending on what our clients need. We provide them in an editable format, so they work with pretty much any software you use, meaning you’re always on-brand.

They’ve proven truly cost-effective – both to produce, and for our clients to deploy. Meaning less room for errors (like accidentally becoming the world’s first Lawyer Cat).

Results

A comprehensive Video Toolkit for Panasonic, Sanlam and P+S

Fully-branded virtual conferences for Panasonic and UKHO

One City, Zero Homelessness – Caring in Bristol

Giving a little, achieving a lot

2020 was a struggle for any business. But some services were hit harder than others.

Rather than produce our typical Christmas video of jolly japes, we donated our time and resources to local charity, Caring in Bristol. Their amazing work includes providing hot meals, shelter, medical care and support to people experiencing homelessness within Bristol. But donations often suffer during times of national hardship, so we needed to rally the local troops and call them to donate to this well-deserving cause.

So we created a film. But don’t expect your typical ‘pulling on the heartstrings’ donation message. We wanted to celebrate Bristol culture: the edgy, vivacious spirit of our city, calling our Bristolian family to action, and secured their much-needed donations in the run up to Christmas. But with COVID restrictions meaning we weren’t able to film the city and its people in action, we had to get creative.

We went full force with a script and art direction that entertained, with plenty of nods to local celebrities, inventions and fabulous quirks, while delivering the cold hard stats about people experiencing homelessness. Using graphics and animation to make the message as uplifting and entertaining as possible, we were able to create a powerful film which called for an end to homelessness in our city – for good.

The results:

Over £20,000 funds raised in under two weeks

60% of all social engagement in December

…And there’s no sign of stopping

At Proctors, our team of videographers, animators, motion designers and script-writers have been making award-winning, show-stopping video for decades. And we believe each of our clients has something to say.

From the tech behemoths and the multi-international market leaders, right down to local, grassroots charities changing the world one view at a time. Whatever story you have to tell, we’ll help you share it with the world. Talk to Proctors, today.