Join JX Branding founder Joanna Xenofontos to understand why most businesses fail, despite investing A LOT in marketing. The webinar will help you have a clearer idea on how a business can better relate to its target audience and increase sales.
Key takeaways:
1. Communicating your offer – Brand messaging
2. Be distinct – Brand identity
3. Evoke emotion – Brand activation
About Joanna
Joanna is the founder of JX Branding. Joanna is a brand specialist working across design and strategy. She helps businesses build bold brands that cut through the noise. She has worked for brands such as Paddington Bear, Booking Live, Novartis. Joanna believes that a great brand is a result of combining thorough strategy, business, psychology and design.
> See the JX Branding member profile
> Connect with Joanna on LinkedIn
These sessions take place every other Friday morning from 8.30-9am, for the BCI community to share their pearls of wisdom with one another. The half hour webinars will involve a 15 minute presentation followed by a 10 minute facilitated Q&A, with introductions from the BCI team.
Our community is full of such amazing talent so we’re giving members the stage to talk about things that excite them so they can inspire their peers. The sessions will be a mix of expert tips and tricks and case studies – the perfect opportunity to learn something new before the week is out.
Our usual online format is an interactive ‘meeting’ but for this series we’re running webinars so that it’s easy to listen in while prepping for the day ahead or while having your breakfast! Cameras and mics will be off but you can ask your questions through the chat box or submit them beforehand.
Please get in touch with Sian if you’re interested in speaking at a future session.
The Wake Up Call sessions are exclusively for BCI members – register your free place below!
If you’re not yet a member of Bristol Creative Industries and would like to take advantage of this member-only event, you can sign up here. You can also read about the membership perks here.
Register for your free place Next webinarBristol Creative Industries is the membership network that supports the region's creative sector to learn, grow and connect, driven by the common belief that we can achieve more collectively than alone.
Keeping Score
18:00
-19:30
BBC Bristol, Bridgewater House, Counterslip Bristol BS1 6XB
Panel Discussion
How can productions and composers in the West of England work together to harness the storytelling power of original music across all genres of TV? This panel session will showcase how directors and producers work with composers to tell stories, connect audiences with characters and environments, and brand programmes with standout original scores.
Bristol Business Connections: Networking Drinks
6pm
-9pm
The Square Club, 15 Berkeley Square, Bristol, BS8 1HB
Networking
Generative AI for Creatives
1pm
-5pm
Origin Workspace, 40 Berkeley Square, Bristol BS8 1HP
BCI Workshop
This workshop demystifies AI, and gives you straight forward, practical advice on how to get started. Learn what Generative AI is, and why you need to embrace it to compete. You’ll also learn which big creative agencies are using Generative AI, some of the tools out there for text, images and video, and how you can get the best out of ChatGPT and Midjourney for creative tasks. This workshop is ideal for agency leaders, creative teams and freelancers at the early stages of AI adoption. It’s perfect for those just exploring the possibilities of AI, and those looking to move from experimenting with it to truly operationalising it.
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