Wake Up Call: How NOT to spend thousands on research and have nothing to show for it
BCI Webinar
Join Gideon Barker for some tips and advice on how to navigate the world of market research, find the right supplier, and ensure you are going to end up with value for money and valuable insight at the end of the day.
This webinar is open to all but may particularly benefit those who have never or very rarely buy market research services.
About Gideon
Gideon has 20+ years of experience working in market research and working with marketers to generate insights into brand and audience. Before creating his own consultancy – Customer IQ – Gideon worked at the BBC, ITV, Channel 5 and Lloyds Banking Group.
> See the Customer IQ member profile
> Connect with Gideon on LinkedIn
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re interested in becoming a member with BCI, you can read about the membership perks here.
Register for your free place Next webinar
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