Webinar
>by Stratton Craig
This quarter, we’ve been focusing on storytelling. Not “once upon a time”, but the techniques that make content clearer, more engaging, and more effective.
It’s important to remember that just because your product or service is B2B, that doesn’t mean your customer is a business. Your customer is a thinking, feeling person within that organisation – someone with responsibility, pressure and decision-making power. If your marketing speaks only to ‘the organisation’, it’s missing an opportunity to connect with the person who has the power to bring your product or service on board.
Storytelling allows you to do exactly that. It brings context to your messaging, makes your proposition more relatable and, most importantly, makes your brand more memorable. And in a market where 95% of buyers aren’t ready to purchase today, memorability is one of the most valuable assets your brand can build.
This webinar will break storytelling down into clear, repeatable techniques you can apply to your content straight away.
We’ll show how storytelling improves content performance by:
– Making complex messages clearer and easier to understand
– Increasing engagement and memorability
– Strengthening trust and connection with your audience
We are a copywriting and content agency. We exist to help you win with words. We do this by providing agile, scalable content services that you can access on-demand.
BCI Creative Fridays – Free coworking at Origin Workspace
9:00
-17:00
Origin Workspace
BCI Networking
We are delighted to announce the return of an amazing benefit for Bristol Creative Industries members this summer. You can enjoy free access to the brilliant Origin Workspace in Berkeley Square, Bristol.
10:00
-11:00
Online
Webinar
Carbon Literacy
9:00
-17:00
Newton Park Campus, Bath, BA2 9BN
Training
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