Customer IQ (formerly Profundo) Agency Member

Customer IQ delivers fresh research and insight for brands with a growth-mindset in media, entertainment and creative industries. We have 5-star reviews and have helped 75+ clients to better understand and spot new opportunities among their audiences.

Member Bio

Customer IQ has a mission to deliver high-quality research and insight to organisations who really need it most – those with a growth-mindset who require fresh insight to help them achieve their ambitions.

We work with creative and marketing agencies, media and entertainment brands and nfp organisations. We especially love working with marketers and creatives.

Primarily, we deliver qual and quant research projects but also offer consultancy and free advice.

We have an active and very engaged mailing list (40%+ open rates, you can sign up here).

Please get in touch for a chat, we love to talk insight!

Key People

Gideon Barker

Gideon manages Customer IQ and has 20+ years of experience in the research and insight industry. His experience covers both agency and client-side roles, having worked at the BBC, ITV and Channel 5. See more about Gideon's experience by visiting his LinkedIn profile -