Crafting connections: How to tell your story and grow your creative business
BCI Webinar
Your story isn’t just part of your business – it’s the heart of it.
In this practical and inspiring talk, business storyteller and author of The Roar of Her Story, Hilary Salzman, will explore how storytelling can help small creative businesses connect with customers, collaborators, and communities. You’ll learn why your unique story matters and how it can shape how others understand who you are, why you do what you do, and how you can help them.
You’ll tackle the confidence challenges that often come with sharing your story – like imposter syndrome and fear of judgment – and provide practical advice to overcome them. You’ll also get actionable tips and real-world examples to help you craft and share stories that make introductions, pitches, and conversations feel natural and engaging.
This talk is for anyone running their own creative business and wanting to explore how they can turn their experiences and insights into powerful stories that attract and engage their audience and motivate them to take action.
This session will leave you feeling inspired to use your voice, carve out your space, and connect authentically with the people who matter most to your business.
Hilary Salzman is a business storyteller, writer, podcast host, and speaker dedicated to helping female business owners who struggle to use their voices and tell their stories confidently.
Her debut non-fiction book ‘The Roar of Her Story – How to tell everyday stories to attract your dream clients and build a business that’s unapologetically you‘ encourages women to set their own personal benchmarksforsuccess, empowersthem to make meaningful life changes and provides practical advice on building a brand story that reflectstheir true selves.
> BCI member tickets are £20+VAT.
> Non-member tickets are £40 +VAT.
If you’re not yet a member of Bristol Creative Industries, you can sign up here. You can also read about the membership perks here.
Bristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
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