Why your business needs a Google Business Profile
originally posted to www.carnsight.com
Having a strong online presence is important for businesses of all sizes, especially in today’s fast-paced digital landscape. One of the easiest and most effective ways to ensure your business is visible to potential customers is by setting up a Google Business Profile (GBP). This free tool allows businesses to appear in Google Search and Google Maps, providing essential information such as location, contact details, operating hours, and customer reviews.
Previously known as Google My Business, this platform allowed business owners to manage their online presence across Google Search and Maps. In November 2021, Google rebranded it to Google Business Profile (GBP) to simplify the experience, encouraging businesses to manage their profiles directly within Google Search and Maps rather than through a separate interface.
With a GBP, businesses can take advantage of various features, including updating business information, responding to reviews, posting updates, and directly engaging with customers. If you’re not yet using a Google Business Profile, you could be missing out on valuable opportunities to reach and connect with local customers. Let me explain to you why I think your business needs a GBP.
One of the advantages of a GBP is increased visibility in local search results. When potential customers search for a product or service you offer, your business can appear in relevant search results, increasing the chances of attracting nearby customers. Having an optimised profile with updated information, high-quality images, and positive reviews can significantly improve your chances of standing out in local searches.
A well-maintained GBP indicates professionalism and reliability to potential customers. Businesses with complete and verified profiles tend to be more trusted by users, and positive customer reviews further enhance credibility. According to a Google study, businesses with complete listings are 2.7 times more likely to be considered reputable by consumers. Additionally, 76% of people say they “regularly” read online reviews when browsing for local businesses (Bright Local, 2023). A business with strong ratings and genuine customer reviews naturally stands out, often earning greater trust and preference over its competitors.
Additionally, responding to reviews, both positive and negative shows that you value customer feedback and are committed to providing a good service.
Google Business Profile provides detailed analytics that helps businesses understand customer behaviour. You can track insights such as how customers find your profile, what search queries they use, the number of website visits, phone calls, and direction requests. These insights allow you to refine your marketing strategies, tailor your services to customer needs, and improve overall engagement.
A GBP enables direct interaction with customers. They can ask questions, leave reviews, book appointments, and even message your business directly. Keeping your profile updated with fresh content, responding promptly to inquiries, and posting regular updates about promotions or new offerings can foster strong relationships and encourage customer loyalty.
Setting up and maintaining a Google Business Profile is a simple but powerful way to enhance your online presence, attract new customers, and build trust within your community.
If you haven’t claimed or optimised your Google Business Profile yet, now is the time to do so!
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