Building a website for the disruptors making the digital world work best for you

21st September 2021

The workplace is rapidly changing, but workplace practices, norms, infrastructure and management is struggling to catch up. Digital transformation is estimated to be worth over $400 bn in 2021 and is projected to continue to grow by 25% year-on-year.

This rapid change has left businesses in disarray. Is their digital infrastructure prepared? Which employees are struggling to work digitally? Whose remit does this transformation fall under – the CHRO’s, the CIO’s, or the CEO’s?

Enter Actual Experience. 

Meet the digital disruptors

Luckily for all of us, the Actual Experience (AE) team saw this digital mega trend approaching a decade ago. Having built their business on 10 years’ worth of academic research, they’ve engineered a comprehensive patented algorithm which, minute-by-minute, captures and analyses the real-world, human perception of digital applications and services.

In other words, they help businesses ensure that the digital tools, systems and platforms they’ve invested millions in are actually making work easier for employees, and providing a better experience for their customers.

Currently, many businesses use tools such as employee and customer surveys to find out the answers to those questions. But there’s a problem: employee and customer surveys are subjective and are often inaccurate or inconclusive. But when used in conjunction with Actual Experience’s algorithm, it is possible to glean objective, actionable insights from survey data.

Building a future-proofed website that meets AE’s forward thinking

ActualExperience’s Human Experience score provides businesses with an objective analysis showing which specific employees are struggling, and with which specific aspects of their digital infrastructure, so they can focus their time and resources on these issues – and keep up with the ever-shifting digital curve.

So, following on from a successful Account-Based Marketing (ABM) campaign and digital brochure, AE were keen to put their money where their mouth is, and upgrade their own digital offering to reflect their progressive business.

The AE team approached us to upgrade their website from Hubspot to Webflow: a no-code flexible website solution that doesn’t require complicated set-ups.

Our first step was for Actual Experience to take us through a thorough wish list. Here, we put together a full feature list, created high-fidelity wireframes and new digital design styles using their updated brand guidelines.

This process meant that when we transitioned the website over to Webflow, both parties had a very clear picture of what it would look like and how it would function. So we could push for tight deadlines in line with AE’s objectives without having to go back and forth to check small details at every stage. 

A smarter way of web building

One of the highlights of the website is the design-led navigation that adapts seamlessly to different screen sizes including phone, tablet and various desktop sizes. This was quick and easy to build with Webflow’s online visual editor. This platform is the perfect application for creating visually stunning, easy to use designs that don’t require massive amounts of coding, which AE in this instance, didn’t.

The navigation is not only designed to draw the user in, but allows different audiences to access different content that suits them. For instance, a HR professional will seek different information to IT professionals.

In the end, we created a future-proofed, design-led website under a demanding timescale, migrating 200+ content types seamlessly from Hubspot to Webflow. Check out the full AE case study here, along with the all-important, client feedback.

To find out more about Webflow, and our other digital design services, get in touch with us today at [email protected].


About Proctor + Stevenson

Game-changing strategy, creative and technology that means more impact for your marketing. And more power to your business.

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